Mohammad Mostafa Sharifianmehr

Specialized in Lighting Projects Design.

Mohammad Mostafa Sharifianmehr

About Mohammad Mostafa Sharifianmehr

Welcome to my Lighting Design Studio! Based in Iran, I specialize in illuminating spaces with creativity and precision. As a dedicated light designer, I collaborate closely with interior designers, architects, and individuals to craft captivating lighting solutions tailored to their unique projects. My expertise lies in enhancing environments with optimal lighting, ensuring functionality, aesthetics, and ambiance are seamlessly integrated. Whether it's residential, commercial, or hospitality projects, I bring innovation and insight to every design endeavor. Beyond illuminating spaces, I also design custom lighting fixtures, harnessing the latest advancements in lighting technology and understanding the specific requirements of each project. From conceptualization to installation, I am committed to delivering excellence and exceeding expectations. Elevate your space with transformative lighting design. Let's illuminate your vision together.

  • Winner of the A' Design Award.
  • Specialized in Lighting Projects Design.
  • Original Design.
  • Creative, Diligent and Innovative.
  • All Designs
  • Lighting Projects
Modulo Luminaire

Modulo Luminaire

Lighting Projects Design


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Interview with Mohammad Mostafa Sharifianmehr

Could you please tell us more about your art and design background? What made you become an artist/designer? Have you always wanted to be a designer?
I've always been into art and design since I was really young. When I was about 4 or 5, I remember opening up a broken desktop clock out of curiosity, and somehow it started working again. It was like magic! From then on, I was hooked on figuring out how things worked and expressing myself creatively. As I got older, I studied electronics at university, but my love for art and design never faded. After graduation, I got into the lighting market where I connected with artists, architects, and designers. I got to see some amazing lighting fixtures from Germany and Italy, which really inspired me. This experience helped me blend my technical background with my passion for design. Eventually, I started my own production in my country, building on what my dad had already started. It's been quite a journey, but I'm grateful for every step that led me here.
Can you tell us more about your company / design studio?
At HOBO, we started out by buying lighting designs from other companies, then switched to buying from China. We liked their designs but wanted to put our own twist on them, so we asked the Chinese manufacturers to customize them to our liking. After a while, we decided to bring production closer to home. We used my father's factory and started making our designs ourselves. It was a big step for us, but it allowed us to have more control over the process. Now, we handle everything from designing to making and selling our products right here in our country. It's been a journey of learning and growth, and we're proud of what we've achieved. We're committed to keeping up the quality and staying true to our vision as we move forward.
What is "design" for you?
Design is about creative problem-solving, marrying functionality with aesthetics to address challenges and enhance experiences. It involves understanding user needs and desires to craft meaningful solutions, whether it's designing user-friendly interfaces, sustainable products, or space layouts. A good design blends technical precision with artistic expression, ensuring effectiveness and beauty. Quality lighting is essential, setting the mood and ambiance of a space. By considering function, aesthetics, and user preferences, designers can create impactful solutions that strike the perfect balance between form and function, aesthetics, and technology.
What kinds of works do you like designing most?
I specialize in designing technical lights that double as decorative elements, merging functionality with aesthetic appeal to elevate the ambiance of a space.
What is your most favorite design, could you please tell more about it?
The IO model from OCCHIO is a stunning example of contemporary lighting design that combines elegance, functionality, and innovation. What sets the IO model apart is its modular design, which allows for customizable configurations to suit various lighting needs and architectural settings. Whether used as a pendant, wall-mounted, or ceiling-mounted fixture, the IO model offers versatility and flexibility in lighting design.
What was the first thing you designed for a company?
The first project I designed for a company was a package design for my products. I focused on creating designs that would enhance the product presentation and ensure practicality during transportation and display. For first lighting design, I worked on a cylinder-shaped light fixture that featured a screw-less installation design.
What is your favorite material / platform / technology?
My favorite material in design is aluminum. Its lightweight properties make it versatile for various applications, and the ability to anodize it opens up a wide range of possibilities for color and finish. Additionally, aluminum's suitability for machining processes allows for precise and intricate designs, offering flexibility and precision in manufacturing. In terms of technology, LED technology stands out to me as truly amazing. The integration of LEDs into lighting fixtures has revolutionized the industry, allowing designers to create lighting solutions with compact light sources. Integrated LEDs offer efficiency, longevity, and versatility, enabling designers to explore innovative and creative lighting designs while maintaining energy efficiency and sustainability.
When do you feel the most creative?
I feel most creative when I wake up early in the morning and know I have a busy day ahead with many tasks to accomplish. The pressure of a busy schedule seems to ignite my creativity, pushing me to think more innovatively and efficiently to tackle the day's challenges. Additionally, creativity sometimes strikes unexpectedly, often with a sense of humor inspired by nature. Whether it's observing the beauty of the natural world or finding humor in everyday situations, these moments of spontaneity often lead to some of my most creative ideas.
Which aspects of a design do you focus more during designing?
In my design process, I prioritize functionality, aesthetics, sustainability, and innovation. Functionality is paramount, ensuring designs serve their purpose effectively and enhance usability, while aesthetics are carefully considered to create visually appealing designs. Sustainability and durability are key considerations, with a focus on minimizing environmental impact and ensuring longevity through eco-friendly materials and production methods. Innovation drives my creativity, as I constantly seek fresh ideas to push boundaries and challenge conventions, resulting in designs that are not only functional and aesthetically pleasing but also unique and inspiring.
What kind of emotions do you feel when you design?
When I design, the emotions I experience are deeply personal and intertwined with my creative process. My friends Seyedsajad Jalalsadat and Atieh Koochakmanesh play an integral role in my design journey, serving as trusted collaborators and sources of inspiration. There's an initial spark of excitement and anticipation as we embark on new projects together, fueled by the opportunity to exchange ideas and perspectives. As we immerse ourselves in the design process, I feel a sense of focus and determination, knowing that we are working towards a shared vision of excellence. At times, there's a surge of satisfaction and pride as our concepts take shape and evolve into tangible designs, a testament to our collective creativity and dedication. Yet, there are also moments of doubt and uncertainty, where challenges and setbacks test our resolve and push us to grow as designers. Through it all, Seyedsajad Jalalsadat and Atie Koochakmanesh, these emotional highs and lows are an integral part of our creative journey, shaping our perspectives and driving us to constantly strive for innovation and excellence in our work.
What kind of emotions do you feel when your designs are realized?
When my designs are realized, I feel a rush of excitement and satisfaction. Seeing my ideas come to life fills me with pride and joy. It's a rewarding moment that motivates me to continue creating and pushing the boundaries of my creativity.
What makes a design successful?
A design is successful to me when it resonates with people and is accepted by them. While functionality, aesthetics, and innovation are important, the ultimate measure of success is how well the design connects with its audience. When people embrace and appreciate a design, finding it useful, intuitive, and visually appealing, that's when I consider it truly successful.
When judging a design as good or bad, which aspects do you consider first?
When it comes to judging a design, my approach is thorough and deliberate. I believe in giving each design the attention it deserves, beginning with a careful examination of its potential for growth. Even in its early stages, I look for signs of innovation and evolution, seeking out elements that demonstrate the designer's commitment to progress. Data analysis is a crucial step in my evaluation process. I dive deep into the details, poring over the data associated with the design to gain a comprehensive understanding of its scope and implications. This meticulous examination allows me to uncover insights and opportunities that may not be immediately apparent, informing my assessment and guiding my feedback. Presentation is another key consideration for me. I value designers who take the time to craft compelling presentations that effectively showcase their work. A well-prepared presentation not only highlights the strengths of the design but also provides valuable context and insight into the designer's thought process. I appreciate designers who use their presentation time wisely, focusing on the aspects of the design that they believe are most deserving of attention. In addition to visual elements, I pay close attention to the accompanying text. Clear and concise explanations help me understand the designer's intentions and reasoning behind their decisions. I look for designers who are able to articulate their ideas effectively, providing insight into their creative process and the thought behind their design choices. By taking a holistic approach to evaluation, considering both the visual aspects of the design and the narrative that accompanies it, I aim to provide meaningful feedback that helps designers grow and improve.
From your point of view, what are the responsibilities of a designer for society and environment?
I see designers as the architects of a better world. Their job isn't just about making things look good or work well; it's about making sure they're good for people and the planet. Designers have a big responsibility to think about how their creations affect everyone and everything around them. That means considering things like how to use less energy, make things that last longer, and are easy to use for everyone. They also need to keep improving their designs and share their ideas with others to inspire positive change. But it's not just about what they make; it's also about how they make it. Designers need to think about using materials that are good for the environment, treating people fairly, and making sure everyone can enjoy what they create. At the end of the day, being a designer is about more than just being creative. It's about making a positive impact on the world, one design at a time.
How do you think the "design field" is evolving? What is the future of design?
I believe that the world will continue to be filled with countless designs, each offering its own unique contribution to our lives. As long as there are challenges to solve and beauty to create, there will always be a need for designers to work tirelessly on new designs. I look forward to witnessing the evolution of design and discovering inspiring creations every day.
Where does the design inspiration for your works come from? How do you feed your creativity? What are your sources of inspirations?
My design inspiration comes from a mix of nature's beauty, stories from art history, adventures in new places, and the everyday moments of life. Nature always surprises me with its colors, shapes, and patterns. Whether it's a flower petal or a mountain peak, there's always something to inspire my designs. Learning about famous artists and designers from the past is like going on a time-traveling adventure. Their ideas and creations show me new ways to think about design. Traveling to different places opens my eyes to new sights and sounds. From bustling cities to quiet countryside, each place has its own charm and inspiration. But inspiration isn't just about big adventures; it's also in the little things we do every day. Whether it's watching a sunset or chatting with friends, there's always something to spark my creativity. And when it comes to trying new things, I like to play around and see what happens. Mixing colors, trying different materials - it's all part of the fun of being creative. In the end, my inspiration comes from the world around me - from nature, history, travel, and everyday life. It's all about finding beauty and joy in the things we see and do.
How would you describe your design style? What made you explore more this style and what are the main characteristics of your style? What's your approach to design?
My design style is rooted in minimalism and technical precision, aiming to achieve high efficiency and quality of light while minimizing environmental impact. I prioritize sleek, understated aesthetics that seamlessly integrate with various spaces, focusing on functionality and user experience. By leveraging advanced technologies and sustainable practices, I strive to create lighting solutions that not only enhance ambiance but also promote energy efficiency and environmental sustainability.
Where do you live? Do you feel the cultural heritage of your country affects your designs? What are the pros and cons during designing as a result of living in your country?
Living in Iran, I draw inspiration from its rich cultural heritage, which often influences my designs. The intricate patterns, vibrant colors, and traditional craftsmanship of Iranian art and architecture inspire my aesthetic sensibilities. Incorporating elements of our cultural heritage into my designs adds a unique and distinctive touch, enriching the overall aesthetic appeal. However, there are challenges as well. Limited access to certain materials and resources can sometimes constrain design options, and navigating regulatory requirements may add complexity to the design process. Despite these challenges, I believe that living in Iran offers a unique perspective that enriches my designs and allows me to create meaningful and culturally resonant products.
What are your suggestions to companies for working with a designer? How can companies select a good designer?
Know What You Want: Start by clearly defining your project goals and budget. Check Their Work: Look at the designer's past projects to see if their style matches what you're looking for. Ask Around: Get recommendations from others who have worked with designers before. Communicate Clearly: Make sure you're both on the same page about deadlines, revisions, and payment. Respect Their Expertise: Trust your designer's creative input and give feedback respectfully. Keep It Professional: Pay on time and be professional in all your interactions.
Could you please share some pearls of wisdom for young designers? What are your suggestions to young, up and coming designers?
See with clarity and diligence, and persist without weariness. These qualities will guide you far in your journey as a designer.
From your perspective, what would you say are some positives and negatives of being a designer?
For me, being a designer is a realm of endless creativity, personal growth, and diverse opportunities. However, the subjectivity of design and the pressures of meeting expectations can sometimes pose challenges for others involved in the process.
What is your "golden rule" in design?
In my view, there's no singular 'golden rule' in design. Instead, it's a dynamic and multifaceted field where principles can vary depending on context, audience, and objectives. Flexibility and adaptability are key, allowing for creative exploration and innovation without being bound by rigid rules.
Designing can sometimes be a really time consuming task, how do you manage your time?
In design, time management is key. I prioritize tasks, use time blocks, and leverage tools for efficiency. Collaborating with friends like Seyedsajad Jalalsadat and Atieh Koochakmanesh adds another layer of support, making the process smoother and more enjoyable.
How long does it take to design an object from beginning to end?
The design timeline for moderately complex objects typically ranges from 2 to 5 months, allowing for thorough research, ideation, prototyping, and refinement.
Who are some of your clients?
Architects, interior and exterior designers and every one who like better life.
What type of design work do you enjoy the most and why?
I enjoy high design work for its minimalistic elegance and the opportunity to create visually stunning and impactful experiences.
Do you work as a team, or do you develop your designs yourself?
I have a good team: Seyedsajad Jalalsadat Atieh Koochakmanesh They are best designer
How can people contact you?
Email: hobo.iran@gmail.com Whatsapp : +989125225145 Instagram: HOBOTEAM
Any other things you would like to cover that have not been covered in these questions?
I would like to extend my heartfelt thanks to Seyedsajad Jalalsadat and Atieh Koochakmanesh, who are not only my best friends but also valuable team members. Their dedication and support have been instrumental in our collective success.

Designer of the Day Interview with Mohammad Mostafa Sharifianmehr

Could you please tell us about your experience as a designer, artist, architect or creator?
I studied electronics at university, which provided a strong technical foundation for my career. After completing my education, I began working as a manager of a lighting shop. This role marked the beginning of my journey into the lighting universe. I started by purchasing lights from renowned German companies and was deeply inspired by their work. This inspiration led me to study more about leading lighting companies such as Erco, Fabbian, Vibia, iGuzzini, Occhio, and Bruck. I even bought lighting from Bruck to further understand their design and functionality. Additionally, my father owns a factory that produces industrial items, and this environment significantly contributed to my understanding of manufacturing and design processes. All these experiences have come together to help me create innovative lighting solutions. Over the years, I have designed many lighting pieces and have had the privilege of selling them to numerous architects and interior designers in Iran and other countries. My passion for lighting design is driven by a desire to blend technology with aesthetics, creating pieces that are not only functional but also enhance the spaces they illuminate.
How did you become a designer?
every aspect of the process. Starting from my background in electronics, I discovered a passion for crafting innovative solutions that blend technology with aesthetic appeal. Managing a lighting shop allowed me to explore this passion further, where I realized the profound impact lighting has on spaces and people's experiences. What truly inspired me to pursue design was the autonomy it offered, being able to shape not just the products themselves but also their pricing and market presence. This ability to create something unique and indispensable fuels my commitment to delivering exceptional lighting solutions. Every project is an opportunity to innovate and leave a lasting impression, ensuring that my designs not only illuminate spaces but also resonate with clients and users on a deeper level.
What are your priorities, technique and style when designing?
When designing Modulo Luminaire, my priorities revolve around functionality, aesthetics, and sustainability, all of which contributed to winning the Bronze A' Design Award. My technique involves a rigorous research and analysis phase, ensuring that I understand the project's requirements and constraints deeply. I embrace an iterative design process, where prototypes are developed and refined based on feedback. For Modulo Luminaire, this approach meant creating a modular lighting solution that not only meets practical needs but also enhances user experience through its sleek and adaptable design. By integrating eco-friendly materials and practices, I aim to minimize environmental impact and promote sustainability. The result is a product that is innovative, functional, and aesthetically pleasing, which ultimately led to the recognition and the award.
Which emotions do you feel when designing?
Designing Modulo Luminaire, especially seeing it evolve into an award-winning product, has been an emotional journey filled with excitement, curiosity, and pride. From the beginning, there was a deep sense of curiosity and enthusiasm, driven by the desire to push the boundaries of lighting design. As the project developed, each innovative step forward was met with a surge of excitement and anticipation. Challenges and obstacles along the way brought moments of frustration, but overcoming them led to a profound sense of accomplishment and satisfaction. Seeing Modulo Luminaire recognized with the Bronze A' Design Award was a moment of immense pride and joy. It validated the hard work, creativity, and dedication poured into the project. Overall, designing Modulo Luminaire has been a rewarding experience, marked by a blend of creativity, determination, and the thrill of achieving excellence.
What particular aspects of your background shaped you as a designer?
Several aspects of my background have profoundly shaped my journey as a lighting designer. My education in electronic engineering provided me with a solid foundation in understanding the technical aspects of lighting and electrical systems. This background has been instrumental in enabling me to design innovative lighting solutions that are both functional and efficient. Professional experiences have also played a crucial role. Working on diverse projects with cross-functional teams, including engineers, architects, and interior designers, has exposed me to various perspectives and challenges. These collaborations have honed my ability to integrate different viewpoints into cohesive and innovative lighting designs. Moreover, my passion for sustainability drives my design approach. I'm committed to creating eco-friendly lighting solutions that minimize environmental impact while maintaining high standards of performance and aesthetics. This focus on sustainability has been a guiding principle throughout my career. These combined experiences and values have shaped my identity as a lighting designer, enabling me to create designs that are not only functional and aesthetically pleasing but also sustainable and innovative. This comprehensive approach was key in the development and success of Modulo Luminaire.
What is your growth path? What are your future plans? What is your dream design project?
My growth path as a lighting designer has been shaped by continuous learning, collaboration, and a commitment to innovation. Looking ahead, I aim to further enhance my technical skills and explore new technologies in lighting design. Staying updated with industry trends and advancements will allow me to develop more cutting-edge and sustainable solutions. Future Plans: I plan to expand my portfolio by working on diverse projects that challenge and inspire me. Collaborating with other designers, engineers, and architects will remain a key focus to foster creativity and innovation. Additionally, I intend to pursue further education and certifications in sustainable design practices to ensure my work continues to contribute positively to the environment. Dream Design Project: My dream design project would be to create lighting solutions for renowned companies such as ERCO, Vibia, OCCHIO, and HOBO. Working with these industry leaders would provide an incredible opportunity to push the boundaries of lighting design, combining cutting-edge technology with exceptional aesthetics and functionality. This aspiration reflects my dedication to achieving excellence and my passion for creating impactful and innovative lighting solutions. These goals reflect my commitment to pushing the boundaries of lighting design and my dedication to creating innovative and sustainable solutions for the future.
What are your advices to designers who are at the beginning of their career?
For designers starting their careers, staying curious and continuously learning is crucial. The design field is constantly evolving, so keeping updated with the latest trends, tools, and technologies is essential. Embrace constructive criticism and feedback, viewing them as opportunities for growth and improvement. Building a strong portfolio that showcases a variety of projects, highlighting your skills, creativity, and versatility, will represent your professional identity effectively. Networking and collaboration are also vital, as they can open up opportunities and provide valuable insights, fostering innovation. Focusing on the end-user is key to creating successful designs. A good design is not only aesthetically pleasing but also functional and user-friendly. Understanding the needs and preferences of your target audience is paramount. Above all, stay passionate and persistent. The design journey can be challenging, but dedication to your craft and a willingness to push boundaries and experiment with new ideas will carry you through. Remember, every designer's path is unique, and continuous growth and learning are part of the journey. Enjoy the process and keep creating!
You are truly successful as a designer, what do you suggest to fellow designers, artists and architects?
Thank you for the kind words! Here are a few suggestions for fellow designers, artists, and architects based on my experience as a lighting designer: Leverage Your Technical Background: Utilize your technical skills, like those from an electronic engineering background, to innovate and bring a unique perspective to your designs. This technical expertise can help you create more functional and efficient solutions. Embrace Collaboration: Working with professionals from various disciplines can bring new insights and ideas. Collaborating with engineers, architects, and interior designers has been invaluable in enriching my projects and creating cohesive, innovative designs. Stay Curious and Open-Minded: Always be willing to explore new ideas and technologies. Continuous learning and curiosity can drive innovation and lead to groundbreaking solutions in your work. Focus on Sustainability: Aim to create eco-friendly designs that minimize environmental impact. Incorporating sustainable practices and materials has been a guiding principle in my career, contributing to both the success and positive impact of my projects. Adaptability and Versatility: Design with flexibility in mind. Creating modular and adaptable solutions, like Modulo Luminaire, allows for customization and scalability, ensuring that your designs can evolve with changing needs and trends. User-Centric Approach: Keep the end-users in mind throughout the design process. Your designs should not only be aesthetically pleasing but also functional and accessible, enhancing the overall user experience. By incorporating these principles, you can create designs that are not only beautiful and functional but also impactful and meaningful. Keep pushing the boundaries of what’s possible, and happy designing!
What is your day to day look like?
As a lighting designer at HOBO Lighting, my day-to-day routine is a blend of creativity, technical work, and collaboration with my talented team members, Seyedsajad Jalalsadat and Atieh (Hana) Koochakmanesh. Morning: Research and Inspiration: I start my day by reviewing design trends, new technologies, and lighting solutions from industry leaders like ERCO, Vibia, OCCHIO, and HOBO. This keeps me updated and inspired. Project Planning: I outline my tasks for the day, focusing on current projects and setting goals to ensure progress. Midday: Design Development: I spend a significant portion of my day working on design concepts, creating sketches, and developing prototypes. This involves both hand-drawing and using design software to visualize ideas. Technical Review: I review the technical aspects of the designs, ensuring they meet functional requirements and adhere to safety and sustainability standards. Afternoon: Collaboration: Meetings with team members, including Seyedsajad and Atieh, as well as engineers, architects, and clients, to discuss project updates, gather feedback, and make necessary adjustments. These discussions are crucial for aligning everyone’s vision and solving any design challenges. Material and Component Selection: I work on selecting materials and components that fit the design and sustainability criteria, often liaising with suppliers and manufacturers. Evening: Refinement and Testing: I refine the designs based on feedback and conduct testing to ensure functionality and performance. This iterative process is key to achieving high-quality results. Documentation and Reporting: I document the day's progress, update project timelines, and prepare reports for stakeholders. Throughout the day, I find moments to reflect on the creative process, ensuring that each design element aligns with the overall vision and purpose. It's a dynamic and fulfilling routine that balances creativity, technical precision, and collaboration with my amazing team.
How do you keep up with latest design trends? To what extent do design trends matter?
Staying updated with the latest design trends is crucial in lighting design. I keep myself informed by regularly reading industry publications, participating in conferences, and engaging with online platforms like Instagram and Behance. Design trends matter because they help ensure that my work remains relevant and appealing to the market, blending contemporary innovation with timeless design principles. By balancing trends with core values of functionality, sustainability, and user-centricity, I create lighting solutions that are both current and enduring.
How do you know if a product or project is well designed? How do you define good design?
A well-designed product or project seamlessly integrates functionality, aesthetics, and user experience. It effectively addresses the needs of the user, making their interactions intuitive and enjoyable. Good design is both innovative and timeless, striking a balance between contemporary trends and enduring principles. It also considers sustainability, using materials and processes that minimize environmental impact. Ultimately, a good design not only solves a problem but also enhances the overall experience, leaving a positive and lasting impression.
How do you decide if your design is ready?
I often feel that my designs are never truly "ready" because I'm constantly striving to improve them. I believe there's always room for enhancement and refinement. However, to manage this, I set clear criteria and milestones to evaluate the design's progress and ensure it meets the key objectives and functional requirements. By focusing on the most critical aspects first, I can achieve a balance between perfection and practicality. This approach allows me to move forward while still maintaining high standards of quality and innovation.
What is your biggest design work?
Every design project carries its own significance and impact. Each one is a unique blend of creativity, innovation, and effort. Whether it's a large-scale installation or a meticulously crafted product, the dedication and passion you pour into your work make every design a milestone in its own right. Celebrating each design as a "big" achievement is a testament to your commitment to excellence and your continuous pursuit of pushing boundaries in the field of lighting design.
Would you tell us a bit about your lifestyle and culture?
As a designer at HOBO Lighting, my lifestyle and culture are deeply intertwined with creativity and innovation. Working with a talented team, including Seyedsajad Jalalsadat and Atieh (Hana) Koochakmanesh, we constantly explore new ideas and technologies in lighting design. Our daily routine often involves brainstorming sessions, design development, and collaborative meetings to ensure our projects align with both aesthetic and functional goals. The vibrant culture at HOBO Lighting fosters continuous learning and inspiration, allowing us to push the boundaries of what's possible in lighting solutions. We prioritize sustainability and user-centric design, ensuring our work not only illuminates spaces but also enhances the overall experience for users.
Would you tell us more about your work culture and business philosophy?
At HOBO Lighting, our work culture is centered around creativity, collaboration, and innovation. We believe in fostering an environment where ideas can flourish and where every team member, including Seyedsajad Jalalsadat and Atieh (Hana) Koochakmanesh, feels empowered to contribute their unique perspectives. Our team dynamic encourages open communication, continuous learning, and mutual respect, which are essential for pushing the boundaries of lighting design. Our business philosophy is built on the pillars of sustainability, user-centric design, and excellence. We are committed to creating lighting solutions that are not only functional and aesthetically pleasing but also environmentally friendly. By prioritizing the needs and experiences of our users, we ensure that our designs enhance their everyday lives. We strive for excellence in every project, continuously seeking to innovate and improve. At HOBO Lighting, we believe that great design can transform spaces and positively impact the world.
What are your philanthropic contributions to society as a designer, artist and architect?
As a designer at HOBO Lighting, I prioritize sustainability and social impact in all of my projects. I actively seek opportunities to engage with the community and support initiatives that promote environmental stewardship and education in design. By incorporating eco-friendly materials and energy-efficient solutions, I aim to reduce the environmental footprint of my work. Additionally, I participate in mentorship programs, sharing my knowledge and experience with aspiring designers and architects, and encouraging them to pursue sustainable and user-centric design practices. These contributions reflect my commitment to using design as a tool for positive change in society.
What positive experiences you had when you attend the A’ Design Award?
Attending the A' Design Award was an incredibly enriching experience. It provided a unique platform to showcase my work to a global audience and receive recognition for my dedication and creativity in lighting design. Networking with other talented designers and industry professionals was a highlight, as it allowed me to exchange ideas, learn from their experiences, and gain new perspectives. The event also offered valuable insights into the latest design trends and innovations, inspiring me to continue pushing the boundaries of my own work. Overall, the A' Design Award not only celebrated my achievements but also motivated me to strive for excellence and contribute positively to the field of design.

Extended Interview with Mohammad Mostafa Sharifianmehr

Could you please tell us about your experience as a designer, artist, architect or creator?
I studied Electronics, which provided me with a strong technical foundation and an understanding of how various components and systems work together. After completing my education, I began working in the lighting industry. Over the years, I have been deeply involved in designing various aspects of lighting products. This includes not only the lights themselves but also the packaging and overall presentation. My role has allowed me to blend my technical expertise with my creative skills, ensuring that every element, from the functionality of the light to its aesthetic appeal and packaging, meets high standards and resonates with customers.
How did you become a designer?
As a lighting designer, my primary motivation stems from the desire to enhance people's environments and experiences through thoughtful and innovative design solutions. I am deeply inspired by the idea that well-designed lighting can transform spaces, create ambiance, and improve quality of life for individuals.My passion for design was ignited by the realization of the profound impact lighting has on our surroundings. Whether it's illuminating a workspace to enhance productivity, creating a warm and inviting atmosphere in a home, or highlighting architectural features to evoke emotions, lighting plays a crucial role in shaping our environments.I became a lighting designer because I wanted to contribute to this transformative process and provide my customers, including designers, architects, and anyone who values a better living environment, with lighting solutions that exceed their expectations. Each project presents a unique opportunity to collaborate with clients, understand their needs and preferences, and ultimately deliver designs that not only meet but exceed their aspirations.
What are your priorities, technique and style when designing?
As a lighting designer, my primary motivation stems from the desire to enhance people's environments and experiences through thoughtful and innovative design solutions. I am deeply inspired by the idea that well-designed lighting can transform spaces, create ambiance, and improve quality of life for individuals.My passion for design was ignited by the realization of the profound impact lighting has on our surroundings. Whether it's illuminating a workspace to enhance productivity, creating a warm and inviting atmosphere in a home, or highlighting architectural features to evoke emotions, lighting plays a crucial role in shaping our environments.I became a lighting designer because I wanted to contribute to this transformative process and provide my customers, including designers, architects, and anyone who values a better living environment, with lighting solutions that exceed their expectations. Each project presents a unique opportunity to collaborate with clients, understand their needs and preferences, and ultimately deliver designs that not only meet but exceed their aspirations.Additionally, I often collaborate closely with architects to design lighting solutions tailored to specific spaces. Some of my projects involve designing custom lamps and lighting fixtures that perfectly complement the architectural elements of a space. By working hand-in-hand with architects, I ensure that the lighting seamlessly integrates with the overall design vision, enhancing the space's functionality and aesthetics.
Which emotions do you feel when designing?
My primary focus in design lies within the realm of lighting, where I specialize in creating luminaires, chandeliers, lighting bodies, and lamps. Over the years, I've honed my skills in crafting lighting solutions that not only illuminate spaces but also serve as striking focal points, enhancing the ambiance and functionality of various environments.In addition to lighting design, I've also ventured into designing other elements of interior decor, including tables, chairs, and mirrors. This multidisciplinary approach to design allows me to create cohesive and harmonious spaces where every element, from the lighting fixtures to the furniture pieces, complements each other seamlessly.While my expertise lies predominantly in lighting design, I find inspiration in exploring different facets of design and incorporating diverse elements into my projects. Whether it's creating an elegant chandelier or designing a stylish table, my goal remains the same to innovate and elevate the aesthetic and functional aspects of each design.
What particular aspects of your background shaped you as a designer?
See with clarity and diligence, and persist without weariness. These qualities will guide you far in your journey as a designer.
What is your growth path? What are your future plans? What is your dream design project?
The distinction between a good designer and a great designer often lies in their attention to detail. While both possess technical skills and creative flair, a great designer goes above and beyond in meticulously considering every aspect of their design, down to the smallest detail.A good designer may create aesthetically pleasing designs that meet the basic requirements, but a great designer takes it a step further by obsessing over the finer points. They understand that it's the intricate details—the subtle nuances in form, texture, color, and functionality—that elevate a design from good to exceptional.Great designers have a keen eye for detail and an innate ability to anticipate how each element contributes to the overall composition. They sweat the small stuff, ensuring that every line, curve, and pixel is thoughtfully crafted to perfection. This dedication to precision and craftsmanship results in designs that not only look beautiful but also function seamlessly and evoke emotional resonance.In essence, while good designers create designs that work, great designers create designs that inspire, delight, and stand the test of time—all because of their unwavering commitment to getting the details just right.
What are your advices to designers who are at the beginning of their career?
A good design becomes a truly exceptional one when it excels in several key areas. Firstly, attention to detail is paramount. A design that considers even the smallest nuances and intricacies tends to stand out for its refinement and sophistication.Secondly, the practical application of the design is crucial. A truly good design not only looks appealing but also functions seamlessly in its intended environment. Whether it's a product, a space, or a digital interface, usability and functionality are essential components of a successful design.Thirdly, user-friendliness plays a significant role in evaluating design excellence. A design that prioritizes the user experience, anticipating and addressing user needs and preferences, is more likely to resonate with its audience and leave a lasting impression.Moreover, innovation and the introduction of new elements distinguish good designs from exceptional ones. Designs that push the boundaries of convention, introduce novel concepts, or solve existing problems in innovative ways often receive acclaim for their originality and forward-thinking approach.Lastly, the element of opportunity or chance can also elevate a good design to greatness. Sometimes, unexpected factors or serendipitous circumstances can contribute to the success and impact of a design, creating unforeseen opportunities for growth and recognition.In summary, a really good design is one that pays meticulous attention to detail, demonstrates practical application and user-friendliness, introduces innovative elements, and may even benefit from unexpected opportunities or chance occurrences.
You are truly successful as a designer, what do you suggest to fellow designers, artists and architects?
Good design holds immense value because, much like therapy, it has the power to enhance our overall well-being and quality of life. Just as we seek therapy to address emotional or psychological needs, engaging with well-crafted design can have a therapeutic effect on our physical surroundings and mental state.Design, in its various forms, plays a significant role in shaping our environments and experiences. Thoughtfully designed spaces, products, and interfaces have the potential to evoke positive emotions, foster a sense of comfort and security, and even promote productivity and creativity.Much like therapy provides a space for self-expression and introspection, engaging with good design allows us to express ourselves and interact with our surroundings in meaningful ways. Whether it's a beautifully designed home that provides a sanctuary from the outside world, a user-friendly app that simplifies our daily tasks, or a piece of art that stirs our emotions, design has the capacity to enrich our lives on multiple levels.Investing in good design is not just about aesthetics; it's an investment in our well-being. By surrounding ourselves with well-designed environments and products, we can create spaces that nurture and support us, contributing to a sense of fulfillment and happiness in our daily lives.
What is your day to day look like?
I designed a table lamp for my mom since she's a fan of table lamps. I figured it's a bright idea to keep her well and happy!
How do you keep up with latest design trends? To what extent do design trends matter?
I've got a lot of bright ideas swirling around in my head, especially when it comes to lamps. Step by step, I plan to bring each one to light, making sure to give them the time and attention they deserve.
How do you know if a product or project is well designed? How do you define good design?
My secret ingredient in design? It's a blend of inspiration from nature's beauty, studying other works for insights, and plenty of thinking time. But you can't discount the role of chance, sometimes the best ideas come when you least expect them! Of course, none of it would matter without hard work and dedication to bring those ideas to life, step by step.
How do you decide if your design is ready?
While I don't draw inspiration from specific individuals, I do have a great admiration for Jean Nouvel. His innovative approach and distinctive style in both architecture and product design resonate with me profoundly.
What is your biggest design work?
While there are countless designs in the world that I admire, a few stand out in my mind at the moment. One of them is a lighting design by Jean Nouvel, a sphere he created for Troll, a Spanish lighting company. Additionally, I greatly appreciate Nouvel's work on the Louvre Museum in Abu Dhabi. Another design that captures my admiration is the IO model of the Occhio sphere lights. These designs resonate with me for their elegance, innovation, and seamless blend of form and function.
Who is your favourite designer?
For me, it's challenging to pinpoint a single "greatest" design because I'm constantly looking ahead to the next project. Each new design I envision holds the potential to be my greatest yet. It's the excitement of creation and the pursuit of innovation that drive me forward. So, in essence, my greatest design is always the next one in the making.
Would you tell us a bit about your lifestyle and culture?
To become better designers, individuals can focus on several strategies, including attentive observation of details, continuous learning, experimentation, and a forward-looking mindset. By watching closely and paying attention to details, we uncover nuances that enhance our understanding of design principles. Embracing failures as learning opportunities and staying curious about new ideas and techniques are also essential. Additionally, maintaining a forward-looking perspective, recognizing that the best designs are yet to be created, can fuel creativity and innovation. Personally, I emphasize watching details, embracing failures as learning opportunities, staying open to various sources of inspiration, and acknowledging that the journey to becoming a better designer is ongoing.
Would you tell us more about your work culture and business philosophy?
If I hadn't pursued a career in design, I might have explored other avenues that allow for creative expression and innovation. For instance, I could see myself as a chef, where I'd wield spatulas like paintbrushes, or perhaps as a coffee shop owner, creating latte art that's almost too beautiful to drink. It's interesting to note that all of my envisioned occupations relate to creation. Even if I were a pilot, I might find ways to express my creativity, perhaps by making shapes in the sky, aerial artistry at its finest!
What are your philanthropic contributions to society as a designer, artist and architect?
Design is about creative problem-solving, marrying functionality with aesthetics to address challenges and enhance experiences. It involves understanding user needs and desires to craft meaningful solutions, whether it's designing user-friendly interfaces, sustainable products, or space layouts. A good design blends technical precision with artistic expression, ensuring effectiveness and beauty. Quality lighting is essential, setting the mood and ambiance of a space. By considering function, aesthetics, and user preferences, designers can create impactful solutions that strike the perfect balance between form and function, aesthetics, and technology.
What positive experiences you had when you attend the A’ Design Award?
My greatest supporter has undeniably been God, whose guidance and blessings have been invaluable on my journey. Additionally, I'm grateful for the support of my wonderful team members, Seyedsajad Jalalsadat and Atieh Koochakmanesh. Together, we've tackled challenges and celebrated successes, making this journey even more fulfilling.

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