I have been engaged in this industry for nearly ten years, so I became a designer. When I was in college, I wanted to be an excellent designer very much.
There are only four people in our company, which is a very small team. We are mainly engaged in packaging design, visual century and cultural and creative product design.
Inspiration comes from many places, sometimes during project research, and sometimes from movies, poetry, music, architecture, history and humanities. I like studying these very much. They give me a lot of inspiration. Continuous learning is the reason why I maintain my creativity.
I like Chinese traditional culture very much, so I have been committed to expressing Chinese traditional culture in modern language and forming a system. And has been trying to apply it in business to balance business and culture.
I live in China. I like Chinese traditional culture very much and have been studying it. Living in China gives me a deep historical heritage and makes our design very own style.
Generally, first conduct field research, then discuss the design direction with customers, and then work out some creative directions. After determining the creative direction, complete the design, and finally land on the ground.
In fact, the design time is not long, mainly because it takes a long time to think. Therefore, I think it will be very fast to act after thinking well.
Probably when I was in college, the popularity of Muji and apple broke the concept of traditional brands. At that time, yuanyanya and jobs' way of thinking influenced many people, and of course I was one of them. When I was in college, I also studied this major. At that time, I thought it was too cool to be a designer with depth and attitude, so I kept doing it in this industry. My interest in art is that when I study painting, I study the history of painting design and fall in love with it. I often think about why I design like this.
When receiving new projects, we generally attach great importance to cultural excavation and creative innovation, as well as the feasibility of implementation. We are very concerned about the cultural excavation of the project and feel that a project should present culture as much as possible to balance the conflict between business and culture. When rendering pictures, I like to present them in C4d and like to render the details so that customers can understand our creative ideas. We are very concerned about the feasibility of landing, so we will repeatedly consider our plan, what landing difficulties we will encounter, and simulate this process as much as possible.
At the beginning of the design, I feel very excited, because I can't imagine what the design will look like, and there may be ideas to change the whole industry, so I'm very excited. In the design process, we will feel very happy to see our ideas fall to the ground bit by bit, because we really enter this industry and make them better, so we are very satisfied. The happiness gained from design is due to the change of our ideas and results all the time, so as to feel the power and importance of design.
I have always been particularly interested in cultural and artistic things. I think beautiful things are particularly important. I also like ideas or tools that bring progress to the industry. When I care about practicality and innovation, I am often moved by the vitality in art. Some pure primitive wild vitality fascinates me. In particular, it feels like wild art growing in the soil, which often makes me feel that the design is too deliberate and not original enough.
Because I am also an illustrator, I still like art very much. I want to be an artist like Andy Warhol in the future. I hope to have the opportunity to bring new ideas and influence the trend of an era. This is my idea. Just try to express your ideas as well as possible.
If you don't know about design, it's great, because I think it's very important to maintain a skeptical attitude. Why design like this? Why is this good? Is there a better plan?... The ability to doubt everything is particularly important. It is very important to find reasons and answers in doubt and find yourself in the process.
If you want to stand out from the experts, I think the best way is not to repeat. Every time the work is completed as a challenge, try your best to break through yourself, or even innovate. Follow the footsteps of predecessors and open up a design path of your own.
In the morning, I like to sort out what work I still have to finish and deal with all the work. I like painting, painting my favorite Chinese classics of mountains and seas and studying Chinese traditional culture. Sometimes I go to see if my colleagues have new works that make people jealous.
Well, when the average customer thinks this project can be completed, I am still dissatisfied and always feel sorry. I will keep a habit of taking out the previous projects regularly, and then discuss and summarize them to see if there is room for progress.
It is probably a Tibet project that has lasted for three years, which is of great significance. We use durable tools or products of local herdsmen in Tibet and local yak materials in Tibet to make and improve them into a commodity. We set up factories in the local area to organize local herdsmen to produce and sell them to local herdsmen and tourists. It not only solves the local employment, but also solves the local problems, because from the establishment of the project to the discussion of the project, and then the implementation of the project, it is like seeing a seed germinate in this land and grow into a towering tree, which is very meaningful.
I'm from Chengdu, Sichuan, China. Because I'm Chinese, my way of thinking and expression are very Chinese. This is a gene in my bones and can't be changed. I know some foreign designers. After reading their works, I found that I am so Chinese. Because I am engaged in the design industry, I look at all walks of life from the perspective of design, and I will have a lot of different understanding.
It's easy for me to work with my little studio partner. Just solve the problem, but this is too difficult for many people. Most people are just to prove that they are doing things, not to solve problems. I like to work with challenging people. We can surpass ourselves and make good achievements together.
I often organize small partners of the studio to participate in many international public welfare poster activities, which can not only exercise our creative ability, but also make a modest contribution to the public welfare.
The design competition will give us honor and achievement, and it is also a recognition of our design ability. It also shows us that so many predecessors have been working hard to make better works, and also encourages us to move forward and the benign development of the industry.
Because the design industry is what I have been studying in college. I learned a lot of design masters in college, such as haraya, Tadao Ando, jobs, etc., so I really want to create some great works and change the world.
We mainly do packaging design, cultural and creative product design, visual design. If there is an opportunity, I hope to have the opportunity to cross-border clothing devices, etc.
I am a young designer. I feel that my design road is still very long, and there is still a big gap with many great designers. If you say experience, there are still some. I think it's really important to constantly challenge and break through yourself.
Well, in fact, whether an excellent designer is excellent or not needs to be looked at from the perspective. Some designers have made great breakthroughs in academic technology, some designers have made great breakthroughs in ideas, some designers bring many people thinking enlightenment, and some designers promote product progress in business.... I think these are excellent designers. Maybe if the design brings some changes, it is an excellent design. An excellent designer should understand the purpose of the design. If the purpose is achieved, it is an excellent designer
Good design can solve many unnecessary problems and make users have no obstacles. If everyone demands good design, there will be less and less design garbage in the world and the society will make rapid progress.
If I have the chance, I think I will want to do some environmental protection design, because the environment is too bad now. Do what we can for all mankind.
At present, the dream that has not been realized is probably that I have not studied in Europe. If I have the opportunity, I would like to see those great historical architectural designs in Europe.
We have designed a Tibetan cultural and creative brand and products. Well, we went deep into the Tibetan areas to find durable products of local herdsmen, improved them, and made a series of products with local materials and local methods. That series of works were really great, as if they had grown from the local area. It was very interesting.
Design is the way to solve problems. Most customers need to make new design with certain business demands, so we find out the demands and provide effective solutions.
It's my client! Well, many experiences are brought by customers. We learn and grow together with customers, and because of the continuous requirements of customers, we also grow.
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