Sanaz Hassannezhad

Specialized in Accessory Design.

Sanaz Hassannezhad

About Sanaz Hassannezhad

  • Winner of the A' Design Award.
  • Specialized in Accessory Design.
  • Original Design.
  • Creative, Diligent and Innovative.
  • All Designs
  • Accessory
Voyz Smart Suitcase

Voyz Smart Suitcase

Accessory Design


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Interview with Sanaz Hassannezhad

Could you please tell us more about your art and design background? What made you become an artist/designer? Have you always wanted to be a designer?
I studied Graphic design at high school and Industrial design for both bachelor and master at university and continue my study in second master in Design innovation. I have worked on various field of design since 2013. My love for creativity and problem-solving drove me to become a designer. and I've been passionate about creating and designing since childhood."
Can you tell us more about your company / design studio?
At the moment I am working as a freelance designer but the same time I am trying to set up my own design studio.
What kinds of works do you like designing most?
Product design is my favorite, and I enjoy exploring various types of design
What is your favorite material / platform / technology?
My favorite material is wood due to its natural beauty and versatility. and my favorite technology is AI because it enhances the design process through data analysis and pattern recognition.
When do you feel the most creative?
It's intriguing how creativity can vary from person to person. While many find it in a relaxed and focused state, for me, it's different. I discover that stress can often ignite my creativity, and I also thrive during collaborative discussions about projects and issues.
Which aspects of a design do you focus more during designing?
Functionality, Innovation, Usability, Problem Solving and Aesthetics
What kind of emotions do you feel when you design?
Focus: Deep concentration on the task at hand. Joy: Excitement from bringing ideas to life. Satisfaction: Fulfillment from creating something meaningful. Relaxation: Feeling of calmness and flow during the creative process.
What kind of emotions do you feel when your designs are realized?
When my designs are realized, I typically experience a range of emotions: Pride, Excitement, Gratitude and Validation
What makes a design successful?
The designer, but it's depends on different factors. A successful design is functional, visually appealing, easy to use, innovative, sustainable, accessible, adaptable, and emotionally resonant.
When judging a design as good or bad, which aspects do you consider first?
When judging a design as good or bad, I first consider its functionality, followed by its aesthetics, usability, and innovation. These aspects help determine if the design effectively meets its intended purpose, communicates its message clearly, and provides a positive user experience.
From your point of view, what are the responsibilities of a designer for society and environment?
Designers are responsible for addressing societal needs, promoting inclusivity, minimizing environmental impact, upholding ethical standards, raising awareness about social and environmental issues, and collaborating to drive positive change.
How do you think the "design field" is evolving? What is the future of design?
The design field is evolving rapidly due to advancements in technology, changing consumer behaviors, and a growing emphasis on sustainability and inclusivity. in addition, AI has been able to find its way in the field of design, so the future of design is mixed with technology and AI.
What are your suggestions to companies for working with a designer? How can companies select a good designer?
Follow them on social medias, and see what is their skill and abilities. and how they are close to your style and needs.
Can you talk a little about your design process?
Research: Understanding the problem or opportunity Ideation: Generating a wide range of ideas and sketching Concept Development: Refining and developing Prototyping: Creating prototypes or mockups
From your perspective, what would you say are some positives and negatives of being a designer?
Positives: Creativity and Self-Expression Problem-Solving Skills Impact and Influence Continuous Learning and Growth Negatives: Tight Deadlines and Pressure Client Expectations and Constraints Technical Challenges and Limitations Burnout and Mental Health
Designing can sometimes be a really time consuming task, how do you manage your time?
yes it is, but I enjoy it. And I can cancel everything because of designing! but to manage time effectively, I prioritize tasks and set deadlines.

Extended Interview with Sanaz Hassannezhad

Could you please tell us about your experience as a designer, artist, architect or creator?
I hold a Master of Design Innovation from Loughborough University London. I also earned a Master of Industrial Design from the University of Tehran. Additionally, I have a Bachelor of Industrial Design from Tabriz Art University. And, now it's over 6 years I'm working as a designer.
How did you become a designer?
My motivation to design comes from a desire to solve problems and improve people's lives through innovative and user-centered solutions. I became a designer to combine my passion for creativity and functionality, making a positive impact on the world.
What are your priorities, technique and style when designing?
I chose to become a designer. It has always been a personal aspiration driven by my interest in art, creativity, and problem-solving.
Which emotions do you feel when designing?
I specialize in industrial design, with experience in product design and development. I wish to design more sustainable products that contribute to environmental conservation and social well-being and also I'm crazy about behavior design.
What particular aspects of your background shaped you as a designer?
I never thinking I'm a design legend, But I will tell to young designers should focus on continuous learning, gaining hands-on experience, and building a strong portfolio. Networking with industry professionals and staying updated with design trends is also crucial.
What is your growth path? What are your future plans? What is your dream design project?
A good designer creates functional and aesthetically pleasing designs, while a great designer goes beyond by innovating and pushing the boundaries of design to create impactful and lasting solutions.
What are your advices to designers who are at the beginning of their career?
A good design is one that meets user needs, functional, and aesthetically pleasing. It solves a problem effectively and enhances the user's experience. I evaluate good design based on its usability, innovation, sustainability, and overall impact that value it adds to users' lives.
You are truly successful as a designer, what do you suggest to fellow designers, artists and architects?
Good design enhances the user experience, improves functionality, and can lead to better economic outcomes and adds value to products and services. Investing in good design leads to better user satisfaction, brand loyalty, and long-term success.
What is your day to day look like?
If I had the time, I would design innovative solutions for mentally disabled people like ADHD, Autistic, Anxiety and depression and etc, to focusing on improving their quality of life through functional products.
How do you keep up with latest design trends? To what extent do design trends matter?
My dream project is to design a product help to change wrong behavior and habits and replace them with healthy and correct behaviors and habits.
How do you know if a product or project is well designed? How do you define good design?
My secret recipe for success in design includes a combination of creativity, attention to detail, and a deep understanding of user needs. My secret ingredient is persistence and a willingness to iterate and improve.
How do you decide if your design is ready?
Every single designers are brilliant inspiration for me, because each one them have different attitude and style. and I can learn different things of them.
What is your biggest design work?
I admire Nima Bavardi, young and smart and creative Iranian designer.
Who is your favourite designer?
It's not self explanatory if I say that most of my design are great, because I always seek to solve need and solve a problem for users. for example one of my greatest designs is a product developed during my dissertation, aimed at helping cure anxiety disorders. Its effectiveness in addressing a real-world problem and its innovative use of technology and user-centered design principles make it great.
Would you tell us a bit about your lifestyle and culture?
To become better designers, people should focus on continuous learning, seeking diverse experiences, and browsing among good designs and see different designers projects. I improved myself by pursuing advanced education, participating in competitions, and working on a variety of projects and browsing among a lot of designs every day.
Would you tell us more about your work culture and business philosophy?
If I hadn’t become a designer, I might have pursued a career in psychology or Artist like painter. fields where I can still make a positive impact on people's lives.

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