Yan Yan

Specialized in Social Design.

Yan Yan

About Yan Yan

Yan Yan is a highly accomplished interdisciplinary designer, focusing her work on critiquing and interpreting the social landscape through the creation of artifacts and narratives infused with critical thinking. For Yan, design is a tool for exploring the truth about the world and the internal universe. Her approach involves pushing experimental boundaries and imagining fictional scenarios that speak to contemporary social behavior. Yan's works encourage viewers to reflect on their personal experiences through a systematic and hypothetical lens. Yan earned her MFA in design from the California College of the Arts and currently works as a Product Designer at Captiv8. Her projects have garnered several accolades, including the Gold Award from the Indigo Design Competition, the Silver Award from the Novum Design Competition, and the A' Design Award. Her innovative works have been prominently featured in exhibitions worldwide, such as at the esteemed London Artill Gallery, Museum of Outstanding Design, 40 x 40 Exhibition and the Rome International Art Fair, etc. Yan's accomplishments have led to interviews with prestigious media outlets such as Beijing Joy FM Radio, ITSLIQUID, and the China Science and Technology News Network, etc. Meanwhile, she has had the privilege of adjudicating as a juror for esteemed events including the apexart Open Call, the 2024 New York City Scholastic Awards and Illinois Student Invention Convention.

  • Winner of 2 A' Design Awards.
  • Specialized in Social Design.
  • Original Design.
  • Creative, Diligent and Innovative.
  • All Designs
  • Social
  • Baby Products
Anonymousociety Social Critique Design

Anonymousociety Social Critique Design

Social Design

Nemoo Physical Memory Capture System

Nemoo Physical Memory Capture System

Baby Products Design

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Interview with Yan Yan

Could you please tell us more about your art and design background? What made you become an artist/designer? Have you always wanted to be a designer?
My way of thinking has been heavily influenced by the user-centered nature of industrial design. However, I have always been fascinated by the world of fine arts, and I strive to approach it with a design perspective. This has led me to explore the boundaries between design and art, and to question how they should be defined. My curiosity about this tension between the two disciplines has motivated me to create works that blur the distinction between users and designers, emphasizing self-expression over utility. In this exhibition, I use design tools to create pieces that could be interpreted as either design works or pure art works, and I hope to spark a conversation about the nature of these distinctions.
Can you tell us more about your company / design studio?
I currently work as a product designer, but I also actively engage in interdisciplinary design. My professional journey has been both exciting and diverse. My design journey is marked by a dual identity - a dedicated product designer within a company, and an interdisciplinary designer with a passion for cross-pollination of ideas and approaches. This combination allows me to bring a fresh and innovative perspective to my work, continually pushing the boundaries of what design can achieve.
What is "design" for you?
For me, 'design' is more than just a creative process; it's a powerful tool for exploring the truth about the world and our internal universe. Design is the means through which I navigate the complexities of our surroundings, seeking to uncover deeper insights and meaning. It's a journey of discovery, where I use my creativity and problem-solving skills to decode the world's intricacies. In essence, design is a bridge that connects the tangible and intangible aspects of life. It allows me to express ideas, emotions, and concepts in a tangible form, whether it's through product design, visual communication, or any other medium. Design is a way to communicate, provoke thought, and evoke emotions. Ultimately, 'design' is my vehicle for understanding, interpreting, and responding to the world around me. It's a lens through which I view the universe, aiming to make it more comprehensible, beautiful, and meaningful for myself and others.
What kinds of works do you like designing most?
As an observer of society, I have developed a keen awareness of the impact that urbanization and societal changes have on individuals. This has led me to engage in extensive reflection and contemplation on how these forces can affect my inner being, causing emotional and psychological turmoil.
What was the first thing you designed for a company?
The first project I undertook for a company was with Alchemy.us, a prominent higher education solutions partner for Workday. At the time, Alchemy.us was in its early stages of launch and was eager to explore the full potential of its product from the ground up. In this exciting venture, I had the opportunity to collaborate closely with the business strategy team from CCA's DMBA program. Together, we embarked on the creation of a recruitment system tailored specifically for the early career community. Our collaborative effort involved designing and prototyping the user interfaces and user experience for the website. Our overarching objective was to revolutionize the recruitment process by crafting a platform that was not only easy to use but also highly efficient and enjoyable for users. It was a rewarding experience to contribute to the inception of a project that aimed to reshape and enhance the way individuals engage with the recruitment process.
When do you feel the most creative?
I find that my creativity flourishes in two distinct scenarios. First, creativity often surges when I engage in communication. When I'm actively sharing ideas and insights while also receiving input and perspectives from others, it sparks a collaborative and dynamic creative process. The exchange of thoughts and viewpoints can lead to innovative solutions and fresh concepts. Second, I experience moments of heightened creativity during contemplation. Taking the time to engage in deep, focused thinking allows me to explore ideas and details that might go unnoticed during busier periods. These moments of introspection provide space for my mind to wander, connect seemingly unrelated concepts, and explore the intricacies of a problem or design challenge. It's during these reflective moments that I often uncover unique and unexpected creative insights.
What kind of emotions do you feel when you design?
When I design, I find myself immersed in the process, and my emotions tend to follow the flow. It's a dynamic experience where my feelings can range from excitement and enthusiasm when a design concept comes together seamlessly, to moments of contemplation and reflection when facing challenges or seeking creative inspiration. Overall, the emotional journey of design is like riding the waves of creativity, adapting and responding to the ever-evolving landscape of ideas and possibilities.
What kind of emotions do you feel when your designs are realized?
When my designs are realized, I experience a mix of emotions, primarily a profound sense of excitement and gratitude. Witnessing an idea that originated in my mind come to life is an exhilarating moment. Moreover, I feel thankful for the collaboration and teamwork that made the realization possible, acknowledging that it's not solely my accomplishment but the result of a collective effort.
What makes a design successful?
What makes a design successful, in my view, can be distilled into two distinct yet equally valuable approaches. First, there's the kind of design that seamlessly integrates into people's lives or environments, to the point where it becomes almost invisible. This type of design effortlessly blends into the background, enhancing the user's experience without drawing attention to itself. On the other hand, there's the design that forges a deep connection with people, prompting them to reflect and relate to it on a personal level. This type of design sparks emotions, provokes thought, and invites engagement. It transcends mere functionality to create a meaningful and lasting impact. In essence, a successful design can be one that either disappears into the fabric of everyday life, making it more convenient and enjoyable, or one that stands out and resonates, leaving a lasting impression and fostering a sense of connection.

Extended Interview with Yan Yan

Could you please tell us about your experience as a designer, artist, architect or creator?
I began my formal education in design at the California College of the Arts, where I pursued a Master of Fine Arts (MFA) in Design. This comprehensive program immersed me in a blend of traditional and modern design principles, covering areas such as visual communication, user experience, and industrial design. The diverse curriculum and exposure to a wide range of design theories and applications were crucial in shaping my approach to design, emphasizing the importance of creating work that is not only aesthetically pleasing but also functionally relevant and human-centered. Studying in California, a hub of innovation and cultural diversity, further broadened my perspective, inspiring me to incorporate global and cultural nuances into my designs. This education laid a strong foundation for my career as an interdisciplinary designer, equipping me with the skills to explore and push the boundaries between different design disciplines while continuously evolving my techniques to stay aligned with the latest trends and technologies in the field.
How did you become a designer?
I became a designer driven by a passion for creating meaningful interactions between people and the world around them. Design is not just about crafting visually appealing objects; it's about problem-solving, innovation, and improving everyday experiences. The ability to influence how people interact with their environments and with each other is profoundly motivating. Whether it's shaping the way someone feels when they enter a room, enhancing the usability of a product, or conveying a powerful societal message through visual media, design allows me to contribute to society in a tangible and impactful way. This blend of creative expression and practical application was what drew me to become a designer. It offers a unique opportunity to blend artistry with utility, making everyday interactions more enjoyable and efficient. Ultimately, the constant challenge and the endless possibilities for innovation keep me engaged and passionate about my career in design.
What are your priorities, technique and style when designing?
I was driven by a deep passion for creativity and a desire to make a meaningful impact through my work. From a young age, I was fascinated by the power of arts and the ability of design to solve problems and enhance everyday experiences. This fascination grew as I explored different aspects of art and design, solidifying my decision to pursue a career where I could merge creativity with practicality. The field of design appealed to me because it offered a unique opportunity to continuously challenge myself, stay engaged with evolving technologies and trends, and make a tangible difference in people's lives through thoughtful and innovative creations. No external force pushed me into this field; it was a natural alignment of my interests and skills that guided me to this fulfilling career path.
Which emotions do you feel when designing?
As a product designer, my current work primarily focuses on enhancing user experiences, ensuring that every interaction is intuitive, enjoyable, and efficient. This involves a meticulous process of understanding user needs, iterating designs based on feedback, and constantly refining to meet practical usability standards. Alongside my role in product design, I am passionate about my explorations as an interdisciplinary designer, where I blend the realms of design and art to address contemporary social behaviors. I am particularly interested in themes like urban living and the dynamics within female communities. These areas allow me to delve into complex social narratives, creating designs that not only serve functional purposes but also provoke thought and discussion. I wish to design more projects that bridge the gap between functionality and critical social commentary, using my work to spark meaningful conversations and bring about social awareness and change.
What particular aspects of your background shaped you as a designer?
For young designers aspiring to make a significant impact in the field, my advice centers on three key areas: continuous learning, embracing diverse experiences, and cultivating a unique voice. Firstly, commit to lifelong learning; the design landscape is ever-evolving, and staying abreast of new tools, technologies, and theories is crucial. Engage in workshops, courses, and industry conferences to expand your skill set and understanding. Secondly, embrace a broad range of experiences—work on different types of projects, collaborate with professionals from various disciplines, and seek opportunities to design across different media. This diversity will enrich your creative outlook and enhance your versatility. Lastly, develop a unique voice and perspective. This involves deep introspection about what you stand for as a designer and how you can contribute uniquely to societal conversations through your work. Authenticity and a strong personal brand will set you apart in a competitive industry and help you resonate more deeply with your audience.
What is your growth path? What are your future plans? What is your dream design project?
The distinction between a good designer and a great designer hinges significantly on their depth of empathy, breadth of curiosity, and the rigor of their critical thinking. A good designer efficiently solves problems, crafting solutions that address current challenges and producing work that is both functional and visually appealing. However, a great designer delves deeper, employing critical thinking to not only fix immediate issues but to foresee potential future challenges. They use design as a powerful tool to influence user behavior, aiming to shift mindsets and potentially lead industry trends. This forward-thinking approach, combined with a profound understanding of user needs and a relentless curiosity about new possibilities, enables great designers to transform good solutions into groundbreaking innovations that resonate deeply and widely, setting new standards within the industry.
What are your advices to designers who are at the beginning of their career?
A truly good design excels in functionality, aesthetics, and user engagement, balancing these elements seamlessly. When evaluating a design, I focus on its usability—how well it serves its intended function and simplifies the user’s tasks. Aesthetically, it should be pleasing, employing a coherent visual strategy that complements its functionality. User-centricity is critical; the design must address real user needs and enhance their experience, ideally confirmed through user testing. Innovation is another key criterion, looking at whether the design introduces new solutions or clever improvements that push the field forward. Sustainability has also become essential, assessing how a design minimizes its environmental impact. Lastly, a successful design creates an emotional connection, making it memorable and meaningful to its users. These criteria help ensure that a design isn’t just good but also impactful and sustainable in the long run.
You are truly successful as a designer, what do you suggest to fellow designers, artists and architects?
Good design improves the usability of products, making daily tasks easier and more intuitive, which enhances overall user experience and satisfaction. This increase in user engagement can lead to higher customer retention and loyalty. Additionally, good design often leads to increased efficiency in processes, reducing time and cost while maximizing output, which is vital for businesses aiming to maintain a competitive edge. In the broader societal context, good design can enhance the quality of life by making spaces safer, more accessible, and more enjoyable. Investing in good design is not just about improving aesthetics but about making smart, strategic decisions that have a far-reaching positive impact.
What is your day to day look like?
If given the opportunity and time, I would focus on expanding the reach and impact of my podcast, "SheSaying," by designing a comprehensive multimedia project that centers around the themes discussed in the episodes. This project would involve curating an exhibition that brings the stories of women featured in the podcast to life through various forms of art and interactive installations. The exhibition would travel to different cities, offering local and global audiences the chance to engage deeply with the narratives of women from diverse backgrounds. In addition to the physical exhibition, I would design a complementary interactive website and mobile app. These digital platforms would feature extended content, behind-the-scenes insights, and community-driven features like forums for discussions and workshops. This project would not only amplify the voices of the women on the podcast but also foster a larger dialogue about gender, culture, and society, making a lasting impact on audiences worldwide.
How do you keep up with latest design trends? To what extent do design trends matter?
A jewelry series that encapsulates my childhood memories with my parents and my transformative experience of moving to a big city. This series would meld symbolic elements from my early life in a small town with the dynamic, often chaotic impressions of urban living. Each piece of jewelry would represent a specific memory or feeling. This collection would not only be deeply personal but also resonate with anyone who has experienced significant life transitions, capturing the essence of change and the blend of past and present in tangible, wearable art.
How do you know if a product or project is well designed? How do you define good design?
There is no secret recipe to my success in design; what I rely on is unwavering passion and a rigorous commitment to iteration. In the design world, perfection is an evolving target, and there is rarely, if ever, a perfect design on the first try. Every successful project undergoes multiple rounds of refinement, with some even requiring a complete overhaul from the initial concept. This iterative process is critical—it allows for the exploration of different ideas, the testing of various solutions, and the continual improvement of the design based on feedback and testing. My approach emphasizes the importance of being open to change and adaptability, which are essential for transforming good ideas into great solutions. It’s this dedication to evolving a project, driven by a passion for excellence and an understanding of the user’s needs, that truly defines my work in design.
How do you decide if your design is ready?
Don Norman, Masayuki Kurokawa, and Le Corbusier are three influential figures in design, each contributing uniquely to the field. Don Norman, a pioneer in the field of user experience design, emphasizes the importance of user-centered design principles. His work and writings, particularly "The Design of Everyday Things," advocate for making products understandable and usable, teaching designers the critical role of cognitive science in design. Masayuki Kurokawa, a renowned Japanese architect and designer, is celebrated for his philosophy of "microscopic design," which considers every small detail in the context of a whole space, promoting harmony and functional beauty in both product design and architecture. Le Corbusier, a pioneer of modern architecture, introduced the concept of buildings as "machines for living," revolutionizing urban planning and the use of space. His emphasis on simplicity, geometric forms, and functionality has profoundly influenced contemporary architecture and design. These masters inspire me through their innovative approaches and philosophies, encouraging a thoughtful, user-focused, and detail-oriented approach in my own work.
What is your biggest design work?
Kenya Hara’s design work for MUJI is among my favorite designs by other designers, mainly due to its embodiment of simplicity and the profound philosophy behind each product. Hara’s approach with MUJI centers on the concept of "emptiness," designing products that eschew unnecessary features and embrace minimalism, allowing the items to blend seamlessly into various lifestyle and cultural contexts. This design philosophy not only promotes functionality and aesthetics but also encourages consumers to find beauty in simplicity and utility. What I admire most about Hara’s work for MUJI is the way he uses design as a medium to communicate deeper values such as sustainability, modesty, and the importance of well-being. His designs are not just products; they are part of a lifestyle choice that advocates for less consumption and more thoughtful living. This resonance with ethical and philosophical dimensions makes his designs for MUJI profoundly impactful and inspiring, aligning with my own design values that prioritize meaningful and responsible design.
Who is your favourite designer?
"Anonymousociety" is one of my greatest design achievements because it uniquely merges the realms of art and design to delve into themes of identity and urban living. The project’s strength lies in its ability to create an engaging narrative around a fictional secret society that offers its members a break from the constant exposure and scrutiny of urban life. This concept is brought to life through various media including a website, physical installations, and printed materials that not only enhance the narrative’s depth but also engage the audience interactively. The design excels in its seamless integration of storytelling with visual and interactive elements, encouraging viewers to contemplate their own roles and experiences within their urban environments. The success of "Anonymousociety" hinges on its innovative approach to using design as a tool to explore and comment on contemporary social behaviors, making it a standout project in my portfolio.
Would you tell us a bit about your lifestyle and culture?
To improve as designers, focusing on continual learning, practical experience, and a deep understanding of user needs is essential. Throughout my career, I've prioritized staying updated with the latest design trends and technologies, regularly attending workshops, seminars, and conferences to refine my skills and gain new insights. I've also embraced diverse project experiences across different sectors, which has broadened my perspective and enhanced my problem-solving capabilities. Practicing empathy is crucial; understanding the user’s perspective deeply and designing with their needs in mind leads to more effective and meaningful products. Additionally, I actively seek feedback from peers and users, as it is vital to understand different viewpoints and improve my work. This combination of ongoing education, varied experiences, empathy, and openness to critique has been instrumental in my development, helping me innovate and respond effectively to design challenges effectively.
Would you tell us more about your work culture and business philosophy?
If I hadn't pursued a career in design, I would have likely become a psychologist, driven by my deep interest in human experiences and behaviors. My fascination with understanding how people think, feel, and interact within various environments aligns closely with the principles of psychology. This field would have allowed me to explore the cognitive and emotional aspects of human behavior in depth, providing insights into why people behave the way they do in different situations. Such knowledge is crucial for developing effective interventions and support systems that enhance individuals' well-being and improve interpersonal relationships. My passion for delving into the intricacies of the human mind and its impact on behavior would have found a different, yet profoundly impactful, outlet in psychology, focusing on helping individuals navigate their emotional and cognitive landscapes to lead more fulfilling lives.
What are your philanthropic contributions to society as a designer, artist and architect?
Design, for me, is a powerful tool for exploring and revealing truths about both the external world and our internal universes. It serves as a bridge that connects tangible reality with abstract ideas, allowing us to investigate and express complex social, cultural, and personal dynamics. Through design, we can uncover and articulate deeper insights about human behavior, societal trends, and emotional experiences. This exploration often leads to revealing hidden connections and patterns that shape our understanding of the world. By creating interfaces, environments, and objects that people interact with, design influences perception and can alter behavior, offering new perspectives and enhancing our understanding of ourselves and the societies we inhabit. In essence, design not only reflects our current reality but also challenges and expands it, pushing us to consider not just what is, but what could be, thereby fostering a deeper connection with the world around us and the hidden landscapes within ourselves.
What positive experiences you had when you attend the A’ Design Award?
Reaching the heights I have in my career has been significantly influenced by my educational experiences and the colleagues I've worked with along the way. Studying at the California College of the Arts (CCA) was pivotal; the institution not only provided me with a robust foundation in design principles and practices but also exposed me to a diverse array of creative thoughts and influences. The mentors and professors there challenged and pushed me to explore the boundaries of my creativity and technical skills. Alongside my education, my co-workers have played a crucial role in my professional journey. They have been my collaborators, sounding boards, and often, sources of inspiration. These individuals, from various backgrounds and specialties, have supported me through challenging projects, offering fresh perspectives and invaluable feedback that helped refine my designs. This supportive network of educators and peers has been fundamental in helping me evolve into the designer I am today, constantly driving me towards innovation and excellence in my field.

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