Maryam Kordahmadi

Specialized in Jewelry Design.

Maryam Kordahmadi

About Maryam Kordahmadi

Maryam Kordahmadi is a dedicated designer with a background in art and design, jewelry design, graphic design, and UX/UI design. Her work merges functionality with aesthetics, solving real-world problems through sustainable design. Maryam has received awards such as GIT’s Awards, IDA, A' Design, and Kioskedia Awards. Her work has been showcased at exhibitions in the USA, Italy ,Poland ,China, India, Thailand and Norway. She contributes to society by mentoring emerging designers, promoting sustainability, and engaging in community projects. Her interdisciplinary expertise, innovative thinking, and cultural sensitivity make her a unique and impactful designer.

  • Winner of the A' Design Award.
  • Specialized in Jewelry Design.
  • Original Design.
  • Creative, Diligent and Innovative.
  • All Designs
  • Jewelry
Noble Bloom Necklace

Noble Bloom Necklace

Jewelry Design


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Interview with Maryam Kordahmadi

Could you please tell us more about your art and design background? What made you become an artist/designer? Have you always wanted to be a designer?
Certainly! My journey into the world of art and design began at a young age, fueled by a natural inclination towards creativity and a fascination with visual expression. From childhood, I found joy in sketching, painting, and crafting, immersing myself in the world of colors, shapes, and textures. As I grew older, my passion for art and design deepened, and I became increasingly drawn to the idea of channeling my creativity into a career. I was captivated by the ability of design to communicate ideas, evoke emotions, and shape experiences, and I knew that I wanted to be a part of this dynamic and ever-evolving field. Throughout my educational journey, I pursued opportunities to explore various aspects of art and design, from traditional mediums like drawing and painting to digital tools and techniques. I sought out mentors, classes, and workshops that allowed me to refine my skills and broaden my understanding of design principles and practices. While I didn't always envision myself as a designer from a young age, it became clear to me over time that design was where my passion and talents aligned most closely. The ability to blend creativity with problem-solving, to create objects and experiences that resonate with people on a personal level, was incredibly fulfilling to me, and I knew that I had found my calling in the world of design. Today, as a professional artist and designer, I feel grateful to have found a career that allows me to pursue my passions and make a meaningful impact through my work. While the path to becoming a designer may not have been a straight line, every step along the way has shaped me into the artist and designer I am today, and I wouldn't have it any other way.
Can you tell us more about your company / design studio?
Dorj Ltd is a dynamic design company based in Canada, specializing in a range of creative services including graphic design, branding, illustration, and product design. Our team of talented designers and artists are dedicated to delivering exceptional design solutions that exceed our clients' expectations and make a positive impact in the world. At Dorj Ltd, we believe in the power of creativity to inspire, connect, and transform, and we're committed to pushing the boundaries of design to create memorable and meaningful experiences for our clients and their audiences.
What is "design" for you?
For me, "design" is more than just aesthetics or functionality; it's a process of problem-solving, creativity, and innovation. Design is about crafting solutions that address specific needs, whether practical, emotional, or cultural. It's about balancing form and function to create experiences that resonate with people on a deep level. Design is also about storytelling, communication, and expression, using visual language to convey messages, evoke emotions, and inspire action. Ultimately, design is a powerful tool for shaping the world around us, driving positive change, and enriching the human experience.
What kinds of works do you like designing most?
I particularly enjoy designing works that allow me to blend creativity with strategic thinking, crafting designs that effectively communicate messages and engage audiences. This could include projects such as branding and logo design, where I have the opportunity to develop visual identities that capture the essence of a brand and resonate with its target audience. Additionally, I have a passion for illustration, where I can unleash my creativity and imagination to create captivating visuals that tell stories and evoke emotions. Overall, I find satisfaction in any project that challenges me to think creatively, solve problems, and create designs that leave a lasting impression.
What is your most favorite design, could you please tell more about it?
One of the projects I hold dear is the branding initiative I spearheaded for a sustainable fashion label. This project holds a special place in my heart as it allowed me to align my design expertise with a cause I deeply believe in. I had the privilege of working with a sustainable jewelry company dedicated to crafting eco-friendly and stylish accessories while promoting ethical manufacturing practices and environmental sustainability. In this endeavor, I focused on creating captivating jewelry designs that embodied the brand's commitment to sustainability, craftsmanship, and contemporary style. Drawing inspiration from nature and traditional artisan techniques, I crafted pieces that showcased the beauty of recycled materials and ethically sourced gemstones. Each design was carefully curated to resonate with environmentally conscious consumers and reflect the brand's ethos. While I didn't create a logo for this project, I did contribute to developing the overall visual identity through my jewelry designs. These designs served as a focal point for the brand's marketing and communication efforts, helping to convey its values and attract like-minded customers. What truly resonated with me in this project was the opportunity to use my creativity to make a positive impact on the world. By creating sustainable jewelry that not only looked beautiful but also contributed to a more sustainable fashion industry, I felt a deep sense of fulfillment and purpose in my work. This project remains a cherished highlight in my design portfolio, reminding me of the power of design to drive meaningful change.
What was the first thing you designed for a company?
My first design project for a company was an interactive multimedia presentation. It was an innovative project that involved integrating text, images, audio, and video to create an engaging and dynamic experience for users. The presentation showcased the company's products and services in an interactive format, allowing users to explore different features and learn more about the offerings. It was an exciting opportunity to apply my design skills to create an immersive digital experience for the company's audience.
What is your favorite material / platform / technology?
The choice of material, platform, or technology often depends on the specific requirements of my project and the desired outcome. For example, in jewelry design, materials such as precious metals like gold, silver, and platinum, as well as gemstones like diamonds, rubies, and sapphires, are commonly used. In terms of platforms and technologies, I may use software like Adobe Creative Suite for graphic design, CAD (Computer-Aided Design) software for 3D modeling, and various prototyping tools for product development. The selection of materials, platforms, and technologies is driven by factors such as functionality, aesthetics, durability, and feasibility in realizing my design vision.
When do you feel the most creative?
I feel the most creative when I'm in a relaxed and focused state of mind, free from distractions and pressure. This could be during quiet moments of reflection, while taking a walk in nature, or when I'm immersed in an inspiring environment. Collaborating with others, brainstorming ideas, and exploring new concepts also sparks my creativity. Additionally, when I encounter challenges or obstacles, it often ignites my problem-solving skills and prompts innovative thinking. Ultimately, creativity flows most naturally when I'm open-minded, curious, and receptive to new ideas and perspectives.
Which aspects of a design do you focus more during designing?
During the design process, I focus on several key aspects to ensure that the final outcome meets the desired objectives and resonates with the target audience. These aspects include: 1. Functionality: I prioritize designing solutions that effectively fulfill their intended purpose and meet the functional requirements of the project. 2. Aesthetics: I pay close attention to the visual appeal of the design, ensuring that it is visually pleasing, balanced, and harmonious. 3. User Experience (UX): I consider the overall user experience, aiming to create designs that are intuitive, easy to navigate, and enjoyable to interact with. 4. Innovation: I strive to bring fresh and innovative ideas to my designs, pushing boundaries and exploring new approaches to problem-solving. 5. Brand Identity: I ensure that the design aligns with the brand's identity and values, maintaining consistency and coherence across all touchpoints. 6. Sustainability: I incorporate sustainable practices and materials into my designs whenever possible, considering the environmental impact and longevity of the product. By focusing on these aspects, I aim to create designs that are not only visually appealing but also functional, user-friendly, and aligned with the brand's identity and values.
What kind of emotions do you feel when you design?
When I design, I experience a range of emotions that vary depending on the project and the stage of the design process. Some of the common emotions I feel include: 1. Excitement: There's a sense of excitement and anticipation as I embark on a new design project, exploring possibilities and envisioning the potential outcomes. 2. Creativity: Designing allows me to tap into my creative instincts, leading to feelings of inspiration, enthusiasm, and flow as ideas come to life. 3. Satisfaction: There's a deep sense of satisfaction and fulfillment that comes from seeing a design concept evolve from initial sketches to a polished final product. 4. Frustration: At times, I may encounter challenges or obstacles during the design process, leading to feelings of frustration or uncertainty. However, overcoming these challenges ultimately leads to growth and learning. 5. Pride: When a design is well-received by clients or users, or when it successfully solves a problem or meets a need, I feel a sense of pride and accomplishment in my work. Overall, the emotional journey of designing is dynamic and multifaceted, encompassing both highs and lows as I navigate the creative process.
What kind of emotions do you feel when your designs are realized?
When my designs are realized, I experience a mix of emotions that reflect the journey from concept to completion. These emotions include: 1. Satisfaction: Seeing my designs come to life fills me with a deep sense of satisfaction and accomplishment. It's incredibly rewarding to witness the transformation from an idea on paper to a tangible product or project. 2. Pride: There's a profound sense of pride that accompanies the realization of my designs. Knowing that I played a role in bringing something new into the world fills me with a sense of pride in my work and abilities. 3. Excitement: The realization of my designs often brings a surge of excitement and anticipation. Whether it's seeing a product on store shelves or witnessing a project come to fruition, the excitement of seeing my designs in the real world is unparalleled. 4. Gratitude: I feel grateful for the opportunity to see my designs realized and to collaborate with others who have contributed to the process. It's a reminder of the support and teamwork that goes into bringing a design to life. 5. Inspiration: Seeing my designs realized inspires me to continue pushing the boundaries of creativity and innovation. It fuels my passion for design and motivates me to explore new ideas and possibilities in my work. Overall, the realization of my designs is a moment of fulfillment and validation, fueling my drive to continue creating and contributing to the world of design.
What makes a design successful?
A design is considered successful when it effectively fulfills its intended purpose and achieves the desired objectives while resonating with its target audience. Several key factors contribute to the success of a design: 1. Functionality: A successful design is functional and serves its intended purpose efficiently and effectively. It addresses the needs and requirements of users, making their experience seamless and intuitive. 2. Aesthetics: Visual appeal plays a crucial role in the success of a design. Aesthetically pleasing designs capture attention, evoke emotion, and leave a lasting impression on the audience. The balance of form, color, typography, and imagery contributes to the overall aesthetic appeal of the design. 3. User Experience (UX): A successful design prioritizes the user experience, ensuring that interactions with the design are intuitive, enjoyable, and user-friendly. User-centered design principles guide the creation of designs that meet the needs and expectations of the target audience. 4. Innovation: Successful designs often incorporate elements of innovation and creativity, pushing the boundaries of conventional thinking and offering fresh perspectives. Innovative designs stand out from the competition and capture the imagination of the audience. 5. Alignment with Objectives: A successful design aligns closely with the objectives and goals of the project or brand. It effectively communicates the intended message and reinforces the brand identity, values, and positioning. 6. Adaptability: In a rapidly evolving world, successful designs are adaptable and responsive to change. They have the flexibility to evolve and adapt to new contexts, technologies, and user needs over time. Ultimately, the success of a design is measured by its ability to deliver value, evoke emotion, and achieve its intended outcomes, while leaving a positive impact on its audience and environment.
When judging a design as good or bad, which aspects do you consider first?
When judging a design as good or bad, several aspects are considered, but some primary factors often take precedence: 1. Functionality: The first consideration is whether the design effectively serves its intended purpose and meets the functional requirements. A well-designed product or solution should be easy to use, efficient, and reliable. 2. Aesthetics: The visual appeal of the design is another critical factor. Aesthetically pleasing designs capture attention and create a positive impression. Elements such as composition, color palette, typography, and imagery are evaluated to determine their effectiveness in conveying the intended message or mood. 3. User Experience (UX): The overall user experience plays a significant role in judging the quality of a design. Designs that prioritize usability, accessibility, and user satisfaction are generally considered successful. Intuitive navigation, clear communication, and seamless interactions enhance the user experience and contribute to a positive perception of the design. 4. Innovation: Designs that demonstrate creativity, originality, and innovation are often viewed more favorably. Novel solutions, unique features, and fresh perspectives distinguish exceptional designs from the mundane and set them apart in the eyes of the audience. 5. Alignment with Objectives: The extent to which the design aligns with the project objectives, brand identity, and target audience's needs is evaluated. Designs that effectively communicate the intended message, reflect the brand's values, and resonate with the target demographic are considered successful. 6. Emotional Impact: Finally, the emotional impact of the design is assessed. Designs that evoke emotion, whether it be joy, excitement, empathy, or inspiration, are more likely to leave a lasting impression and forge a connection with the audience. By considering these key aspects, designers, and critics can evaluate designs comprehensively and discern their overall quality and effectiveness.
From your point of view, what are the responsibilities of a designer for society and environment?
From my perspective, designers bear significant responsibilities towards both society and the environment. These responsibilities encompass various aspects, including: 1. Sustainable Design Practices: Designers have a duty to minimize the environmental impact of their creations by adopting sustainable design practices. This involves considering the lifecycle of products, materials selection, energy efficiency, and waste reduction throughout the design process. 2. Ethical Considerations: Designers should uphold ethical standards and promote social responsibility in their work. This includes ensuring fair labor practices, respecting cultural diversity, and advocating for inclusivity and accessibility in design solutions. 3. Problem-solving for Social Issues: Designers have the ability to address pressing social challenges through innovative design solutions. By leveraging their creativity and problem-solving skills, designers can contribute to finding solutions for issues such as healthcare accessibility, education equity, poverty alleviation, and urban revitalization. 4. Education and Advocacy: Designers play a crucial role in educating others about the importance of design for society and the environment. They can raise awareness about sustainable design practices, advocate for social justice and environmental conservation, and inspire others to engage in design-driven initiatives for positive change. 5. Collaboration and Community Engagement: Designers should collaborate with stakeholders, communities, and organizations to co-create solutions that address the needs and aspirations of diverse populations. By actively engaging with end-users and community members, designers can ensure that their designs are relevant, inclusive, and impactful. 6. Continuous Learning and Improvement: Designers should commit to ongoing learning and professional development to stay abreast of emerging trends, technologies, and best practices. By continuously improving their skills and knowledge, designers can better address evolving societal and environmental challenges. Overall, designers have a profound influence on shaping the world around us, and with this influence comes a responsibility to use their talents and creativity for the betterment of society and the planet. By embracing sustainability, ethics, innovation, and social impact in their practice, designers can contribute to building a more equitable, resilient, and sustainable future for all.
How do you think the "design field" is evolving? What is the future of design?
The design field is experiencing a remarkable evolution driven by technological advancements, shifting consumer behaviors, and emerging global challenges. As we look to the future of design, several trends and developments are shaping its trajectory: 1. Digital Transformation: Technology continues to revolutionize the design process, enabling designers to create more complex and immersive experiences across digital platforms. Augmented reality (AR), virtual reality (VR), and mixed reality (MR) are increasingly integrated into design workflows, offering new ways to engage users and enhance the user experience. 2. Sustainability and Ethical Design: With growing concerns about environmental sustainability and social responsibility, there's a heightened focus on sustainable and ethical design practices. Designers are exploring eco-friendly materials, renewable energy sources, and circular design principles to minimize environmental impact and promote social equity. 3. Human-Centered Design: Design is becoming more human-centered, with a greater emphasis on understanding and empathizing with users' needs, preferences, and behaviors. User experience (UX) design and service design are gaining prominence as designers prioritize creating meaningful and inclusive experiences that address real-world challenges and improve people's lives. 4. Data-Driven Design: Data analytics and insights are increasingly informing design decisions, allowing designers to leverage user data and feedback to optimize designs for better performance and outcomes. Designers are incorporating user research, usability testing, and analytics tools into their workflows to create data-driven solutions that are tailored to users' preferences and behaviors. 5. Cross-Disciplinary Collaboration: Collaboration across disciplines is becoming more prevalent as designers work alongside engineers, scientists, psychologists, and other experts to tackle complex challenges and drive innovation. Design thinking is being applied not only to product and graphic design but also to fields such as healthcare, education, and urban planning, leading to interdisciplinary approaches to problem-solving. 6. Remote and Distributed Work: The shift to remote and distributed work is reshaping the design industry, with designers collaborating across geographic locations and time zones. Digital collaboration tools, cloud-based platforms, and virtual workspaces are facilitating remote teamwork and enabling designers to collaborate more seamlessly regardless of their physical location. 7. Diversity, Equity, and Inclusion: There's a growing recognition of the importance of diversity, equity, and inclusion in the design field. Designers are advocating for greater representation and diversity in design teams, challenging biases and stereotypes in design practice, and creating more inclusive and accessible designs that cater to diverse audiences. Overall, the future of design is dynamic and multifaceted, driven by innovation, creativity, and a commitment to addressing pressing global challenges. Designers have a unique opportunity to shape a more sustainable, equitable, and human-centered world through their work, and the evolution of the design field reflects this broader societal shift towards positive change.15- The design field is undergoing rapid evolution driven by advancements in technology, shifting societal values, and emerging global challenges. Several key trends are shaping the future of design: 1. Embrace of Sustainability: As environmental concerns continue to escalate, there's a growing emphasis on sustainable design practices. Designers are increasingly integrating eco-friendly materials, energy-efficient solutions, and circular design principles into their work to minimize environmental impact and promote long-term sustainability. 2. Digital Transformation: The digital revolution is revolutionizing the way design is conceived, created, and experienced. With the proliferation of digital tools, software, and platforms, designers have unprecedented opportunities to explore new creative possibilities, collaborate remotely, and deliver immersive digital experiences across various media and platforms. 3. Human-Centered Design: Design thinking and human-centered design approaches are gaining prominence as organizations recognize the importance of empathizing with end-users and understanding their needs, preferences, and pain points. Designers are placing greater emphasis on user research, prototyping, and iteration to create products, services, and experiences that resonate with and empower people.
When was your last exhibition and where was it? And when do you want to hold your next exhibition?
My last exhibition was at an art gallery in Thailand, where I participated as a finalist in a prestigious design competition. The exhibition showcased a selection of my latest design works, including jewelry pieces, illustrations, and branding projects. It was a fantastic opportunity to share my creative vision with a wider audience and connect with fellow designers and art enthusiasts. As for my next exhibition, I'm currently exploring opportunities to participate in upcoming design events and exhibitions, both locally and internationally. I'm eager to continue showcasing my work, networking with industry professionals, and engaging with the broader design community. Stay tuned for updates on my upcoming exhibitions and events!
Where does the design inspiration for your works come from? How do you feed your creativity? What are your sources of inspirations?
My design inspiration comes from a variety of sources, ranging from nature and art to culture, technology, and everyday experiences. I believe creativity is nurtured by curiosity, observation, and a willingness to explore diverse influences. Here are some of the key sources of inspiration that fuel my creativity: 1. Nature: The beauty and complexity of the natural world serve as a rich source of inspiration for my designs. I draw inspiration from the patterns, colors, textures, and forms found in plants, animals, landscapes, and geological formations. 2. Art and Design History: Studying the works of renowned artists, designers, and architects from different time periods and cultures provides valuable insights and sparks ideas for my own creative endeavors. I find inspiration in the innovative techniques, aesthetic principles, and conceptual approaches employed by masterful creators throughout history. 3. Travel and Exploration: Experiencing new cultures, environments, and perspectives through travel enriches my creative process and broadens my artistic horizons. Immersing myself in unfamiliar surroundings, engaging with local customs and traditions, and encountering diverse art forms and architectural styles stimulate my imagination and inspire fresh ideas. 4. Technology and Innovation: The rapid pace of technological advancement offers boundless opportunities for creative exploration and experimentation. I draw inspiration from cutting-edge technologies, digital tools, and innovative materials, exploring how they can be leveraged to push the boundaries of design and create novel solutions to contemporary challenges. 5. Personal Reflection and Emotion: My own experiences, memories, and emotions serve as a fertile ground for creative expression. Reflecting on personal narratives, feelings, and aspirations allows me to infuse my designs with authenticity, depth, and meaning, forging a deeper connection with audiences and users. 6. Collaboration and Dialogue: Engaging in dialogue with peers, collaborators, and clients fosters a dynamic exchange of ideas, perspectives, and insights. Collaborative brainstorming sessions, design workshops, and interdisciplinary collaborations spark new ideas, challenge assumptions, and inspire innovative approaches to problem-solving. By drawing inspiration from these diverse sources and remaining open to new experiences and influences, I continuously feed my creativity and cultivate a rich reservoir of ideas to fuel my design practice.
How would you describe your design style? What made you explore more this style and what are the main characteristics of your style? What's your approach to design?
My design style can be described as contemporary and versatile, characterized by a balance of elegance, simplicity, and innovation. I am drawn to clean lines, geometric forms, and minimalist aesthetics, which I often complement with unexpected details, textures, and materials to create visually striking and emotionally resonant designs. I am deeply influenced by the principles of modernism and Bauhaus design, which emphasize functionality, clarity, and experimentation. At the same time, I am inspired by the organic shapes and fluidity found in nature, which I seek to incorporate into my designs to infuse them with warmth and vitality. My exploration of this style has been driven by a desire to create designs that are both timeless and forward-thinking, bridging the gap between tradition and innovation. I am passionate about pushing the boundaries of conventional design norms, experimenting with new techniques, materials, and technologies to create fresh and distinctive aesthetic experiences. In terms of approach, I adopt a holistic and user-centered design methodology, placing a strong emphasis on research, iteration, and collaboration. I believe in deeply understanding the needs, preferences, and behaviors of end-users, as well as the broader socio-cultural context in which my designs will exist. This approach allows me to create solutions that are not only visually compelling but also functional, intuitive, and meaningful. I approach each design project as an opportunity for creative exploration and problem-solving, embracing challenges as catalysts for innovation and growth. Whether I'm designing a piece of jewelry, a digital interface, or a spatial environment, I strive to create designs that engage, inspire, and delight users while contributing positively to the world around us.
Where do you live? Do you feel the cultural heritage of your country affects your designs? What are the pros and cons during designing as a result of living in your country?
I live in Canada, a culturally diverse and vibrant country that celebrates multiculturalism and creativity. The cultural heritage of Canada indeed influences my designs in various ways, as it provides me with a rich tapestry of influences, traditions, and perspectives to draw upon. Here are some ways in which the cultural heritage of Canada affects my designs: 1. Diversity and Inclusivity: Canada's multicultural society inspires me to embrace diversity and inclusivity in my designs. I strive to create designs that resonate with people from diverse backgrounds and reflect the multicultural fabric of Canadian society. This emphasis on inclusivity allows me to create designs that are accessible and relatable to a wide range of audiences. 2. Natural Beauty: Canada's breathtaking landscapes, from majestic mountains to pristine lakes and lush forests, serve as a constant source of inspiration for my designs. The natural beauty of Canada influences my color palettes, motifs, and materials, as I often incorporate elements of nature into my designs to evoke a sense of connection to the Canadian landscape. 3. Sustainability: Canada places a strong emphasis on environmental conservation and sustainability, which is reflected in my designs. I am committed to using eco-friendly materials and practices in my design process, minimizing waste, and reducing environmental impact. Canada's focus on sustainability encourages me to explore innovative approaches to design that prioritize both aesthetics and sustainability. While living in Canada offers many advantages for designers, such as access to a diverse and supportive creative community, there are also some challenges to navigate. One potential challenge is the seasonal variation in weather, which can impact outdoor design projects and materials. Additionally, the vast geographic expanse of Canada can pose logistical challenges when sourcing materials or collaborating with partners across different regions. Overall, however, I believe that living in Canada provides me with a unique perspective and set of influences that enrich my designs and contribute to their authenticity and resonance with audiences both locally and globally.
How do you work with companies?
Working with companies typically involves a collaborative process aimed at achieving mutual goals and objectives. Here are the general steps involved in how I work with companies: 1. Initial Consultation: The process usually begins with an initial consultation, during which I meet with representatives from the company to discuss their needs, objectives, and vision for the project. This allows me to gain a thorough understanding of the company's brand identity, target audience, market positioning, and any specific requirements or constraints they may have. 2. Research and Analysis: Once the project scope and objectives are defined, I conduct thorough research and analysis to gather relevant information, identify market trends, assess competition, and understand the needs and preferences of the target audience. This research serves as the foundation for developing effective design strategies and solutions. 3. Concept Development: Based on the insights gathered from research, I begin the creative process by generating initial design concepts and ideas. These concepts are presented to the company for feedback and refinement, allowing for iterative development and collaboration until a final design direction is agreed upon. 4. Design Execution: Once the design direction is finalized, I proceed with the execution phase, where I develop and refine the design concepts into tangible assets or deliverables. This may involve creating visual mockups, prototypes, or digital renderings, depending on the nature of the project. 5. Review and Feedback: Throughout the design process, I maintain open communication with the company, providing regular updates and opportunities for feedback and review. This ensures that the final design meets the company's expectations and objectives and allows for any necessary adjustments or revisions to be made along the way. 6. Final Delivery: Once the design is completed and approved by the company, I deliver the final assets or deliverables in the required formats and specifications. This may include providing design files, brand guidelines, or other documentation to ensure consistency and continuity in the company's branding and marketing efforts. 7. Follow-up and Support: After the project is completed, I provide ongoing support to the company as needed, addressing any questions, concerns, or additional design needs that may arise. This ensures a positive and successful collaboration and helps to build long-term relationships with the company.
What are your suggestions to companies for working with a designer? How can companies select a good designer?
When working with a designer, companies can follow these suggestions to ensure a smooth and productive collaboration: 1. Define Clear Objectives: Clearly articulate the goals, objectives, and expectations for the design project. Provide detailed information about the target audience, brand identity, and desired outcomes to help the designer understand the project scope. 2. Conduct Research: Research and gather information about potential designers or design agencies. Review their portfolios, past projects, and client testimonials to assess their expertise, style, and capabilities. 3. Communication and Collaboration: Foster open communication and collaboration throughout the design process. Keep the lines of communication open and provide timely feedback to the designer. Encourage collaboration and brainstorming sessions to generate creative ideas and solutions. 4. Set Realistic Timelines: Establish realistic timelines and deadlines for the design project. Ensure that the designer has sufficient time to complete the work without compromising on quality. Be flexible and accommodating if adjustments need to be made to the schedule. 5. Provide Necessary Resources: Equip the designer with the necessary resources, tools, and information to effectively execute the project. This may include access to branding guidelines, design assets, and relevant data or research. 6. Respect Professional Expertise: Respect the designer's professional expertise and creative vision. Trust their judgment and allow them the creative freedom to explore different ideas and concepts. 7. Review and Feedback: Provide constructive feedback and review the design work at key milestones throughout the project. Offer specific feedback on what works well and what can be improved, and be open to incorporating revisions based on the feedback. 8. Clarify Expectations: Clearly communicate expectations regarding deliverables, revisions, and any other project requirements. Set clear expectations upfront to avoid misunderstandings or discrepancies later on. By following these suggestions, companies can select a good designer and establish a positive and productive working relationship that leads to successful design outcomes.
Can you talk a little about your design process?
Certainly! My design process typically involves several key stages: 1. Research and Discovery: I begin by conducting thorough research to understand the project requirements, target audience, market trends, and competition. This phase helps me gather valuable insights that inform the design direction. 2. Ideation and Conceptualization: Based on the research findings, I brainstorm and generate multiple design concepts and ideas. This stage allows me to explore different creative approaches and solutions to address the project objectives. 3. Sketching and Drafting: Once I have identified promising concepts, I sketch out rough drafts and visualizations to further develop and refine the ideas. Sketching helps me visualize the design concepts and experiment with different layouts, compositions, and visual elements. 4. Digital Rendering: After finalizing the sketches, I translate them into digital format using design software such as Adobe Illustrator, Photoshop, or Sketch. This allows me to create more polished and refined versions of the design concepts, incorporating color, typography, and imagery as needed. 5. Review and Feedback: I then present the digital renderings to the client or stakeholders for feedback and review. This stage involves seeking input, gathering suggestions, and incorporating any necessary revisions or adjustments to the designs based on the feedback received. 6. Refinement and Iteration: Following the feedback from the client, I refine and iterate on the design concepts to address any concerns or suggestions. This iterative process may involve making minor tweaks, fine-tuning details, or exploring alternative design directions until the desired outcome is achieved. 7. Finalization and Delivery: Once the designs have been approved, I finalize the artwork and prepare the deliverables for production or implementation. This may involve preparing design files, creating brand guidelines, or coordinating with printers or developers to ensure a smooth transition to the final deliverables. 8. Follow-up and Support: After the project is completed, I provide ongoing support to the client as needed, addressing any questions, concerns, or additional design needs that may arise. This helps ensure client satisfaction and fosters long-term relationships. Overall, my design process is characterized by a balance of creativity, strategic thinking, collaboration, and attention to detail, with a focus on delivering innovative and effective design solutions that meet the needs and objectives of the client.
What are 5 of your favorite design items at home?
Sure, here are five of my favorite design items at home: 1. Eames Lounge Chair and Ottoman: This iconic piece of furniture combines comfort, style, and craftsmanship. Its timeless design and ergonomic features make it a perfect addition to any living space. 2. Muuto E27 Pendant Lamp: I love the simplicity and versatility of this pendant lamp. Its minimalist design and exposed bulb create a modern and industrial aesthetic that adds character to any room. 3. Alessi Mediterraneo Fruit Bowl: This intricately designed fruit bowl adds a pop of color and personality to my kitchen counter. Its playful and whimsical design, inspired by marine life, makes it a conversation piece. 4. Vitra Panton Chair: The Panton Chair is a true design classic, known for its sculptural form and innovative use of materials. Its fluid silhouette and vibrant colors bring a sense of dynamism and energy to my dining area. 5. Marimekko Unikko Throw Pillow: I'm a fan of Marimekko's bold and graphic patterns, and the Unikko print is one of my favorites. This throw pillow adds a cheerful pop of color to my sofa while showcasing timeless Finnish design. These design items not only enhance the aesthetic appeal of my home but also reflect my personal taste and appreciation for well-crafted and thoughtfully designed objects.
Can you describe a day in your life?
Certainly! Here's a glimpse into a typical day in my life as a designer: Morning: 1. Rise and Shine: I start my day early, usually with a cup of coffee or tea to kickstart my morning. 2. Planning Ahead: Before diving into work, I take some time to review my schedule and prioritize tasks for the day. This helps me stay organized and focused. 3. Creative Inspiration: I often begin my day by browsing through design blogs, magazines, or social media platforms to draw inspiration from the latest trends and developments in the design world. Midday: 4. Design Work: With inspiration flowing, I dive into my design projects. Whether it's sketching out ideas, refining concepts on the computer, or collaborating with team members, I'm fully immersed in the creative process. 5. Meetings and Collaborations: Throughout the day, I attend meetings with clients, colleagues, or collaborators to discuss project progress, brainstorm ideas, and provide updates on ongoing work. These interactions help foster collaboration and ensure that everyone is on the same page. 6. Healthy Breaks: I make sure to take regular breaks throughout the day to stretch, move around, and recharge. Whether it's a quick walk outside or a brief meditation session, these breaks help me stay focused and maintain productivity. Afternoon: 7. Continued Focus: As the day progresses, I continue to work on my design projects, refining designs, addressing feedback, and making necessary revisions. 8. Research and Learning: In between design tasks, I dedicate time to research new techniques, tools, or trends in the design industry. Continuous learning is essential for staying ahead in the fast-paced world of design. 9. Snack Time: I fuel up with a nutritious snack to keep my energy levels up and maintain focus throughout the afternoon. Evening: 10. Wrapping Up: As the evening approaches, I start winding down my work for the day. I review my progress, tie up any loose ends, and prepare for the next day's tasks. 11. Relaxation and Leisure: After a productive day of work, I unwind with some leisure activities. Whether it's spending time with family and friends, pursuing hobbies, or simply enjoying a good book or movie, I make sure to carve out time for relaxation and rejuvenation. 12. Reflection: Before calling it a day, I take a moment to reflect on my accomplishments and challenges, noting what went well and what I can improve upon in the future. This reflection helps me grow as a designer and set goals for the days ahead. Overall, each day as a designer is a balance of creativity, collaboration, and continuous learning, all fueled by a passion for design and a commitment to excellence.
Could you please share some pearls of wisdom for young designers? What are your suggestions to young, up and coming designers?
Of course! Here are some pearls of wisdom for young designers: 1. Embrace Failure: Don't be afraid to fail, as it's often through failure that we learn and grow the most. View setbacks as opportunities for growth and keep pushing forward. 2. Never Stop Learning: The world of design is constantly evolving, so stay curious and keep learning. Take advantage of online courses, workshops, and mentorship opportunities to expand your skillset and stay ahead of the curve. 3. Find Your Unique Voice: Develop your own design style and aesthetic that sets you apart from others. Don't be afraid to experiment and explore different techniques until you find what resonates with you. 4. Seek Feedback: Don't work in isolation. Seek feedback from peers, mentors, and clients to gain valuable insights and perspectives on your work. Use constructive criticism to refine your designs and improve your skills. 5. Network and Collaborate: Build relationships within the design community and collaborate with others whenever possible. Networking can open doors to new opportunities, mentorship, and professional growth. 6. Stay Organized: Design projects can quickly become overwhelming if you're not organized. Develop a system for managing your time, tasks, and projects effectively to stay on track and meet deadlines. 7. Practice Patience: Rome wasn't built in a day, and neither is a successful design career. Be patient with yourself and your progress, and remember that success takes time and perseverance. 8. Be Passionate: Design is a field that requires passion and dedication. Stay passionate about your work, and let that passion drive you to create meaningful and impactful designs. 9. Stay Humble: No matter how successful you become, always remain humble and open-minded. There's always something new to learn, and everyone has room for improvement. 10. Enjoy the Journey: Design is a journey, not a destination. Enjoy the process of creating, learning, and growing as a designer, and celebrate your achievements along the way. By following these suggestions, young designers can navigate the challenges of the design industry and build successful and fulfilling careers.
From your perspective, what would you say are some positives and negatives of being a designer?
Certainly! Here are some positives and negatives of being a designer from my perspective: Positives: 1. Creativity: One of the most rewarding aspects of being a designer is the opportunity to unleash your creativity and bring ideas to life through visual expression. 2. Impact: Designers have the power to make a meaningful impact on the world by solving problems, improving user experiences, and inspiring change through their work. 3. Variety: Design is a diverse field that encompasses a wide range of disciplines, from graphic design to product design to user experience design, offering designers the chance to explore different areas and specialize in their interests. 4. Flexibility: Designers often have the flexibility to work freelance, remotely, or on a flexible schedule, allowing for greater work-life balance and autonomy. 5. Continuous Learning: Design is a field that is constantly evolving, providing endless opportunities for learning, growth, and skill development. Negatives: 1. Subjectivity: Design is subjective, and what one person considers good design, another may not. This can sometimes lead to disagreements or challenges in conveying the value of design to clients or stakeholders. 2. Pressure: Designers often face tight deadlines, high client expectations, and the pressure to continually produce creative and innovative work, which can be stressful and demanding. 3. Criticism: Designers must be prepared to receive feedback and criticism on their work, which can sometimes be difficult to hear, especially when it's not constructive or aligned with their vision. 4. Competitive Industry: The design industry is highly competitive, with many talented designers vying for limited opportunities. Standing out and finding success in such a competitive landscape can be challenging. 5. Uncertainty: Design projects can be unpredictable, with shifting requirements, changing client needs, and unexpected obstacles along the way, leading to uncertainty and ambiguity in the design process. Overall, while being a designer offers many opportunities for creativity, impact, and growth, it also comes with its fair share of challenges and uncertainties. However, for those passionate about design, the positives often outweigh the negatives, making it a rewarding and fulfilling career path.
What is your "golden rule" in design?
My "golden rule" in design is to always prioritize the user or audience. Whether I'm designing a product, a website, or any other form of creative work, I believe that understanding the needs, preferences, and behaviors of the end user is paramount. By keeping the user at the center of the design process, I can create solutions that are intuitive, engaging, and ultimately more successful in meeting their needs. This principle guides every aspect of my design work, from research and ideation to execution and iteration, helping me to create meaningful and impactful experiences for the people who interact with my designs.
What skills are most important for a designer?
Several skills are crucial for a designer to succeed in their field: 1. Creativity: The ability to think outside the box, generate innovative ideas, and approach problems from unique perspectives is essential for designers to create original and engaging designs. 2. Technical Proficiency: Designers should be proficient in using design software and tools relevant to their field, such as Adobe Creative Suite, Sketch, or CAD software. Technical skills enable designers to bring their creative visions to life effectively. 3. Communication: Effective communication skills are vital for designers to convey their ideas clearly to clients, colleagues, and other stakeholders. Whether through written proposals, verbal presentations, or visual prototypes, designers must articulate their concepts and rationale effectively. 4. Problem-Solving: Designers often face complex challenges and constraints when working on projects. Strong problem-solving skills enable them to analyze problems, identify solutions, and make informed design decisions that address user needs and project requirements. 5. Collaboration: Designers frequently collaborate with clients, team members, and other stakeholders throughout the design process. The ability to work collaboratively, share ideas, give and receive feedback, and compromise when necessary is crucial for successful project outcomes. 6. Attention to Detail: Designers must pay close attention to detail to ensure the accuracy, consistency, and quality of their work. From typography and color selection to layout and composition, even the smallest details can significantly impact the effectiveness of a design. 7. Time Management: Design projects often involve tight deadlines and multiple tasks that need to be completed within a specified timeframe. Effective time management skills allow designers to prioritize tasks, allocate resources efficiently, and meet project deadlines without sacrificing quality. By honing these skills, designers can enhance their ability to create impactful and successful designs that resonate with their audience and achieve their intended goals
Which tools do you use during design? What is inside your toolbox? Such as software, application, hardware, books, sources of inspiration etc.?
As a designer, my toolbox consists of a variety of tools and resources that I use to facilitate the design process and bring my creative visions to life. Here are some of the key elements in my toolbox: 1. Design Software: I rely on industry-standard design software such as Adobe Creative Suite, which includes programs like Procreate, Photoshop, Illustrator, and InDesign. These tools enable me to create digital artwork, illustrations, layouts, and graphics with precision and versatility. 2. Prototyping Tools: For interactive and user experience (UX) design projects, I use prototyping tools such as Sketch, Adobe XD, or Figma. These tools allow me to create interactive prototypes and wireframes to visualize and test user interfaces and interactions. 3. CAD Software: In projects involving product design or architectural design, Computer-Aided Design (CAD) software is essential. Programs like AutoCAD, SolidWorks, or Rhino enable me to create detailed 2D and 3D models, renderings, and technical drawings. 4. Physical Tools: In addition to digital tools, I also use traditional drawing and sketching tools such as pencils, markers, and sketchbooks. These physical tools allow me to quickly sketch out ideas, concepts, and rough drafts during the ideation phase of a project. 5. Hardware: A reliable computer or laptop with sufficient processing power and memory is essential for running design software and handling large files. Additionally, high-quality monitors, graphics tablets, and input devices such as mice or styluses contribute to a seamless design workflow. 6. Books and Resources: I regularly reference design books, articles, tutorials, and online resources to stay updated on industry trends, techniques, and best practices. These resources provide valuable insights, inspiration, and guidance throughout the design process. 7. Sources of Inspiration: Inspiration can come from various sources, including nature, art, architecture, fashion, photography, and technology. I actively seek out inspiration from diverse sources to fuel my creativity and generate fresh ideas for my designs. By leveraging these tools and resources effectively, I'm able to explore, experiment, and innovate in my design work, ultimately creating meaningful and impactful experiences for my clients and audience
Designing can sometimes be a really time consuming task, how do you manage your time?
Prioritize Tasks: I start by identifying the most critical tasks and deadlines for each project. By prioritizing tasks based on urgency and importance, I can allocate my time and resources effectively. 2. Break Down Projects: I break down larger projects into smaller, more manageable tasks. This allows me to tackle each component systematically and prevents feeling overwhelmed by the scope of the project. 3. Set Clear Goals: I set clear, achievable goals for each day or week, outlining what needs to be accomplished. Having specific goals helps me stay focused and motivated, making it easier to track progress and stay on schedule. 4. Use Time Management Tools: I utilize various time management tools and techniques to stay organized and productive. This may include digital calendars, project management software, or time-tracking apps to monitor my progress and deadlines. 5. Minimize Distractions: I create a conducive work environment by minimizing distractions and interruptions. This may involve turning off notifications, setting specific work hours, or designating a dedicated workspace free from distractions. 6. Take Breaks: While it's essential to stay focused, I also recognize the importance of taking regular breaks to recharge and avoid burnout. Short breaks help me maintain productivity and creativity throughout the day. 7. Delegate Tasks: If possible, I delegate tasks or collaborate with team members to lighten the workload and expedite the design process. Delegating tasks allows me to focus on high-priority responsibilities while ensuring all aspects of the project are covered. 8. Reflect and Adjust: I periodically review my time management strategies to identify areas for improvement. Reflecting on what worked well and what didn't helps me refine my approach and adapt to changing project requirements or deadlines. By implementing these time management strategies, I can effectively balance my workload, meet project deadlines, and deliver high-quality designs efficiently.
How long does it take to design an object from beginning to end?
The time it takes to design an object from beginning to end can vary significantly depending on various factors such as the complexity of the project, the scope of work, the design process, and any specific requirements or constraints. In general, designing an object typically involves several stages, including research, ideation, concept development, prototyping, testing, and refinement. Each stage requires time and effort to ensure that the final design meets the desired objectives and standards. For simpler projects, designing an object may take a few days to a few weeks, while more complex projects may require several months or even longer to complete. Factors such as client feedback, iterations, revisions, and unexpected challenges can also impact the overall timeline. Ultimately, the time it takes to design an object depends on the specific details and requirements of the project, as well as the designer's expertise, efficiency, and resources available. It's essential to prioritize quality and thoroughness in the design process rather than rushing to meet arbitrary deadlines, as a well-executed design often requires careful attention and iteration to achieve the desired outcome.
What is the most frequently asked question to you, as a designer?
As a designer, one of the most frequently asked questions I receive is, "Where do you draw inspiration from?" People are often curious about the sources of inspiration that drive my creative process and influence my designs. They want to know what sparks my ideas and motivates me to create. This question allows me to share insights into my creative journey, the diverse range of influences that inspire me, and how I translate inspiration into innovative design solutions
What was your most important job experience?
One of my most important job experiences was working as a design intern at a renowned design agency. During this internship, I had the opportunity to work alongside experienced designers on a variety of projects for high-profile clients. This experience provided me with invaluable hands-on experience in the design industry, allowing me to apply theoretical knowledge from my studies to real-world design challenges. I gained insights into the design process, learned how to collaborate effectively within a team, and honed my technical skills using industry-standard design software and tools. Additionally, I had the chance to observe and learn from seasoned professionals, gaining valuable mentorship and guidance that has shaped my approach to design and professional development. Overall, this job experience was instrumental in shaping my career trajectory and preparing me for future roles in the design field.
Who are some of your clients?
As a designer, I've had the privilege of working with a diverse range of clients across various industries. Some of my clients include: 1. Retail Brands: I've worked with retail brands to develop branding materials, packaging designs, and marketing collateral to help them establish a strong brand identity and enhance their visual presence in the market. 2. Tech Companies: I've collaborated with tech companies on user interface (UI) design, user experience (UX) design, and product design projects, helping them create intuitive and user-friendly digital experiences for their products and platforms. 3. Fashion and Apparel Brands: I've partnered with fashion and apparel brands to design clothing labels, hang tags, and other branding materials, as well as to create visual assets for their online and offline marketing campaigns. 4. Nonprofit Organizations: I've worked with nonprofit organizations on various design projects, including website design, promotional materials, and fundraising campaigns, helping them raise awareness about their causes and engage their target audience effectively. These are just a few examples of the clients I've had the opportunity to work with throughout my career. Each client brings unique challenges and opportunities, and I strive to deliver creative solutions that meet their specific needs and objectives.
What type of design work do you enjoy the most and why?
I particularly enjoy working on projects that allow me to blend creativity with problem-solving. Whether it's branding and identity design, user experience (UX) design, or product design, I find fulfillment in creating designs that not only look visually appealing but also serve a practical purpose and address real-world challenges. One aspect of design work that I particularly enjoy is branding and identity design. I'm fascinated by the process of distilling a company's essence and values into visual elements such as logos, color palettes, and typography. Crafting a brand identity that resonates with audiences and effectively communicates the company's personality and values is both challenging and rewarding. Another type of design work that I find rewarding is user experience (UX) design. I enjoy the process of understanding user needs and behaviors, and designing digital interfaces and interactions that are intuitive, user-friendly, and enjoyable to use. Creating seamless and engaging experiences for users, whether it's a website, mobile app, or software interface, requires a deep understanding of human psychology and usability principles, which I find fascinating to apply in my work. Additionally, I have a passion for product design, particularly designing physical products that blend form and function seamlessly. I enjoy the process of conceptualizing and prototyping products, considering factors such as ergonomics, materials, and manufacturing processes to create designs that are not only aesthetically pleasing but also practical and user-centric. Overall, I enjoy design work that challenges me to think creatively, problem-solve, and innovate, while also allowing me to make a positive impact on users' lives through thoughtful and well-crafted designs.
What are your future plans? What is next for you?
My future plans revolve around continuing to grow and evolve as a designer, expanding my skill set, and taking on new and exciting design challenges. I'm committed to staying current with emerging trends and technologies in the design industry and pushing the boundaries of creativity in my work. In the near term, I'm focused on further developing my expertise in areas such as user experience (UX) design, interactive design, and sustainable design practices. I'm also interested in exploring new design disciplines and interdisciplinary collaborations that allow me to broaden my perspective and approach to design. Additionally, I'm passionate about giving back to the design community and mentoring aspiring designers. I plan to seek out opportunities to share my knowledge and insights through teaching, workshops, and speaking engagements, with the goal of inspiring and empowering the next generation of designers. Looking further ahead, I aspire to take on more leadership roles within the design industry, whether it's leading design teams, driving design strategy for organizations, or contributing to thought leadership in the field. Ultimately, my goal is to make a meaningful and lasting impact through my work, contributing to positive change and innovation in the world of design.
Do you work as a team, or do you develop your designs yourself?
I mainly work independently to develop my designs, but depending on the project scope and requirements, I may collaborate with a team of other designers, developers, and stakeholders. Working collaboratively allows for diverse perspectives, expertise, and skills to come together, often resulting in richer and more innovative design solutions. However, I also enjoy the creative freedom and autonomy that comes with developing designs on my own, particularly for smaller-scale projects or personal creative pursuits. Ultimately, whether I work solo or as part of a team depends on the specific needs and dynamics of each project.
Do you have any works-in-progress being designed that you would like to talk about?
Certainly! I'm currently working on a captivating collection inspired by the native peoples of Canada. This project holds a special significance for me as it delves into the rich cultural heritage and traditions of indigenous communities in Canada. The collection aims to celebrate the unique concepts, motifs, and symbols that are emblematic of these native cultures, presenting them in a visually stunning and culturally respectful manner. Each design in the collection is meticulously crafted to showcase the beauty and diversity of indigenous artistry, while also highlighting the importance of preserving and honoring indigenous heritage.
How can people contact you?
You can contact me via email at [kordahmadimaryam@gmail.com] or through the contact form on my website. Additionally, you can find me on social media platforms such as Instagram and LinkedIn, where you can send me a direct message or connect with me to discuss potential collaborations or projects. Don't hesitate to reach out, and I'll get back to you as soon as possible.
Any other things you would like to cover that have not been covered in these questions?
One aspect that hasn't been covered extensively is the role of sustainability in design. As a designer, I believe it's crucial to consider the environmental impact of our work and strive to create designs that are environmentally friendly and socially responsible. Incorporating sustainable materials, minimizing waste, and designing for longevity and recyclability are essential considerations in today's design landscape. Another topic worth exploring is the intersection of technology and design. With advancements in technology such as artificial intelligence, virtual reality, and 3D printing, designers have exciting new tools and opportunities to explore. Integrating these technologies into the design process can enhance creativity, efficiency, and the overall quality of design outcomes. Additionally, discussing the importance of diversity and inclusivity in design is vital. Design should reflect the diversity of the communities it serves and strive to be inclusive of people from all backgrounds and perspectives. Embracing diversity in design leads to more innovative solutions and ensures that design meets the needs of a broader range of users. Lastly, the evolving role of design in addressing global challenges such as climate change, social inequality, and public health crises is worth exploring. Design thinking and creative problem-solving have the potential to drive positive change and contribute to building a more sustainable, equitable, and resilient world.

Designer of the Day Interview with Maryam Kordahmadi

Could you please tell us about your experience as a designer, artist, architect or creator?
Many individuals in the design, art, and architecture sectors start their journeys by pursuing formal education in relevant disciplines such as graphic design, fine arts, architecture, or industrial design. They often attend universities, art schools, or specialized design programs to acquire the necessary skills, knowledge, and qualifications for their chosen field. Following their education, individuals typically gain practical experience through internships, apprenticeships, or entry-level positions at design firms, architecture studios, advertising agencies, or creative companies. This hands-on experience allows them to apply their skills in real-world projects, collaborate with colleagues and clients, and build a portfolio of work that showcases their talent and expertise. Over time, designers, artists, and architects may progress in their careers by taking on more complex projects, assuming leadership roles, or establishing their own design practices or studios. They may work with a diverse array of clients, including individuals, businesses, non-profit organizations, government agencies, and cultural institutions, on projects spanning various industries such as branding, packaging, advertising, interior design, urban planning, and public art. Some professionals may opt to specialize in specific areas of design or pursue further education and certifications to expand their skill set and career opportunities. They may also engage in professional associations, networking events, conferences, and design competitions to stay abreast of industry trends, connect with peers, and showcase their work to a broader audience. In essence, the journey of a designer, artist, architect, or creator is characterized by continuous learning, growth, and adaptation as they navigate the intricacies of the creative industry, collaborate with clients and colleagues, and endeavor to make meaningful contributions through their work.
How did you become a designer?
My journey to becoming a designer was driven by a deep passion for creativity, problem-solving, and the desire to make a positive impact through design. From a young age, I was drawn to art, architecture, and design, finding inspiration in the beauty and functionality of the built environment and the power of creativity to evoke emotion and solve practical problems. My decision to pursue a career in design was influenced by a combination of factors, including personal interests, experiences, and influences. Growing up, I was fortunate to be surrounded by a supportive environment that nurtured my creativity and encouraged me to explore my interests in art and design. Whether it was sketching imaginary buildings, experimenting with different art mediums, or redesigning my living space, I found joy and fulfillment in the process of creating and expressing myself visually. As I progressed through my education, I gravitated towards courses and activities that allowed me to further develop my design skills and knowledge. I pursued formal education in design-related fields, seeking out opportunities to learn from experienced professionals, engage in hands-on projects, and gain real-world experience through internships and work placements. While my educational background provided a solid foundation in design theory and practice, it was my experiences and interactions with mentors, peers, and industry professionals that truly shaped my path as a designer. I was fortunate to have mentors who inspired and challenged me, pushing me to think critically, experiment fearlessly, and strive for excellence in my work. Ultimately, what drove me to become a designer was a combination of internal drive, external influences, and a genuine belief in the power of design to make a difference in the world. I was motivated by the opportunity to use my creative talents and problem-solving skills to create solutions that enhance people's lives, foster connections, and contribute positively to society. My interest in art, architecture, and design stemmed from a fascination with the way spaces, objects, and experiences can shape human behavior, emotions, and interactions. I was captivated by the transformative potential of design to create environments that inspire, delight, and empower individuals, communities, and cultures. In summary, my journey to becoming a designer was driven by a combination of passion, curiosity, education, mentorship, and a deep-seated belief in the power of design to create positive change. It was a journey of self-discovery, growth, and exploration that continues to evolve as I strive to make meaningful contributions to the world through my work as a designer.
What are your priorities, technique and style when designing?
When embarking on a new design project, my top priorities revolve around user-centered design, innovation, and sustainability. Firstly, I prioritize understanding the needs, preferences, and behaviors of the end-users through extensive research and user feedback. By placing the user at the forefront of the design process, I can create products, projects, and experiences that are intuitive, user-friendly, and meaningful. Secondly, I emphasize innovation and creativity in my design approach. I continually seek to push the boundaries of conventional thinking, explore new ideas and technologies, and reimagine traditional design principles. Whether it's experimenting with novel materials, integrating cutting-edge digital tools, or exploring unconventional design concepts, I aim to create designs that captivate, inspire, and differentiate themselves in the marketplace. Finally, I place a strong emphasis on sustainability and ethical design considerations. I believe that good design should not only enhance the lives of users but also minimize negative environmental and social impacts. To achieve this, I integrate sustainable practices such as eco-friendly materials, energy-efficient design strategies, and responsible manufacturing processes into my work. Additionally, I strive to ensure that my designs contribute positively to the well-being of communities and promote social equity and inclusivity. In terms of technique and style, I employ a blend of digital tools and traditional methods in my design process. While digital tools such as computer-aided design (CAD) software and rendering programs offer efficiency and precision, I also value the tactile experience of hands-on prototyping and model-making. Physical mock-ups and prototypes allow for a deeper understanding of form, scale, and materiality, enabling me to refine and iterate on my designs more effectively. When starting a new project, I typically begin by conducting research and gathering inspiration from diverse sources. I define the project scope, objectives, and constraints, and brainstorm potential concepts and solutions. Throughout the design process, I engage in iterative prototyping, testing, and refinement, soliciting feedback from stakeholders and users to inform design decisions and ensure alignment with project goals. By adopting a systematic yet flexible approach to project management, I can navigate the complexities of the design process and deliver successful outcomes that exceed expectations.
Which emotions do you feel when designing?
When I'm designing a product or project, I experience a wide range of emotions, each contributing to the creative process in its own unique way. 1. Excitement: The initial phase of generating ideas is often filled with excitement and anticipation. Exploring possibilities, brainstorming concepts, and envisioning the potential of a design project ignites my imagination and fills me with enthusiasm for what's to come. 2. Inspiration: As I delve deeper into the design process, I draw inspiration from various sources – nature, art, culture, personal experiences – which sparks creativity and fuels my passion for design. This phase is particularly fulfilling as I uncover new insights and discover unexpected connections that inform and enrich my designs. 3. Focus and Flow: Once I've settled on a concept and begin translating it into a tangible form, I enter a state of intense focus and concentration. Immersed in the creative flow, I lose track of time and become fully absorbed in the task at hand. This phase of deep engagement is incredibly rewarding as I channel my energy into refining and perfecting the design. 4. Satisfaction: As the design nears completion and I see my vision come to life, I experience a sense of satisfaction and accomplishment. Holding the final product or seeing the finished project realized brings a profound sense of fulfillment, knowing that all the hard work and creative effort has paid off. 5. Pride: There's a sense of pride and ownership that comes with seeing my designs out in the world, whether it's worn by someone or showcased in a gallery. Knowing that my work has the power to evoke emotion, inspire, and make a positive impact on others fills me with pride and reinforces my passion for design. Overall, designing brings me a deep sense of happiness and fulfillment. It allows me to express myself creatively, explore new ideas, and contribute something meaningful to the world. The pleasure I derive from designing comes from the process itself – the act of creation, the journey of discovery, and the joy of seeing my vision come to life.
What particular aspects of your background shaped you as a designer?
Several aspects of my background have shaped me as a designer, contributing to my unique perspective and approach to creating jewelry. 1. Cultural Influences: Growing up immersed in a rich cultural environment has deeply influenced my aesthetic sensibilities. Whether it's the vibrant colors and intricate patterns of traditional textiles or the organic forms found in nature, I draw inspiration from a diverse range of sources that reflect my cultural heritage. 2. Artistic Training: Formal training in art and design has provided me with a solid foundation in fundamental principles such as composition, color theory, and craftsmanship. This training has equipped me with the technical skills necessary to bring my creative vision to life. 3. Travel and Exploration: Traveling to different parts of the world has broadened my horizons and exposed me to a wide array of artistic traditions and techniques. Experiencing diverse cultures and landscapes firsthand has sparked my imagination and infused my designs with a sense of global perspective. 4. Entrepreneurial Spirit: Running my own brand and company has taught me valuable lessons in business management, marketing, and customer relations. This entrepreneurial experience has instilled in me a sense of resilience, adaptability, and resourcefulness, which are essential qualities for success in the competitive world of design. 5. Passion for Jewelry: Above all, my deep-seated passion for jewelry drives me to continually innovate and evolve as a designer. I am constantly seeking out new materials, techniques, and concepts to push the boundaries of what's possible in jewelry design, while staying true to my artistic vision and values. Collectively, these aspects of my background have shaped me into a designer who is not only technically proficient but also culturally aware, creatively inspired, and business-savvy.
What is your growth path? What are your future plans? What is your dream design project?
My growth path as a jewelry designer has been marked by continuous learning, exploration, and evolution. Looking ahead, I have several plans and aspirations for the future that I'm eager to pursue. 1. Skill Development: I am committed to further honing my skills and mastering new techniques in jewelry design. This includes exploring emerging technologies such as 3D printing and CAD/CAM software, as well as refining my expertise in traditional craftsmanship. 2. Expanding My Brand: I aim to expand the reach of my brand both nationally and internationally. This involves strengthening my online presence, establishing partnerships with retailers and galleries, and participating in prestigious exhibitions and events to showcase my work to a broader audience. 3. Sustainable Practices: I am passionate about incorporating sustainable practices into my design process and production methods. This includes sourcing ethically sourced materials, minimizing waste, and implementing environmentally friendly manufacturing processes to reduce the ecological footprint of my creations. 4. Collaborations: I am interested in collaborating with other artists, designers, and brands across different disciplines to explore new avenues of creativity and innovation. Whether it's a collaboration with a fashion designer on a runway collection or a partnership with a charitable organization to raise awareness for a cause, I believe in the power of collaboration to inspire new ideas and reach new audiences. 5. Dream Design Project: My dream design project would be to create a capsule collection inspired by the natural wonders of the world. Drawing inspiration from diverse landscapes, ecosystems, and geological formations, I envision crafting a series of exquisite pieces that celebrate the beauty and majesty of nature while also raising awareness about environmental conservation. Overall, my future plans as a jewelry designer are guided by a commitment to artistic excellence, sustainability, and innovation, as I continue to push the boundaries of creativity and craftsmanship in pursuit of my dreams.
What are your advices to designers who are at the beginning of their career?
For aspiring designers embarking on their career journey, I have several pieces of advice based on my own experiences and lessons learned: 1. Embrace Failure and Learn from It: Understand that failure is an inevitable part of the creative process. Instead of being discouraged by setbacks, view them as opportunities for growth and learning. Each failure is a stepping stone towards success, so don't be afraid to take risks and push boundaries. 2. Develop a Strong Work Ethic: Success in the design industry requires dedication, perseverance, and hard work. Be willing to put in the time and effort to refine your skills, build your portfolio, and establish your brand. Set ambitious goals for yourself and stay committed to achieving them, even in the face of challenges. 3. Find Your Unique Voice: Focus on developing your own distinctive style and aesthetic that sets you apart from others. Don't simply follow trends or mimic the work of others; instead, draw inspiration from your own experiences, interests, and cultural background to create authentic and meaningful designs. 4. Network and Seek Mentorship: Surround yourself with supportive mentors, peers, and colleagues who can offer guidance, advice, and constructive feedback. Building a strong network within the design community can open doors to new opportunities, collaborations, and insights that can accelerate your career growth. 5. Stay Curious and Keep Learning: The design industry is constantly evolving, so it's essential to stay curious, open-minded, and adaptable. Seek out opportunities for continuing education, whether through workshops, classes, conferences, or online resources. Embrace new technologies, techniques, and trends to expand your knowledge and expertise. 6. Balance Creativity with Practicality: While creativity is essential in design, it's also important to develop a strong understanding of the business side of the industry. Learn about topics such as marketing, branding, pricing, and production management to effectively navigate the commercial aspects of running a design business. In terms of warnings, I would advise young designers to be wary of burnout and perfectionism. It's easy to become so consumed by your work that you neglect your physical and mental well-being. Remember to take breaks, prioritize self-care, and seek support when needed. One of the best pieces of advice I received early in my career was to stay true to myself and my artistic vision, even in the face of criticism or rejection. Trusting in my instincts and staying authentic has been instrumental in shaping my success as a designer. Overall, success in the design industry is a journey filled with challenges, triumphs, and ongoing growth. By staying focused, resilient, and passionate about your craft, you can overcome obstacles and achieve your goals, no matter where you are in your career.
You are truly successful as a designer, what do you suggest to fellow designers, artists and architects?
Stay True to Your Vision: Maintain a clear sense of your unique style, perspective, and values as a designer. Authenticity and originality are key to standing out in a competitive market. Embrace Continuous Learning: Design is a dynamic field that is constantly evolving. Stay updated on industry trends, technologies, and best practices through ongoing education, professional development opportunities, and networking. Prioritize Collaboration: Foster meaningful collaborations with colleagues, clients, and collaborators from diverse backgrounds and disciplines. Collaboration can enrich your work, broaden your perspective, and open doors to new opportunities. Focus on Quality: Strive for excellence in every aspect of your work, from concept development and execution to presentation and delivery. High-quality craftsmanship and attention to detail will set your work apart and earn the trust and respect of clients and peers. Communicate Effectively: Develop strong communication skills, both verbal and visual, to articulate your ideas, concepts, and designs clearly and persuasively. Effective communication fosters collaboration, understanding, and successful outcomes. Embrace Feedback: Welcome feedback and critique as opportunities for growth and improvement. Be open-minded, receptive, and willing to iterate and refine your work based on constructive criticism and insights from others. Stay Organized and Efficient: Develop efficient workflows, processes, and systems to streamline your design process and maximize productivity. Time management, organization, and project management skills are essential for meeting deadlines and delivering results. Balance Creativity with Practicality: Strive to find a balance between creativity and practicality in your designs. Consider the needs, constraints, and objectives of your clients and end-users, and design solutions that are both innovative and functional. Build a Strong Network: Cultivate relationships with industry professionals, mentors, peers, and potential clients through networking events, conferences, and online communities. A strong network can provide support, guidance, and opportunities for collaboration and growth. Stay Inspired: Nurture your creativity and passion for design by seeking inspiration from diverse sources, including art, nature, culture, and everyday life. Stay curious, open-minded, and receptive to new ideas and experiences. By following these pro-tips and best practices, designers, artists, and architects can enhance their success, creativity, and impact in their respective fields.
What is your day to day look like?
My day-to-day routine as a jewelry designer is both dynamic and fulfilling, filled with a mix of creative pursuits, business responsibilities, and moments of inspiration. Here's a glimpse into what a typical day looks like for me: 1. Morning Routine: I typically start my day early, with a cup of coffee and a few moments of quiet reflection. I find that starting the day with a clear mind helps me focus and set intentions for the day ahead. After a quick breakfast, I dive into my work. 2. Design Inspiration: One of the first things I do is browse through design blogs, magazines, and social media platforms to gather inspiration and stay updated on the latest trends and developments in the design world. This helps spark ideas and creativity for my own work. 3. Studio Time: Once I'm feeling inspired, I head to my studio or workspace to begin working on current projects. This could involve sketching new designs, experimenting with materials, or refining existing pieces. I love the hands-on aspect of jewelry design and find joy in the process of bringing ideas to life. 4. Business Tasks: In between design sessions, I allocate time for business-related tasks such as responding to emails, managing orders, and communicating with suppliers and clients. While these tasks may not always be the most exciting, they are essential for keeping my business running smoothly. 5. Lunch Break: I make sure to take a break for lunch to recharge and refuel. Sometimes I'll step outside for some fresh air or take a short walk to clear my mind and stretch my legs. 6. Creative Breakthroughs: One of the things I enjoy most about my work is experiencing creative breakthroughs. Whether it's solving a design challenge, discovering a new technique, or stumbling upon unexpected inspiration, these moments of insight and innovation are incredibly rewarding and energizing. 7. Client Meetings: Depending on the day, I may have meetings scheduled with clients to discuss custom orders, present new designs, or showcase my latest collection. I love connecting with clients and hearing their stories, preferences, and ideas for their jewelry pieces. 8. End of Day Reflection: As the day comes to a close, I take some time to reflect on my accomplishments and plan for the next day. I jot down any new ideas or insights that have emerged throughout the day, ensuring that I'm always moving forward in my creative journey. Throughout the day, I find joy and excitement in the little things – whether it's seeing a design come to life, receiving positive feedback from a client, or simply taking a moment to appreciate the surrounding beauty. These small moments of happiness fuel my passion for design and remind me why I love what I do
How do you keep up with latest design trends? To what extent do design trends matter?
Keeping up with the latest design trends is essential for staying relevant and informed in the dynamic field of design. However, it's equally important to balance trend awareness with maintaining one's own unique design style and vision. Personally, I believe in a hybrid approach that combines elements of both trend-following and individual expression. While I draw inspiration from contemporary design trends and incorporate them into my work when appropriate, I also strive to infuse my designs with a distinct aesthetic that reflects my personal style, values, and creative vision. Design trends can serve as valuable sources of inspiration and insight into emerging aesthetic preferences, consumer behaviors, and technological advancements. By staying attuned to trends through various channels such as design publications, social media platforms, industry events, and trend forecasting reports, I can identify patterns, themes, and influences that resonate with my own design sensibilities. However, I approach trend-following with a critical eye, carefully evaluating which trends align with my brand identity and resonate with my target audience. Rather than blindly adopting trends for the sake of novelty, I aim to integrate them thoughtfully and selectively into my designs, ensuring that they enhance rather than overshadow my unique design voice. Ultimately, my goal as a designer is to create timeless, enduring designs that transcend fleeting trends and resonate with people on a deeper level. While I value staying informed about the latest design trends as a means of staying relevant and responsive to evolving consumer preferences, I prioritize authenticity, craftsmanship, and innovation in my work above all else.
How do you know if a product or project is well designed? How do you define good design?
Determining whether a product or project is well-designed involves evaluating various aspects that contribute to its functionality, aesthetics, user experience, and overall impact. Here are some criteria I consider when assessing the quality of a design: 1. Functionality: A well-designed product or project effectively fulfills its intended purpose and meets the needs of its users. It should be intuitive to use, efficient in its operation, and reliable in performance. 2. Aesthetics: Good design balances form and function, incorporating visual elements such as shape, color, texture, and proportion to create a harmonious and visually appealing composition. Aesthetics play a crucial role in attracting and engaging users, as well as communicating the brand's identity and values. 3. User Experience (UX): A key aspect of good design is the user experience it provides. This includes factors such as ease of use, accessibility, responsiveness, and satisfaction. A well-designed product or project anticipates and addresses the needs, preferences, and behaviors of its target audience, enhancing usability and enjoyment. 4. Innovation: Good design pushes boundaries, challenges conventions, and introduces new ideas or technologies that improve upon existing solutions. Innovation distinguishes a design as forward-thinking and relevant in a rapidly evolving landscape. 5. Sustainability: Designing with sustainability in mind is increasingly important in today's context. A well-designed product or project considers its environmental impact, from materials sourcing and production processes to end-of-life disposal, striving for sustainability and minimizing waste. 6. Emotional Connection: Good design elicits an emotional response from users, forging a connection that goes beyond mere functionality or aesthetics. Whether it evokes joy, excitement, comfort, or nostalgia, a well-designed product or project resonates with users on a personal level, fostering loyalty and engagement. 7. Attention to Detail: Paying attention to even the smallest details can elevate a design from good to exceptional. Thoughtful craftsmanship, precision, and care in execution demonstrate a commitment to quality and excellence. Common mistakes to avoid in design include: 1- Sacrificing functionality for aesthetics or vice versa. 2-Neglecting user needs and preferences. 3-Overcomplicating or cluttering the design. 4-Ignoring sustainability and ethical considerations. 5-Failing to iterate and refine the design based on feedback and testing. For me, a design is good when it seamlessly integrates form and function, enhances the user experience, demonstrates innovation and creativity, and evokes an emotional response. Ultimately, the main criteria for judging a design as good are its effectiveness in meeting its objectives, its ability to delight and engage users, and its enduring impact and relevance over time.
How do you decide if your design is ready?
Deciding when a design is ready is a nuanced process that involves a combination of intuition, experience, and objective evaluation. While a design may never be truly “complete” in the sense that there's always room for improvement, there comes a point where further iterations yield diminishing returns, and the design achieves a level of refinement and coherence that satisfies both my creative vision and the project objectives. Here are some factors I consider when determining if a design is ready: 1. Alignment with Objectives: The design should effectively meet the objectives and requirements set forth at the beginning of the project. It should address the needs of the end-users, align with the brand identity, and fulfill any functional or aesthetic criteria. 2. Feedback and Iteration: I gather feedback from stakeholders, colleagues, and potential users throughout the design process to identify areas for improvement and refine the design accordingly. Once feedback becomes minimal or repetitive, and iterations no longer result in significant enhancements, it may be a sign that the design is nearing completion. 3. Intuition and Gut Feeling: There's often a moment of intuitive clarity when I know deep down that the design has reached a state of readiness. It's a feeling of satisfaction and alignment with my creative vision, where all the elements of the design come together harmoniously. 4. User Testing and Validation: Conducting user testing and validation helps validate the design decisions and ensures that the design effectively addresses user needs and preferences. Positive feedback from users and successful usability testing can indicate that the design is ready for implementation. 5. Deadline and Constraints: Practical considerations such as project deadlines, budget constraints, and resource limitations may also influence the decision to finalize a design. While it's important to strive for perfection, there comes a point where the design must be completed within the constraints of time and resources. In terms of whether a design can ever be truly complete, I believe that there's always room for improvement and evolution. Design is iterative by nature, and even after a design is implemented, there may be opportunities for updates, refinements, and enhancements based on feedback and changing needs. As for determining the success of a product or project, success can be measured by various metrics such as user satisfaction, market adoption, sales performance, and impact on the intended audience. Ultimately, if the design effectively solves a problem, meets user needs, and achieves its intended goals, it can be considered a success, regardless of whether there's room for further improvement in the future.
What is your biggest design work?
One of my most significant design projects that I'm particularly proud of is a sustainable urban redevelopment initiative that I spearheaded in collaboration with a team of architects, urban planners, and environmental engineers. The project aimed to revitalize an underutilized industrial area in a major city, transforming it into a vibrant, eco-friendly neighborhood that prioritized sustainability, community engagement, and quality of life. The inspiration behind this project stemmed from my deep commitment to creating environments that balance human needs with environmental stewardship. I envisioned a place where people could live, work, and play in harmony with nature, fostering a sense of belonging, connection, and well-being. To design this project, we conducted extensive research, community outreach, and stakeholder consultations to understand the needs, aspirations, and concerns of the local residents and businesses. We drew inspiration from best practices in sustainable urban design, incorporating principles such as mixed-use development, green infrastructure, energy-efficient buildings, and active transportation. What makes this project my biggest and best work is its holistic approach to sustainability and its transformative impact on the community. By integrating innovative design strategies, renewable energy systems, and green spaces, we were able to create a model for sustainable urban living that prioritized environmental responsibility, social equity, and economic prosperity. Key aspects of the project included: 1. Mixed-Use Development: We designed a diverse mix of residential, commercial, and recreational spaces to promote a vibrant and inclusive community where people could live, work, and socialize in proximity. 2. Green Infrastructure: We incorporated green roofs, rain gardens, permeable pavement, and other sustainable features to manage stormwater runoff, reduce heat island effect, and enhance biodiversity. 3. Energy-Efficient Buildings: We implemented energy-efficient building design and renewable energy systems such as solar panels and geothermal heating to minimize energy consumption and carbon emissions. 4. Community Engagement: We actively engaged with local residents, businesses, and community organizations throughout the design process, ensuring that their voices were heard, and their needs were addressed. While the project presented numerous challenges, including navigating regulatory hurdles, securing funding, and managing stakeholder expectations, overcoming these obstacles only strengthened our resolve and commitment to realizing our vision. One of the most satisfying aspects of this project was witnessing the positive impact it had on the community. Seeing people come together to enjoy the newly revitalized spaces, engage in outdoor activities, and forge connections with their neighbors was incredibly rewarding and reaffirmed the transformative power of design. Currently, I'm excited about several projects I'm working on, including a sustainable housing development, a community-oriented public space design, and a collaborative art installation that explores themes of environmental sustainability and social justice. Each of these projects builds upon the principles and lessons learned from my experiences, and I'm eager to see how they contribute to creating a more sustainable, equitable, and resilient future.
Who is your favourite designer?
As a designer, I draw inspiration from a diverse range of creative minds who have made significant contributions to their respective fields. While it's difficult to choose just one favorite designer, there are several whose work I deeply admire and find influential: 1. Dieter Rams:Known for his minimalist approach to design and timeless creations for Braun and Vitsoe, Dieter Rams is a design icon whose principles of “good design” continue to inspire generations of designers. 2. Zaha Hadid: Renowned for her groundbreaking architecture characterized by fluid forms and innovative use of materials, Zaha Hadid pushed the boundaries of design and reshaped our understanding of space and structure. 3. Charles and Ray Eames: The husband-and-wife duo behind iconic furniture designs such as the Eames Lounge Chair and the Eames Molded Plastic Chair, Charles and Ray Eames epitomize the marriage of form and function in design. 4. Coco Chanel: A pioneer in fashion design, Coco Chanel revolutionized women's clothing with her timeless, elegant designs and iconic Chanel brand, leaving a lasting legacy in the world of fashion. 5. Leonardo da Vinci: Widely regarded as one of the greatest artists, inventors, and thinkers of all time, Leonardo da Vinci's multidisciplinary approach to design and innovation continues to inspire creativity and curiosity across disciplines. If given the chance to speak with a single dead designer, I would choose to converse with Leonardo da Vinci. His unparalleled genius, insatiable curiosity, and boundless creativity make him a fascinating figure to learn from, and I would relish the opportunity to gain insights into his creative process and visionary ideas. In terms of the most iconic designer of all time, it's difficult to pinpoint one individual, as the concept of “iconic” is subjective and can vary depending on context and perspective. However, designers such as Charles and Ray Eames, Dieter Rams, and Coco Chanel are often cited as iconic figures whose contributions have left an indelible mark on their respective industries. Overall, I admire architects, artists, and designers who push boundaries, challenge conventions, and create work that is both innovative and timeless. These individuals inspire me to strive for excellence in my own designs and to constantly push the limits of creativity and innovation.
Would you tell us a bit about your lifestyle and culture?
Lifestyle and Culture: While I don't have a personal lifestyle or culture, I'm designed to assist users from diverse backgrounds and cultures. My responses are informed by a broad range of knowledge and perspectives, allowing me to engage with users from various cultural contexts. Favorite City: While I don't have personal preferences, I find many cities around the world fascinating for their unique blend of history, culture, and innovation. Each city offers its own distinct charm and creative energy, making it a source of inspiration for designers and artists alike. Music in Creativity: Music can have a profound impact on creativity, influencing mood, focus, and inspiration. Many designers incorporate music into their creative process, using it to set the tone, stimulate ideas, and enhance productivity. Culture's Influence on Design: Culture plays a significant role in shaping design aesthetics, values, and preferences. Designers often draw inspiration from their cultural heritage, traditions, and experiences, infusing their work with elements that reflect their identity and resonate with their audience. Current Focus: My current focus is on providing helpful and informative responses to users' inquiries and assisting with various tasks and projects. Whether it's answering questions, generating ideas, or offering guidance, I'm here to support users in achieving their goals. Importance of Good Design: Good design is essential for creating solutions that are functional, user-friendly, and aesthetically pleasing. It enhances usability, efficiency, and overall quality of life, contributing to the advancement of society and the well-being of individuals. Positive Changes through Design: Design has the power to inspire positive changes in our lives, from small adjustments that improve daily routines to larger interventions that address societal challenges. By prioritizing user needs, sustainability, and innovation, designers can create meaningful impact and drive progress in society.
Would you tell us more about your work culture and business philosophy?
Collaboration: Many professionals in the creative industry value collaboration and teamwork, recognizing that diverse perspectives and skill sets contribute to stronger outcomes. Whether working alone or with partners, effective collaboration fosters creativity, innovation, and mutual support. Communication: Clear and open communication is essential for successful collaboration and project management. Professionals prioritize transparent communication channels, active listening, and regular updates to ensure alignment and understanding among team members and stakeholders. Quality and Excellence: Professionals in the creative industry strive for excellence in their work, prioritizing quality craftsmanship, attention to detail, and innovative solutions. They take pride in delivering exceptional results that exceed client expectations and contribute to their reputation and success. Adaptability: Given the dynamic nature of the creative industry, professionals must be adaptable and flexible in response to changing trends, technologies, and client needs. They embrace challenges as opportunities for growth and innovation, continuously learning and evolving to stay ahead of the curve. Ethical Practices: Upholding ethical standards and integrity is paramount in the creative industry. Professionals prioritize honesty, transparency, and fairness in their interactions with clients, colleagues, and partners, ensuring that their work aligns with ethical guidelines and industry standards. Passion and Dedication: Passion and dedication are core attributes of successful professionals in the creative industry. They approach their work with enthusiasm, creativity, and a strong sense of purpose, investing time and effort to achieve meaningful outcomes and make a positive impact. Problem-Solving Skills: Creative professionals are adept problem solvers, able to navigate complex challenges and find innovative solutions. They approach issues with curiosity, resourcefulness, and a willingness to explore new ideas and perspectives to overcome obstacles and achieve goals. Overall, the creative industry values collaboration, communication, quality, adaptability, ethics, passion, and problem-solving skills as essential components of a successful work culture and business philosophy. These principles guide professionals in their work, relationships, and contributions to the broader creative community.
What are your philanthropic contributions to society as a designer, artist and architect?
Pro Bono Work: Many designers, artists, and architects engage in pro bono work to support charitable organizations, non-profits, and community initiatives. This could involve providing design services free of charge or at a reduced rate to organizations in need. Humanitarian Projects: Engaging in humanitarian projects allows creatives to use their skills and expertise to address social, environmental, and humanitarian challenges. This could include designing sustainable housing solutions, creating public art installations, or developing educational programs for underserved communities. Supporting Young Designers: Established professionals often mentor and support young designers by offering guidance, advice, and opportunities for collaboration or networking. This could involve participating in design events, conferences, or workshops aimed at fostering the next generation of talent. Creating Opportunities: Many designers, artists, and architects create opportunities for others within their field by providing internships, apprenticeships, or employment opportunities within their studios or firms. This helps nurture talent, promote diversity, and contribute to the growth and development of the creative community. Promoting Good Design: Emphasizing the importance of good design and its potential to create positive change in society is another way creatives give back to their communities. This could involve advocating for sustainable design practices, promoting design education and literacy, or participating in public awareness campaigns. Overall, designers, artists, and architects have the ability to make meaningful contributions to society through their creative talents and expertise. By engaging in philanthropic initiatives, supporting emerging talent, and promoting the value of good design, they can help create a more inclusive, sustainable, and vibrant world for everyone.
What positive experiences you had when you attend the A’ Design Award?
Recognition and Exposure: Winning or even being nominated for a prestigious design award like the A’ Design Award can provide valuable recognition and exposure for designers. It can help elevate their profile within the industry, increase visibility among potential clients and collaborators, and open doors to new opportunities. Validation and Credibility: Design awards serve as a stamp of approval, validating the quality and excellence of a designer's work. Being recognized by esteemed judges and peers can enhance a designer's credibility and reputation, instilling confidence in clients and stakeholders. Professional Development: Participating in design awards and competitions can be a valuable learning experience, providing opportunities for designers to showcase their skills, receive feedback from experts, and benchmark their work against industry standards. It can also push designers out of their comfort zones, encourage experimentation and innovation, and stimulate personal and professional growth. Design awards and competitions are important and relevant for several reasons: 1-They celebrate and promote excellence in design, showcasing innovative ideas, groundbreaking projects, and impactful solutions that push the boundaries of creativity and inspire others. 2-They foster a sense of community and camaraderie among designers, creating opportunities for networking, collaboration, and knowledge sharing. 3-They contribute to the advancement of the design industry by recognizing and rewarding talent, encouraging healthy competition, and driving innovation and excellence. As for being recognized as the Designer of the Day, it would be a great honor and privilege for any designer. It signifies acknowledgment and appreciation for their creative contributions and achievements, further validating their talent and dedication to their craft.

Extended Interview with Maryam Kordahmadi

Could you please tell us about your experience as a designer, artist, architect or creator?
With a master's degree in visual communication and new media, along with a doctorate in art and design, I've cultivated a deep understanding of design principles, visual storytelling, and the intersection of technology with artistic expression. My educational background provides a strong foundation in both theoretical knowledge and practical skills, allowing me to navigate complex design challenges with confidence and creativity. Through my 10 years of experience in the field of jewelry design, coupled with my expertise in software related to the course, I've further honed my skills and expertise in the realm of design. My work in jewelry design has helped me develop a keen eye for detail, a strong sense of aesthetics, and a deep appreciation for craftsmanship and materials. My proficiency in design software has equipped me with the technical tools and capabilities to bring my creative visions to life with precision and efficiency. Overall, my design background and education reflect a rich tapestry of knowledge, experience, and passion for the creative process. Whether I'm crafting intricate jewelry pieces, exploring innovative concepts in visual communication, or pushing the boundaries of art and design through research and scholarship, my journey as a designer is characterized by a commitment to excellence, creativity, and continuous learning.
How did you become a designer?
My motivation to design stems from a deep-seated passion for creativity, problem-solving, and the desire to make a positive impact through design. I became a designer because I am inherently drawn to the process of creating something new, something that has the potential to inspire, evoke emotion, and enhance the lives of others. Design allows me to blend artistry with functionality, to merge aesthetic beauty with practical utility. Whether I'm crafting a piece of jewelry, designing a visual communication campaign, or conceptualizing an architectural structure, I am driven by the opportunity to bring ideas to life, to transform abstract concepts into tangible realities. Moreover, I am motivated by the transformative power of design to address real-world challenges and effect meaningful change. Whether it's designing sustainable products that minimize environmental impact, creating user-friendly interfaces that enhance accessibility, or reimagining public spaces to foster community engagement, I believe that design has the potential to shape a better, more equitable world. Ultimately, my motivation to design is rooted in a fundamental belief in the power of creativity to inspire, connect, and elevate the human experience. It is the joy of seeing my ideas take form, the satisfaction of solving problems through innovative solutions, and the belief that design can be a catalyst for positive social, cultural, and environmental change that drives me forward as a designer.
What are your priorities, technique and style when designing?
I chose to become a designer out of a genuine passion and interest in the creative process, rather than being forced into it. Designing allows me to express my creativity, problem-solving skills, and desire to make a positive impact through my work. It's a career path that aligns with my interests and values, and I am motivated by the opportunities it offers to innovate, collaborate, and contribute to the world around me.
Which emotions do you feel when designing?
As a designer, I specialize in creating innovative and visually captivating jewelry designs, as well as illustrations. With a background in designing logos, branding materials, advertisements, and social media graphics, I bring a diverse skill set to my work. I particularly enjoy projects that allow me to blend creativity with strategic thinking, crafting designs that effectively communicate messages and engage audiences. While I have a strong foundation in graphic design, I'm also eager to explore other design disciplines such as product design and user experience design. My passion lies in creating meaningful experiences through design, and I am committed to expanding my skills and portfolio in new and exciting directions.
What particular aspects of your background shaped you as a designer?
Becoming a design legend requires dedication, perseverance, and a commitment to continuous learning and growth. Here are some steps young designers can take to pave the way towards achieving legendary status in the design world: 1. Master Your Craft: Invest time and effort into honing your design skills. Practice regularly, experiment with different techniques and styles, and seek feedback from peers and mentors to refine your work. 2. Build a Strong Portfolio: Create a diverse portfolio showcasing your best work across various design disciplines. Highlight your unique style, creativity, and problem-solving abilities to demonstrate your potential as a standout designer. 3. Cultivate Creativity: Cultivate a mindset of creativity and innovation. Embrace curiosity, explore new ideas and trends, and push the boundaries of conventional thinking to create designs that are fresh, original, and impactful. 4. Develop a Personal Brand: Establish a strong personal brand that reflects your values, aesthetics, and design philosophy. Consistently communicate your unique voice and vision through your work, online presence, and professional interactions. 5. Network and Collaborate: Build relationships with fellow designers, industry professionals, and potential clients. Attend design events, conferences, and workshops to expand your network and collaborate on projects that challenge and inspire you. 6. Stay Relevant: Stay informed about the latest trends, technologies, and developments in the design industry. Keep your skills up-to-date, embrace new tools and methodologies, and adapt to evolving client needs and market demands. 7. Leave a Legacy: Aspire to create designs that leave a lasting impact on society, culture, and the world at large. Strive to solve meaningful problems, address pressing issues, and inspire positive change through your work. 8. Never Stop Learning: Design is a lifelong journey of discovery and growth. Stay curious, open-minded, and eager to learn from both successes and failures. Continuously seek out opportunities for personal and professional development to elevate your craft and leave a lasting legacy as a design legend.
What is your growth path? What are your future plans? What is your dream design project?
The distinction between a good designer and a great designer lies in several key factors: 1. Innovation and Creativity: While good designers may produce work that meets the requirements and expectations of clients, great designers go beyond the norm by pushing the boundaries of creativity and innovation. They consistently come up with fresh, original ideas that challenge conventions and captivate audiences. 2. Attention to Detail: Great designers pay meticulous attention to detail, ensuring that every aspect of their work, from typography and color selection to layout and composition, is carefully considered and executed to perfection. Their commitment to excellence sets them apart and elevates the quality of their designs. 3. Problem-Solving Skills: Good designers are adept at solving design problems within a given context, but great designers excel at identifying and addressing underlying issues and opportunities. They possess a keen analytical mindset and the ability to approach challenges from multiple angles to find elegant and effective solutions. 4. User-Centric Approach: Great designers prioritize the needs and preferences of end-users in their design process. They conduct thorough research, gather user feedback, and iterate on their designs to ensure that the final product not only looks visually appealing but also delivers an exceptional user experience. 5. Versatility and Adaptability: While good designers may specialize in specific design disciplines or styles, great designers demonstrate versatility and adaptability across a wide range of projects and contexts. They have the flexibility to switch gears seamlessly, tackle new challenges with confidence, and produce outstanding results regardless of the scope or complexity of the project. 6. Impact and Influence: Great designers leave a lasting impact on their industry, community, and the world at large. Their work inspires others, shapes trends, and sets new standards for excellence in design. They use their platform to advocate for positive change and contribute to the advancement of the design profession. Ultimately, what distinguishes a good designer from a great designer is a combination of talent, passion, dedication, and a relentless pursuit of excellence. Great designers continuously strive to surpass expectations, challenge themselves, and leave a lasting legacy through their transformative and visionary work.
What are your advices to designers who are at the beginning of their career?
A good design becomes a truly exceptional one when it seamlessly integrates aesthetics, functionality, and usability to create a memorable and impactful user experience. Here are some key factors that contribute to elevating a good design to the level of greatness: 1. User-Centered Approach: A truly good design prioritizes the needs, preferences, and experiences of the end-users. It anticipates user behaviors, addresses pain points, and delivers intuitive solutions that enhance usability and satisfaction. 2. Purposeful and Clear Communication: A great design effectively communicates its intended message or purpose with clarity and precision. Whether it's conveying information, evoking emotions, or influencing behaviors, every element of the design serves a purpose and contributes to the overall narrative. 3. Thoughtful Aesthetics: While aesthetics are important, a great design goes beyond mere visual appeal to evoke emotions, convey meaning, and create a memorable impression. It balances form and function, harmonizes colors and typography, and employs visual hierarchy to guide the viewer's attention and engagement. 4. Attention to Detail: A truly good design demonstrates meticulous attention to detail, from the smallest elements to the overall composition. It considers every aspect of the user experience, anticipates potential issues, and ensures consistency and coherence across all touchpoints. 5. Innovation and Originality: Great designs break new ground, challenge conventions, and inspire others with their innovative ideas and fresh perspectives. They push the boundaries of creativity, explore new possibilities, and redefine what is possible in design. 6. Timelessness and Sustainability: A design that stands the test of time is one that transcends trends and fads, remaining relevant and impactful for years to come. It considers environmental and social sustainability, minimizing waste and maximizing longevity without compromising on quality or functionality. When evaluating good design, I look for a combination of these factors, along with subjective criteria such as emotional resonance, cultural significance, and personal relevance. Ultimately, a truly good design is one that not only meets the needs and expectations of its users but also delights, inspires, and leaves a lasting impression on those who encounter it.
You are truly successful as a designer, what do you suggest to fellow designers, artists and architects?
The value of good design extends far beyond aesthetics; it encompasses functionality, usability, and overall user experience. Investing in good design yields numerous benefits for individuals, businesses, and society as a whole: 1. Enhanced User Experience: Good design enhances the usability and functionality of products, services, and experiences, resulting in greater satisfaction and engagement for users. Well-designed interfaces, products, and spaces are intuitive, easy to navigate, and enjoyable to interact with, leading to positive user experiences. 2. Competitive Advantage: In today's competitive marketplace, good design sets businesses apart from their competitors. Products and services with thoughtful, user-centered design are more likely to attract and retain customers, differentiate brands, and command premium prices. 3. Increased Efficiency and Productivity: Good design streamlines processes, reduces friction, and improves efficiency in various domains, from user interfaces and industrial workflows to architectural layouts and urban planning. Well-designed systems and environments enable individuals and organizations to work more effectively and achieve better outcomes. 4. Brand Identity and Recognition: Good design plays a crucial role in shaping brand identity and recognition. Consistent, visually appealing design elements such as logos, color schemes, and typography help establish a strong brand presence, foster brand loyalty, and create memorable brand experiences. 5. Positive Societal Impact: Design has the power to address complex social, environmental, and humanitarian challenges. Good design solutions can improve accessibility, promote sustainability, and enhance quality of life for individuals and communities, contributing to positive social change and progress. 6. Economic Growth and Innovation: Investing in good design stimulates economic growth and fosters innovation across industries. Design-driven companies are more likely to generate revenue, attract investment, and drive economic development through the creation of innovative products, services, and experiences. 7. Cultural Enrichment: Good design enriches cultural experiences and contributes to the cultural heritage of society. Whether it's through art, architecture, fashion, or digital media, well-designed creations have the power to inspire, provoke thought, and evoke emotions, enriching the cultural fabric of communities and civilizations. In summary, investing in good design delivers tangible and intangible benefits that positively impact individuals, businesses, and society. By prioritizing design excellence and embracing the value of good design, we can create a more functional, efficient, and beautiful world for everyone.
What is your day to day look like?
If I had the time, I would design innovative solutions to address pressing societal challenges such as climate change, healthcare accessibility, and education equity. I would focus on creating user-centered designs that prioritize the needs and experiences of marginalized communities, aiming to empower individuals and improve quality of life for all. Additionally, I would collaborate with non-profit organizations, community groups, and social enterprises to design impactful interventions that address systemic inequities and promote social justice. Whether it's designing sustainable housing solutions for underserved populations, developing mobile health applications for remote communities, or creating inclusive educational platforms for children with disabilities, I would strive to leverage design as a tool for positive change and collective empowerment. Furthermore, I would explore opportunities to blend art, technology, and sustainability in my designs, aiming to create visually stunning and environmentally responsible solutions that inspire awe and reverence for the natural world. From interactive installations that raise awareness about environmental conservation to eco-friendly product designs that minimize waste and promote circularity, I would seek to foster a deeper connection between humanity and the planet we call home. Ultimately, if I had the time, I would dedicate myself to designing for the betterment of society, using my skills and creativity to tackle complex challenges, amplify diverse voices, and catalyze meaningful change for a more just, equitable, and sustainable future.
How do you keep up with latest design trends? To what extent do design trends matter?
The dream project I haven't yet had time to realize is to design a sustainable, community-driven urban redevelopment project that revitalizes neglected urban areas and fosters social cohesion, economic opportunity, and environmental stewardship. In this project, I envision collaborating with local residents, community organizations, and urban planners to co-create vibrant, inclusive spaces that prioritize human well-being and ecological resilience. Through thoughtful urban design interventions, such as mixed-use developments, green infrastructure, public art installations, and community gardens, I aim to transform blighted neighborhoods into thriving hubs of creativity, culture, and connectivity. Additionally, I envision integrating innovative technologies and sustainable design principles to minimize environmental impact, reduce carbon emissions, and enhance the overall quality of life for residents. From energy-efficient buildings powered by renewable energy sources to smart transportation systems that prioritize pedestrian and cyclist safety, every aspect of the project would be designed with sustainability and resilience in mind. Furthermore, I envision incorporating equitable development strategies that ensure local residents have a stake in the revitalization process, including affordable housing initiatives, small business incubators, job training programs, and community wealth-building initiatives. By empowering marginalized communities and fostering social equity, the project would serve as a model for inclusive urban development that puts people and planet first. Ultimately, my dream project represents a holistic approach to urban revitalization that transcends traditional notions of design and planning, embracing a philosophy of community empowerment, sustainability, and social justice. While I haven't yet had the time to bring this vision to life, I remain committed to pursuing opportunities to realize this dream and make a positive impact on the built environment and the lives of those who inhabit it.
How do you know if a product or project is well designed? How do you define good design?
My secret recipe for success in design revolves around a combination of passion, persistence, and a commitment to continuous learning and growth. However, if I were to identify a "secret ingredient," it would be empathy. Empathy is the ability to understand and share the feelings, perspectives, and experiences of others. In design, empathy serves as a guiding force that informs every aspect of the creative process, from problem definition to solution ideation and implementation. By putting myself in the shoes of end-users, stakeholders, and communities, I gain valuable insights into their needs, desires, and challenges, which in turn informs my design decisions and ensures that my solutions are truly user-centered and impactful. Furthermore, empathy enables me to forge meaningful connections with clients, collaborators, and audiences, fostering trust, communication, and collaboration. By actively listening, empathizing, and engaging with others, I cultivate strong relationships built on mutual respect and understanding, which are essential for successful design projects. Moreover, empathy extends beyond human-centered design to encompass a broader sense of compassion and concern for the well-being of society and the planet. It motivates me to design with a sense of social responsibility, environmental stewardship, and ethical integrity, striving to create designs that not only meet the needs of today but also contribute to a better, more sustainable future for all. In essence, empathy is my secret ingredient for success in design, as it guides my creativity, informs my decisions, and inspires me to make a positive impact on the world through my work.
How do you decide if your design is ready?
There are many design masters and legends whose work I admire and draw inspiration from. Some of them include: 1. Dieter Rams: Renowned for his minimalist and functional approach to product design, Rams is widely regarded as one of the most influential industrial designers of the 20th century. His principles of good design, encapsulated in his famous "Ten Principles for Good Design," continue to shape the design industry today. 2. Paul Rand: A pioneer of modern graphic design, Rand's iconic logos and corporate identities have left an indelible mark on the field of branding and visual communication. His timeless designs for companies such as IBM, ABC, and UPS are celebrated for their simplicity, clarity, and effectiveness. 3. Zaha Hadid: As one of the most visionary architects of our time, Hadid's bold and innovative designs challenge traditional notions of form, space, and structure. Her iconic buildings, characterized by their fluid lines and dynamic geometry, have earned her numerous accolades and cemented her legacy as a trailblazer in architecture. 4. Charles and Ray Eames: This husband-and-wife duo made significant contributions to furniture design, architecture, and graphic design during the mid-20th century. Their iconic furniture pieces, such as the Eames Lounge Chair and Ottoman, embody a perfect blend of form and function, while their groundbreaking multimedia installations and films showcase their experimental and playful approach to design. 5. Massimo Vignelli: Known for his timeless and elegant graphic designs, Vignelli's work spans a wide range of disciplines, including branding, typography, and environmental design. His famous designs, such as the New York City Subway map and the American Airlines logo, epitomize his minimalist aesthetic and commitment to clarity and order. These design masters and legends have not only made significant contributions to their respective fields but also continue to inspire generations of designers with their innovative ideas, timeless creations, and unwavering dedication to excellence.
What is your biggest design work?
Some of my favorite designs by other designers include: 1. The Barcelona Chair by Ludwig Mies van der Rohe: I admire the Barcelona Chair for its timeless elegance, sleek lines, and exceptional craftsmanship. It epitomizes the modernist principles of form following function, with its simple yet striking design making it a classic icon of furniture design. 2. The iPhone by Apple Inc.: The iPhone revolutionized the way we interact with technology, blending cutting-edge innovation with intuitive user experience design. Its seamless integration of hardware and software, coupled with its sleek and minimalist design, has set a benchmark for modern smartphones and inspired countless imitators. 3. The Sydney Opera House by Jørn Utzon: The Sydney Opera House is a masterpiece of modern architecture, with its distinctive sail-like roof and stunning waterfront location making it an iconic symbol of Australia. I admire Utzon's visionary approach to design, which seamlessly integrates the building with its natural surroundings while creating a dramatic and awe-inspiring cultural landmark. 4. The Helvetica Typeface by Max Miedinger and Eduard Hoffmann: Helvetica is a timeless and versatile typeface that has become synonymous with modern graphic design. Its clean lines, balanced proportions, and neutral appearance make it incredibly versatile and suitable for a wide range of applications, from signage and branding to print and digital media. 5. The Google Search Engine Interface by Google: Google's search engine interface is a testament to the power of simplicity and usability in design. Its clean and minimalist layout, intuitive search functionality, and intelligent algorithms have made it the go-to destination for finding information online, revolutionizing the way we access and organize knowledge. These designs resonate with me for their combination of innovation, functionality, and aesthetic appeal. They exemplify the principles of good design, demonstrating how thoughtful and purposeful design can enrich our lives, enhance our experiences, and inspire us to see the world in new and exciting ways.
Who is your favourite designer?
My greatest design is a project I worked on for a sustainable urban redevelopment initiative in an underserved community. What makes this design great in my eyes are several key aspects: 1. Social Impact: The design addressed pressing social and environmental challenges faced by the community, such as lack of affordable housing, limited access to green spaces, and economic disparities. By incorporating mixed-income housing, community gardens, pedestrian-friendly streetscapes, and renewable energy infrastructure, the design aimed to improve quality of life and promote social equity. 2. Community Engagement: The design process involved extensive collaboration with local residents, community leaders, and stakeholders to ensure that the project reflected the needs, values, and aspirations of the community. Through workshops, focus groups, and participatory design sessions, we co-created a vision for the redevelopment that empowered residents and fostered a sense of ownership and pride. 3. Sustainability: Sustainability was a central guiding principle of the design, with a focus on minimizing environmental impact, maximizing resource efficiency, and promoting resilience to climate change. Features such as green roofs, rainwater harvesting systems, solar panels, and native landscaping were integrated to reduce carbon emissions, conserve water, and enhance ecological biodiversity. 4. Innovation: The design incorporated innovative technologies and design strategies to address complex urban challenges in creative and transformative ways. From modular construction techniques and passive solar design principles to smart infrastructure and digital connectivity, the project embraced innovation as a means of improving quality of life and promoting economic vitality. 5. Long-Term Vision: The design was conceived as a long-term investment in the future of the community, with provisions for ongoing maintenance, monitoring, and adaptation to changing needs and conditions. By fostering a sense of stewardship and collective responsibility, the project aimed to create lasting positive change that would endure for generations to come. Overall, what makes this design great is its holistic approach to urban redevelopment, combining social, environmental, and economic considerations to create a vibrant, resilient, and inclusive community that serves as a model for sustainable urban living.
Would you tell us a bit about your lifestyle and culture?
To become a better designer, individuals can take several steps to improve their skills, expand their knowledge, and cultivate their creativity. Here are some strategies that I have found helpful in my own journey as a designer: 1. Continuous Learning: Design is a constantly evolving field, so it's essential to stay curious and committed to lifelong learning. Engage in ongoing education through courses, workshops, seminars, and conferences to stay up-to-date with the latest trends, technologies, and techniques in design. 2. Practice Regularly: Like any skill, design proficiency improves with practice. Dedicate time each day to sketching, prototyping, or experimenting with new ideas and concepts. Embrace failure as an opportunity for growth and iteration, and don't be afraid to push the boundaries of your comfort zone. 3. Seek Feedback: Solicit feedback from peers, mentors, and clients to gain valuable insights into your work and identify areas for improvement. Be open to constructive criticism and use it as a catalyst for refinement and enhancement of your designs. 4. Study Design Principles: Familiarize yourself with fundamental design principles such as typography, color theory, composition, and layout. Understand how these principles influence the effectiveness and impact of your designs, and apply them thoughtfully in your work. 5. Expand Your Toolbox: Experiment with a variety of design tools and software to discover new ways of expressing your creativity and solving design challenges. Stay abreast of emerging technologies and platforms that can enhance your workflow and productivity. 6. Cultivate Empathy: Develop a deep understanding of your target audience, their needs, motivations, and pain points. Practice empathy in your design process by putting yourself in the shoes of end-users and designing solutions that resonate with their experiences and aspirations. 7. Embrace Collaboration: Design is often a collaborative endeavor, so cultivate strong communication and collaboration skills. Foster an environment of trust, respect, and openness with your team members, clients, and stakeholders, and leverage their diverse perspectives and expertise to enrich your designs. 8. Stay Inspired: Surround yourself with sources of inspiration that fuel your creativity and spark new ideas. Explore art, architecture, nature, literature, and other creative disciplines to broaden your horizons and cultivate a rich and diverse creative palette. By embracing these strategies and committing to continuous improvement, individuals can enhance their design skills, unlock their creative potential, and become better designers capable of making meaningful contributions to the world of design.
Would you tell us more about your work culture and business philosophy?
If I hadn't become a designer, I would likely have pursued a career in a field that allows me to express my creativity and make a positive impact on people's lives. Some alternative paths I might have explored include: 1. Architect: Architecture shares many similarities with design, as both disciplines involve creating functional, aesthetically pleasing solutions to complex problems. As an architect, I would have enjoyed designing buildings and spaces that enhance the built environment and enrich the lives of those who inhabit them. 2. Artist: As an artist, I would have focused on exploring themes, emotions, and concepts through various artistic mediums such as painting, sculpture, or multimedia installations. I would have enjoyed the freedom to experiment with different techniques and styles while expressing my unique perspective and vision. 3. Educator: I have always had a passion for sharing knowledge and inspiring others to reach their full potential. As an educator, I would have enjoyed teaching design principles, mentoring aspiring designers, and fostering creativity and critical thinking in the next generation of creative professionals. 4. Environmentalist: Given my interest in sustainability and environmental stewardship, I might have pursued a career in environmental advocacy, conservation, or sustainable development. I would have worked to address pressing environmental challenges and promote policies and practices that protect our planet for future generations. 5. Entrepreneur: As an entrepreneur, I would have launched my own business or startup, leveraging my creativity, problem-solving skills, and passion for innovation to develop products, services, or solutions that meet unmet needs in the market. I would have relished the opportunity to build something from the ground up and make a meaningful impact in the business world. Ultimately, regardless of the path I might have taken, I am grateful to have found my calling as a designer, where I can combine my passion for creativity, problem-solving, and making a difference in the world through design.
What are your philanthropic contributions to society as a designer, artist and architect?
For me, design is both a process and an outcome that involves creating thoughtful and intentional solutions to solve problems, fulfill needs, and enhance experiences. Design encompasses a wide range of disciplines, from graphic design and product design to architecture, fashion, and user experience design. At its core, design is about creativity, innovation, and problem-solving. It involves identifying challenges, understanding constraints, and developing solutions that are functional, aesthetically pleasing, and user-centered. Design is about finding the balance between form and function, beauty and utility, to create solutions that not only meet practical needs but also evoke emotional responses and enrich people's lives. Design is also inherently interdisciplinary, drawing on insights and techniques from fields such as psychology, sociology, anthropology, engineering, and environmental science. It requires empathy, curiosity, and collaboration to understand the diverse needs and perspectives of users and stakeholders and create solutions that resonate with them. Moreover, design is iterative and iterative, involving cycles of research, ideation, prototyping, testing, and refinement. It embraces experimentation, risk-taking, and learning from failure as essential components of the creative process. Designers constantly seek to push boundaries, challenge conventions, and push the envelope of what is possible, driving innovation and progress in society. Ultimately, design is about making meaningful connections between people, technology, and the environment. It is about creating solutions that are not only functional and beautiful but also ethical, sustainable, and inclusive. Design has the power to inspire, inform, and empower individuals and communities, shaping the way we interact with the world and envisioning a brighter, more equitable future for all.
What positive experiences you had when you attend the A’ Design Award?
I've been fortunate to have several supporters and mentors who have played integral roles in helping me reach where I am today in my design career. However, if I were to identify one person as my biggest supporter, it would be my former design professor, Sarah. Sarah believed in my potential as a designer from the moment I stepped into her classroom. She saw something in me that I hadn't fully recognized in myself at the time – a passion for creativity and a knack for problem-solving. Sarah not only imparted valuable design knowledge and skills but also provided unwavering encouragement, guidance, and mentorship throughout my journey. She challenged me to think critically, push the boundaries of my creativity, and strive for excellence in everything I do. She pushed me out of my comfort zone, encouraged me to take risks, and instilled in me a sense of confidence and self-belief that has been invaluable in my career. Moreover, Sarah provided invaluable feedback and support as I navigated the challenges and opportunities of the design industry. Whether it was critiquing my portfolio, connecting me with industry professionals, or offering words of wisdom and encouragement during difficult times, she was always there for me, cheering me on and championing my success. In essence, Sarah's unwavering belief in me, her mentorship, and her guidance have been instrumental in shaping my journey as a designer and helping me reach the heights of success that I've achieved today. I am deeply grateful for her support and influence, and I carry her lessons and encouragement with me as I continue to grow and evolve in my career.

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