Nicolas Boon

When I was a kid, I was very attracted to the creative side of things, so I focused on design schools after high school. As I had to take out a loan to subsidize my studies and my life in another country, I realized that product design schools were out of reach. I finally opted for graphic design, which appealed to me because of its eclecticism. I did a bachelor's degree in Brussels at a graphic design school "le 75". I was then admitted to the "ERG" (School of Graphic Research) where I did a first Master 1 and Master 2 specializing in visual and spatial art. I finished my Master jury with the highest distinction. My professional experience started in Brussels for 1 year and continued in Luxembourg for 3 years. I founded my studio in 2014.

I founded the studio in 2014 at the age of 29. In the studio we work as a couple, my wife and myself. In the beginning the studio was specialised in communication, graphic design, typography, graphic identities, branding and web design. Over the years our expertise has grown, allowing us to combine disciplines and offer clients relevant and comprehensive creative solutions. In the last two years we have developed the product and interior design segment (in correlation with graphic design). Today, the studio is truly multidisciplinary and responds to the most demanding requests.

Design cannot be limited to one discipline, it is by definition the term that links all imaginable creative disciplines. That is why it is obvious that when we create something, it is a game, an interaction between disciplines that gives rise to a work with intrinsic functional and aesthetic qualities that responds to a precise demand and need.

Powerpoint presentations with graphic content for Disney/Pixar, Coca Cola, Ubisoft, Sony Playstation.

I don't have a favourite material, it's its relevance to the project that will determine it. It allows me to sublimate the work or to respond to precise physical characteristics. The same goes for the technologies used.

There is no specific time. An idea can emerge at any time. Combined with the methodology, it brings out a multitude of possible variations, which leads to the real creative process.

Intuition plays a fundamental role during the design process, as it will have already preformed the primary idea. Balance is very important for the formal aspect. The poetic and narrative force of a design gives it its soul, its story.

Freedom, because the drawing is "still" free of constraints. Excitement, because the object is about to be born and exist.

I think that all design must have a narrative value, a story to tell. I think that beyond the formal reinterpretation, there must be something that touches the heart and sensitivity of the public. I like the unexpected because a design that surprises stays in the memory.

My first considerations are the originality, the philosophy that led to its development and what it awakens in me as a feeling, the story it tells.

For me the responsibility of a designer is to ensure a production chain and production techniques that respect the environment and the producers. In this way we help the environment, the producer and the consumer at the same time. A sustainable object is not necessarily an object that is biodegradable or recyclable, on the contrary. I think that many designers take an ecological, buy/discard/recycle approach that doesn't necessarily make sense. The longer an object lasts, the more it respects an ecological and sustainable idea. I like it when an object goes through time, is bequeathed from generation to generation, alters, and becomes a historical relic, a souvenir, an antique, a favourite.

I believe that design is an interdisciplinary experimental laboratory that leads to innovation and improvement of our environment. I think that with space exploration intensifying in the next few years, our perception of the world will be deeply influenced and enriched. Biomimicry, which is already very present in design, will be revolutionised.

There are many sources of inspiration. Inspiration can really happen at any time, it is not provoked by a specific situation, it is stimulated by everything that surrounds us. For example, long walks in nature with my wife and son are an inexhaustible source of inspiration. My son inspires me a lot. His playfulness, his boundless imagination, the magic that any formal aspect can awaken in him is a very important source of inspiration. A child does not care about the pure function of an object, he will first analyse its appearance, its colour, what it evokes in his eyes without prejudice. Thus a half-eaten piece of bread becomes a crown or a boat. It is this spirit that we try to convey in our work.

Our design work is not defined by a single project or style, it is the diversity of subjects that forges the identity of the studio and allows us to bring unique and relevant solutions to each project. Our style is clean, minimalist, which allows us to highlight what is important. Style is born through methodology. Even if function is important, so is aesthetics. I like to evoke historical references or instill a narrative value in the design. For me, design is a game of the mind, an interaction between disciplines that gives rise to work with intrinsic functional and aesthetic qualities that respond to a specific demand and need.

I was born and live in Luxembourg and have Belgian-Luxembourgish nationality. My mother is Italian and my father is Belgian. My wife is Ecuadorian. I speak five languages fluently. If Luxembourg has influenced my design, I think it is the linguistic and cultural aspect that should be mentioned, the influence of several cultures that meet. The negative aspects are undoubtedly the very limited vision and understanding of design by political decision-makers whose administrative system is a real obstacle to the proper development of a creative company like ours. (The pandemic that we have experienced for two years has revealed their position towards the creative professions).

I like to create a relationship of trust, loyalty and conviviality with my clients or partners. I am very demanding of myself and make it a point of honour to satisfy my clients.

My design process depends of course on what is going to be created. A typography will require a different methodology/process than the interior design of a space or the creation of an object. I think what is common to every discipline is intuition, reflection and research. It is the beginning of any creative act. If I am working for a client, the process will be more precise. 1. Discovering the client, who they are, what they do 2. What makes them unique, what are their qualities 3. The narrative aspect, the key words that characterise them and give value to their project 4. Conceptual research, drawing/sketching, exploring different conceptual avenues in search of relevant solutions in line with his vision and ours. 5) Realisation, materialisation of the concept. 6) Revision to adapt the elements that can be optimised. Throughout the process the client is involved in the creative process, the more involved he is, the better the final result of the project will meet his needs.

It is through perseverance that you achieve your dreams. Never limit your ambitions. Never give up. Never say never.

Positive points: The process of creation, from start to finish, is exciting. Negatives: The work never really stops.

As soon as the pleasure is no longer felt, you must step back. Because sooner or later the design will be negatively influenced.

The tool I use most is a black uni-ball eye pen (Mitsubichi pencil) and paper, for writing and drawing. For the models I use all the material necessary for the elaboration of the model, the materials used can vary depending on the project. As for the software, it all depends on the work, we work with : Illustrator, Photoshop, Light Room, After Effects, In Design, Fontlab, Sketch-Up/Layout and Rhino 7. Often four to five programs are used for a single project.

We structure the creative process chronologically and apply a precise methodology from start to finish.

It takes between 7 months and 2 years depending of course on the ambition of the project.

I don't really have a preference, any job can be exciting if you just enjoy doing it.

We have several works in progress: carpet, armchair, stool, folding screen, lighting, typeface.

I founded the studio in 2014 at the age of 29. We work as a team of two, my wife and myself. In the beginning the studio was specialised in communication, graphic design, typography, graphic identities, branding and web design. Over the years our expertise has grown, allowing us to combine disciplines and offer clients relevant and comprehensive creative solutions. In the last two years we have developed the product and interior design segment. That is why we are very happy to have won an award in this discipline within two years. For us, this is like a new chapter in a book whose history is constantly being written. Today, the studio is truly multidisciplinary and can meet the most demanding requirements with a 360° vision for our clients.

I have always been attracted to creation, I like the fact that it implies an intellectual and formal research that claims the elaboration of a multitude of possible structural combinations, like a puzzle whose answer translates into a form that answers all the necessary claims and qualities. I like the relationship between disciplines and making them coexist within a creation. It develops the coherence of their history and their materialist force. I find it fascinating how an idea, a sketch, becomes concrete as it goes along and finally materializes in a creative process, a working methodology. I love the suggestive power of an object that succeeds in taking us on a journey through a multitude of suggestive messages, in telling a story or in awakening something intimate and subjective in us. It is precisely these intrinsic qualities that I am looking for in art, architecture or design. I love it when an object becomes a historical relic, a favourite.

Our design work is not defined by a single project or style, it is the diversity of subjects that forges the identity of the studio and allows us to provide unique and relevant solutions to each project. The intuitive relationship plays a fundamental role during the design process, as it will have already preformed the original idea. Even if form and function are at the origin of the concept and define an object, I still believe that a non-functional, useless object that arouses pure emotions develops a certain form of useful uselessness in spite of itself. It is precisely at this point that design flirts with art because it develops emotional and intellectual narrative qualities. This poetic and narrative force of design gives it its soul. The keystone in my eyes remains the playful aspect, a game of the mind, a journey into a world where our perception is not that of the informed adult but that of an inexperienced child whose mind reveals the magic in everything. Thus the object reveals a new experimental dimension and plays with the imagination of its spectator. Depending on the project, the methodology used can change significantly. Each design goes through reflection, research and sketches. For printed graphics, the paper medium will be a central element that must be chosen with care in order to sublimate the printing techniques used. For product design the choice and interaction of materials, colours and the place of the object in the space plays a very important role.

The most exciting phase is when you are about to finish the plans for production because it confirms that the object has passed all the selection criteria that will allow it to have coherence. I also like the freedom that you feel at the very beginning of the creation because the sketch is "still" free of constraints and remains a free act. There is something enjoyable about creation because you go from an idea to something concrete, tangible, you materialise the immaterial.

I founded the studio in 2014 at the age of 29. In the studio we decided to work as a couple, my wife and myself. In the beginning the studio was specialised in communication, graphic design, typography, graphic identities, branding and web design. Over the years our expertise has grown, allowing us to combine disciplines and offer clients relevant creative solutions. In the last two years, we have naturally turned our attention to product design, while at the same time correlating it with graphic design. Today, the studio is truly multidisciplinary and responds to the most specific requests. We have several works in progress: rugs, armchairs, stools, screens, lighting, benches and fonts.

The only reason I am answering this interview today is because I have never given up and I have always moved forward despite all the obstacles that have stood in my way. It is through perseverance that you achieve your dreams and that is why you should never stop dreaming. You must not limit your ambitions, they are the engine. You must never give up.

Even if it seems surreal, we could observe a very important link between the creators. It's as if we are all governed by a collective unconscious imagination. It's only a matter of time before another designer has exactly the same idea as me somewhere in the world. Our creativity is ultimately conditioned by human physical and psychic constraints which explains why in human history similar ideas have emerged in many places in the world when these human beings have never been in contact with each other. I don't think we should think that we are inventing something for the first time, often we are just reinterpreting what already exists and it is by adding our ideas that we manage to give it a new dimension and novelty.

Social networks, Pinterest, design magazines... and books allow us to keep up to date with the latest trends even if I don't follow them, in my eyes they are too ephemeral. I clearly prefer to stick to my own style because it allows me to find the values I look for in a job and to establish a personal relationship with design. However, it is important to know what has already been done in the world in order to be inspired and to go further, to compare, to improve and to increase your standards and the quality of your own work. There are many sources of inspiration. I draw my inspiration from everywhere, it can happen at any time, it is not provoked by a specific situation, it is stimulated by everything that surrounds us. For example, long walks in nature with my wife and son are an inexhaustible source of inspiration. My son inspires me a lot. His playfulness, his boundless imagination, the magic that any formal aspect can awaken in him is a very important source of inspiration. A child does not attach importance to the pure function of an object, he will first analyse its appearance, its colour, what it evokes in his eyes without prejudice. Thus a half-eaten piece of bread becomes a crown or a boat. It is this spirit that I try to convey in our work. The dialogue with my wife and collaborator allows us to perfect each other's ideas and to reinforce the coherence and impact of what we create.

I think that all design must have a narrative value, a story to tell. I think that beyond the formal reinterpretation, we are looking for what touches the heart and sensitivity of the public. When an object touches the imagination it develops a relationship with each viewer or user. Its originality, relevance and overall coherence are very important. I like it when design takes me on a journey and gives me a glimpse of tomorrow's world, when it immerses me in the intrigue and suggestive magic of the object. When all these criteria are met I judge it to be good.

A design is ready when all the requirements are met: coherence of materials, functions, aesthetics, narrative and suggestive values, relevance of the project for the client, and of course feasibility and optimisation in terms of production. However, these criteria do not mean that the design can no longer be improved, I think that its use over time, new production techniques or new materials will justify its improvement, its optimisation. After the production of a project we usually move on to another project, its success will justify going back to its optimisation. Success can be measured by customer feedback and interest in the design.

I was born in Luxembourg. My mother is Italian, my father is Belgian. My wife and collaborator is Ecuadorian. I speak five languages fluently. (French, Luxembourgish, German, English, Spanish) I think that the linguistic aspect, our varied experiences and our mixed cultures are an important source of inspiration for our design vision. One city that has always inspired us a lot is Brussels, not necessarily for its beauty but rather for its eclecticism, which is also where we met. Music is part of our creative process in the sense that it sharpens the senses and creates a heightened emotional receptivity. We are currently based in Luxembourg. In parallel to the work we do for our clients, we are working on several products, armchairs, stools, carpets, screens. We are in the process of finalising the Anthe typography, which will be published in one or two months. I think the responsibility of a designer is to ensure a production chain and production techniques that respect the environment and the producers. In this way we help the environment, the producer and the consumer at the same time. Good design is environmentally friendly through its durability over time. The longer an object lasts, the more it respects an ecological and sustainable idea. I like it when an object goes through time, is bequeathed from generation to generation, fades, and becomes an historical (family) relic, a souvenir, an antique, a favourite. When we create or consume a consumer good ourselves we adopt a vision of longevity and not ephemeral use, which represents a small positive change in our lives.

I did a bachelor's degree in Brussels at the graphic design school "le 75". I was then admitted to the ERG (School of Graphic Research) Saint Luc where I did a first Master 1 and a Master 2 specialised in visual and space art. I finished my Master 2 jury with the highest distinction. My professional experience started in Brussels and after one year continued in Luxembourg for 3 years. I founded the studio in 2014 at the age of 29. I met my wife and collaborator during our studies in Brussels. In the beginning the studio was specialised in communication, graphic design, typography, graphic identities, branding and webdesign. Over the years our expertise has grown, allowing us to combine disciplines and offer clients relevant and complete creative solutions. In 2020 we developed the product and interior design segment. That's why we are very happy today to have won an award in this discipline after only two years. For us it is like a new chapter in a book whose history is continuously being written. Today, the studio is truly multidisciplinary and responds to the most demanding requirements with a 360° vision for our clients.

What motivates me to design is the emotion I feel when creating. It is a strong, exciting emotion. Creation is a free act without any constraints at the beginning. We go from an idea to something concrete, tangible, we materialise the immaterial. I like the relationship between the creative disciplines and having them coexist within a creation. It develops the coherence, the history and the materialist force of an object. I find it fascinating how an idea, a sketch, becomes more and more concrete and finally materializes in a creative process, a working methodology. I love the suggestive power of an object that succeeds in taking us on a journey, telling a story or awakening something intimate and subjective in us, through a multitude of indirect messages. This is why I became a designer.

I love lights, what I look for is first of all the beauty of the object and the play of shadows that the light produces, even when it is switched off. When lit, it unfolds all its magic. It has two personalities, one daytime and one nighttime.

It is through perseverance that you achieve your dreams, which is why you should never stop dreaming or limit your ambitions, they are the driving force. In short, you must never give up.

I think that all design must have a narrative value, a story to tell. I think that beyond the formal reinterpretation, we are looking for what touches the heart and sensitivity of the public. When an object touches the imagination it develops a relationship with each viewer or user. Its originality, relevance and overall coherence are very important. A great design takes me on a journey and gives me a glimpse of the world of tomorrow, it immerses me in the intrigue and suggestive magic of the object. When all these criteria are met I judge it to be really good.

I don't want to presume to say that "you have to" invest in good design. If the design is sustainable and can be used for years or even generations then the return on investment will justify the investment.

Our design work is not defined by a single project or style, it is the diversity of subjects that forges the studio's identity and allows us to provide unique and relevant solutions to each project. The intuitive relationship plays a fundamental role during the design process and will guide the project. Even if form and function are at the origin of the concept and define the object, I still believe that a non-functional, useless object that arouses pure emotions develops a certain form of useful uselessness in spite of itself. It is precisely at this point that design flirts with art because it develops emotional and intellectual narrative qualities. This poetic and narrative force of design gives it its soul. The keystone in my eyes remains this playful aspect, this game of the mind, a journey into a world where our perception is not that of the informed adult but that of an inexperienced child whose mind reveals the magic in everything.

I like the work of Mathieu Lehanneur and Neri Oxman because the line between design and art is non-existent.

For me the responsibility of a designer is to ensure a production chain and production techniques that respect the environment and the producers. In this way we help the environment, the producer and the consumer at the same time. A sustainable object is not necessarily an object that is biodegradable or recyclable, on the contrary. I think that many designers take an ecological, buy/discard/recycle approach that doesn't necessarily make sense. The longer an object lasts, the more it respects an ecological and sustainable idea. I like it when an object goes through time, is passed on from generation to generation, is altered and then once it has reached the end of its life can be recycled.

I think I would have become a history teacher or an archaeologist.

Design cannot be limited to one discipline, it is by definition the term that links all imaginable creative disciplines. That is why it is obvious that when we create something, it is a game, an interaction between disciplines that gives birth to a work with intrinsic functional and aesthetic qualities that responds to a precise demand and need. As I have already mentioned, however, I am of the opinion that a non-functional, useless object that arouses pure emotions develops a certain form of useful uselessness in spite of itself. It is precisely at this point that design flirts with art because it develops emotional and intellectual narrative qualities that touch the sensibility of the viewer.