Midori Yamazaki

As Creative Director / Artist / Researcher. Graduated From London Central Saint Martins College of Art and Design / MA Communication Design and worked at DLX Design Lab, the Institute of Industrial Science, The University of Tokyo. Specialized in Communication Design Including Digital, Graphic, and Space Design. As for a career background, took the role of Creative Director at adidas, NIKE, Facebook, Condé Nast, and Won multiple awards including Design Space Associate Award, Art Directors Club Award, NY Art Directors Club Award, and Type Directors Club Award.

I am interested in Aesthetics in design. Since I have been designing for mass media, I would like to be able to create beauty as the greatest common denominator, in other words, beauty that everyone finds beautiful and that is universal.　In order to do so, I became interested in what makes people feel beautiful. To be more specific, I am interested in the Golden Rule, fractals, fluid dynamics, etc., which formalize the laws of nature. For example, as a surfer, there is a physical reason for the shape of the waves that I am interested in, and it can be expressed in mathematical formulas. This is the main reason why I am studying programming. The ability to program = the ability to understand and apply. I believe that this opens up new possibilities. I feel that there are relatively many digital creators with engineering backgrounds, but I am interested in what can be done if designers, who have the methodology to create beautiful things in the first place, can interpret programs.

My work ranges from graphics to space and installation and is said to be innovative, but the source of this image is various things that I consider "aesthetically pleasing". I believe that human beings are very simple in theory, and I think it is important to express what I simply feel is "aesthetically pleasing", and to integrate that into communication.

In fact, the very beginning of my career was in fashion. My first memorable experience was creating the pattern for a Burberry coat from scratch, which had over 100 parts.

What I am trying to do these days is to combine elements of design and science. I am challenging myself to use the latest technology to create designs that have never been seen before.

When I judge a design, I focus on two things: whether it is memorable and whether it can make people feel good.

I believe that the role of a designer to society is to be a visionary. I believe that by visualizing and sharing a positive vision for the future, we can make it a reality.

I am interested in Aesthetics in design. In other words, I want to be able to create universal beauty that anyone can find beautiful, and for that reason, I started to become interested in what makes people aesthetically pleasing. To be more specific, I am interested in the Golden Rule, fractals, fluid dynamics, etc., which formalize the laws of nature. This is the main reason why I am studying programming.

I live in Tokyo, Japan. Japan has four seasons, and I think Japanese people are very sensitive to the beauty of nature, and I feel that my design is influenced by that.

I think the most important thing is to become skilled in the coordination of imagination and action. I believe that good design can be achieved when the brain and hands are smoothly connected.

I enjoy doing design work that I have never experienced before. This is because there is so much potential to create new designs.

I am currently creating an art installation using the laws of nature, which I am currently researching, and I would like to actually exhibit it.

If you have any inquiries to me, please send me an email (ymidorimidori@gmail.com).