Natasha Mozz

Specialized in Print Design.

Natasha Mozz

About Natasha Mozz

Natasha Mozz is an independent graphic designer, creative director based in New York. She is specializing in branding and marketing, has been collaborating with agencies and clients in the US and Europe, working with such brands as adidas, Royal Canin, Nissan, Under Armour, Sequoia Capital, and Oscar Health, to name a few. For a few years, she was teaching concept development and typography at the British Higher School of Art & Design. Also, she is a founder of Typographist —an online archive of typography sorted by place and time.

  • Winner of the A' Design Award.
  • Specialized in Print Design.
  • Original Design.
  • Creative, Diligent and Innovative.
  • All Designs
  • Print
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Interview with Natasha Mozz

Can you tell us more about your company / design studio?
I work as a freelancer, collaborating with agencies and direct clients around the US and Europe
What is "design" for you?
For most of my work design acts as a universal language that allows businesses, institutions and people to communicate with the world.
What is your favorite material / platform / technology?
Figma is the best instrument for designing anything graphic static. It's extremely easy to use and allows few people to work in the same file which is priceless for the agency collaboration
When do you feel the most creative?
While walking — it's the best time to think through ideas and systems
Which aspects of a design do you focus more during designing?
In branding, the scalability of an idea is something that is easy to miss. Some great visual ideas don't survive multiple implementations or expanding to a wider range of brand channels.
What makes a design successful?
If it's a brand identity, it should be based on a strong concept, it should reflect the business it's representing, it should be logical and work as an expandable system, it should be convenient to use in different situations for any team that is going to work with it.
When judging a design as good or bad, which aspects do you consider first?
First of all, I look if the decisions made are based on relation to the client's business and the problem that has to be solved—versus the decorative approach (choices based on what looks good or trendy) which extremely rarely works
How do you think the "design field" is evolving? What is the future of design?
I expect to see more interactive design and such technologies as creative coding becoming a common design tool.
Can you talk a little about your design process?
First, I do research to figure out what the business of my client is about, value proposition, differentiation from the competition, target audience etc. After that, I develop a creative concept, then based on that concept I develop a visual language, test it in different hypothetical situations, and after that follows the implementation through defined brand channels

Extended Interview with Natasha Mozz

Could you please tell us about your experience as a designer, artist, architect or creator?
I I've been working as a graphic designer, art- and creative director for more than twenty years. Currently I am collaborating with creative agencies around US working mostly on brand identities and marketing campaigns. I have masters degree in graphic design, also I have spent a year studying type design and calligraphy.
How did you become a designer?
Design is a great communication instrument. For me it’s also a way to understand the world better.
Which emotions do you feel when designing?
I am focused on brand identity systems and marketing campaigns. Would be very interesting to design something interactive as a part of the brand system.
What particular aspects of your background shaped you as a designer?
Analyze everything. The key to success in design is an understanding of how it works
What is your growth path? What are your future plans? What is your dream design project?
A good designer knows the rules and knows how to do all the right things to create something amazing. A great designer knows also how to break the rules and change the rules to create something outstanding.
What are your advices to designers who are at the beginning of their career?
Really good design is always thoughtful. It solves a problem, it translates the message, it creates some specific feel, and it helps with some kind of communication in a very logical, calculated way. It doesn’t mean that visually it should be dry, minimalistic, or uptight — not at all. It can be the craziest visual ever, but if it’s good there’s always some thinking behind it. That’s how design is different from art.
You are truly successful as a designer, what do you suggest to fellow designers, artists and architects?
As a tool for communication —just like with any language, if it’s not working, the message will be not understood. A poorly developed brand, UX, marketing materials are a waste of money. Visually, even for people who don’t understand anything about design, the sloppy design creates the same subtle feel as dirty shoes: we don’t necessarily look at them but they damage the overall impression.
What is your day to day look like?
I would be happy to design a few books, both fiction and non-fiction, and also I would love to design for some music-related institution someday.
How do you know if a product or project is well designed? How do you define good design?
Analyzing everything, constantly learning new things, being kind to people, working hard, and enjoying life
Would you tell us a bit about your lifestyle and culture?
Analyzing constantly how design works. Why something that looks nice — looks nice. Why exactly something that looks horrible or annoying is not working. What was the thinking process behind the project. In most cases, it’s the work that can be done in mind, by switching from passive to active perception, but going through case studies also can be super informative.

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