Iga Alicja Włodkowska

I gained artistic experience from an early age by writing poems, photographing, experimenting with various media of creative expression and watching the works of masters. I have always had an artistic soul and many ideas, which have evolved under the influence of different events and people.

My design studio is where I am and is like me. Quite inconspicuous, functional and tailored to your needs.

Project is like an open door. The ability to fill the void, create an element of reality, and lively interaction. It’s a unique and specific undertaking aimed at achieving satisfaction with the implemented activities and assumptions. Project is an individual and original being.

I've always been excited about new challenges. I like projects with a creative part that require creativity of thought and expression of action. I am excited about projects using new technologies, video equipment and related to the art of broadly understood images. I particularly like projects that interact with a part of me, with which I can identify my vision of the future. I would like to have an impact on improving the quality of life, and such works I like the most and I would like to create.

My favorite project is the Viti Stand model, from which it all started — Classic. On it I developed the final shape of the product line and monolithic form. I can say that it is a matrix and a prototype of the Viti brand.

Probably, if I go well into a distant memory, it was the logo of a Polish company designing and constructing production machines.

My favorite material with which I have worked is steel, distinguished by a large range of plasticity and strength. Light, as a material, is expressive, succumbing, delicate. There are also some interesting materials that I would like to work with, but I have not had such opportunities so far. Currently, my favorite technology is the da Vinci SP surgical system, which will allow me to undergo complex endometriosis surgery in a minimally invasive way.

My imagination comes to life when touched by aesthetic and inspiring stimuli such as music, exhibitions, and even a simple walk and looking for a Fibonacci sequence in flower.

When designing, I focus most on technical aspects, safety, composition, aesthetics and ecology. At the center of my activities are the people and the environment in which we live — the user and the environment. The most important aspect of every project is the impact on the audience. I try to meet the requirements by creating friendly projects to meet contemporary needs thinking about the future.

When designing, I feel excitement and excitement and focus. Each stage of the work is emotional and brings emotions that translate into the creative process. Feelings play a classic symphony in the soul in a cyclical form. The main violin plays positive emotions. I feel happiness and delight at the moment of dazzling, a lot of uncertainty before assessment, curiosity in exploring the issues. A sense of peace, satisfaction and relaxation comes with positive effects and reception. Success is a warm feeling of fulfillment.

I'm filled with pride. The implementation of a project is a stage where the materialization of the project can be tangible. I am grateful and satisfied. I feel another dose of focus and strength to act, and in the air like a growing suspense hangs expectation.

Must be needed and evoke good emotions. Success is achieved by reaching the goal. The determinant is a positive assessment. The project is successful when appreciated by industry specialists and willingly used. The usefulness of the design, effectiveness and efficiency are the basic criteria that affect the degree of satisfaction.

The first aspects I always take into account are: functionality, form, intuitiveness, materials, and details.

The designer has a duty to listen and coexist between society and the environment. Listen to their needs and solve them. He should take care of the development and harmony of the world and himself. Think responsibly about the future and change the world for the better.

The field of design evolves directly in proportion to the development of technology. Most of the products are centralized on humans. Reference can be found at the present moment: of the evolution of design to the point in the evolution of astronomical sciences during the time of Copernicus. When it turned out that not the Earth, and the Sun is at the center of our planetary system, society was shocked. Now we know that it is the opposite and does not raise any objections. We are now at a time when more and more designers are aware of the impact on the environment and people. I think there is an opportunity to evolve the field of design towards harmony and unity with space with an emphasis on durability and functionality. I think everyone would benefit from this form of development, and most of all human beings.

I exhibited my film at the Frap Film Festival in Gorzów Wielkopolski and during the Lift-OFF Film Festival. I'm a novice. I've been considering other exhibitions for a long time and I think now is the right time, place and space to start implementing these plans.

My design inspirations come directly from the surroundings and the space in which it is located. I observe forms, shapes, beauty around, complexity and simplicity of nature, and ubiquitous art. Art activates the brain’s working memory by stimulating sensors, and the received impressions fall into my sensory memory, feeding my creativity.

My design style is the pursuit of minimalism and ergonomic solutions. During practical classes on feature editing, Dr Zbigniew Niciński criticized my project "Too much. Less is more". My teacher’s words hit my perception. I began to pay attention to the compensation and preservation of the chosen style. Sociological sciences have made me realize that less is actually more. Too rich use of ornaments distracts attention from the consensus and concrete assumptions of the project. I've eliminated the unjustified use of showy solutions. I began to introduce aesthetic aspects in justification with a specific function and task to fulfill. The desire to translate all the values I like in good projects — creating maximum possibilities in a minimal form - brings me back to words repeated many times. Popularized by the designer of minimalist architectural compositions Ludwig Mies van der Rohe and rhythmically repeated “Less means more” had a wide echo in my works. I am guided by common sense and awareness of the impact of the solutions used. Derivation of the style of form harmonizing with functions and striving for perfection in the project.

I live in Poland. We have a rich cultural heritage that affects my projects by adding character to them. When designing in Poland, you need to show patience and strive for the goal despite the problems encountered, solve them and be creative at every step. Podlaska nature is an oasis of creative space. It gives the opportunity to observe plant-geological forms coexisting in harmony with the needs of modern people. The environment of fauna and flora is a source of ideas and mathematical concepts such as plant phylotaxy and balance.

I work as a freelancer, and I have not yet been employed in any of the companies. I value a partnership based on mutual respect and good communication. The priority is to pursue the same point as a good project.

Companies should be honest and treat the designer as a partner — after all, we have the same end. Interview and preliminary research is important. Choosing a designer you can pay attention to the style of his work, inspiration and experience. Giving a chance to young people who may not have had a chance to show themselves yet - it’s possible that with our project they will open their wings and pull out their skill cards and a fresh look - and not forget about older specialists.

The design process begins with an idea and a preliminary outline. I create the first visions of the finished work in my head. I'm putting them on paper. Sketches and draws ideas. I look for inspiration and explore the topic. I attach great importance to the initial assumptions which constitute some kind of framework. I do research tools and software and get to work. Step by step, I strive to achieve my purpose. The completed stages of the work motivate me to continue my work. I observe the evolution and the impact of the changes made. My thoughts and actions revolve around the project day and night looking for the best solutions, trying to predict actions-reactions and finding a golden means.

Indoor clothes, Cockney shoes, MacBook, Viti Stand model Loco - good for games and video training with the use of motion controller technology - and Kinect which allows you to scan three-dimensional space at home.

I wake up listening to the singing of the nearby birds. I open the window to get air, usually it’s about 6 o'clock. The first hour is spent talking at the family table in the aroma of freshly ground coffee and preparing breakfast according to my nutrition plan arranged by Dr. Olanin. I’m building a schedule for the day. In the morning, I check the mailbox and perform tasks on the computer. Each day is conditioned by projects in which I participate and tasks to be completed. I am satisfied when I feel that I have made the best use of the day. In the evenings, my creative activity is at the highest level — the apex — of creative efficiency sinusoids, which I like to use. My 9 years of experience in the field of stage technology and work in cultural events have developed in me the flexibility of the time of functioning while maintaining organic balance.

Never give up. Thread open minds and eyes around the head. Learn from the best and learn from both mistakes and successes. Strive for perfection. Respect the intelligence of the recipient.

The designer bears the burden of responsibility for his creation and only depends on him the final effect, whether the creation of a creature or a work. The designer is a creator, and has an influence on the resulting matter. The designer speaks through his work. Putting a part of himself into the design, the designer reveals himself to the public and must be prepared for evaluation and criticism.

The most important is creativity, flexible thinking, self-discipline, communicativeness and the ability to find solutions.

I often use a map of thoughts, diagrams, and graphic notes. The idea can come at any stage and at any moment, and then I grab everything at your fingertips. My basic tools are pencil, paper, circus, ruler, graphic tablet, laptop, phone and leatherman. A large technological leap has revealed a number of possibilities. I use both archaic and modern tools that development offers us, and their choice depends on the type and field of the project. I use professional software and open source, as well as applications that increase mobility. I read scientific publications and books that touch on the issues of a given project. I often use a camera, and projectors. The temporary stagnation of ideas irritates sources of inspiration such as music, my artistic crew, exhibitions and, in fact, everything that surrounds us, beautiful works created by man and nature.

I create schedules, plan of the day, week, month and about a year, write out important action points and stages. I try to maintain harmony between work and rest. Rest gives a new look at the design and is for me the driving spring for further work. Fresh and inspiring breath adds motivation and can be a creative impulse, after which I will sit in my studio and accelerate by taking a few steps forward in the current project. I'm dividing the project into the most important stages. I define the tasks, the scope of work within their framework and the implementation time, then organize and assign them to individual stages. The schedule evolves throughout the design process and modifies it on an ongoing basis. I bet “X” on the completed actions and even bigger — red — at the completed stages.

The time is relative and in this case depends on the complexity of the projected object and the established deadline.

Can you do something like that? What material would be the best? Which program do you use?

My most important professional experience was the video visualization project realized at the concert by the band Dziady Kazimierskie. The concert took place on the upper stage of the Polish cult club “Stodoła” and was my debut as VJ. The image from the projector was shining on a black, spatial background. The visuals were created from previously prepared animations and camera images, which I combined live and modified using the Roland V40 mixer. The animations were dedicated and separate to each piece. The camera was standing at my station so I could handle it. A lot of preparations, emotions and experiences came from this project.

Bands and music clubs, cultural centers, theaters, there are several people from the Academy of Fine Arts, schools. My clients are usually people moving around art and culture.

I like to work on projects that combine art and technique that are both beautiful and useful. This provides me with creative visions of aesthetic and functional objects in everyday space.

I plan to further develop and broaden my creative horizons, and therefore I am thinking about higher education. Many ideas are to be realized, among them closely related to the further design and development of devices with connotations with the Viti Stand family, such as models for monitor holders - ViTi Back - and many, many others.

I support myself with the knowledge, experience and skills of others. I got an Omega statue, but I'm not an alpha or an omega. Sometimes I have to get advice and test my ideas. All the time I create or develop my own, original projects, on which he consults or cooperates with specialists who perform a given scope of work better than me. Aspects of the technique of the estrad industry are usually developed by me with my life partner, who has about 40 years of experience in this field. Conversations with Makaruk are usually valuable advice, especially in Multimedia and Mapping projects. Color and picture boards are given by cinematographer Tomasz Malinowski. The sound in my film projects is mostly developed with the participation of musicians. Włodzimierz Kiniorski is the creator of the soundtrack in my conceptual video project “Retniakcja”. A whole range of talented and respected people are involved in the process of developing my projects. My role is to control the project and keep it in the convention and the planned idea, so the final decision is always up to me.

I have some interesting projects open, which I had to postpone for the time being due to the operation. I would like to talk about them, but at this stage of work, I have to keep a secret. I'll tell you more soon.

Directly — Contact detail is on my Viti brand website www.viti.pl: phone +48 690 524 735, e-mail: office@viti.pl. via social networks. You can also have an expression via my social medias @designviti.

I just want to thank the people I met in my development path and for having a nice conversation. Thank you. Have a nice day and to hear!

My first professional assignments were about creating logos, business cards, and posters. I developed in the field of mathematics and physics at the same time. A big leap in development occurred during the beginning of studies in the Polish-Japanese Higher School of Computer Techniques. Then I met my current partner — the co-creator of the project — and the Polish 12RAEL reggae band and its then manager, Dariusz Świerczek. I went to rehearsals, started to go to concerts more actively, and concert photographed e.g. the aforementioned crew. The door opened before me and came out with a number of inspirations and new experiences. I started my work from the basic in the field of stage technology and multimedia installations. By creating within the scope of digital-art I became more interested in image converters to which I had access. I started playing on mixer and projectors, and focused on learning the technical aspects of multimedia devices and exploring the possibilities of their operation. Dynamic development started when I know many talented and inspiring people, with a variety of passions, who are specialists in their fields. Dialogue opened new spaces for exploration in my creative and scientific perception. I have always been inspired by versatile people who develop their abilities. One of them was Robert Brylewski. I also loved meetings and conversations at cookies with Polish cultural philosopher, poet composer, musician Sławomir Gołaszewski. I will quote the words from Sławoj Merlin’s lecture and at the same time the film “Przeblaski” by Piotr Vienio Więcławski, which had a big impact on my experience with the form: „If history teaches us anything, it introduces the concept of a circle to our consciousness. There are, of course, alternative concepts: linear, wave, elliptical and spiral history." Relationship with art and creators develops my imagination, in particular poetics in art e.g.: symbolism of paintings by Eva Chełmecka, creative workshops “Prague Icons” with Natalia Żychska. Discussions about light with Wolfram, Andrzej Brześciński and Krzysztof Elo Niewiadomski developed my spatial perception. I gained experience in cooperation with music clubs, cultural institutions, members of the Academy of Fine Arts. Looking at the works and creative processes of experienced designers such as Cezary Koczwarski. When designing music videos, such as those co-created with Sławek Pakos for Legend Manufaktura, I gained experimental and rhythmic experience. A special place for me is the friendly Progression club, where I took part in many interesting and developing events. Great development in the field of sociological and artistic sciences was influenced by the beginning of studies at the Warsaw Film School, and in particular under the influence of outstanding educators and artists such as: Maciej Ślesicki (Chancellor), Katarzyna Taras (Aesthetics), Bronisława Maślanka (Copyrights), Zbigniew Niciński (Film Editing), Andrzej Cichocki (Dramaturgy), Tomasz Malinowski (Colorist), Piotr Gorszczyński (Workflow), Wojciech Rawecki, Andrzej Wolf and Andrzej Ramlau (Cinematography), Robert Krawczyk (Short Commercial Forms), Mikołaj Jaroszewicz (New Technologies in Film and Multimedia).

I've been creating since I can remember being open to different fields. I developed artistically from an early age. I won awards in competitions of young talent, photography or literary. I participated actively in poetic evenings and artistic events. Science and at the Nicolaus Copernicus High School in Grajewo formed the foundations of my future path. A special place in my memory has poetic evenings “Save from Oblivion”, organized by Emilia Świderska, and physical circles & experiments conducted under the supervision of Teresa Poślednik. There were also quotes in the corridors of my school, and the one in front of the entrance: “Be yourself, — look for your own way”Janusz Korczak. No one expected me to become a designer and could not predict what I would do. Others have seen in me an artistic soul and mathematical abilities. I have always paid attention to the world around me, I was curious and intrigued by various aspects of the world. Going back to the early paintings of my childhood, I remember dismantling toys and talking dolls, then I combined the elements into an imaginary form. I hijacked hammers and tools from my grandfather’s workshop. I had ideas that were supposed to speed up work, increase the functions of objects. I've always wanted to change the world for the better. The first man who liberated my artistic drives in me was my uncle Wiesław Zajdel, who gave me — not working, but aroused a huge imagination in a five-year-old — an analog photo camera.

The main priority of my design process is to combine the usability aspect with aesthetic qualities — the harmony of function and form. It is very important to organise the Hick Law, which says that the less the user has to make choices, the easier it is to use the project. It identifies the aspect of minimalism in my design work. The theme that integrates my work is man and nature. In its projects, it integrates the coexistence of technical and artistic aspects taking into account the impact on the audience and the environment. My current design style is the result of my experience. A multitude of tools and solutions gives many possibilities, adapting them individually to the project. I stick to the chosen framework and assumptions that in simplicity of use and nice form include the functionality of the project. Combine various design techniques and tools. I rely on both my hands, digital solutions and new technology. Sketches preliminary outlines of form, inspiration maps and important elements. I often make cardboard models on a smaller scale. I like 3D, Kinect and VR technologies that open up new creative opportunities and the use of digital space. I discuss each new project thoroughly with the client, set assumptions and purpose. I strive to achieve them starting with thorough research and preparation of preliminary materials. I listen to expectations and needs looking for optimal solutions.

I am most excited about the final phase of the project. I can't wait to collide my project with the recipients as I approach the destination. More and more critically I look at the project and analyse the various stages. In this way, I am striving for a consensus of undertakings and perceived perfection. The sense of the finished work brings satisfaction and another phase of excitement with the reception of the project and its further journey. Equally exciting is the road itself. The road creates an inseparable whole with the goal of the project. The process enriches experience and provides multidimensional and long-term expression of actions and emotions. Another dose of excitement provides me with the progressivity of the project. Achieving the goal does not mean the end of the road and is usually the next stage, extremely important. When designing, I like new challenges and confrontation of ideas with reality. I feel fulfilled when I submit my project to broader criticism and I see the emotions that evoke intuitive interactions and smiles of the recipient and their satisfaction.

As an stage technician, I functioned in everyday changing environments. I had to adapt to them and bring out positive values. I have developed flexibility of functions, mastery, and work in difficult realities. Meeting many different clients, I developed the skills of conversation, maintaining a friendly atmosphere, which is useful in every profession. A valuable skill is personal culture. She helped me connect with my clients and show them respect and understanding. Respect and understanding help to better understand needs and create a project to meet expectations. My previous adventure with design is literally an adventure. This approach gives me a fresh look full of possibilities.

Design of a new, eco-friendly form of manual, and in the long run new models of Viti brand products and development of existing ones. I have many ideas to implement, and some of them are becoming more and more clear. Almost completely “and now for something completely different” is the plan to publish the lyrical book “Venojeno” designed and written by me. My book is waiting to be settled by the competition realised by the Institute of Literature in Krakow. The book is waiting for the contest to be settled. The first reviews and emotions of people I appreciate confirmed me in the belief that it needs to be published in a wider circulation with translations into other languages. I just need to find a dialect language enthusiast. In general, I want to explore the secrets of good minimalism. Develop maximum functionality by combining technical and artistic aspects. I want to design projects that blend into the environment and needs. Distribute my designs and products all over the world for everyone to enjoy.

To every designer who is at the beginning of my career, I would like to repeat: Don't give up! Go your own way. The beginnings are difficult, but hard work and endurance acquisition of new experiences, broadening of knowledge and horizons will result in the development of work techniques and creative skills. That give me good ground for a successful. I would like to warn young artists of laziness and copying. Be yourself and seek your own way by creating in harmony with your conscience and vision of a better future. Many problems and obstacles may be encountered, but the path to self-improvement lies in solving them and overcoming further challenges. One of the problems I encountered as a student was lack of time. Developing working methods & organization, and as well as improving skills workshops allowed me to optimize the schedule of the day. They manage a place for rest and regeneration. Knowledge and competence grow through curiosity, analytical thinking and willingness to explore issues ...so don't stop learning. Asking many questions I look for the best solutions. I develop and create better and better projects. I allow myself to think beyond the usual patterns and be authentic. Maintaining high ethics and respect for oneself, the recipient and the environment lay the ground for a good project. Someone once told me: “If you think your idea is good, make it happen”. It was the best advice I could get and I would like to repeat it to other young designers.

Every artist, designer or architect should remember the impact of his works on the environment and social fabric. The most important thing is respect and awareness. Success is achieved by understanding. Best practice is continuous progress and every effort to benefit humanity and make the world a better place. It’s a big mistake to ignore the intelligence of the recipient. It is worth taking care of the quality of the basic elements, the logic of the project, its functionality and details. It’s necessary to remember the principle that not the best, and the weakest element is most conspicuous. Maintaining high standards proves high quality. The best practice is honesty and reliability. When starting to work in design, it is necessary to remember that we not only materialize the ideas that are here and now, but also create a vision of the future.

The routine of my day is a morning brainstorm, a discussion of plans and ideas. Between 10 a.m. and 8 p.m. there is time to contact customers. When I was professionally involved in estrade technique, I learned flexibility. Every day brings new challenges. A permanent element is the establishment of a day plan and a driving schedule. In the evenings, I read technological novelties, review interesting projects and explore curiosities in the field in which I create at a given time.

I avoid blindly following trends but I like to keep up with them and analyze. I adhere to universal rules that are fashionable regardless of time and space. My projects work independently of seasonal trends, which last only for a moment. I'm sticking to my own style. I give a part of myself in every project by implementing people’s desires for each project to be both universal and individual. I want to develop a family of products that will be durable and reliable, fit into any space and fashionable regardless of the prevailing season. New trends can be a source of inspiration. Inspiration can be the beginning of an idea. The idea can be the beginning of innovation. Inspiration is from all possible directions.

Good design is filling voids and needs. When I see the simplicity of new solutions in a project or product, I think aha! That’s it. When creating a good project, you should avoid routine, the temptation to go easy, and avoid complicating simple solutions. The design must be easy for the user. The project is good for me when it fulfills its function and I can use it instinctively in a sense of pleasure. The main criterion for assessing a good project is its effectiveness and impact.

Theoretically, the design can be improved indefinitely, but practically you need to know when to say enough. The completion of the project is determined by acceptance of the results achieved. Reaching the goal results in a sense of satisfaction. Standing in front of my work, I feel that it took its final form when I am surrounded by satisfaction and excitement crowned with pride. I can say that this is when I see that the fullness of expectations and needs has been met. There is a moment when we reach the top of the parabola, where common target converge and the project achieves the optimality of all parameters. Further iterations are redundant when reaching consensus and may disrupt the already well-planned aspects of the project and the harmonisation that has been developed. The project succeeds when it generates intuitive interactions with the recipient and meets the needs of our, the customer, the society and the environment in which it coexists.

The entire Viti brand is my biggest project so far. Starting from the design of the logo, website, visual identification, product photos, videos, to the design of the ViTi Stand product family: Classic, Bull, Loco, and ViTi Back: Liliput, Masters, DikZak - in 3D models.

Most impactful in my understanding of good design is the designer of minimalist architectural compositions Ludwig Mies van der Rohe. His popular words “less is more” were rhythmically repeated and implemented in projects that I consider to be good and have been widely echoed in my work. Of course, designers from Bauhaus, de'Stijl, BLOK Group, art co-op ŁAD. Individually I like to talk to Makaruk - mapping designer on 40 skyscrapers, Kinior — creator of Flapart style and words: “Flap Style” means Presence. Following the blow of Flap People are the People of the Present. The presence, of course, bears the marks of self-knowledge in the world", Wojciech Sawicki — designer of ceramics with organic shapes.

I grew up in the vicinity of the Biebrza National Park appointed by the “green lungs of Poland” at the junction with the so-called “land of lakes”. My native areas are places where so far I find an oasis of peace and creative space in natural formations organically organised and functional. The city where I found the most inspiration, and still discovering new ones, is Warsaw, and especially our creative center - green Żoliborz. The capital of my country is a place where I observe the rapid changes and works of human hands. I like to walk through the streets among modernist and avant-garde buildings. I often visit music clubs that are centers of intellectual and artistic life. Several such iconic places where creators and artists of various fields meet to conduct conversations, inspire and create: Fugazi, CDQ, Łysy Pingwin, Pracovnia. My culture influences my projects by giving them my own unique character. I am now moving between Warsaw and my hometown — Grajewo, my most creative teranes. I am working on the development of the Viti brand and the development of further projects from the Viti Stand family of products. Working in the stage industry, I also thought locally about its development. The expression and precision of the Stagehands started me a vision of designing a product coexisting with their character and at the same time preserved in a delicate and streamlined aesthetic. A good project in local terms inspires and gives some kind of motivation to act. It allows you to draw from good patterns. A good project with its constellation and publicity becomes the achievements of the present generation. It becomes a matter for learning for future generations. It fits into the story and the bullet of a given place. It's a pretext for analysis, learning and discussion that can lead to new concepts and ideas. Observing the impact of the project on the space in which it operates and the interactions that it induces, I learn and I can improve the workshop.

The culture of my work puts emphasis on organization and communication. A very important aspect for me is respect and openness to criticism, joint dialogue and above all the speed and accuracy of the flow of information. Working for me, you can expect friendly relationships, and my quality work control. I always discuss the important aspects of the project carefully and make sure that all parties understand each other well. Working on various projects with diverse people, I can say that among the commitment and conscientiousness of work, freedom of communication and personal culture are complementary.

I have created a product that will serve for many years. Thanks to this, the project will serve people by leaving money in their pockets. It will serve the ecosystem by leaving less garbage in our galaxy. It is easy to use, mobile and safe. It saves nerves and time to improve the quality and working conditions. It can be used in many ways, a question of imagination and demand. It stimulates action and new projects of people around. Design is filling the void. A good project gives new perspectives. Behind each project are the people involved and their work. The project creates opportunities for these people and subsequent creators, designers and architects. I believe that artists, designers and architects should engage in projects that improve the quality of life and the condition of the environment, social and humanitarian projects. By creating technologies that are harmonious with nature, we support the Green Earth initiative and together strive for a better future. Less rubbish is a cleaner environment. By using a durable raw material that can be recycled, certified paint and materials, minimizing plastic components can significantly improve quality. We should think not only about what is now, but what happens next, after us.

A positive experience was the constant evaluation of my project by specialists. The contest was not easy and provided many new challenges. Every year, participants from all major countries come forward in an attempt to meet strict criteria. We made the impossible possible. It happened — we created our own product from scratch, we believed in it and we were recognised as the laureath of the A' Design Awards. The victory confirmed our brand’s compliance with good design practices and principles. Now I can share my project with the whole world. We can expand sales and distributions to other countries. We know that we meet strict criteria and have created a family of products that we can be proud of.

I have to admit that I am self-taught about product design. The beginnings of my experience date back to childhood, where the first designs of clothes appeared, ideas for improving everyday equipment. My next stage was photography and graphic designs, then multimedia and visual setting of artistic events.

Design has always attracted me and made me happy. It motivates me to solve the problems encountered. Designing is filling the existing emptiness. I am satisfied with the interaction and process. Design contributes to a successful day.

I initially treated design as a form of fun and development. Naturally, it started to be my tool for meeting needs and ideas. I can‘t imagine myself designing under coercion — it wouldn’t be a good project, it wouldn't be my project.

I am currently designing a model of ecological and functional packaging. I would like to design more products from my brand Viti, ideas and preliminary sketches are already there. I would like to design more projects from the category Video and Broadcasting Equipment, Movie and Animation, Digital-Art Works.

Challenge yourself to raise the bar of their skills. Get knowledge from the surroundings. Respect your audience and the fundamental laws of nature. Take care of high quality products and functionality.

The great designer is distinguished by his modesty, behind which there are highly developed competences. He understands and appreciates the value of people, their work and their needs.

A good project fills a gap in the space in which we operate. It uses universal principles. It fulfils intuitively defined functions and its destiny with the user’s smile.

Good design increases the market value of the product. It is a distinguishing feature of good quality. It increases competitiveness both domestically and globally. Good design is the way to high sales. More and more consumers are paying attention to good design. It is better to pay once for a good product than to bear the consequences of apparent savings. Good design is the fulfillment of expectations. Respect in the eyes of customers.

I would design an architectural installation fulfilling the functions of a reading room in public space. The installation, which will be open for 24 hours — powered by Green Energy. A project that gives people a shadow, respite, contact with nature, art and culture.

My dream project, which I have not yet realised, is a stand for mobile devices. The form, of course, taken from the matrix of the current Viti Stand models.

I am thinking about the context and conditions of use of the project. My secret recipe in three steps: 1.Talent with passion to develop persistently in love. 2. Skills must be nurtured by inspiration and good practices. 3. Add in a large amount a secret ingredient — understanding.

“Creative freedom does not reside in the infinitude of the means of expression and formation, but in free movement within its strictly legal bounds” - Walter Gropius, who provides me with inspiration to combine technique with art, creating useful and functional projects. It inspires you to explore the technique and follow your own rules. The spiritual father of minimalism, Ludwig Mies van der Rohe, inspired me to follow mature minimalism, to see potential. To understand the meaning of “less is more.”

The project of Villa Barbara and Stanisław Brukalski, where we often stop during walks. I like his geometry, avant-garde modernism created in 1927. I also like the Van Gogh Museum. The main building designed by Gerrit Rietveld and its geometric yet light spaces. I like the Juicy Salif squeeze. Philippe Starck broke with the classic form, keeping in mind the maintenance of functionality and durability. I like each of these projects for form and functionality.

My biggest project is Viti Stands. What makes him great? Minimalism and balance of form. Simplicity and functionality. It’s safe and eco-friendly.

Learn from the experience of generations. Observe the world with attention. Strive for harmony. Find the motivating purpose of each project. You have to believe it. I believed in myself, believed in my project. I felt that creating better projects could create a more friendly environment and at the same time make this world better.

Each day is a new experience with a dose of chance. My days have always been in the rhythm of art and technology.

Design is innovation. The fulfilment of dreams. Filling the emptiness. A materialised thought. It’s a meditation and focus for me.

My artistic family thanks to which I made a huge leap in development, and at the head of them Piotr Saneluta. A few teachers, enthusiasts, specialists and masters I met on my way. At the heart of my Mather and my Grandma, passing on fundamental values, and an unlimited and supportive partner. All of them helped me climb these heights and at the same time were the most faithful supporters. I was also helped by doctors who take care of my health with degree IV endometriosis — above all Paweł Siekierski, Joanna Bubak-Dawidziuk, Joanna Jacko and the Foundation "Pokonać Endometriozę", which means defeating endometriosis. Thank you all very much.