Parham Elahi Doust

Specialized in Lighting Design.

Parham Elahi Doust

About Parham Elahi Doust

Parham Elahi Doust is a multidisciplinary designer and founder of MODAM Section, a Tehran-based design practice working across architecture, product, and cultural design. With a background in architecture and anthropology, his work explores the interaction between material, emotion, and user behavior. His projects range from residential architecture to experimental packaging and furniture, often produced through hybrid craft-industry methods. He has collaborated with social institutions, local workshops, and independent businesses to develop context-sensitive solutions. His design approach centers on cultural literacy, sensory engagement, and sustainable material strategies across diverse formats and audiences.

  • Winner of 2 A' Design Awards.
  • Specialized in Lighting Design.
  • Original Design.
  • Creative, Diligent and Innovative.
  • All Designs
  • Lighting
  • Packaging
Hypnoss Floor Lamp

Hypnoss Floor Lamp

Lighting Design

Sorkhab Packaging

Sorkhab Packaging

Packaging Design

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Interview with Parham Elahi Doust

Could you please tell us more about your art and design background? What made you become an artist/designer? Have you always wanted to be a designer?
making something from nothing is a passion that can lead you to be a designer
Can you tell us more about your company / design studio?
MODAM section in a human-center design studio that focused on emotional relations between users and the products. We think that the economical aspect of modern industry made us be a consumer. Consumers are full of diversity. We think about emotional bonding with our daily use products.
What is your most favorite design, could you please tell more about it?
Hypnoss floor lamp is lighting made from scarped Vespas found in the repair shops. I bring them back to life in another serving form. As they lit up our way home now they can light up our home
What is your favorite material / platform / technology?
I love material's touch feeling. the coldness of steel, the warmness of wood, and the sharpness of colors on everything
Which aspects of a design do you focus more during designing?
I focus on the user experience during design, I always imagine the design on the use position and how people think/feel/act with them, It is my unit.
What kind of emotions do you feel when you design?
I have a rule, I will continue designing until I feel an increasing heartbeat or excitement about the result
What kind of emotions do you feel when your designs are realized?
Of course, it is an exciting moment when you see your design in real life
When judging a design as good or bad, which aspects do you consider first?
Its character, if it is designed for its function you need to judge it in this way and so many other reasons
How do you think the "design field" is evolving? What is the future of design?
Design is the future, you cannot predict its future because it is the future
When was your last exhibition and where was it? And when do you want to hold your next exhibition?
I haven't had an exhibition before but I think the next one is my design in the A'design award exhibition 2021
Where does the design inspiration for your works come from? How do you feed your creativity? What are your sources of inspirations?
It depends on the design's questions. some answers are from my scattered studies but I always dive into the images of the keyword that I write about each project
How would you describe your design style? What made you explore more this style and what are the main characteristics of your style? What's your approach to design?
Emotional bonding with the products. I like to see the people selecting my design because they got different feelings in their interaction with them.
Where do you live? Do you feel the cultural heritage of your country affects your designs? What are the pros and cons during designing as a result of living in your country?
I live in Tehran, Iran. As living in an underdeveloped country you always face too many unanswered questions and uncertain problems that you should find your answer to it. It can develop your will to find the best answers for yourself and others if you could switch your viewing angle.
How do you work with companies?
First I will read their documents about the project then I think about the whole thing from first, the reason th
What are your suggestions to companies for working with a designer? How can companies select a good designer?
I think they should select a designer by the designer aspect and let him/her think on their side. They should see the designer on the same side.
Can you talk a little about your design process?
I always use A5 papers and write down everything that comes to my mind on them and show their connections and add details to them in the design process
Can you describe a day in your life?
Mostly I live over the night, I need my solitude to focus on subjects. Over the night you can feel free from ordinary daily communications and social life.
What is your "golden rule" in design?
As I said the golden rule is to continue designing until you feel your heartbeat
What skills are most important for a designer?
Changing view angle and perspective, a designer should look at the subject from many different aspects
Do you work as a team, or do you develop your designs yourself?
I develop my design myself but at some checkpoints, I ask my friends (designers and non-designers) to give me a feedback on them
How can people contact you?
On my email: Parhamelahi@gmail.com and my WhatsApp number 00989352227257

Extended Interview with Parham Elahi Doust

Could you please tell us about your experience as a designer, artist, architect or creator?
I studied architecture for my bachelor and anthropology for my master, in the way of knowing design i realize that design could start from the people
How did you become a designer?
Inquiry and horizon that design could answer, and in the way of it you will find your way of thinking in life
What are your priorities, technique and style when designing?
Maybe both, because i chose to be but in continue you can feel a inside a craving and force that lead you to stay designer
Which emotions do you feel when designing?
I used to be focused on architecture especially villa houses but in my last 3 years i’m focused on nothing special but creating narrative behind everything
What particular aspects of your background shaped you as a designer?
To not stop the monkey side of their brain, you should be always ready to gain from everything you are living with
You are truly successful as a designer, what do you suggest to fellow designers, artists and architects?
Good design means good answer, answering to a need or a requirement
How do you know if a product or project is well designed? How do you define good design?
Magic, design is about a moment that happens when you are passing a process and then TA-DAA!
How do you decide if your design is ready?
Always, when i want to start designing i feel an emptiness, like that it’s my first time to design in my life, so i will look for inspiration and learn from design masters on that moment. Each time something in between of my way of thinking and the design purpose catch my attention.
Would you tell us a bit about your lifestyle and culture?
To try not to be just a good designer, and try to exercise their mind to stay as curious as a child

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