I graduated in design from the Faculty of Architecture and began working in design and conceptual art, such as installations for various artistic and dance projects, during my studies.
What made you become an artist/designer?
My passion for design and painting has been present since my earliest preschool days. Although I couldn’t grasp what design was back then, its elements were already a part of my life.
Have you always wanted to be a designer?
It’s hard to say whether I’ve always wanted to be a designer. I believe I gradually recognized the importance and influence of design on everyday life.
The studio specializes in multidisciplinary design, ranging from visual identities, brand design, and packaging, to congress and conference design, as well as product design, modeling, and rendering of both smaller functional objects and larger ones.
My favorite design is the canopy and electric car charging station installed in Zagreb. It is perhaps one of the more technically complex projects I have worked on, and its aesthetic component is on par with its functionality.
I focus on balancing functionality, aesthetics, and the needs of the user, ensuring the design effectively communicates its purpose while being visually appealing.
When I design, I feel a mix of excitement, curiosity, and fulfillment, as each project is an opportunity to solve problems creatively and bring ideas to life.
When my designs are realized, I feel a deep sense of pride, satisfaction, and joy, knowing that my vision has come to life and can positively impact others.
A successful design effectively solves the problem it was created for, resonates with its intended audience, and strikes the right balance between functionality, aesthetics, and user experience.
When judging a design, I first consider its functionality and how well it meets the needs of the user. Then, I look at its visual appeal, clarity, and how effectively it communicates the intended message or purpose.
From my point of view, designers have the responsibility to create solutions that are sustainable, ethically produced, and mindful of the environment. They should also consider the social impact of their work, ensuring that their designs are inclusive, accessible, and contribute positively to society.
The design field is constantly evolving, driven by advancements in technology, sustainability, and changing social needs. The future of design will likely be more interdisciplinary, with an emphasis on innovation, digital integration, and environmental responsibility. Designers will play a key role in shaping solutions for global challenges, balancing creativity with functionality and ethical considerations.
My design inspiration comes from various sources, including nature, architecture, art, and everyday life. I often draw ideas from observing patterns, colors, and structures around me. To feed my creativity, I stay curious and open-minded, exploring new environments, engaging with different art forms, and collaborating with others.
I would describe my design style as minimalist, functional, and concept-driven, with a focus on clean lines, simplicity, and clarity. I gravitate towards this style because I believe that less is more and that design should communicate effectively without unnecessary complexity. The main characteristics of my style include attention to detail, balance, and an emphasis on user experience. My approach to design involves deeply understanding the project’s context, user needs, and the desired emotional impact, always striving for harmony between aesthetics and functionality.
I live in Croatia, and I do feel that the cultural heritage of my country influences my designs. The rich history, traditional art, and local craftsmanship often inspire elements of my work, blending contemporary design with cultural nuances.
A significant pro of living in Croatia is the deep connection to history and natural beauty, which provides a unique foundation for creativity. However, one of the cons is the lack of resources, which can sometimes make it challenging to implement more ambitious or cutting-edge designs. Despite this, I believe limitations often foster creativity and innovation.
When working with companies, I start by understanding their brand, goals, and target audience. I collaborate closely with them to ensure that the design aligns with their vision and strategic objectives. The process typically includes research, brainstorming, concept development, and regular feedback loops to refine the design. I prioritize open communication and flexibility to adapt to the company’s needs while maintaining a strong focus on creating functional and aesthetically pleasing solutions.
Honestly, it's based on the materials provided, experience, and also my instinct on how well the candidate would fit into the team. But it is more complex than that.
My design process begins with understanding the project’s goals, target audience, and constraints. I start by researching and gathering inspiration to develop a clear concept. Then, I move on to sketching or brainstorming multiple ideas, followed by refining the best concepts. I focus on creating a balance between functionality and aesthetics. Once the design direction is clear, I create detailed drafts, prototypes, or mockups, depending on the project. Feedback is crucial, so I iterate and adjust the design based on client input. Finally, I ensure that the design is polished and ready for implementation, with attention to every detail. Communication and collaboration are key throughout the process.
I work, take care of my child, and in my free time, I spend a lot of time talking on the phone with friends. I also try to find moments for myself to recharge, whether it's through reading, going for a walk, or working on creative projects. Balancing work, family, and personal time can be challenging, but I make an effort to stay organized and enjoy the little moments throughout the day.
From my perspective, some positives of being a designer include the ability to express creativity, solve problems in innovative ways, and have a direct impact on how people experience the world through design. It’s rewarding to see your work come to life and positively influence users or clients.
However, there are some negatives as well. The pressure to constantly innovate and meet deadlines can be stressful. Working with clients or stakeholders who have different visions can sometimes be challenging. Additionally, the balance between creativity and practicality can be difficult, especially when working within strict constraints or budgets.
To manage my time effectively, I prioritize tasks based on deadlines and importance. I break down larger projects into smaller, manageable steps and set clear goals for each stage. Additionally, I try to stay flexible and adjust my schedule if unexpected challenges arise, ensuring I can meet deadlines without compromising the quality of the design.
My future plans involve continuing to explore new design challenges and expanding my skills across different areas. I aim to work on more interdisciplinary projects, where design intersects with technology and sustainability. I also plan to further refine my approach to creating impactful, user-centered designs.