From a young age, I've always been drawn to the creative process. Crafting items from wood, painting, and making tools were more than just hobbies for me—they were my passion. This love for creating led me to attend art school, and later, I pursued a degree in graphic design at university. My lifelong fascination with creativity and problem-solving naturally steered me towards a career in design.
Correctly understanding the subject of the order, the customer's needs، and finding the right solution.
The beauty and eye-catchiness of a design and how to attract the target audience.
Regardless of the beauty and eye-catching of the design, the relevance between the need and the design's answer is my first consideration. I then evaluate how effectively it communicates its message to the target audience.
My last exhibitions were BASTEHA packaging design biennial in Iran. and A'design competitions in Italy.
But I think the real showcase of packaging design is in the marketplace, on the shelves, and in people's homes, when they buy the package you designed. You may see your designs in different places for many years and that is one of the most lovely things about design.
Inspiration can come from anything and everything around us. By observing the world deeply, a creative mind can uncover new opportunities and ideas. I feed my creativity by staying curious.
Rather than focusing solely on a personal design style, my approach is focused on facilitating clear and effective communication between the product and its audience. I prioritize understanding the design's brief and the product thoroughly to craft a solution that meets these needs seamlessly.
I was born and raised in Lahijan, Iran, located in the northern region. While I now live abroad, in Istanbul. the cultural richness of Iran—its calligraphy, painting, literature, music, and geography—has profoundly influenced my aesthetic sensibilities. My design perspective has been shaped by this heritage, although I strive to adopt a modern approach rather than a strictly traditional one.
When companies or clients approach me, I begin by scheduling a brief introductory meeting to understand their business and product in depth. During this meeting, I request the clients to outline their specific needs and expectations. I then proceed to research their industry and their product to find the benchmark and global best practices. Following that, the design process starts, drawing upon the insights gained to craft a tailored solution.
In my opinion, first of all, companies should be able to know their request and order correctly and be able to convey the correct information to the designer. Trust the designer based on his abilities and knowledge of previous works to get a good result
Upon initial negotiations with the company and understanding their requirements, explanations, and information, I proceed by receiving a Client brief. Subsequently, I conduct thorough market research and review similar products. Integrating insights from the client's brief and my comprehensive research, I commence ideation and begin the design development phase.
I typically rise early each morning. Initially, I prepare tea Subsequently, I power on my computer to outline the day's tasks. I review emails and messages before having breakfast, after which I commence my work. Occasionally, I might spend several hours on the sofa contemplating ideas or plans, sketching on paper, or jotting down thoughts.
If I have a scheduled meeting, I ensure adequate preparation beforehand. I also enjoy listening to music and tending to my plants. At times, I may engage in design work until late into the night, although my usual practice is to conclude work in the evening. I often take leisurely walks with my wife, go for a run, or meet with friends during this time.
To be a good designer must have a big vision and plan. On every design project, you should look from all points of view, to understand different customer's experiences.
Look deep into everything around you, to find ideas, compositions, and correlations. See, Experience, and Learn
I think the positive point of being a designer is that you can think about making anything better, but the negative part is that you can't change everything.
The ability to recognize and understand an issue and find a solution.
Besides design-related skills, Communications, Presentation, and research are crucial.
I am writing a to-do list and setting a specific time for each task.
But if things don't go according to plan, I have to do several things simultaneously to meet the deadlines.
On average, I calculate about one month for designs.
1-2 weeks for research and idea generation, 1 week for design, and 1 week for finalizing the project.
but the project size may affect timelines
I have had the chance to work with some famous Iranian or international brands in Iran, like Somaye, Kalleh, MeerCoffee, Naderi, Nestle, Danone, Samsung, and Miele.
I am a freelance designer, and in charge of the major parts in case other expertise requirements, such as illustration, photography, and Strategy I will collaborate with other professionals.