Sanaz Ghafari

Specialized in Eyewear Design.

About Sanaz Ghafari

Sanaz Ghafari was born in 1990 in Isfahan, Iran, where she still lives and works. Having grown up next to the river and traditional architecture which help people to be creative. Throughout her life, Sanaz has always been interested in art. In her practice in the field of art since 2007, she fascinated by jewelry design and holds Bachelor's and master's degrees in metal handicraft with the major of make and design of jewelry. After completing her degree she tries more to achieve professional experience in her major. She has several different national exhibitions from 2008 to 2020, and co-operate with jewelry makers. Sanaz has won several prizes until now. She is trying to increase her skills in jewelry design every day because she thinks the art and specially jewelry design can create a more beautiful world.

  • Winner of 2 A' Design Awards.
  • Specialized in Eyewear Design.
  • Original Design.
  • Creative, Diligent and Innovative.
  • All Designs
  • Eyewear
  • Jewelry
Beautiful Darkness Eyewear

Beautiful Darkness Eyewear

Eyewear Design

Pete Mondrian Utopia Ring

Pete Mondrian Utopia Ring

Jewelry Design

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Interview with Sanaz Ghafari

Could you please tell us more about your art and design background? What made you become an artist/designer? Have you always wanted to be a designer?
I started learning art since 17 years ago in a country which is known by its art - Iran -. Always explore the details is really attractive for me and art is one of the best way to deal with it.
What is your favorite material / platform / technology?
My eyes and after that my ability to Visualization But from material perspective, I think the ability to draw by hand is the more important to the other techniques or etc
Where does the design inspiration for your works come from? How do you feed your creativity? What are your sources of inspirations?
for creativity we should search for different stories. either from books, movies, people and etc. It does not important where they are generated just you should the stories to create a new story
Which tools do you use during design? What is inside your toolbox? Such as software, application, hardware, books, sources of inspiration etc.?
I am really fascinated by books - actually by stories - and they are as a dominant source of my inspiration. After that I use hand drawing and software
How long does it take to design an object from beginning to end?
It really depends on the type of design and it cannot be say a specific time
What type of design work do you enjoy the most and why?
I do not consider a design just from a commercial aspect and so I enjoy from working - a design - when it is consider as an artwork. Overall, I enjoy when do an artwork not a design
Do you work as a team, or do you develop your designs yourself?
I have worked as a freelancer until now, although I always interests be as a member of a professional team work
How can people contact you?
It will be my pleasure if they contact me by email and whats up number My Email: sanazghafari@ymail.com My Number: 00989133672371

Extended Interview with Sanaz Ghafari

Could you please tell us about your experience as a designer, artist, architect or creator?
Growing up in the culturally rich city of Isfahan, I was surrounded by art and architecture that constantly inspired me. This environment cultivated my deep appreciation for design and craftsmanship. I pursued my passion by earning a Bachelor's and Master's degree in metal handicrafts, specializing in jewelry design. My academic journey allowed me to explore the intersection of traditional craftsmanship and contemporary aesthetics, which has become the hallmark of my work. This foundation not only honed my technical skills but also gave me the confidence to translate my creative visions into tangible, meaningful designs.
How did you become a designer?
Design, for me, is a way to tell stories and connect with people on a deeply personal level. Growing up in Isfahan, surrounded by its stunning architecture, intricate patterns, and vibrant cultural heritage, I developed a fascination with how art shapes our experiences and emotions. This naturally drew me to design, where I could channel my creativity into something tangible and meaningful. I became a designer because I believe in the transformative power of art—how a beautifully crafted piece can inspire, evoke emotions, and even bring joy to someone's life. Jewelry and eyewear, in particular, are such personal forms of self-expression, and I find immense fulfillment in creating designs that resonate with individuality and identity.
What are your priorities, technique and style when designing?
Becoming a designer was a choice that evolved naturally from my deep passion for art and creativity. From a adolescence age, I was drawn to the beauty and intricacy of design, particularly how it can merge artistic expression with functionality. It was never about being forced into this path, but rather about finding a medium through which I could share my love for art while making a tangible impact on people's everyday lives. Design, to me, is a way of blending creativity with purpose, and it's something I truly chose because of the joy and fulfillment it brings me.
Which emotions do you feel when designing?
I primarily design jewelry and eyewear, drawing inspiration from visual arts and cultural heritage. My goal is to blend beauty, functionality, and emotional connection in my designs. Looking forward, I would love to explore the intersection of art and technology, such as using innovative materials, sustainable practices, or creating interactive designs that enhance the wearer’s experience. Ultimately, I aim to create designs that are not only beautiful but also practical for everyday use, allowing people to enjoy art in their daily lives.
What particular aspects of your background shaped you as a designer?
To become a design legend, designers should first embrace the idea that inspiration can come from anywhere. Learn from everything around you—whether it's nature, architecture, or even everyday life. The key is to look at the world from different perspectives. Often, a simple shift in viewpoint can open up new creative possibilities. Keep your eyes and mind open, absorb what’s around you, and let that diverse input fuel your unique designs. I always remind myself that great design stems from curiosity and the ability to find the extraordinary in the ordinary.
What is your growth path? What are your future plans? What is your dream design project?
What distinguishes a good designer from a great one is the ability to create work that is not only aesthetically appealing but also resonates with society. A great designer understands the needs, values, and cultural context of the people they design for. They craft designs that are accepted and appreciated by society, creating meaningful connections that go beyond the surface. It’s about creating work that has a lasting impact and is relevant to the people it serves.
What are your advices to designers who are at the beginning of their career?
A really good design goes beyond beauty and societal connection. It carries a deeper meaning and embodies innovation. It should challenge the audience, prompting them to think critically and perhaps even question their own beliefs. A good design isn’t just something that looks nice—it has the power to evoke thought, inspire change, and encourage a deeper understanding of the world around us. It makes people reflect and connect with something greater than the surface level.
You are truly successful as a designer, what do you suggest to fellow designers, artists and architects?
The value of good design lies in its ability to improve experiences, solve problems, and enhance our daily lives. It’s not just about making things look aesthetically pleasing; it’s about creating functional, meaningful solutions that have a lasting impact. Good design can inspire, engage, and bring people together. It adds value to products, services, and environments, making them more efficient and enjoyable to use. Investing in good design is essential because it elevates quality and creates a positive, lasting impression. Whether in business or personal life, good design fosters innovation, drives progress, and shapes the way we interact with the world.
What is your day to day look like?
If I had unlimited time, I would love to design pieces that explore the intersection of art, sustainability, and meaning of life. I’d like to create designs that challenge traditional boundaries, incorporating eco-friendly materials and innovative techniques while maintaining aesthetic appeal and functionality. As for who I would design for, my focus would be on individuals who value both beauty and purpose in the items they use. I would create designs for those who appreciate artistry, functionality, and the stories behind each piece. Whether it's a jewelry lover or someone who seeks meaningful, sustainable products, I’d aim to create designs that resonate deeply with their values and elevate their daily experiences.
How do you keep up with latest design trends? To what extent do design trends matter?
The dream project I haven’t yet had the chance to realize is one that allows me to express my deep connection to the universe and the meaning of life. I envision creating a piece or collection that helps people see both the vastness of the universe and their own place within it. It’s a large undertaking, but it’s something I’m inspired to pursue. Many great thinkers, like the Iranian poet Rumi, have captured this profound sense of life’s vastness in their works. My goal is to bring that same poetic expression into design, creating something that connects people to the universe and to themselves in a deeply meaningful way.
How do you know if a product or project is well designed? How do you define good design?
My secret ingredient for success in design is a combination of curiosity, empathy, and a constant search for meaning. I believe that being continuously curious and open to new ideas helps me push the boundaries of creativity. Empathy is equally important—understanding the people I design for, connecting with their needs, emotions, and experiences, allows me to create designs that truly resonate. Additionally, my search for meaning drives me to explore deeper concepts and to ensure that each design carries significance beyond just aesthetics. This balance of exploration, understanding, and purpose is what I consider my "recipe" for success in design.
How do you decide if your design is ready?
Although there are great artists who inspire me, I might say that the greatest of them for me are poets, who have the unique ability to capture the essence of life and the universe in a few words. However, in the world of design, I’m inspired by people like Coco Chanel, whose innovation in fashion transformed the industry, and Yves Saint Laurent, who was known for blending elegance with modernity. I also admire the work of designers like Zaha Hadid, whose architectural designs challenge conventional forms and create new possibilities for the built environment.
What is your biggest design work?
There are several designs by other designers that deeply resonate with me. One of my favorites is the classic Chanel No. 5 bottle, designed by René Lalique. Its timeless elegance and simplicity have always fascinated me, as it perfectly embodies the harmony between function and art. The design transcends the product itself and becomes a symbol of luxury and sophistication. I’m also drawn to Zaha Hadid’s architecture, particularly her design of the Guangzhou Opera House. Her ability to create fluid, organic forms that challenge traditional architectural boundaries inspires me. The way her designs seem to flow and interact with their environment makes her work a perfect example of art that lives within the space it occupies. These designs stand out because they not only push the boundaries of creativity but also evoke a strong emotional response and convey a sense of purpose beyond aesthetics. They challenge conventions and inspire deeper thought, qualities I strive to incorporate into my own work.
Who is your favourite designer?
Although I love my work, I don’t think I’ve designed my best piece yet. I’m always exploring new ideas, learning, and pushing my creativity further. Each design is a step in my journey, and I believe my greatest work is still ahead of me.
Would you tell us a bit about your lifestyle and culture?
To become a better designer, people should focus on looking for stories and searching for meaning in everything around them. Great design often comes from understanding the deeper connections and stories behind the things we interact with every day. By seeking out meaning, whether in nature, culture, or personal experiences, designers can create work that resonates more deeply with people. As for myself, I’ve always made it a point to not just focus on the visual aspects of design, but also to explore the underlying narratives and emotions that drive a piece. I continually ask myself why something is designed the way it is and what purpose it serves beyond the surface. This mindset helps me grow as a designer, constantly improving my ability to create work that is not only beautiful but also meaningful and impactful.
Would you tell us more about your work culture and business philosophy?
If I hadn’t become a designer, I think I would have pursued music. I’ve always been deeply interested in music, and I believe it shares a similar creative process to design—both are ways of expressing emotions and ideas. If I hadn’t chosen design, I would have likely tried to become a musician, exploring the art of sound and melody as a means of connecting with others.
What are your philanthropic contributions to society as a designer, artist and architect?
For me, design is a way of communicating ideas, emotions, and stories through form, function, and aesthetics. It’s about creating something that resonates with people, whether it’s solving a problem, enhancing an experience, or simply evoking an emotional response. Design is a blend of art and practicality, a process that takes both creative thinking and empathy to craft something meaningful. Ultimately, design is a tool to make the world more engaging, functional, and beautiful, one that connects people to the objects, environments, and ideas that shape their lives.
What positive experiences you had when you attend the A’ Design Award?
Although many people have played a key role in my journey, such as my mother, my wife, and many of my teachers, I believe that another important source of support has come from other great artists. Their work has continuously inspired me and motivated me to pursue this path. The influence of these artists, through their creativity and dedication, has been crucial in shaping my approach to design and fueling my desire to push boundaries.

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