Satoshi Umeno

Specialized in Kitchenware Design.

Satoshi Umeno

About Satoshi Umeno

Engaged in urban development businesses after majoring in architecture; Later, established UMENODESIGN in 2003 after working at an architectural design office and a furniture manufacturer; Playing active roles in a wide range of fields including interiors, fashions, websites, graphics and packages while producing and executing a brand strategy for various products with an emphasis on product designing; As “hint”, based in Tokyo, engaging in the management of sales channel developments, the marketing of in-house brands, etc., continuing to offer designs and products inside and outside Japan.

  • Winner of the A' Design Award.
  • Specialized in Kitchenware Design.
  • Original Design.
  • Creative, Diligent and Innovative.
  • All Designs
  • Kitchenware
Outotsu Glass and Coaster

Outotsu Glass and Coaster

Kitchenware Design


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Interview with Satoshi Umeno

What kinds of works do you like designing most?
Functional design that takes advantage of materials and technology
From your point of view, what are the responsibilities of a designer for society and environment?
Designers must make society more convenient, achieve a higher quality of life, and solve environmental problems.
How do you think the "design field" is evolving? What is the future of design?
The realm of design is limitless. It can have an impact not only on things, but also on the spirit that will be passed on to the future.
Where does the design inspiration for your works come from? How do you feed your creativity? What are your sources of inspirations?
Identify the strengths of materials and technologies and replace them where there is demand.
Where do you live? Do you feel the cultural heritage of your country affects your designs? What are the pros and cons during designing as a result of living in your country?
I live in Japan. Influenced by Japanese-style beauty of straight lines, simple beauty, and products born from functionality and technology.
What are your suggestions to companies for working with a designer? How can companies select a good designer?
We make proposals that bring out the strengths of your company. Companies and designers create products on an equal footing.
Can you talk a little about your design process?
Design to bring out the company's strengths and create a concept that consumers can relate to.
Could you please share some pearls of wisdom for young designers? What are your suggestions to young, up and coming designers?
It is important to not think about it in your head, but to touch it or see it with your own eyes.
From your perspective, what would you say are some positives and negatives of being a designer?
The good thing is that you can embody the design. The bad thing is that when things don't sell, you end up creating more garbage.
What is your "golden rule" in design?
Appearance and presence that makes you want to hold it in your hands
What are your future plans? What is next for you?
I want to open a store and create a space where people can enjoy products, food, art, and music.

Extended Interview with Satoshi Umeno

Could you please tell us about your experience as a designer, artist, architect or creator?
My father was a carpenter and my mother was a calligrapher. My parents inspired me to create three-dimensional designs and graphics.
Which emotions do you feel when designing?
We design products with a focus on products. I like the design of furniture and lighting.
What particular aspects of your background shaped you as a designer?
In order to train your ability to discern things, you need to acquire the ability to see through not only the form but also the essence.
You are truly successful as a designer, what do you suggest to fellow designers, artists and architects?
Good design can be enjoyed in three ways: seeing it, using it, and feeling it.
What is your day to day look like?
When I have time, I cook for my family. You can eat what you designed.
How do you know if a product or project is well designed? How do you define good design?
To be successful, you need a design that makes both the creator and the user happy.
Would you tell us a bit about your lifestyle and culture?
It's about listening to people. Designers must understand and provide the best answers.
What positive experiences you had when you attend the A’ Design Award?
My client and my wife. They support me not only with the design, but also with me.

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