Di Lu

Specialized in Graphic Design.

Di Lu

About Di Lu

Ludi, the driving force behind Inprocess Design Studio, is an avant-garde artist and designer whose vision has illuminated the realms of Beijing Design Week and Suzhou Design Week. Her belief in design as a means to solve societal issues guides her innovative approach, marrying creativity with utility. Ludi stands out for her commitment to using design as a dialogue between art and society, aiming to spark positive change and inspire the next wave of creative minds. Her work, celebrated for its thoughtful engagement with contemporary challenges, strikes a balance between aesthetic appeal and social significance. As a pioneer for her generation, Ludi's contributions to the design and art communities are marked by a fresh perspective and a dedication to making a difference through creativity. This approach has not only positioned her as an important figure in the design world but also as a role model for aspiring artists and designers seeking to impact society through their work.

  • Winner of the A' Design Award.
  • Specialized in Graphic Design.
  • Original Design.
  • Creative, Diligent and Innovative.
  • All Designs
  • Graphic
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Interview with Di Lu

Could you please tell us more about your art and design background? What made you become an artist/designer? Have you always wanted to be a designer?
I have always been fascinated by design and beauty since I was a child. I hold two degrees in design: a Bachelor's in Graphic Design and a Master's from the Academy of Art University (AAU) as well as an MFA in design from the University of Southern California (USC), where I studied under April Greiman. My passion for creating and problem-solving naturally led me to pursue a career in design.
Can you tell us more about your company / design studio?
My studio is called InProcessDesign. We collaborate with a variety of clients on projects ranging from visual systems to book design. My work focuses on creating solutions that are both aesthetically pleasing and functional, with a strong emphasis on user experience and storytelling.
What is "design" for you?
Design is about solving societal problems. It’s a process of creating solutions that improve people's lives and contribute to the betterment of society.
What kinds of works do you like designing most?
I enjoy designing visual systems and books the most. These projects allow me to explore different aspects of visual communication and storytelling. In the future, I hope to work more on motion design projects.
What is your most favorite design, could you please tell more about it?
One of my favorite designs is my work for the Beijing 751 International Design Week. It was a significant project that helped increase public awareness of the design industry and showcased the power of design to influence and inspire.
What was the first thing you designed for a company?
The first thing I designed for a company was a logo and brand identity for a local business. This project taught me a lot about the importance of understanding client needs and translating them into effective visual solutions.
What is your favorite material / platform / technology?
I have a strong affinity for working with digital platforms and technologies, especially those that allow for motion design. Tools like Adobe After Effects and Cinema 4D are among my favorites as they enable me to bring static designs to life.
When do you feel the most creative?
I feel the most creative when I am exposed to new environments and experiences. Traveling, exploring different cultures, and engaging with diverse perspectives often spark my creativity.
Which aspects of a design do you focus more during designing?
I focus on the user experience and storytelling aspects of a design. It's important that the design not only looks good but also effectively communicates its message and serves its intended purpose.
What kind of emotions do you feel when you design?
Designing brings me a sense of excitement and fulfillment. The process of creating something new and solving problems through design is incredibly rewarding.
What kind of emotions do you feel when your designs are realized?
When my designs are realized, I feel a great sense of accomplishment and pride. Seeing my work come to life and positively impact others is a wonderful feeling.
What makes a design successful?
A design is successful when it effectively communicates its message, solves the problem it was intended to address, and resonates with its audience.
When judging a design as good or bad, which aspects do you consider first?
I first consider the functionality and user experience of the design. A good design must be intuitive and serve its purpose well. Aesthetic appeal is also important, but it should not compromise functionality.
From your point of view, what are the responsibilities of a designer for society and environment?
Designers have a responsibility to create solutions that are not only functional and aesthetically pleasing but also sustainable and inclusive. We should strive to minimize environmental impact and consider the social implications of our work.
How do you think the "design field" is evolving? What is the future of design?
The design field is evolving towards more inclusivity and sustainability. I believe the future of design will focus on creating solutions that address global challenges and improve the quality of life for diverse populations.
When was your last exhibition and where was it? And when do you want to hold your next exhibition?
My last exhibition was part of the Beijing 751 International Design Week. I would love to hold my next exhibition in a city that values design and innovation, potentially in Tokyo, which is my favorite place.
Where does the design inspiration for your works come from? How do you feed your creativity? What are your sources of inspirations?
My design inspiration comes from various sources, including travel, nature, art, and everyday experiences. I feed my creativity by constantly seeking new experiences, staying curious, and engaging with different cultures and perspectives.
How would you describe your design style? What made you explore more this style and what are the main characteristics of your style? What's your approach to design?
A strong emphasis on visual storytelling and user experience characterizes my design style. I explore this style because it allows me to create meaningful and impactful designs. My approach to design involves thorough research, conceptual thinking, and a focus on solving real-world problems.
Where do you live? Do you feel the cultural heritage of your country affects your designs? What are the pros and cons during designing as a result of living in your country?
I live in LA. The cultural heritage of my country greatly influences my designs, providing a rich source of inspiration. The pros include a deep well of cultural references and unique aesthetics to draw from. The cons might be balancing traditional elements with contemporary design trends.
How do you work with companies?
I work with companies by understanding their needs and goals, conducting thorough research, and collaborating closely throughout the design process. Clear communication and mutual respect are key to successful partnerships.
What are your suggestions to companies for working with a designer? How can companies select a good designer?
Companies should look for designers who not only have a strong portfolio but also demonstrate a clear understanding of their brand and goals. Effective communication, a collaborative spirit, and a willingness to explore new ideas are essential qualities to look for.
Can you talk a little about your design process?
My design process starts with thorough research and understanding the client's needs. I then move on to brainstorming and sketching concepts, followed by developing detailed designs. I believe in iterative refinement, gathering feedback, and making necessary adjustments to ensure the final design is both effective and aesthetically pleasing.
What are 5 of your favorite design items at home?
My collection of design books, which provide endless inspiration. A vintage typewriter that serves as a reminder of the timeless nature of good design. My sketchbook, where I capture ideas and concepts. A set of high-quality pencils, essential for sketching and brainstorming. A well-designed ergonomic chair that supports my long hours of work.
Can you describe a day in your life?
A typical day in my life starts with a morning run to clear my mind and boost my energy. I then spend a few hours working on current design projects, alternating between brainstorming, sketching, and developing designs on my computer. I take breaks to seek inspiration from books, nature, or art. The evening is usually reserved for personal projects or learning new skills.
Could you please share some pearls of wisdom for young designers? What are your suggestions to young, up and coming designers?
Stay curious and passionate. Always ask questions and seek to understand the 'why' behind everything. Don't be afraid to take risks and explore new ideas. Continuously learn from different fields and perspectives, and never stop honing your skills.
From your perspective, what would you say are some positives and negatives of being a designer?
Positives include the ability to express creativity, solve problems, and make a meaningful impact on society. Negatives can consist of tight deadlines, the pressure to constantly innovate, and balancing client expectations with creative vision.
What is your "golden rule" in design?
My golden rule is to always put the user first. A design must be functional and intuitive before it is anything else.
What skills are most important for a designer?
Important skills include creativity, problem-solving, communication, technical proficiency with design software, and an understanding of user experience and storytelling.
Which tools do you use during design? What is inside your toolbox? Such as software, application, hardware, books, sources of inspiration etc.?
My toolbox includes Adobe Creative Suite (Photoshop, Illustrator, InDesign, After Effects), Cinema 4D, a high-performance computer, a sketchbook, pencils, and a collection of design books. Sources of inspiration include art, nature, travel, and various online design communities.
Designing can sometimes be a really time consuming task, how do you manage your time?
I manage my time by setting clear goals and priorities, breaking projects into manageable tasks, and using time management tools to stay organized. Regular breaks and maintaining a work-life balance are also crucial to staying productive.
How long does it take to design an object from beginning to end?
It typically takes about a year to finalize a design project. This timeframe allows for thorough design research, development, and refinement.
What is the most frequently asked question to you, as a designer?
The most frequently asked question is, "What inspires your designs?" My answer is that inspiration comes from a variety of sources, including travel, nature, art, and everyday experiences.
What was your most important job experience?
My most important job experience was working on the Beijing 751 International Design Week. This project was significant because it helped increase public awareness of the design industry and showcased the power of design to influence and inspire.
Who are some of your clients?
Some of my clients include various companies and organizations that require visual systems, brand identities, and book designs. I prefer not to disclose specific names due to confidentiality agreements.
What type of design work do you enjoy the most and why?
I enjoy designing visual systems and books the most. These projects allow me to explore different aspects of visual communication and storytelling, which are my passions.
What are your future plans? What is next for you?
My future plans include exploring more motion design projects and continuing to work on inclusive design solutions for people with disabilities. I aim to use design to solve societal issues and make a positive impact on the world.
Do you work as a team, or do you develop your designs yourself?
I primarily develop my designs myself, but I also collaborate with other designers and professionals when the project requires it. Collaboration often leads to more innovative and well-rounded solutions.
Do you have any works-in-progress being designed that you would like to talk about?
I am currently working on a project aimed at improving the social experiences of people with disabilities. This project is particularly exciting as it has the potential to make a significant impact and promote inclusivity.
How can people contact you?
People can contact me through my website, email（lu.designer17@gmail.com), or professional social media profiles. I am always open to new collaborations and projects.
Any other things you would like to cover that have not been covered in these questions?
I would like to emphasize the importance of continuous learning and staying passionate about design. The design field is constantly evolving, and it's crucial to adapt and grow with it. Thank you for the opportunity to share my journey and insights.

Designer of the Day Interview with Di Lu

Could you please tell us about your experience as a designer, artist, architect or creator?
I have been in the design industry for several years, holding two degrees in design. My undergraduate degree is in Graphic Design, and I also have an MA from the Academy of Art University (AAU) and an MFA in Design from the University of Southern California (USC), where I studied under April Greiman. I have worked with a variety of clients and companies, creating visual systems and book designs. My studio, InProcessDesign, collaborates with various clients to create aesthetically pleasing and functional solutions with a strong emphasis on user experience and storytelling.
How did you become a designer?
I became a designer because of my innate curiosity and passion for beauty and aesthetics. From a young age, I was drawn to creative expression and problem-solving. My educational journey began with a Bachelor's degree in Graphic Design, followed by advanced degrees at AAU and USC. Throughout my career, I have been driven by an internal motivation to create meaningful designs that solve real-world problems and make a positive impact on society.
What are your priorities, technique and style when designing?
When designing, my top three priorities are user experience, storytelling, and functionality. I integrate these aspects into all my projects, ensuring that the designs are not only visually appealing but also effective in communicating their intended message. I rely on both digital tools and hands-on techniques, creating mock-ups and using computer-aided design software to develop and refine my concepts. My approach to new projects involves thorough research, brainstorming, and iterative refinement.
Which emotions do you feel when designing?
Designing brings me a sense of excitement and fulfillment. The initial ideation phase is particularly thrilling, as it allows me to explore new possibilities and creative solutions. As the design process progresses, I find joy in overcoming challenges and refining the details. The completion of a project brings a deep sense of accomplishment and pride, knowing that my work has the potential to make a positive impact.
What particular aspects of your background shaped you as a designer?
In addition to my design education, skills such as critical thinking, empathy, and effective communication have been invaluable in shaping me as a designer. My parents, both professors, encouraged me to observe, travel, and interact with diverse people, which greatly influenced my approach to design. These experiences have taught me to consider multiple perspectives and think deeply about the societal implications of my work.
What is your growth path? What are your future plans? What is your dream design project?
My growth path involves continuous learning and exploring new areas of design. In the future, I hope to delve into motion design and develop inclusive solutions for people with disabilities. My ultimate dream project is to travel the world, drawing inspiration from different cultures and environments to create designs that solve global challenges and promote inclusivity.
What are your advices to designers who are at the beginning of their career?
For young designers, I advise staying curious and passionate. Always ask questions and seek to understand the 'why' behind everything. Don’t be afraid to take risks and explore new ideas. The best advice I received was to continuously learn from different fields and perspectives, as this will enrich your design practice and help you develop a versatile skill set.
You are truly successful as a designer, what do you suggest to fellow designers, artists and architects?
I suggest focusing on the user and the problem you are solving. Effective communication, collaboration, and continuous learning are key to success. Avoid common mistakes such as overcomplicating designs or ignoring user feedback. Stay open to new ideas and technologies, and always strive to create designs that are both beautiful and functional.
What is your day to day look like?
A typical day starts with a morning run to clear my mind and boost my energy. I then spend a few hours working on current design projects, alternating between brainstorming, sketching, and developing designs on my computer. I take breaks to seek inspiration from books, nature, or art. The evening is usually reserved for personal projects or learning new skills. Little moments of progress and creative breakthroughs make my day exciting.
How do you keep up with latest design trends? To what extent do design trends matter?
I keep up with the latest design trends by reading design publications, attending conferences, and participating in design communities. While trends can provide valuable insights and inspiration, I believe it is important to develop a personal design style that reflects your unique perspective. I aim to create timeless designs that go beyond fleeting trends and have a lasting impact.
How do you know if a product or project is well designed? How do you define good design?
A well-designed product or project effectively communicates its message, solves the intended problem, and resonates with its audience. Good design is intuitive, functional, and aesthetically pleasing. I evaluate designs based on their usability, visual appeal, and the emotional response they evoke. A common mistake to avoid is prioritizing aesthetics over functionality.
How do you decide if your design is ready?
I decide a design is ready when it meets the project goals and effectively communicates its intended message. While there is always room for improvement, it is important to recognize when further iterations will not significantly enhance the design. At this point, I move on to other projects, keeping an open mind for future refinements if necessary.
What is your biggest design work?
My work for the Beijing 751 International Design Week stands out as my biggest design work. This project was significant because it helped increase public awareness of the design industry and showcased the power of design to influence and inspire. The challenges of coordinating a large-scale event and creating impactful visual communication made this project particularly rewarding.
Who is your favourite designer?
My favorite designer is April Greiman. Her bold, experimental approach to design and her ability to seamlessly blend technology and art have been a constant source of inspiration. If I could talk with a single dead designer, it would be Leonardo da Vinci, whose interdisciplinary genius and innovative thinking continue to influence the design world.
Would you tell us a bit about your lifestyle and culture?
I live in Los Angeles and draw inspiration from my surroundings and travels. Tokyo is my favorite city, and its blend of tradition and modernity greatly influences my work. Music often plays a part in my creative process, helping me focus and find inspiration. I believe that good design is essential for societal advancement, and I strive to create designs that make small but meaningful improvements in daily life.
Would you tell us more about your work culture and business philosophy?
At InProcessDesign, we prioritize collaboration and user-centered design. I work with a team of talented professionals, each bringing their unique perspectives to the table. When selecting business partners, I look for individuals who share my passion for design and commitment to excellence. Our work culture emphasizes continuous learning, creativity, and respect for diverse ideas.
What are your philanthropic contributions to society as a designer, artist and architect?
I believe in giving back to the community and often participate in pro bono design work. I support humanitarian projects and involve myself in design events and conferences to mentor and inspire young designers. Providing opportunities for emerging designers to grow and develop their skills is an important aspect of my work.
What positive experiences you had when you attend the A’ Design Award?
Participating in the A' Design Award has been a rewarding experience. The three main benefits include increased visibility and recognition, opportunities to network with other designers, and valuable feedback from industry experts. Design awards and competitions contribute to my career by pushing me to innovate and strive for excellence. Being recognized as the Designer of the Day is an honor and a testament to the impact of my work.

Extended Interview with Di Lu

Could you please tell us about your experience as a designer, artist, architect or creator?
I hold two degrees in design. My undergraduate degree is in graphic design. I completed my MA from the Academy of Art University (AAU) in the United States and an MFA in design from the University of Southern California (USC), where I had the privilege of being taught by April Greiman. These educational experiences provided me with a solid foundation in both practical skills and conceptual thinking.
How did you become a designer?
I've always been passionate about the design industry. Even as a child, I was filled with curiosity about beauty and aesthetics. This curiosity and passion naturally led me to pursue a career in design. The ability to create something that not only looks good but also serves a purpose and solves problems is incredibly fulfilling to me.
What are your priorities, technique and style when designing?
I chose to become a designer out of my own curiosity and passion for the field. From a young age, I was fascinated by the power of design to communicate ideas and evoke emotions. This fascination drove me to actively pursue a career in design.
Which emotions do you feel when designing?
I primarily design visual systems and books. These projects allow me to explore different aspects of visual communication and storytelling. In the future, I hope to explore more motion design projects, as I believe motion adds a dynamic element to design that can greatly enhance the user experience.
What particular aspects of your background shaped you as a designer?
Young designers should always keep learning and stay passionate. Ask questions, be curious about every industry, and don't limit yourself to design alone. Engage with different fields, as this will broaden your perspective and enrich your design practice. Also, stay true to your vision and be persistent in honing your skills.
What is your growth path? What are your future plans? What is your dream design project?
A good designer serves the client's needs and gains their approval. A great designer, however, creates work that can change society. Great designers think beyond the immediate project and consider the broader impact of their work on culture, society, and the environment.
What are your advices to designers who are at the beginning of their career?
A really good design resonates with people without needing an introduction. It is intuitive, functional, and aesthetically pleasing. I evaluate good design based on how well it communicates its message, solves a problem, and creates an emotional connection with its audience.
You are truly successful as a designer, what do you suggest to fellow designers, artists and architects?
Good design can make people's lives more convenient and enjoyable. It enhances the user experience, increases efficiency, and can even evoke positive emotions. Investing in good design is crucial because it can lead to better products, services, and environments that improve overall quality of life.
What is your day to day look like?
I would love to design for people with disabilities, contributing to solutions that make their mobility and daily activities easier. Designing for this community can have a profound impact on their quality of life and promote inclusivity.
How do you keep up with latest design trends? To what extent do design trends matter?
My dream is to travel the world, constantly exploring and keeping my passion for design alive. I believe that exposure to different cultures, environments, and perspectives can inspire unique and innovative design solutions.
How do you know if a product or project is well designed? How do you define good design?
Maintaining passion and designing anytime, anywhere is my secret ingredient. Staying curious, open-minded, and continuously seeking inspiration from the world around me helps fuel my creativity and drive.
How do you decide if your design is ready?
I learned a lot from my teacher April Greiman, who taught me to open my mind and focus on the layers of design. Her innovative approach and willingness to push boundaries have been a constant source of inspiration for me.
What is your biggest design work?
My favorite works are by April Greiman. Her approach to design is bold, experimental, and thought-provoking. I admire her ability to seamlessly blend technology and art, creating visually stunning and conceptually rich pieces.
Who is your favourite designer?
My work for the Beijing 751 International Design Week stands out as my greatest design. It was a project that helped increase public awareness of the design industry and showcased the power of design to influence and inspire. The impact it had on both the audience and the design community makes it a significant achievement for me.
Would you tell us a bit about your lifestyle and culture?
Constant learning is key. Stay curious, seek new experiences, and never stop exploring different aspects of design and related fields. This approach will help you develop a deeper understanding and a more versatile skill set.
Would you tell us more about your work culture and business philosophy?
I would have become a writer. Writing, like design, allows for creative expression and storytelling, which are passions of mine.
What are your philanthropic contributions to society as a designer, artist and architect?
Design is about solving societal problems. It is a process of creating solutions that improve people's lives and contribute to the betterment of society.
What positive experiences you had when you attend the A’ Design Award?
My parents, who are both professors, have been my biggest supporters. They encouraged me to observe, travel, and interact with people, which greatly influenced my approach to design.

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