Xiong Zhang

I have been working in design for over thirty years, creating over 200 packaging designs and gaining extensive experience in urban landscape design and corporate visual identity systems. I have won several design awards, including the Red Dot Award from Germany and the China Star Award. I majored in visual communication design in college and have taught in the Packaging Engineering Department at Southwest University in China. I have always been passionate about design, aiming to improve people's lives through it.

I am currently the design director of Chongqing Yihe Corporate Image Design Studio. Our studio focuses on corporate image design, urban landscape design, and urban-rural planning. We emphasize the harmony between humans and nature, striving for eco-friendly and low-carbon design by using natural materials.

To me, design is a profession that solves problems through the creation of beauty. It requires a comprehensive understanding of human nature and societal realities, helping products gain recognition in the market. Additionally, design should have social value, considering the sustainable development of the environment and ecology.

I enjoy designing packaging the most, especially for daily chemical products, food, and agricultural products. Urban landscape design and corporate visual identity systems also capture my interest.

I prefer using natural materials because they are more eco-friendly and low-carbon. Technologically, I rely on digital tools but always prioritize the ecological relationship between humans and nature in my design process.

I feel most creative during the initial stages of design. This phase is full of challenges and excitement as I delve into understanding the client, analyzing the market, researching the product, and establishing the design concept.

I focus on the ecological relationship between humans and nature, striving to use eco-friendly and low-carbon materials and processes. I also pay attention to often overlooked details in daily life, aiming for designs that embody natural states.

When I design, I feel a sense of fulfillment and excitement. Designing is a creative process for me, allowing me to express my ideas and viewpoints, which makes me feel very excited and satisfied.

When my designs are realized, I feel extremely satisfied and proud. Seeing my designs come to life and being used by people brings an indescribable joy and sense of accomplishment.

A successful design needs to meet multiple requirements. Firstly, it must address the needs of the client and resonate with the target audience. Secondly, successful design should be innovative and unique, capturing people's attention and leaving a lasting impression. Most importantly, successful design should be practical, durable, and adhere to principles of sustainability.

When judging a design as good or bad, I first consider its innovativeness and practicality. Secondly, I look at whether the design resonates with the target audience and meets their needs. Finally, I consider whether the design adheres to principles of sustainability and has a positive impact on the environment and society.

As a designer, I believe we have a responsibility to make positive contributions to society and the environment. We should design products and solutions that address social issues and are environmentally friendly. Additionally, we should actively participate in social welfare activities, contributing to social development and environmental protection.

I believe the design field is constantly evolving and changing. With advancements in technology and shifts in society, the forms and methods of design are also evolving. In the future, I think design will focus more on innovation and sustainability, with designers playing increasingly important roles in creating a better future for society and the environment.

My design inspiration comes from various aspects of life. I nurture my creativity by observing life's details, communicating with people, reading books, and visiting exhibitions. I believe inspiration can come from anywhere, as long as you maintain an open mind and keen observation.

My design style can be described as modern, emphasizing practicality and environmental friendliness. I like to use natural materials and eco-friendly techniques, pursuing simplicity without sacrificing aesthetics. My design approach begins with understanding people's needs, focusing on practicality and functionality, while also emphasizing innovation and uniqueness.

I live in Chongqing, China, and I believe my cultural background influences my designs to a certain extent. Traditional Chinese culture has a profound impact on me, and I incorporate some traditional elements into my designs, emphasizing the inheritance and development of traditional culture. During the design process, I consider the characteristics and needs of Chinese culture, which can be both advantageous and challenging.

My collaboration with companies involves understanding client needs, conducting market analysis and product research, proposing design solutions, communicating and revising with clients, and ultimately implementing design solutions into production. I collaborate with relevant departments and teams within the company to complete design projects together.

My advice to companies in selecting designers is to consider the designer's professional abilities and experience, as well as whether they align with the company's needs and culture. Additionally, companies should establish good communication and cooperation with designers, maintaining an open attitude and providing constructive feedback.

My design process involves understanding client needs, conducting market analysis and product research, proposing design solutions, communicating and revising with clients, and ultimately implementing design solutions into production. I emphasize communication with clients and collaboration with teams to complete design projects together.

My daily life includes communicating and collaborating with clients and teams, conducting market analysis and product research, attending industry conferences and events, etc. I also allocate time for creativity and design, maintaining my passion and enthusiasm for the design field.

For young designers, I would like to share some words of wisdom. Firstly, maintaining curiosity and a thirst for knowledge is crucial. Continuously learning new skills and expanding one's horizons is key to growth. Secondly, emphasis should be placed on communication and interaction with others to understand client needs, market trends, and user experiences, which are vital for successful design. Lastly, daring to experiment and innovate, pushing the boundaries of comfort zones, is essential for progress and development.

From my perspective, one major advantage of being a designer is the ability to solve problems through creativity and aesthetics, offering people delightful experiences. However, there are challenges too, such as the need to constantly adapt to client demands and market changes, as well as facing time and competitive pressures.

My "golden rule" in design is always to prioritize the user. Whether it's product design or spatial design, considering user needs and experiences is paramount to creating works that truly resonate with people.

The most important skills for a designer include creative thinking, communication, technical proficiency, and teamwork. Creative thinking helps designers find novel solutions and points of innovation, while communication skills and teamwork enable effective collaboration with clients, team members, and stakeholders.

During the design process, I primarily rely on digital tools such as Adobe software (e.g., Photoshop, Illustrator, Blender) and CAD software. Additionally, I draw inspiration and gather information from books, online resources, and field visits.

Designing is indeed time-consuming, but I manage my time effectively by prioritizing tasks, adjusting workflows, and ensuring projects are completed on schedule.

The time required to design an object from start to finish varies depending on the project. Generally, initial stages like requirement analysis and concept generation may take days to weeks, while detailed design and production phases may take several months or longer.

As a designer, one of the most frequently asked questions I encounter is how to translate design concepts into practical products or solutions, and how to ensure designs meet market demands and user expectations.

Some of my clients include companies from industries such as tea, cosmetics, and food, as well as urban planning departments and enterprises. They come from diverse backgrounds and industries, each with their own design needs and expectations.

The type of design work I enjoy the most is packaging design because it allows me to directly connect my creativity and design concepts with products, influencing consumer purchase decisions and user experiences.

My future plans involve continuing to deepen my expertise in the design field, constantly improving my professional skills and impact. I hope to contribute more to society through design, creating better living environments and experiences for people.

I usually work with a team to develop design projects. Team collaboration allows for brainstorming and improves the quality of the design.

People can contact me through my company, Chongqing Yihe Corporate Image Design Studio, or my email (373707780@qq.com) and social media platforms.

As a designer with over thirty years of experience, I've had the opportunity to work across various industries and collaborate with numerous clients and companies. I've been involved in packaging design for industries such as tea, cosmetics, and food, as well as urban landscape design for cities and enterprises. My educational background includes a degree in Visual Communication Design, and I've also served as a teacher at Southwest University in the Packaging Engineering Department.

I became a designer because I have always been passionate about art, aesthetics, and problem-solving. I chose this path because I believe in the power of design to make a positive impact on people's lives and society as a whole. My journey started with my education in Visual Communication Design, where I learned the fundamentals of design principles and techniques. Over the years, my drive to create meaningful and impactful designs has been fueled by my internal desire to contribute to the world through good design.

When designing, my priorities revolve around user-centered design, sustainability, and innovation. I believe in putting the user at the center of the design process, ensuring that their needs and experiences are considered at every stage. Sustainability is also a key aspect of my design philosophy, as I strive to use eco-friendly materials and practices whenever possible. In terms of technique and style, I rely on a combination of digital tools and traditional methods, depending on the project requirements. I approach each new project with a blend of creativity, research, and collaboration to develop innovative solutions.

When designing, I often experience a range of emotions, including excitement, satisfaction, and sometimes even frustration. The most exciting phase for me is the initial idea generation and concept development, where the possibilities are endless and creativity flows freely. However, seeing the final product come to life and knowing that it will positively impact users brings me a deep sense of fulfillment and happiness. Designing allows me to express my creativity, solve problems, and make a meaningful difference in the world.

Several aspects of my background have shaped me as a designer, including my strong communication skills, attention to detail, and passion for lifelong learning. These non-design skills have been instrumental in my success as they enable me to effectively collaborate with clients, understand their needs, and communicate my ideas clearly. Additionally, my experiences in teaching and academia have enhanced my ability to research, analyze, and innovate in the field of design. My design journey has been influenced by a combination of mentors, colleagues, and personal experiences, all of which have contributed to my growth and development as a designer.

My growth path as a designer involves continuously expanding my expertise, pursuing new opportunities, and pushing the boundaries of creativity. In the future, I aspire to work on larger-scale projects that have a significant impact on communities and the environment. My dream design project would involve creating sustainable urban spaces that enhance people's quality of life while preserving natural resources. I want to be remembered as a designer who made a positive difference in the world through thoughtful, innovative, and sustainable design solutions.

My advice to young designers is to stay curious, embrace challenges, and never stop learning. It's important to develop a strong foundation in design principles and techniques, but also to constantly seek inspiration from diverse sources and be open to new ideas. Don't be afraid to take risks and make mistakes, as they are valuable learning opportunities. Surround yourself with mentors, peers, and role models who can offer guidance, support, and feedback along the way. Remember that success in design comes from a combination of passion, perseverance, and continuous improvement.

To fellow designers, artists, and architects, I suggest staying true to your vision, embracing authenticity, and prioritizing quality over quantity. Focus on creating work that is meaningful, impactful, and reflective of your unique voice and perspective. Don't be afraid to challenge conventions, experiment with new techniques, and push the boundaries of creativity. Stay humble, stay hungry, and never stop striving for excellence in everything you do.

My day-to-day routine as a designer typically involves a mix of creative work, client meetings, research, and collaboration with colleagues. I usually start my day by reviewing my schedule, checking emails, and prioritizing tasks for the day. Throughout the day, I work on various design projects, attend meetings with clients and team members, and allocate time for research and development. Despite the challenges and demands of the job, I find joy and satisfaction in the process of creating and problem-solving.

I keep up with the latest design trends by staying informed through design publications, websites, social media, and industry events. While I value staying current with trends, I also believe in maintaining a balance between following trends and staying true to my own design style and principles. I draw inspiration from a variety of sources, including nature, art, architecture, and everyday experiences. Ultimately, I believe that good design transcends trends and should be timeless, relevant, and meaningful to users.

I believe a product or project is well-designed when it effectively meets the needs and expectations of its users while also considering factors such as functionality, aesthetics, sustainability, and innovation. Good design is defined by its ability to solve problems, enhance experiences, and evoke emotions in a meaningful and thoughtful way. When evaluating products or projects, I look for a cohesive integration of form and function, attention to detail, and a clear understanding of the user's journey and needs. One particular aspect that I consider essential in good design is simplicity – the ability to communicate complex ideas or functions in a clear and intuitive manner. Common mistakes to avoid in making good design include prioritizing style over substance, neglecting user feedback, and overlooking the importance of usability and accessibility. For me, a design is good when it not only looks visually appealing but also enhances the user's life in a meaningful way, whether it's through improved functionality, efficiency, or emotional connection.

Deciding if a design is ready involves a combination of factors, including meeting project requirements, achieving design goals, and obtaining feedback from stakeholders. While a design can reach a point where it satisfies the project brief and fulfills its intended purpose, there may still be opportunities for refinement and improvement. As a designer, I strive for continuous improvement and innovation, but there comes a time when I must make the decision to finalize a design and move forward. This decision is often guided by deadlines, budget constraints, and the overall project timeline. Success for a product or project is measured by its ability to meet or exceed expectations, achieve its intended objectives, and positively impact users or stakeholders.

My lifestyle and culture play a significant role in shaping my design philosophy and approach. I draw inspiration from the diverse cultures and landscapes that surround me, incorporating elements of nature, history, and tradition into my designs. I have a deep appreciation for music, which often serves as a source of creative inspiration and emotional expression. I believe that good design is necessary for the advancement of society as it has the power to improve people's lives, foster cultural exchange, and promote sustainability. In my own life, design has influenced my daily habits and choices, encouraging me to prioritize simplicity, functionality, and environmental consciousness.

In my work culture and business philosophy, I value collaboration, integrity, and innovation. I believe in creating a supportive and inclusive work environment where creativity thrives and individuals are empowered to reach their full potential. I often collaborate with partners and colleagues who share similar values and vision, fostering a culture of teamwork and mutual respect. When selecting business partners or hiring employees, I look for individuals who are passionate, dedicated, and possess a strong work ethic. Core challenges of my profession include staying current with industry trends, managing client expectations, and balancing creative vision with practical constraints. As a designer, artist, or architect, important characteristics and personal traits include creativity, problem-solving skills, attention to detail, and a passion for lifelong learning.

As a designer, artist, and architect, I believe in giving back to the community and using my skills and talents to make a positive impact on society. This may involve volunteering for pro bono design projects, mentoring aspiring designers, or supporting local arts and cultural initiatives. I believe that artists, designers, and architects have a unique ability to address social and environmental challenges through creative solutions and collaboration. By involving themselves in humanitarian projects, they can contribute to positive change and promote social justice and equality. Good design is not just about aesthetics; it's about creating meaningful experiences and improving people's lives.

Participating in design awards such as the A' Design Award has been a rewarding experience for me on several levels. Firstly, it provides validation and recognition for my work, which boosts confidence and motivation. Secondly, it offers valuable exposure and visibility within the design community and industry, leading to new opportunities and collaborations. Thirdly, it encourages continuous improvement and excellence in design by setting high standards and promoting innovation. Overall, design awards and competitions contribute to my career by enhancing credibility, expanding networks, and fostering growth and development as a designer. Being named Designer of the Day is a great honor and privilege, and I am grateful for the opportunity to share my insights and experiences with others in the design community.

My design background and education have been instrumental in shaping my career as a designer. I studied Visual Communication Design in university, where I gained a strong foundation in design principles, techniques, and aesthetics. Additionally, I have been fortunate to have over thirty years of experience working in various design fields, including packaging design, urban landscape design, and architectural design. My education and practical experience have equipped me with the knowledge, skills, and insights necessary to excel in the design industry.

What motivates me to design is the opportunity to make a positive impact on people's lives and the world around me. I am driven by a passion for creativity, problem-solving, and innovation. Design allows me to express my ideas, emotions, and values in a tangible and meaningful way. It's not just a job for me; it's a calling and a lifelong pursuit of excellence.

I chose to become a designer because it aligns with my interests, strengths, and values. While there may have been external influences or expectations, ultimately, the decision to pursue a career in design was mine. It was driven by a deep-seated passion for creativity, a desire to make a difference, and a belief in the power of design to shape the world for the better.

I design a wide range of products and projects, spanning from packaging design to urban planning. However, I am particularly interested in exploring more sustainable and environmentally friendly design solutions. I believe that design has the potential to address pressing global challenges such as climate change, resource depletion, and social inequality. Therefore, I wish to focus more on projects that promote sustainability, resilience, and social impact.

I believe young designers should focus on honing their craft, developing their unique voice and style, and staying true to their passion and vision. It's important to continuously seek inspiration, learn from others, and push the boundaries of creativity. Additionally, cultivating strong communication skills, building a network of collaborators and mentors, and embracing challenges and failures as opportunities for growth are essential steps on the path to becoming a design legend.

The distinction between a good designer and a great designer lies in their ability to innovate, inspire, and leave a lasting impact on the world. While a good designer may produce aesthetically pleasing and functional designs, a great designer goes beyond the surface level to create works that resonate deeply with people, challenge conventions, and shape culture. Great designers are visionary leaders who push boundaries, break new ground, and leave a legacy that inspires future generations.

A good design is one that effectively solves a problem, meets the needs and expectations of its users, and communicates its message clearly and convincingly. It demonstrates creativity, functionality, and attention to detail, while also considering factors such as sustainability, accessibility, and user experience. I evaluate good design based on its ability to achieve its intended objectives, evoke emotional responses, and stand the test of time.

The value of good design is multifaceted and far-reaching. It enhances quality of life, drives innovation and economic growth, and fosters social and cultural progress. Investing in good design not only improves the functionality and aesthetics of products and spaces but also enhances user satisfaction, brand reputation, and market competitiveness. Ultimately, good design has the power to transform societies, elevate human experiences, and shape a better future for all.

My secret recipe for success in design lies in a combination of passion, perseverance, and purpose. The secret ingredient, if there is one, is the relentless pursuit of excellence and the unwavering commitment to creating meaningful and impactful designs. I believe in constantly challenging myself, pushing the boundaries of creativity, and never settling for mediocrity. It's about staying true to my vision, embracing failure as a learning opportunity, and always striving to make a positive difference through my work.

To become a better designer, one must be willing to constantly learn, adapt, and evolve. This involves seeking out new experiences, experimenting with different techniques, and embracing feedback from peers and mentors. It's also important to cultivate a diverse set of skills, from technical proficiency to creative problem-solving, and to never stop challenging oneself to reach new heights of excellence.

If I hadn't become a designer, I might have pursued a career in education or environmental advocacy. Both fields align with my values and interests, and offer opportunities to make a positive impact on society in different ways. However, design has always been my true passion and calling, and I am grateful for the opportunity to pursue it as a career.

Design, for me, is the art and science of problem-solving, creativity, and innovation. It's about translating ideas into tangible solutions that improve people's lives, enhance experiences, and inspire change. Design is a powerful tool for communication, expression, and transformation, with the potential to shape the world in profound and meaningful ways.

I have been fortunate to have many supporters and mentors who have played a crucial role in my journey as a designer. From family and friends who encouraged my creative pursuits to colleagues and collaborators who believed in my vision, their support has been invaluable in helping me overcome challenges and achieve success. I am grateful for their guidance, encouragement, and unwavering belief in my abilities.