Alberto March

My father was a Spanish painter who inspired me to be interested in all aspects of art. I obtained my B.A. in Graphic Design in 1985, followed by a B.A. in Advertising and Marketing in 2000. At the age of 14, my immersion in art and music served as the cornerstone of my artistic pursuit. In 1985, I engaged in collaborative efforts with acclaimed artists such as Victor Valera, Alirio Palacios, and Luisa Richter. This experience significantly contributed to my development as a photographer, artist, and graphic designer. I participated in collective exhibitions across Venezuela, Argentina, Peru, Brazil, Colombia, and Central America from 1980 to 1990. My artistic endeavors were honored with the Tito Salas special recognition awards in 1982 and 1984 for my paintings. In 1985, the Museum of Contemporary Art of La Rinconada and Galería de Arte Nacional, Caracas, Venezuela, hosted an exhibition featuring my black and white photographs titled "Portraits of my Inner," which subsequently toured South American Contemporary Art Museums for two years. Additionally, I presented 14 pieces under the title "Giants of Chicago" at ArtPrize, Grand Rapids, Michigan, the Consulate of Venezuela, UNAM University of Mexico in Chicago, CuCut and Paspartu Gallery in Barcelona, Spain, and The Thompson Center in Chicago, IL. Notably, my latest exposition, "Victoria," was showcased at the UNAM University of Mexico in Chicago (Sept 26-Oct 26, 2013), in BCN at Casinet D'Hostafrancs during the INT. month of Dance, and "Giants of BCN" was exhibited at Cucut, Osbar, and BY, Paspartú galleries in Barcelona from 2014 to 2015.

Established by Alberto March in 1996 in Miami Lakes, Florida, GrafMarc specializes in providing design, marketing, and visual communication solutions to clients. Over the years, the company has expanded its operations to include full representation in Chicago, Illinois, and Barcelona, Spain. GrafMarc's services encompass a wide range of offerings, such as web solutions, accessible PDF/UA, print and digital editorial design, layout for corporate communications, brand identity, marketing and communication materials, social media campaigns, and direct marketing strategies. Additionally, the company has expertise in the editorial layout of products in six languages: English, Spanish, French, Russian, and Chinese.

Expressing oneself through various artistic mediums serves as a means of connecting with others and actualizing our innermost aspirations. Unbeknownst to many, we each serve as the architects of our own lives, methodically shaping every facet, including our professional endeavours, interpersonal relationships, pastimes, and personal ventures.

Accessible PDF/UA, print and digital editorial design, layout for corporate communications, brand identity, marketing and communication materials, social media campaigns

I do not have a specific favourite design. Each design project I have developed and received approval for from clients effectively communicates the accomplished objectives. This is the essence of design success.

In 1988, my first professional design project was for an optical brand campaign in Venezuela.

In the realm of art, I specialize in utilizing oil and acrylic mediums, employing a diverse array of support platforms such as canvases and wood. In the domain of graphic design, I proficiently navigate Adobe software exclusively on Macintosh operating systems.

After analyzing the briefing, conducting research, and studying the marketing objectives, it is essential to understand the target audience for the message or the product/service. Thorough research and a comprehensive study of the marketing objectives are imperative after analyzing the provided briefing. Understanding the intended audience for the message, product, or service is essential.

My emotions are focused on developing an idea that conveys the purpose of the message: happiness, satisfaction, and commitment.

When a design is approved and fulfills its purpose, I experience a tremendous sense of fulfillment.

When the design is well received by the intended audience, it fosters brand loyalty.

Let's focus on the message's purpose, the art of typography, illustration, photography, and the use of space.

Design is a potent instrument used by designers to meet specific requirements or appeal to targeted audiences. Fundamental to this endeavour is the imperative for design to effectively communicate with the intended users. This mandates the astute amalgamation of aesthetics and semiotics. Frequently, the seamless fusion of these components renders their individual demarcation challenging. While the uninitiated users or target audience may not consciously discern these constituent elements, their collective impact remains profound.

In the ever-changing design world, extensive collaboration across different fields will be crucial. This will involve bringing together designers, engineers, philosophers, ecologists, and professionals in care, technology, and AI. This shift will prioritize the economic value of design output and its broader social and environmental significance. Additionally, designers will increasingly involve diverse stakeholders, including non-human entities, in the design process. This expansion of co-designing will encompass businesses, communities, AI systems, and the natural environment.

During my career as an artist, my artwork has been exhibited at several prominent venues. In Chicago, I displayed 14 pieces under the title "Giants of Chicago" at ArtPrize, Grand Rapids, Michigan, as well as at the Consulate of Venezuela, UNAM University of Mexico, and The Thompson Center. Additionally, my latest exposition, "Victoria," was showcased at the UNAM University of Mexico in Chicago from Sept 26 to Oct 26, 2013, at Casinet D'Hostafrancs during the INT. month of Dance in Barcelona, and "Giants of BCN" was exhibited at Cucut, Osbar, and BY, Paspartú galleries in Barcelona from 2014 to 2015.

My creative process is guided by relevant keywords associated with the content or message intended for dissemination. Additionally, I carefully consider the specific target audience that will engage with the product, campaign, service, or publication.

As designers, we are aware that imposing a singular style is incompatible with our role as communicators. Our primary responsibility lies in translating messages and content into visual representations and layouts.

Throughout my life, I have had the privilege of residing in three distinct countries: Venezuela, the United States, and, presently, Spain. Each nation possesses unique characteristics, and I have experienced firsthand the diverse cultures, values, and societal norms each one cultivates. The vibrant colours and rich cuisines of these countries have indubitably left a lasting impression on my senses as an artist, photographer and designer.

To find the perfect designer, it's essential to explore their background, expertise, accomplishments, and awards.

To effectively meet the client's needs, it is important to understand the service or product that will be promoted or launched. This involves asking questions about the company's history, values, vision, and mission. Additionally, studying the marketing and communication plans is crucial, as well as understanding the target audience. 1.Identifying the problem 2.Researching it in-depth 3.Identifying possible solutions 4.Evaluating and selecting a promising solution 5.Creating a prototype 6.Testing and troubleshooting 7.Making improvements to and releasing the final product

Lamps, furniture in general, a coffee table and the trophies won.

In my daily routine, I rise at 6:00 a.m. and kick off with a rigorous fitness session, followed by personal grooming. I then take my loyal canine companion for a stroll and grab breakfast at a nearby eatery before returning home to dive into a day of professional endeavours. From the 1990s to 2008, I spearheaded a team of around 42 individuals with diverse expertise, spanning from engineering to graphic and web design. Currently, I operate as a consultant in the realm of graphic design, leading a group of skilled professionals with whom I closely collaborate on a project-by-project basis.

Listen, observe, stay updated, be part of a non-profit campaign, and be humble and open-minded.

I don´t see anything negative about being a graphic designer; on the contrary, it is a blessing.

Together as a team, we involve the client in our step-by-step process.

Listening, observing, researching, keeping your skills up to date, and being aware of all aspects of art and culture worldwide are important.

I create the designs using Mac and Adobe products. Nikon is my favourite photography brand, a true symbol of innovation and excellence. I search for new trends in fonts, colour palettes, fashion and art.

Each project is assigned a specific timeline for the design and delivery process, tailored to the type of service or product and aligned with the client's deadline.

The timeline for completing projects varies based on specific requirements. For instance, the timeframe for finalizing a 120-page report ranges from 7 to 15 days, depending on the inclusion of photographs, illustrations, or infographics. Designing a brand identity typically takes between 15 days to 60 days and, in some cases, up to a year, influenced by various contributing factors.

As CEO, I have gained valuable experience in three distinct sectors: beverages and food, beauty and health, and the science industry.

The World Health Organization in Geneva. Before Ericson, Bayer, Pepsico, Lafarge, Holcim, Oracle, Taca Airlines, Avianca Airlines, Cornell and South Miami University.

I take great pleasure in developing health reports, guidelines, and products for the World Health Organization. This work provides me with a profound sense of purpose, knowing that my contributions have a positive impact on the health and well-being of billions of people around the globe.

I want to stay updated on what is necessary to enhance design for conveying crucial messages and content.

Usually, I receive the briefing and formulate the design approach. If necessary, I have a team to assist with specific aspects.

I am currently involved in three projects that have a significant impact on people's health. These projects include developing a new branding strategy for the World Health Organization's bone-aging department, addressing salt consumption, and launching an obesity awareness campaign.

https://www.linkedin.com/in/grafmarc/ albertom@grafmarc.com +34648083859

Thank you for this opportunity. You have asked comprehensive questions. I genuinely appreciate it.