Sina Moloudnezhadnaghadeh

My artistic journey traces back to my teenage years. At that time, I was passionate about music and literature. However, at the age of 18, I decided to pursue design alongside university studies, envisioning design as the intersection of art and commerce. My love for culture and art, especially Kurdish art, guided me to where I am today: creating designs inspired by the rich culture of Kurdistan.

This small company operates as a freelance entity, aiming to propose plans inspired by culture and art, covering human rights issues, based on market conditions and analyzed data.

Design, to me, has no elaborate definition and is nothing but creating or altering entities.

My expertise lies in jewelry design, and I believe that jewelry has the power to weave stories and poetry, something I was deeply passionate about in my youth

This question is quite broad, but perhaps one of the most beautiful designs I've seen are the patterns on Kurdish fabrics. My particular interest stems from memories of seeing my mother wearing these clothes in my childhood. This nostalgic connection may be the reason for my fascination with such designs.

My initial experience was with a company aiming to produce large jewelry pieces with minimal weight. I embarked on a project inspired by the fusion style and the beauty of flowers in nature.

My favorite material is gold. I think it's flexible enough and easily takes shape.

Whenever I encounter a new culture or travel to a new place, my mind is flooded with ideas.

I constantly engage in a debate between market analysis and aesthetics, yet ultimately, aesthetics triumph in this game. Nevertheless, I strive to consider both aspects.

The best feeling I have when designing is a sense of being outside of time. It doesn't matter what time it is or where I am. As long as an idea comes to my mind, the time and place become irrelevant to me, and I can start designing for hours. This feeling is akin to being intoxicated

When I finish a design, I'm only happy for a few minutes. The design process is much more enjoyable for me than the end result. What I contemplate at the end is the next design.

A successful design encompasses specific elements and is quite extensive. In my view, addressing customer needs and resolving their problems while paying attention to their emotions and feelings can create a successful design. By integrating empathy and understanding into the design process, we ensure that the end product not only meets functional requirements but also resonates with the users on a deeper, emotional level.

The impact of a design on the world can be measured in terms of both its aesthetic contribution and its practical utility. A good design not only enhances visual appeal but also adds functional value, addressing user needs effectively.

I believe that a designer is obligated to thoroughly understand their target audience and strive to create a better world.

Design is evolving rapidly due to technological advancements, cultural integration, and sustainability. Advanced tools enhance innovation, diverse cultural elements increase relevance, and eco-friendly practices are prioritized. Education and social impact are also key focuses in modern design.

My most recent participation was at the International Gold and Jewelry Exhibition in Tabriz in 2023. I aimed to introduce the jewelry of Kurdistan to other cultures. Perhaps my next exhibition will be outside of Iran, in Turkey. My goal in attending various exhibitions is networking and getting acquainted with different cultures.

In my design work, what matters most to me is creating value in the modern world. Whether this design carries a message for my audience or serves a practical purpose, I always strive to imbue it with meaning. I often draw inspiration from human rights issues, nature, and culture, using these elements to inform and guide my creative process.

I prefer to embrace a minimalist approach, removing any superfluous elements from my designs. However, beyond the aesthetics, my focus is on conveying messages and creating value through my work. Therefore, I strive not to be overly constrained by stylistic limitations and instead pursue what I believe to be the best direction for each project.

Perhaps you have not heard of Kurdistan, a geographical area divided among four countries: Iraq, Syria, Turkey, and Iran. Most of my design inspirations come from the rich cultures of this region. Living here as a designer can be quite challenging because design is not yet fully recognized. However, the rich culture and history of this area have always been a source of new ideas for me.

I always prefer to take on the role of leading a design team if I am to work for a company.

Conducting interviews with designers can be crucial for selecting a good designer. In my experience, the best designers I have seen are those who have strong teamwork skills. Although this may not be true 100% of the time, I believe it is very significant. Demonstrating the ability to work effectively within a team is as important as showcasing individual design skills during an interview. Effective collaboration with clients, colleagues, and other stakeholders is essential for successful design projects .

I actually use two processes for design. The first process involves daily observations of my surroundings, which inspire my works. I strive to combine these inspirations with the existing needs of the community, ensuring that my designs address a societal need . The second process involves a thorough study of the people and their problems within a community. Initially, I engage in empathy and problem identification. This approach helps me design solutions that are both meaningful and effective.

I love things in my home that are simple yet make life easier. For example, a chopping board that prevents chopped items from spilling when transferring them to another dish, or a pillow with an opening for legs, which I can comfortably hug while sleeping. Some items, like paintings, are also appealing to me as they reflect our family's personality. Additionally, remote-controlled lights that don't require me to get out of bed to turn them off, electric blankets that generate warmth, and plants that symbolize the vitality of our family life are among my favorites

Every morning, I wake up to my phone's alarm and start by checking my emails. After that, I have breakfast with my family and review my checklist. In the morning, when I have more energy, I usually spend two hours studying, ranging from design to learning a new language. Then, I begin working on my projects and try to check and provide feedback on the assignments sent by my students. After that, I have lunch and take a short nap. I return to my work and finish everything by the afternoon. I love walking and socializing with others, so in the evening, I go to a café with friends, and we talk about everything from business to our crushes :D. At night, I try to create content about my work on social media. Sometimes, I watch a movie or fall asleep to music.

I believe that a designer should carefully observe and evaluate the world around them. As a designer, you need to be a good psychologist and sociologist to understand the behavior of the people you are designing for. The next important step for a designer is to be able to think from others' perspectives and understand their pains and problems.

From my perspective, a good designer is someone who understands the world around them well and strives to create value. When I talk about creating value, I don't just mean producing functional products. Even entertainment products create value for human emotions and feelings. A bad designer is one who insists on their failed ideas. This is a trap that many designers fall into.

I believe that what is very important and vital for a designer is to observe the world around them with attention to detail. You can only create something good in this world if you have carefully observed it before.

I employ various design methods, from design thinking to lean startups and kansei design. Each product undergoes different methodologies. Design thinking is particularly intriguing to me. I utilize Rhino software for creating 3D models. Before producing a complete product, I develop a minimum viable product (MVP) and refine it gradually based on market feedback.

Employing diverse time management strategies, I've refined a personalized approach that optimally suits my workflow. I prioritize tasks meticulously: three crucial tasks annually, three per season, three bi-weekly, three weekly, and only three daily. This tailored method ensures focused progression of my endeavors, enabling me to effectively advance through my workload.

I've come to a realization that allocating more time to a task will only demand more time from me. In my latest project, I decided to compress a task previously taking a month into a week. This experiment proved that it's indeed possible to conclude design projects in shorter time frames.

This is the most common question I encounter as a designer: how do I draw inspiration from something and turn it into a product?

My most significant professional experience was when I decided to volunteer at a jewelry-making and design workshop alongside my academic studies. The workshop was small and unfamiliar, offering nothing for my resume. However, it provided me with the opportunity to discover my interests and talents, which I believe are far more important than a strong resume

My clients typically fall into two categories: those individuals seeking to learn the craft of jewelry design, engaging with artisans, and jewelry designers who aspire to create new products

Designing jewelry is one of the most enjoyable aspects of my work as a designer because I believe that jewelry always narrates captivating stories.Designing jewelry is one of the most enjoyable aspects of my work as a designer because I believe that jewelry always narrates captivating stories.

As I've mentioned, I have a passion for diverse cultures. Living in Italy, as a country rich in culture and art, is one of my goals. I aspire to academically learn jewelry design in Italy. My next product will be a piece of jewelry inspired by Kurdish love stories. Perhaps you'll see it featured in A' Design Award next year, and I believe this piece will surely earn recognition.

Leading and working with a team brings me genuine joy, and I consistently strive harder in teamwork than in individual tasks, resulting in better outcomes I find great satisfaction in guiding teams, where collaborative efforts often yield superior results compared to solo endeavors While I excel in team environments, I also undertake solo projects, where my autonomy allows me to navigate projects independently.

Yes, as I mentioned in previous questions, I'm currently working on a jewelry piece inspired by Kurdish love stories. This piece signifies the unforgettable experience of one's first love.

I'll list my communication channels below in the order of quickest access for you to reach me: Phone: 00989397166026 Whats app: 00989397166026 E-mail: Sinamoloudnejad9@gmail.com Instagram: @sinenezhad_ Linkdin: www.linkedin.com/in/sinamoloudnejad-designer

When I was just a first-year law student, I decided to take on a new experience by working as an intern at a design and manufacturing workshop alongside my university studies. This experience helped me discover my passion and talent for design, which I then pursued more professionally. Later, I joined the Nazerayan Jewelry collection in Tehran as a designer and subsequently worked as the design manager at Aref Rado Jewelry in Urmia. My latest project involved designing a collection of engagement rings for a luxury brand.

As a teenager, I was deeply passionate about art and literature. I envisioned myself becoming a renowned writer, lyricist, or perhaps a playwright. However, I often found myself torn between the worlds of business and art. Then, I discovered design. I realized that design lies at the crossroads of art and commerce, fulfilling both of my interests. As a child, becoming a designer was the last thing on my mind, and I had no understanding of the field. Reflecting on my past, I now recognize latent talents that were present even then. For instance, when my entire family was perplexed about how to redesign my grandfather’s old house, I took charge, rearranging the furniture and redesigning the space, which garnered everyone's admiration. Another example is spending hours with my mother in the market, mesmerized by women’s jewelry—a pastime quite unusual for a young boy in my community. These experiences revealed my innate design skills, even though I didn't recognize them at the time. Now, as a professional designer, I see how these early moments shaped my journey, allowing me to seamlessly blend my passions for both art and business.

As a designer, I favor minimalist designs that convey concepts in the simplest form possible. However, I try not to confine myself to a particular style and instead create what holds value for me. My primary sources of inspiration are the history and culture of Kurdistan, where I was born and raised. In most of my projects, I aim to express a concept, often focusing on humanitarian themes. Additionally, I strive to advocate for environmental sustainability, ensuring my creations reflect the beauty of nature. When starting a project, I find myself in one of two scenarios: either I have a clear idea, or I don't. In the former case, I employ the Lean Startup methodology, quickly developing a Minimum Viable Product (MVP) and gathering market feedback to refine the product. This approach is particularly appealing to me because of its efficiency. For design work, I typically use Rhino and the Matrix plugin, which streamline my workflow. The MVP is usually crafted to effectively present the product while being cost- and time-efficient. In the latter scenario, when I lack an initial idea, I turn to design thinking. This process involves understanding the target audience, empathizing with them, and following through the other stages of design thinking to develop a concept that resonates with them.

Honestly, what I find most enjoyable are the stages of ideation and product creation. For instance, when I come across something seemingly unrelated to jewelry and think about how I can turn it into a piece of jewelry, it excites me. This aspect of my work is very broad. There have been many times when listening to Kurdish folk music has sparked a jewelry idea for me, which I find fascinating. Perhaps this is because, alongside design, I have a passion for poetry and literature. After finishing a project, I quickly move on to the next one. Completing a project isn’t particularly thrilling for me, although receiving feedback from the audience can be exciting as it helps in creating new ideas or improving the current ones.

I believe a wide range of skills can contribute to becoming a good designer. In my view, design can encompass anything from choosing a vase for a corner of your home to designing a high-speed train to solve traffic issues in crowded cities. However, if I were to highlight specific skills, having a unique perspective on your surroundings is essential. You need to see details that others might overlook. This ability to see the finer details makes you a better designer because it allows you to identify more challenges and problems in your environment, and work towards solving them to create a better life or bring about meaningful changes. If I had to mention one influential person, it would undoubtedly be Don Norman. He has significantly helped shape my design approach and develop the right perspective. I believe he sees things others are unaware of. I've enjoyed my design journey so far and believe I've taken the right path. I started designing and making jewelry in a completely traditional way, apprenticing in a small workshop. Later, I managed to learn academic aspects of design by networking with academic individuals, without being in an academic environment. This helped me understand the market well and gain adequate academic knowledge. Although I look forward to continuing my journey by pursuing academic studies in jewelry design at a university in Italy, because I believe this field is so vast that there are still many things to learn.

If I were to discuss my closest project, it's a team effort focused on creating a jewelry set inspired by a romantic legend from Kurdistan. Looking ahead, I have many plans, one of which is to work more seriously on a brand I started years ago, but it hasn't gained much recognition or focus yet. Academics are also one of my personal interests; I enjoy being in an academic environment. Writing articles about jewelry and entrepreneurship is one of my hobbies. I have written two papers for international design conferences so far and hope to do more. As I mentioned before, pursuing a degree in jewelry design at a prestigious university in Italy or the United States is something I am planning for. However, I need to improve my English language skills to be more successful on the global stage.

My advice to beginner designers is to take their work seriously. If the future isn't well-built, they will undoubtedly be among those responsible. They should stay updated and follow the examples of professionals in their field. It's crucial for a beginner designer to observe their surroundings and identify societal issues that they can address through their designs. If they draw inspiration from something, they should also aim to bring about a change or provide a solution to a problem. Another issue that designers in my country face is the lack of understanding of investors. They often are disconnected from market trends and fail to accurately identify the needs of investors and audiences. To overcome this, designers should establish stronger connections with market investors and learn the strategies for attracting investment. In summary, if you have learned design academically, make sure to understand the market as well. Conversely, if you have learned design experientially, get closer to academic environments.

For designers, creating value is of utmost importance. You should always strive to create value, which can mean addressing the emotional needs of a community or solving the problems they encounter in their daily interactions with objects. As a designer, you need to have sharp eyes to see and understand problems that society might not even be aware of. Essentially, a designer should be one step ahead of society to foresee the future accurately and create what is suitable for it, or change something today to build a better future.

My typical workday usually begins with checking my emails. I make it a point to check my emails every day and review the work of my students. Since I have a passion for both design and teaching, I always strive to stay updated. I dedicate an hour of my morning to self-study, which includes reading books or watching educational videos on YouTube. After that, I start working on my projects. I try to set no more than three tasks for myself each day. When I successfully complete all my tasks for the day and follow my schedule, I feel good about myself, which motivates me to make the next day even better.

I always keep up with trends in the world of design, especially jewelry, and part of my content creation on social media is dedicated to this topic. I make sure to stay updated by following news related to fashion and jewelry. Reviewing various fashion magazines and keeping an eye on red carpet events are ways to stay informed about trends. Additionally, visiting the market can be very influential. I spend certain days of the week exploring jewelry markets, from small local markets to large bazaars. This helps me better understand the trends of the market I am creating products for. How much I incorporate current trends depends on the project, but generally, I keep an eye on market trends and let them influence my work without sacrificing my ideas. As a good designer, you can create trends or alter them.

What matters is creating value, as I have previously mentioned. As a designer, you need to identify a problem and solve it, or redefine an already solved problem and provide a better solution. When I encounter a design that has managed to create value, whether it has solved a problem or created a new way of thinking, I find it valuable and commend the designer. One common issue many good designers face is insisting on ideas that have not yielded good results. Designers often have a strong attachment to their ideas, even if they receive numerous negative feedbacks. This does not mean you should abandon your ideas without effort. Many ideas may not receive a positive response initially but can later conquer the market. Knowing when to let go of an idea and stop trying is a very complex question that requires a lot of experience.

In the design process, we constantly seek feedback from the market and target audience. I always present a minimum viable product before creating the final product, refining it based on received feedback. This iterative process may occur multiple times. Design, like technology, is always evolving, necessitating updates to products. Whether I perform these updates or other designers do, the goal is to enhance the product for future iterations. In my view, a design project never truly ends unless there are no more ideas for improvement, which can be painful. Therefore, I always keep previous projects in mind, ready to improve upon them in new projects instead of starting anew.

I believe my best project is always the next one. After completing a project, I quickly start thinking about the next ones . Currently, I'm working with a team on projects related to romantic myths in Kurdistan. For this, I delve deeper into the culture and literature of Kurdistan. My passion for poetry and literature makes this project even more appealing, sparking my love for different cultures and their literatures. Reading about various cultures never tires me, and I enjoy traveling for the same reason. I see traveling as an opportunity to explore diverse cultures, always generating new ideas during my journeys . Alongside my cultural explorations, as a designer, I must also consider the market. Combining both aspects fulfills my passion for business. Integrating design with business is challenging yet rewarding .

Karl Lagerfeld is one of my favorite designers, and I can never forgive myself for not having met him during his lifetime. His avant-garde vision and deep understanding of beauty have always inspired me. Karl knew how to discover and define beauty in ways that are both innovative and timeless. I believe that truly understanding beauty is key to being a great designer. His ability to blend classical elements with contemporary flair is something I strive to emulate in my work.

undoubtedly art and design that give my life true meaning. Music is a significant passion of mine, and many of my creations have been inspired by folk music. The culture in which I grew up has had a profound impact on me. As I've mentioned before, much of my work draws inspiration from the culture and history of Kurdistan. The richness of this culture continually offers new elements that inspire my creations.

Working with others brings me great joy, despite its challenges. It is crucial to start collaborations with people whose values align with yours. While differences in opinions and perspectives are inevitable in teamwork, these differences are valuable. They prevent a one-dimensional approach to business and allow your work to be evaluated from various angles. In business, being open to feedback is essential. If someone says no, it's not a personal rejection but a response to your business proposal. I strive to embrace diverse viewpoints and understand their merit. Drafting contracts at the beginning of a project is one of the most critical steps. It ensures that everyone knows their responsibilities and what they will receive in return. This clarity helps in maintaining smooth and transparent operations.

As I mentioned before, as a designer, you have a social responsibility. It is your duty to thoroughly understand your community and strive to create positive changes within it. Carefully examine all aspects and take steps toward creating value. Value might be defined differently by various individuals, but you cannot address every single perspective. Therefore, it is better to start with a small target audience and focus on that. As a designer, I have always valued humanitarian concerns and have tried to represent them to the community. Creating value is not just about making a physical object for a specific function; you can convey concepts through your work that raise awareness and drive behavioral changes, such as promoting environmental protection. As an experienced professional, you have the duty to guide novice designers in the right direction. I understand that your goal as a designer is to identify problems and work towards solving them. If this is important to you, make an effort to mentor young designers so they follow the same path, because you truly cannot do it alone. Personally, I am currently a jewelry design instructor using software, and I always strive to provide the best education for my students to ensure they are on the right path. Since last year, I have decided to hold at least two free workshops annually to raise community awareness about design. This way, enthusiasts might find their talents more easily than I did and step in the right direction.

what’s really important is that everyone, no matter their level, needs validation from more experienced professionals in their field to know how good they are. This is one of the great benefits of this competition for me. Another advantage is the boost it gives to your resume; winning a prestigious competition undoubtedly elevates your status in your career. Additionally, all these things are a testament to your skills, and there are numerous other positive outcomes that come with it. For instance, you will become more recognized in the design community, which is incredibly valuable. Personally, it's a bit hard to describe my feelings about being the Designer of the Day. I can only say that it’s meaningful to me to be a small yet impactful part of this community.

My passion for design, particularly jewelry design, was discovered during my second semester studying law. I decided to spend that summer interning at a jewelry workshop, an experience that profoundly shaped my career path. Although I don't have formal academic qualifications in design, I've always made it a priority to stay connected to the academic design community.

At 18, I found myself at a crossroads, torn between pursuing art or business, as I was passionate about both. After completing an internship, I realized that design could be the perfect intersection of art and commerce. What I value most about design is its ability to express the emotions I struggle to articulate in words while simultaneously creating value for the community.

Design was undoubtedly a choice for me, and it has certainly been the best decision of my life

I primarily work in the field of jewelry design, and I strive to create pieces that not only hold value but also convey meaningful expressions and concepts.

What is crucial is to study and observe the world around you with care. You need to see this world with precision to be able to change it or add something to it in the pursuit of creating value.

What sets a good designer apart from a great one is their perspective on the world around them. In my view, great designers must be ahead of society, envisioning the future, while good designers focus only on the present.

A really good design is one that can create value and sustain itself in the market or society for years. Designs that are recognized for a short period and then quickly forgotten cannot be considered really good designs.

This is a question I am passionate about. The value of a good design lies in its ability to change the way we live and behave. Good design seeks to solve problems or make life easier. Investing in a good design guides society towards the right future.

One of the projects that has been occupying my mind lately is related to the culture of love in Kurdistan. I will likely start it soon.

There are so many of them, including ideas that formed in my mind even before I started designing professionally. Most of these works stem from the novels and poems I read during my teenage years, which I now wish to transform into jewelry.

In reality, there is no secret element for success in design. It's the effective engagement of the five senses that helps you become a successful designer.

Karl Lagerfeld continues to teach me new lessons even after his passing. I believe his designs remain at the forefront of today’s fashion world. His unique personality and innovative creations have always captivated me, and I constantly strive to learn from his life and work in both my personal and professional endeavors.

One of the collections that I truly admire is Stephen Webster's "Seven Deadly Sins." The reason I love this collection is that Stephen has managed to imbue the seven deadly sins with beauty and has shattered the preconceived images we had of these sins before seeing his work.

I always believe that my greatest design is my next one. As soon as I finish a project, I immediately start brainstorming for my next design.

To become a good designer, simply observe the behavior of successful designers carefully and learn from their lives.

If I hadn't pursued design, I likely would have delved into songwriting. It's something I've had a deep passion for many years, and it continues to inspire much of my work in the world of jewelry even today.

Design, in my perspective, can be succinctly defined as problem-solving and addressing needs to create value or alter the current world. These values encompass not only practical issues but also emotional considerations.

My family has always been my main support in life, but what has truly kept me grounded spiritually is undoubtedly my love for Kurdistan. Most of my inspirations stem from the culture and history of this region