Jui-Ping Lee

Specialized in Digital Art Design.

Jui-Ping Lee

About Jui-Ping Lee

A trilingual artist from Taiwan, mostly known as "Atha". The artist's works have been renowned for the clean, elegant coloring and splendid details. The artist has been recognised by the largest illustration site Pixiv in its first illustration year book "VISIONS (2021)", as well as other yearbook and exhibitions such as "Artists in Taiwan (2021 & 2022)", "ILLUSTRATIONS 2021", “Creator’s Show Up Gallery in PARCO (2021 & 2022)”, “Tokyo Art Museum – International Modern Art Exhibition 45th & 46th” etc.

  • Winner of the A' Design Award.
  • Specialized in Digital Art Design.
  • Original Design.
  • Creative, Diligent and Innovative.
  • All Designs
  • Digital Art
New Year Illustration

New Year Illustration

Digital Art Design

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Extended Interview with Jui-Ping Lee

Could you please tell us about your experience as a designer, artist, architect or creator?
So I'm actually not coming from a design/art background - I have both my Bachelor and Master degree in Economics, and focusing on Game Theory/Contract Theory (the field where we study how to set up a set of rules so that people under those rules will act exactly what we want them to act). I also didn't join any schools, studios or ateliers to have any trainings. I studied my own, and follow my instinct about how to make artworks so they are both beautiful to behold and meaningful to ponder.
How did you become a designer?
I'll say that "designing" is intrinsic. When you start and think that certain combination looks most interesting/mesmerising and try to explore it, you are a designer and are designing. It's not like "I want to 'design'" and then you do design. if it is the case, then it is not designing but barely a mimicry in my humble view.
What are your priorities, technique and style when designing?
Similar to the question above, a "designer" is not what you want to become, but a description by others when you just do whatever you think you want to do to bring the most beautiful, ingenious work to this world, and suddenly people call you a designer because there's no other word that can describe you more accurately.
Which emotions do you feel when designing?
So I barely recognise myself doing "designing" consiously. I just explore the combination of elements in my artwork to find the perfect harmonic point where each elements are in concord with each other, both visually and culturally so the beholder will have the instant impression of a beautiful artwork at first sight, and then appreciate the cultural/intellectual meaning when furthur diving in.
What particular aspects of your background shaped you as a designer?
Follow your instinct. Make things that mesmerise yourself first, because you are the first ever beholder of every single work that you make. If you can't even feel the beauty of your design/work yourself, how can you ever expect people to appreciate it?
What is your growth path? What are your future plans? What is your dream design project?
I'll say the term "good" or "great" is not a permenant thing, nor a ubiquitous standard. People used to think works of van Gogh garbage. maybe in the future people will think again his work garbage. There's no need to distinguish a "good" or "great" designer - if we must, I'll say that beauty is in the eye of the beholder - if it fits your taste, then for you it is a great designer. For other people, if they think highest of certain designers, then to them those are their "great" designers.
What are your advices to designers who are at the beginning of their career?
Similar to above, there's no such thing as an ubiquitously "great" design. To myself, when I'm composing mywork, the one that I think makes the most harmonic combination is the good one. Other people may think otherwise though, but it is their right to like them or not.
You are truly successful as a designer, what do you suggest to fellow designers, artists and architects?
Now we are talking about "everyone" - it becomes interesting as it comes into the realm of Economics. Or even a bit evolutionistic that the one that fits the environment the most survives, and thus is crowned as a "good" design (in terms of survivability because all other designs that didn't survive are dead and no one remembers them so no one will be able to call them good). Like human beings - why human beings are the most excellent design of an intellegent creature? Because human survived.
What is your day to day look like?
I'll say I always design for myself. Like the previous question, my clients come and go, but I am always the first beholder of any works/designs I make so I must satisfy myself first.
How do you keep up with latest design trends? To what extent do design trends matter?
Kimono...I always want to draw the perfect Kimono and I drew a lot, but not yet any of them had reached the most perfect point I'm seeking for.
How do you know if a product or project is well designed? How do you define good design?
Satisfy yourself first! Tons of people do arts without even appreciate the work themselves, but wishing others to. That is extremely sad.
What is your biggest design work?
Tons of them so I won't list them all out hehe...but they all have one thing in common, that is that I think them beautiful works.
Who is your favourite designer?
This is a very interesting question...because even for myself, I'm not a robot so have still certain level of capriciousness with me, which means that sometimes I think this work of mine is the greatest, sometime other works, sometimes all of them, or sometimes non of them. One thing I am certain though is that at the moment when I'm making my artwork, every piece at that time is the greatest one to me (or I will revise it to be the greatest I felt at that time)
Would you tell us a bit about your lifestyle and culture?
Again, satisfy yourself first! make sure that at least at the moment when you are creating, the piece of work had reached the highest point possible for you at that time.
Would you tell us more about your work culture and business philosophy?
Aha I'll say it is impossible not to become a designer, because even if you are not called one by anyone when you are alive, someone after your life in the infinite future will.
What are your philanthropic contributions to society as a designer, artist and architect?
A combination of elements. at least that is the definition for me.
What positive experiences you had when you attend the A’ Design Award?
Myself! You will find that the greatest obstacle in your life is always yourself...like for example lots of people say that you need to have a rich parents to support you to become a great artist. But was van Gogh born in a ricj family? Was da Vinci a Bourgeoisie? No...the only artist that had gained plenty wealth when still alive is probably only Picasso...

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