Dheeraj Bangur

Who doesn't love art? Everyone loves art, right? From my childhood, I have had a passion for sketching and doodling. This early love for creativity naturally led me to the field of design. I completed my master's in communication design from Asia's most prestigious college, the MIT Institute of Design, which marked the official beginning of my journey as a designer. Interestingly, my path to becoming a professional designer was not straightforward. Coming from a commerce background, I initially wasn't certain that I wanted to pursue a career in art or design. However, the turning point came when my work and drawings started receiving widespread appreciation. Encouraged by this positive feedback, I decided to follow my passion and dedicate myself to the world of design. Now, I proudly stand as a professional designer, blending creativity with technical expertise to craft meaningful and impactful designs. My journey from a commerce student to a master's graduate in communication design is a testament to following one's passion and the joy of transforming creative dreams into reality.

Brandsthan is a distinguished design studio based in India, specializing in creating innovative branding and packaging solutions. Our studio is dedicated to transforming ideas into visually compelling and strategically effective designs that resonate with target audiences. At Brandsthan, we pride ourselves on our holistic approach to design, which combines thorough market research, creative ingenuity, and technical precision. Our team of talented designers and strategists works collaboratively to develop visual identities and packaging that not only stand out on the shelf but also communicate the core values and stories of our clients' brands. Our portfolio spans a diverse range of industries, reflecting our versatility and ability to tailor our services to meet the unique needs of each client. From luxury products to everyday consumer goods, we ensure that every design project we undertake is executed with meticulous attention to detail and a deep understanding of the market dynamics. Brandsthan's commitment to excellence is evident in the quality of our work and the satisfaction of our clients. We believe that effective design can significantly enhance brand perception and drive business success, and we strive to achieve this through every project we embark on. Our studio fosters a culture of continuous learning and innovation, encouraging our team to push the boundaries of creativity and design thinking. This approach not only helps us stay ahead of industry trends but also enables us to deliver solutions that are both timeless and contemporary. In summary, Brandsthan is not just a design studio; it is a creative partner dedicated to elevating brands through thoughtful and impactful design. Our passion for design and our commitment to our clients' success are what drive us to excel in every project we undertake.

For me, design is a powerful form of communication and a problem-solving tool that goes beyond mere aesthetics. It's about creating solutions that are not only visually appealing but also functional, meaningful, and user-centric. Design bridges the gap between creativity and practicality, transforming abstract ideas into tangible realities that enhance everyday experiences. Design is about understanding the needs and desires of people and translating those insights into products, services, or interfaces that improve their lives. It's a process that involves empathy, research, and innovation, where each element serves a purpose and contributes to the overall effectiveness of the solution. At its core, design is about storytelling. It's a way to convey a brand's values, culture, and identity through visual elements, creating a cohesive narrative that resonates with audiences. Whether through branding, packaging, or user interfaces, design has the power to evoke emotions, inspire actions, and build connections. Moreover, design is an ever-evolving field that thrives on curiosity and a willingness to explore new ideas and technologies. It's about staying adaptable, continually learning, and pushing the boundaries to find new ways to solve problems and create value. In essence, design is a blend of art and science, creativity and strategy. It's about making the world a more beautiful, functional, and meaningful place, one thoughtful creation at a time.

Jaisalmer Gin Jaisalmer Indian Craft Gin is one of my favorite design projects. Inspired by the rich cultural heritage and craftsmanship of India, Jaisalmer Gin's design reflects the opulence and grandeur of the Golden City of Jaisalmer. The bottle itself is a masterpiece, adorned with intricate gold accents that evoke the majestic architecture and intricate carvings of Rajasthani palaces. The deep blue glass symbolizes the night sky over the Thar Desert, while the luxurious label captures the essence of regal India. This design not only enhances the visual appeal but also tells a compelling story of tradition, luxury, and sophistication, making Jaisalmer Gin a standout in the world of premium spirits. Maharani Mahansar Heritage Liqueur Palace Edition The Maharani Mahansar Heritage Liqueur Palace Edition is a project that holds a special place in my heart. Designed as a tribute to the majestic Rajasthani forts, havelis, and palaces, this edition captures the essence of Rajasthan’s royal heritage. The bottle features an exquisite design with detailed engravings and motifs that reflect the architectural splendor of these historic structures. Saffron and gold accents enhance the regal appearance, while the aged pale yellow textured paper label adds a touch of vintage elegance. This edition not only celebrates the rich cultural legacy of Rajasthan but also exemplifies the perfect blend of tradition and modernity in design. It stands as a testament to the grandeur and timeless beauty of Rajasthani heritage, making it a cherished piece in any collection.

I feel the most creative during early mornings when the world is quiet, allowing my mind to explore new ideas freely and without distractions.

I focus on functionality, aesthetics, and user experience, ensuring the design is not only visually appealing but also practical and engaging for the end user.

When I design, I feel a blend of excitement and passion, driven by the thrill of creating something new. There's also a sense of satisfaction and fulfillment as ideas take shape and evolve into tangible outcomes.

When my designs are realized, I feel a profound sense of pride and accomplishment. Seeing my ideas come to life evokes joy and satisfaction, knowing that my creativity and effort have materialized into something tangible and impactful.

A design is successful when it effectively solves a problem or meets its intended objectives while resonating with its audience. It should be visually appealing, functional, user-friendly, and aligned with the brand's identity and values. Additionally, a successful design elicits positive emotions, fosters engagement, and leaves a lasting impression on its users.

When judging a design as good or bad, I consider several key aspects: 1. Originality: Does the design offer a fresh perspective or innovative solution? Does it stand out from competitors? 2. Functionality: Does the design effectively fulfill its intended purpose? Is it user-friendly and intuitive? 3. Aesthetics: Is the design visually appealing? Does it demonstrate a strong sense of composition, color harmony, and typography? 4. Relevance: Is the design appropriate for its context and target audience? Does it effectively communicate the intended message or brand identity? 5. Craftsmanship: Is the design executed with attention to detail and precision? Are materials, finishes, and production techniques used effectively? 6. Impact: Does the design evoke an emotional response or leave a lasting impression? Does it engage and resonate with its audience? By considering these aspects, I can evaluate the overall quality and effectiveness of a design.

From my point of view, designers have significant responsibilities towards both society and the environment. These responsibilities include: 1. Solving Real-World Problems: Designers should use their skills and creativity to address pressing social and environmental issues, such as sustainability, accessibility, and social justice. By creating solutions that positively impact society, designers can contribute to building a better world for all. 2. Promoting Ethical Practices: Designers should adhere to ethical principles and practices in their work, considering the social, environmental, and cultural implications of their designs. This includes being transparent about sourcing materials, minimizing waste, and respecting intellectual property rights. 3. Advocating for Inclusivity: Designers have a responsibility to ensure that their designs are inclusive and accessible to people from diverse backgrounds and abilities. This involves considering factors such as language, culture, age, and physical limitations to create designs that are usable and equitable for all. 4. Minimizing Environmental Impact: Designers should strive to minimize the environmental footprint of their designs by using sustainable materials, reducing waste, and incorporating eco-friendly production methods. By prioritizing sustainability, designers can help mitigate the negative effects of climate change and resource depletion. 5. Educating and Empowering Others: Designers can play a crucial role in educating and empowering others to make informed choices about design and consumption. By raising awareness about environmental and social issues, designers can inspire positive change and encourage responsible decision-making among consumers, businesses, and policymakers. Overall, designers have a unique opportunity to contribute to positive social and environmental change through their work. By embracing their responsibilities and incorporating ethical and sustainable practices into their designs, designers can help create a more equitable, inclusive, and environmentally sustainable world for future generations.

The design field is evolving rapidly, driven by advancements in technology, changes in consumer behavior, and shifting societal priorities. Some key trends shaping the future of design include: 1. Digital Transformation: The increasing digitization of products and services is reshaping the design landscape, with a growing emphasis on digital experiences, user interfaces, and interactive design. As technology continues to evolve, designers will need to adapt and innovate to create seamless and engaging digital interactions. 2. Sustainability and Ethical Design: There is a growing awareness of the environmental and social impact of design, leading to a greater emphasis on sustainability, ethical sourcing, and responsible practices. Designers are increasingly incorporating eco-friendly materials, circular design principles, and inclusive practices into their work to minimize negative impacts and promote positive change. 3. Data-Driven Design: Data analytics and user research are becoming integral to the design process, enabling designers to make informed decisions and create more personalized and effective solutions. By leveraging data insights, designers can better understand user needs, preferences, and behaviors, leading to more targeted and impactful designs. 4. Collaborative and Cross-Disciplinary Approaches: Design is becoming increasingly interdisciplinary, with collaboration between designers, engineers, scientists, and other professionals becoming essential to tackling complex challenges. Cross-disciplinary approaches encourage innovation, creativity, and holistic problem-solving, leading to more holistic and integrated design solutions. 5. Human-Centered Design: There is a growing emphasis on human-centered design principles, which prioritize empathy, inclusivity, and user engagement. By placing the needs and experiences of users at the center of the design process, designers can create products and services that are more intuitive, accessible, and meaningful to people. 6. Augmented and Virtual Reality: Augmented reality (AR) and virtual reality (VR) technologies are opening up new possibilities for immersive and interactive design experiences. Designers are exploring the potential of AR and VR to create engaging storytelling, spatial design, and virtual environments that blur the lines between physical and digital worlds. Overall, the future of design is dynamic and multifaceted, characterized by innovation, collaboration, and a commitment to creating positive impact. As the design field continues to evolve, designers will play a crucial role in shaping the way we interact with technology, engage with the world around us, and address the complex challenges of the 21st century.

My last exhibition was held at my college, showcasing a collection of my design works. As for my next exhibition, I have not yet decided on the timing or location. I am considering various options and opportunities to showcase my work in the future, but no specific plans have been made at this time.

My design inspiration comes from a variety of sources, but it always begins with understanding the product's value and category. I believe in delving deep into the essence of each project, which often leads me to conduct thorough research both online and offline. Real-world experiences and observations provide valuable insights that inform my creative process, allowing me to craft designs that resonate with the target audience. I draw inspiration from diverse sources, including nature, art, architecture, culture, and everyday life. By immersing myself in different environments and experiences, I can tap into a rich tapestry of ideas and perspectives that fuel my creativity. Additionally, I pay close attention to current trends, innovations, and best practices in design to stay informed and inspired. Ultimately, my goal is to create designs that not only meet the functional requirements of the project but also evoke emotions, tell stories, and make meaningful connections with users. By staying rooted in the essence of the product and leveraging a diverse range of inspirations, I can bring a unique and compelling vision to each design endeavor.

My design style can be described as contemporary and minimalist, with a focus on simplicity, functionality, and elegance. I am drawn to this style for its versatility and ability to convey ideas with clarity and impact. The main characteristics of my style include clean lines, bold typography, and thoughtful use of space and color. I explore this style further because of its timeless appeal and its ability to adapt to various design contexts. By prioritizing simplicity and functionality, I can create designs that are both visually engaging and user-friendly. My approach to design is rooted in creativity, research, and collaboration. I begin by thoroughly understanding the project objectives and target audience, conducting research to gather inspiration and insights. From there, I brainstorm concepts, sketch ideas, and iterate on designs based on feedback and testing. I prioritize open communication and attention to detail throughout the design process to ensure the highest quality outcomes that exceed client expectations.

Living in Jaipur, Rajasthan, a city rich in art, culture, and heritage, profoundly influences my designs. The vibrant colors, intricate patterns, and majestic architecture of Rajasthan serve as constant sources of inspiration, shaping my design aesthetic and approach. Pros: 1. Rich Cultural Heritage: Jaipur's cultural heritage provides a wealth of inspiration for my designs, allowing me to infuse elements of Rajasthani art, architecture, and traditions into my work. 2. Artisanal Craftsmanship: The city's artisanal craftsmanship, including block printing, handloom weaving, and traditional jewelry making, inspires me to incorporate handcrafted techniques and motifs into my designs, adding authenticity and uniqueness. 3. Tourism Hub: Jaipur's status as a tourism hub exposes me to diverse perspectives and experiences, enriching my creative process and broadening my understanding of global design trends and preferences. Cons: 1. Traditional Constraints: While Jaipur's cultural heritage offers rich inspiration, it can also impose traditional constraints on design, making it challenging to push boundaries and explore more avant-garde or experimental styles. 2. Limited Exposure: Despite being a vibrant city, Jaipur may have limited exposure to contemporary design trends and practices compared to larger metropolitan areas, requiring extra effort to stay informed and connected with the global design community. 3. Design Awareness: There is a lack of awareness about design principles and practices among the general populace in Jaipur. This can pose a challenge in educating clients and stakeholders about the value of design and its potential impact on business and society. Overall, living in Jaipur offers a unique blend of opportunities and challenges for designers, with its rich cultural heritage serving as a wellspring of inspiration while navigating traditional constraints and infrastructure limitations. However, embracing these factors allows me to create designs that celebrate the essence of Rajasthan while resonating with a global audience.

I work with companies through a collaborative process that involves: 1. Initial consultation to understand their needs. 2. Research and discovery to gather insights. 3. Concept development and feedback. 4. Design refinement and finalization. 5. Delivery of assets and ongoing support. Open communication, collaboration, and a customer-centric approach guide my work to deliver high-quality design solutions that meet their objectives.

My suggestions for companies working with a designer: 1. Clearly define project goals and objectives. 2. Provide comprehensive briefs and relevant information. 3. Maintain open communication and provide timely feedback. 4. Trust the designer's expertise and creative process. 5. Be open to collaboration and iteration to achieve the best results. To select a good designer: 1. Review portfolios and past work to assess skills and style. 2. Consider experience and expertise in relevant industries. 3. Look for effective communication and professionalism. 4. Check references and client testimonials for feedback. 5. Ensure alignment with company values and culture.

Certainly! My design process typically involves several key steps: 1. Understanding the Brief: I start by thoroughly understanding the client's brief, including their objectives, target audience, and project requirements. This initial step is crucial for setting the direction of the project and ensuring alignment with the client's goals. 2. Research and Inspiration: Next, I conduct research to gather insights, inspiration, and relevant references. This may involve studying industry trends, analyzing competitors, and exploring design inspiration from various sources such as nature, art, and culture. 3. Concept Development: Based on the insights gathered from research, I begin the process of ideation and concept development. I explore different ideas, sketches, and design directions, considering factors such as functionality, aesthetics, and user experience. 4. Feedback and Iteration: Once initial concepts are developed, I present them to the client for feedback and discussion. This stage involves collaboration and iteration, where I incorporate client feedback to refine and improve the designs further. 5. Design Execution: After finalizing the concept, I proceed with the design execution phase. This involves creating detailed mockups, digital prototypes, or tangible prototypes depending on the project requirements. 6. Refinement and Finalization: Throughout the design process, I continuously refine and iterate on the designs based on feedback and testing. I pay close attention to details, ensuring consistency, coherence, and alignment with the client's brand identity. 7. Delivery and Implementation: Once the designs are finalized, I prepare the necessary files and assets for delivery to the client. This may include print-ready files, digital assets, style guides, or any other deliverables specified in the project brief. 8. Follow-Up and Support: After the project is completed, I provide ongoing support to the client as needed. This may involve answering questions, providing guidance on implementation, or making additional adjustments to the designs based on feedback or evolving needs. Overall, my design process is characterized by collaboration, creativity, and attention to detail, with the ultimate goal of delivering high-quality design solutions that exceed client expectations and resonate with their target audience.

Samsung Frame TV: Combines functionality with aesthetics, seamlessly blending into the decor with its art mode. Eames Lounge Chair and Ottoman: Iconic mid-century modern design, offering comfort and sophistication. Muuto E27 Pendant Lamp: Minimalist yet stylish, providing ambient lighting with a modern touch. Vitra Eames House Bird: Charming decorative accessory, adding a whimsical element to any space. Alessi Moka Espresso Maker: Sleek Italian design meets practical functionality, creating the perfect cup of espresso.

Wake up early, exercise, work on design projects, collaborate with clients, take breaks, have meals, spend time with loved ones, relax in the evening, reflect, and sleep.

Certainly! Here are some brief pearls of wisdom for young designers: 1. Embrace failure as a learning opportunity. 2. Stay curious and never stop learning. 3. Cultivate a strong work ethic and perseverance. 4. Seek feedback and be open to criticism. 5. Develop your unique voice and style. 6. Network and build relationships in the industry. 7. Prioritize self-care and maintain a healthy work-life balance. 8. Always strive for excellence and innovation.

From my perspective, here are some positives and negatives of being a designer: Positives: 1. Creativity: The ability to express creativity and bring ideas to life through design. 2. Impact: The opportunity to make a positive impact on people's lives through innovative solutions. 3. Variety: The diversity of projects and industries offers constant opportunities for growth and learning. 4. Fulfillment: The satisfaction of seeing your designs come to fruition and positively impacting others. 5. Flexibility: The flexibility to work independently or collaboratively, often in diverse environments. Negatives: 1. Subjectivity: Design can be subjective, leading to differing opinions and challenges in meeting client expectations. 2. Pressure: Deadlines and client demands can create pressure and stress, especially during peak project times. 3. Uncertainty: The freelance nature of design work can lead to uncertainty in income and job stability. 4. Criticism: Designers often face criticism and rejection of their work, which can be challenging to navigate. 5. Burnout: Long hours and intense focus on projects can lead to burnout and fatigue if not managed properly.

My "golden rule" in design is to prioritize simplicity and clarity. I believe that simplicity is key to creating designs that are effective, memorable, and timeless. By focusing on clarity and removing unnecessary elements, I can ensure that the message or concept is communicated clearly and effectively to the audience. Whether it's a logo, website, or packaging design, simplicity allows for easier understanding, better user experience, and a more impactful visual presence.

The most important skills for a designer include: 1. Creativity: The ability to think innovatively and generate unique ideas and solutions. 2. Visual Communication: Proficiency in conveying messages and concepts through visual elements such as layout, typography, and imagery. 3. Technical Skills: Mastery of design software and tools relevant to the field, such as Adobe Creative Suite or Sketch. 4. Problem-Solving: Capacity to identify challenges and develop effective strategies and solutions to address them. 5. Attention to Detail: Ability to focus on small details while maintaining the overall vision and integrity of the design. 6. Collaboration: Skill in working effectively with clients, colleagues, and stakeholders to understand needs and achieve project goals. 7. Time Management: Capacity to prioritize tasks, meet deadlines, and manage multiple projects simultaneously. 8. Adaptability: Flexibility to adjust to changing requirements, feedback, and industry trends. 9. Communication: Strong verbal and written communication skills to articulate ideas, present designs, and collaborate with others effectively. 10. Continuous Learning: Willingness to stay updated on emerging technologies, design trends, and industry best practices to enhance skills and knowledge.

In my toolbox, I primarily use Adobe Creative Suite, including software like Photoshop, Illustrator, and InDesign. Additionally, I rely on a high-configured system to support my design work efficiently. For inspiration, I often explore online resources, design blogs, and social media platforms, as well as draw inspiration from books, art exhibitions, and everyday life experiences.

To manage my time effectively as a designer, I employ several strategies: 1. Prioritize tasks: I identify the most critical and time-sensitive tasks and prioritize them accordingly. 2. Set deadlines: I establish realistic deadlines for each project or task to stay organized and focused. 3. Break tasks into smaller steps: I break down larger projects into smaller, manageable tasks to make progress more manageable. 4. Use time-blocking: I allocate specific blocks of time for different tasks or projects, allowing for focused work and minimizing distractions. 5. Limit distractions: I minimize distractions by turning off notifications, setting boundaries with colleagues or clients, and creating a conducive work environment. 6. Take breaks: I schedule regular breaks to rest and recharge, which helps maintain productivity and creativity. 7. Review and adjust: I periodically review my schedule and workflow to identify areas for improvement and make necessary adjustments. 8. Practice time management techniques: I utilize techniques such as the Pomodoro Technique or the Eisenhower Matrix to enhance productivity and efficiency. By implementing these strategies, I can effectively manage my time and optimize productivity while maintaining a healthy work-life balance.

The time it takes to design an object from beginning to end can vary widely depending on various factors such as the complexity of the project, the scope of work, client requirements, and the designer's workflow and process. Some projects may be completed in a matter of hours or days, while others may take weeks, months, or even longer to finalize. Additionally, factors such as revisions, feedback cycles, and unforeseen challenges can impact the overall timeline. Generally, it's essential to establish clear project milestones and deadlines to ensure efficient progress and timely delivery.

Indeed, one of the most frequently asked questions I encounter as a designer is, "Can you make it awesome?" This request often reflects a desire for exceptional and impactful design outcomes. Additionally, clients frequently inquire about the timeline, asking, "How many days will it take?" This question is crucial for managing expectations and planning project schedules effectively.

Jaisalmer Gin Branding and Packaging design working with Firstbase Media.

Maharani Mahansar, Sahu, Zentek, Basant Dhaba, Hammond River Beverages, Chhgan Magan, Dibiya, Desktrack and Taxaid

Branding and packaging design are indeed fascinating areas of design! They offer a unique blend of creativity, strategy, and storytelling. Crafting a brand identity involves shaping perceptions, emotions, and experiences, while packaging design plays a crucial role in capturing attention and conveying brand values. The opportunity to create cohesive visual identities and tangible touchpoints that resonate with audiences is both rewarding and fulfilling. Plus, the dynamic nature of branding and packaging design allows for continuous innovation and exploration, making it an exciting field to work in.

Expanding your design business globally sounds like an exciting endeavor! To achieve this goal, consider strategies such as building a strong online presence, networking with potential clients and collaborators worldwide, and showcasing your portfolio to demonstrate your expertise and capabilities. Additionally, staying updated on industry trends and emerging technologies can help you remain competitive in the global market. Best of luck with your future endeavors!

Yes, I have a team, and we all work remotely from various locations. However, I primarily handle the ideation and design aspects myself.

Certainly! Currently, I'm working on a captivating project: Maharani Mahansar Indian Absinthe. This innovative endeavor aims to fuse the rich cultural heritage of India with the enigmatic allure of absinthe, creating a unique and sophisticated libation.

They can reach out to me by my Website: https://brandsthan.in/ Or can write me an email: dheerajbangur@gmail.com Or you can buzz me on my WhatsApp number: +91 87644 15669

I think all the relevant questions are very well covered in this section.

Master's in Communication Design (Animation Film Design) from MIT Institute of Design

What motivates me to design is the profound impact that well-crafted design can have on people's lives. The ability to solve problems creatively and to communicate complex ideas visually inspires me daily. From a young age, I had a passion for sketching and doodling, which naturally led me to pursue a career in design. Completing my master's in communication design at the prestigious MIT Institute of Design solidified my path. The appreciation and positive feedback I received for my work further fueled my desire to become a designer. Today, I find immense satisfaction in creating designs that blend functionality with aesthetics, enhancing the user experience and bringing ideas to life.

I chose to become a designer out of my passion for art and creativity.

I specialize in branding and packaging design, creating visual identities and packaging solutions that resonate with audiences.

To become a design legend, young designers should focus on hard work, passion, and dedication. Cultivate a keen eye for detail, embrace originality, and maintain authenticity in their work. Consistently strive for excellence and stay committed to continuous learning and improvement.

A good designer mostly works on visual appeal while A great designer goes beyond aesthetics to create innovative solutions that deeply resonate with and meet the needs of the user.

A really good design is functional, aesthetically pleasing, and effectively communicates its intended message. I evaluate good design by assessing its usability, clarity, creativity, and how well it meets the needs of the target audience.

From my perspective, good design is the best investment due to its high return value. It enhances user experience, builds brand loyalty, and drives business success by effectively communicating messages and creating lasting impressions.

I would design sustainable solutions for underprivileged communities if I had the time.

My dream project is to design a comprehensive program aimed at promoting environmental sustainability through innovative design solutions.

Passion fueled by boundless curiosity and a relentless pursuit of excellence is the secret ingredient to my success in design. Inspired by the natural world, I find that authenticity in creativity breeds genuine inspiration.

I draw inspiration from design masters like Kevin Shaw, Dieter Rams, Paul Rand, and my professor, Dhimant Panchal.

As time passes, my favorite designs evolve, making it difficult to choose just one.

My greatest design is the branding and packaging for Maharani Mahansar Somras Heritage Liqueur. Its seamless blend of tradition and modernity, attention to detail, and ability to evoke emotion make it stand out as a great design.

To become better designers, people can improve by continuously learning, seeking inspiration from diverse sources, and practicing their craft regularly. I also focused on honing my skills, staying updated on industry trends, and seeking feedback to improve my work.

If not a designer, I would have pursued a career in finance, possibly becoming a Chartered Accountant. Additionally, I have a passion for cooking and dream of opening a restaurant in the future.

Design, to me, is the art of problem-solving through creative expression, blending form and function to meet human needs and enhance experiences.

My biggest supporters were my dad and my elder brother. My brother introduced me to design, recognizing my artistic talent, while my dad supported my decision to transition from commerce to design.