Li Jiuzhou

Good in Packaging Design.

Li Jiuzhou

About Li Jiuzhou

Li Jiuzhou is a Chinese designer. Li Jiuzhou majored in visual communication and advertising design as a student. Since my work, I have been groping deeply in design and making cross-border design. He believes that designers must stand in the front line with customers, provide more professional and better services and produce more valuable content that can impress consumers. He has many works in China. He also holds the position of visual director in many large enterprises. Rich and varied design styles are his characteristics. He can blend Chinese culture and fashion well.

  • Winner of 3 A' Design Awards.
  • Good in Packaging Design.
  • Original Design.
  • Creative, Diligent and Innovative.
  • All Designs
  • Packaging
Temple of Heaven Ice Cream Gift Box

Temple of Heaven Ice Cream Gift Box

Packaging Design

Mid Autumn Festival Gift Tea Packaging

Mid Autumn Festival Gift Tea Packaging

Packaging Design

600th Anniversary Temple of Heaven Liquor Packaging

600th Anniversary Temple of Heaven Liquor Packaging

Packaging Design


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Interview with Li Jiuzhou

Could you please tell us more about your art and design background? What made you become an artist/designer? Have you always wanted to be a designer?
My name is Li Jiuzhou, I am a designer from China. I got a bachelor's degree from China Central Academy of Fine Arts and a master's degree from Communication University of China. I majored in visual communication and advertising design when I was a student. Since I started my work, I have been exploring the design and carrying out cross-border design. I not only require myself to specialize in graphic design composed of traditional font / layout / graphics, but also consider the development trend of the times. In my opinion, designers must stand on the front line with customers and provide more professional and high-quality services to produce more valuable content that can move consumers. My father made me have a great interest in art. My dream since childhood is to be engaged in art work like my father. I studied oil painting, sculpture, sketch and printmaking. After I really grow up, I like to combine art with design. I think design should serve the people,so that people can be happier in the process of using products through vision, touch and usage method.
Can you tell us more about your company / design studio?
I have been the design director for more than ten years, with more than 200 project experience. At present, I set up my own design studio, dedicated to creating cultural design. My creative field includes VI / kV / information design / Web Design / photo album design / movie poster design / product design / clothing design / brand design, etc.
What is "design" for you?
Design is to serve mankind after all. People-oriented design is a good design.
What kinds of works do you like designing most?
I like original designs with native culture and emotion, because only such designs are truly plump.
What is your most favorite design, could you please tell more about it?
Design is to serve mankind after all. People-oriented design is a good design.
What was the first thing you designed for a company?
Invitation to the 50th Anniversary of the Chinese People's Congress
When do you feel the most creative?
After communicating with customers and discussing the design products.

Designer of the Day Interview with Li Jiuzhou

Could you please tell us about your experience as a designer, artist, architect or creator?
Design can serve the whole country and combine culture with products, which makes the national culture easier to be inherited and accepted.
How did you become a designer?
My father made me have a great interest in art. My dream since childhood is to be engaged in art work like my father. I studied oil painting, sculpture, sketch and printmaking. After I really grow up, I like to combine art with design. I think design should serve the people,so that people can be happier in the process of using products through vision, touch and usage method.
What are your priorities, technique and style when designing?
I like original designs with native culture and emotion, because only such designs are truly plump.
Which emotions do you feel when designing?
My design style is changeable. It changes according to the application mode and the style of the design object. Just like water, it can enter into containers of various shapes.
What particular aspects of your background shaped you as a designer?
I was inspired by four elders. My father is a very talented stage art designer and film art master. He can think of many advanced ideas that others can't think of. My father guided me to the road of art design. My university tutor Professor Tan Ping is a famous Chinese artist and educator. He built a bridge between design and art. I learned how to create from Professor Tan. My graduate tutor Professor Wu Xuefu taught me how to cross boundary boldly, and he made me more confident to move from graphic design to product design. My life mentor, Mr. Han Zidian, is a successful entrepreneur. He participated in the two most important changes in my growth, which made me step into the orthodox study of art and gradually made achievements in the hundred battles.
What is your growth path? What are your future plans? What is your dream design project?
I am a designer, serving customers. I want to make a contribution to the improvement of my national brand in the future.
What are your advices to designers who are at the beginning of their career?
To design for an industry, it is necessary to know everything about the industry in depth, so as to have a good design.
You are truly successful as a designer, what do you suggest to fellow designers, artists and architects?
Accept new knowledge and culture, have rich knowledge reserves of history and culture, and design with your heart. People-oriented design.
How do you keep up with latest design trends? To what extent do design trends matter?
Read more books about aesthetics, history and psychology, and pay attention to all kinds of excellent works, so as to open your eyes.
How do you know if a product or project is well designed? How do you define good design?
Design is to serve mankind after all. People-oriented design is a good design.
How do you decide if your design is ready?
Design has its own characteristics, and the elements in this design are accurately expressed.
What is your biggest design work?
My most significant design work should be the design of 18 bookstores in Beijing Airport Terminal, China. Different locations, different styles and different functions should be just right.
Would you tell us a bit about your lifestyle and culture?
I like Xi 'an, China best. Our country's culture influences my design, because culture is immersed in my artistic genes. I'm in Beijing, doing design. An excellent design is necessary for social progress, because an excellent design will affect people's lives and their understanding of the culture in the design.
Would you tell us more about your work culture and business philosophy?
It is very easy to work with me, because I will accept and guide different ideas. Now I work alone and with partners. When I choose business partners, I focus on communication. Only with good communication can good design works appear. My corporate culture is that design should be people-oriented.
What are your philanthropic contributions to society as a designer, artist and architect?
As a designer, you must give back to the society. I have also done many charitable projects with design, some charitable foundation projects, university library projects, and designs for national activities, all of which are free.

Extended Interview with Li Jiuzhou

Could you please tell us about your experience as a designer, artist, architect or creator?
My name is Li Jiuzhou, I am a designer from China. I got a bachelor's degree from China Central Academy of Fine Arts and a master's degree from Communication University of China. I majored in visual communication and advertising design when I was a student. Since I started my work, I have been exploring the design and carrying out cross-border design. I not only require myself to specialize in graphic design composed of traditional font / layout / graphics, but also consider the development trend of the times. In my opinion, designers must stand on the front line with customers and provide more professional and high-quality services to produce more valuable content that can move consumers.
How did you become a designer?
My father made me have a great interest in art. My dream since childhood is to be engaged in art work like my father. I studied oil painting, sculpture, sketch and printmaking. After I really grow up, I like to combine art with design. I think design should serve the people,so that people can be happier in the process of using products through vision, touch and usage method.
Which emotions do you feel when designing?
I like original designs with native culture and emotion, because only such designs are truly plump.
What particular aspects of your background shaped you as a designer?
Read more books about aesthetics, history and psychology, and pay attention to all kinds of excellent works, so as to open your eyes.
What is your growth path? What are your future plans? What is your dream design project?
Design is to serve mankind after all. People-oriented design is a good design.
What are your advices to designers who are at the beginning of their career?
Design has its own characteristics, and the elements in this design are accurately expressed.
How do you know if a product or project is well designed? How do you define good design?
Strong cultural and historical precipitation and sensitivity to fashion.
Would you tell us a bit about your lifestyle and culture?
Read more books about aesthetics, history and psychology, and pay attention to all kinds of excellent works, so as to open your eyes.

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