farnoush mohajerani

I hold a Master’s degree in Architecture with a focus on interior design. While my academic background initially followed a more technical path, I was always drawn to the world of art. That deep inner pull toward creativity eventually led me to architecture — a field where I found the perfect balance between structure and expression. What truly made me see myself as an artist was the realization that, whenever I design something, I’m not just thinking about function or form — I’m consumed by the idea of creating something that feels like a piece of art. I care deeply about beauty, uniqueness, meaning, and originality. I believe a well-designed object should have a soul — it should communicate something, evoke emotion, or even feel untouchable in its essence. Concept is everything to me. I always strive to embed a sense of authenticity in my work, and for me, that authenticity often starts with a strong, meaningful concept. That’s what gives each design its identity — its originality.

My design studio was born out of a simple but strong idea: to create handcrafted objects that are entirely original and deeply personal. From the very beginning, my goal was to design and produce exclusive pieces — not just in form, but in concept and execution as well. Nearly 90% of the works I’ve created so far are based on my own exclusive designs. I oversee every step of the process — from initial sketches and concept development, to mold-making and production. Even when a candle holder or accessory is involved, it’s produced in-house, under the same creative vision. This hands-on, fully integrated approach allows me to ensure that each piece reflects the spirit and uniqueness I strive for in my work.

For me, design is a way of giving form to meaning. It’s not just about how something looks — it’s about how it feels, what it says, and what it leaves behind. Good design, to me, is a blend of concept, beauty, function, and originality. It should tell a story or carry a sense of soul — but it should also work. While I deeply care about aesthetics and emotional impact, I always consider how the object will be used. Functionality is never separate from form in my process. I approach design not only as a creative practice but as a kind of quiet communication — a way to connect with others without words. That’s why I always begin with a strong concept. Because for me, concept is what gives a piece its identity, integrity, and purpose.

I really enjoy designing things that combine creativity and functionality. For example, I love working on product designs like candles or packaging because I get to play with shapes, colors, and textures while making sure the design is practical and attractive. Also, I enjoy projects that let me tell a story through design or create a mood, like branding or visual identities.

One of my favorite designs is actually the first thing I ever created. The idea was inspired by the form and feeling of a Calla Lily, and what I really love about it is that even people who aren’t into design or art can understand and connect with the concept. It’s not a direct copy, but it captures the essence in a way that’s clear and emotional. That’s why it’s always stayed close to my heart.

The first thing I designed for a company or outside an academic setting was a lighting object I created for a competition organized by a university in Italy. It was my very first experience designing an actual object outside of plans or architectural tasks. It was a special project for me, because it marked my transition into real-world design — and luckily, I even won a prize in that competition.

don’t focus on just one specific material, but generally, I’m drawn to natural materials—those you can touch and feel—that are inspired by nature. The choice really depends on the design itself, and I select materials that best fit the concept I’m working on. When it comes to platform, I usually start with hand sketches because that’s my first way to explore ideas. Once I have a clear concept, I switch to digital tools like 3D modeling and rendering to fully visualize the space and details, and to make any necessary edits easily. As for technology, I mainly use 3D printing, rendering, and CNC cutting depending on the project and what’s feasible.

I feel most creative in two main situations. First, when my work connects with people—whether those around me or an online audience—and I receive positive feedback showing they understand and feel the emotion behind my design. That connection motivates me a lot. Second, when I participate in competitions like A’ Design Award, pushing myself to create something unique and hopefully earning recognition or a prize. Those challenges really inspire my creativity.

When I design, I focus on creating a balance between functionality and aesthetics. It’s important for me that the design not only looks beautiful but also serves its purpose effectively. I also pay attention to how the user will experience the design—making sure it feels natural and intuitive to use. Depending on the project, I consider the materials and how they relate to the concept and environment. Overall, I try to make sure every element works together to create a meaningful and harmonious design.

When I start designing, at first it feels challenging because I’m trying to figure out where my ideas should come from and how to develop them. I spend a lot of time thinking and sketching, which can be a bit overwhelming. But once my idea takes shape and I see a clear direction, I feel excited to bring it to life and see where it leads. After that, the process becomes calming and enjoyable, and that part is really rewarding for me.

When my designs are realized and I see that the idea and thought I put into the project have come to life and become functional, it gives me a strong sense of satisfaction. It’s a very motivating and rewarding feeling to know that what I imagined can actually be used and appreciated.

A successful design is one that achieves its intended purpose and is easily understood by its users or audience. Most importantly, the idea behind the design should be practical and feasible to implement. When these elements come together, the design can truly be considered successful.

I believe the first thing people notice when they see an object or a design is the visual connection it creates with the user or any other person. A successful design should be able to form a strong and meaningful visual relationship with its audience.

From my point of view, a designer has a responsibility to create works that are not only functional and visually meaningful, but also respectful of both society and the environment. Design should respond to real human needs, promote positive change, and consider the cultural and social context it exists in. At the same time, designers need to think about the environmental impact of their choices—such as materials, production processes, and longevity—so that their work contributes to a more sustainable future.

I think the design field has been evolving rapidly in recent years, especially with the integration of new technologies, digital tools, and global connectivity. However, for a while, respect for nature seemed to be overlooked in many areas of design. I believe the future of design will place much more emphasis on sustainability and a renewed sensitivity to the natural world. Designers are becoming more aware of their impact, and I see the future of design moving toward solutions that are not only innovative and functional, but also environmentally conscious and socially responsible.

I haven’t held a personal exhibition yet, but it’s something I’m planning for the near future. Aside from a lighting piece I designed that was exhibited in Florence, Italy, I’ve also had some small-scale events related to my candle design work, though I don’t consider them full exhibitions. My goal is to create a more curated and cohesive event that fully showcases my work and vision. Right now, I’m focusing on developing a solid body of work, and once I feel it’s the right time, I’d love to share it through a proper exhibition.

When I begin designing, I draw most of my inspiration from nature, organic elements, and the universe. These natural sources and the vast cosmos have always been a wellspring of energy and creativity for me. Additionally, moments of silence and solitude—especially when I walk in nature or meditate—help me connect with my inner feelings and gradually translate my ideas onto paper. These quiet moments are where my creativity truly blossoms and my designs take shape.

My design style leans toward organic and natural forms, characterized by soft, flowing lines inspired by nature. I chose this style because of its deep connection to the universe and life, which brings a sense of calm and balance to my work. The main characteristics of my designs include simple yet impactful forms and gentle colors that convey both nature and spirituality. My approach to design is based on creating a balance between aesthetics and functionality; I strive to create pieces that are not only visually appealing but also practical and meaningful. This combination makes my designs both captivating at first glance and satisfying to use in everyday life.

I live in Iran/Isfahan. The cultural heritage of my country definitely has a strong influence on my designs, as this culture is a rich source of stories, symbols, and colors that add depth and meaning to my work. One of the advantages of living in Iran is the close connection to my roots and access to local materials and traditional arts, which are very inspiring. However, a challenge can be the limited access to some technologies or modern resources, which sometimes slows down the design process. Nonetheless, these circumstances have strengthened my creativity and encouraged me to find innovative ways to express my ideas.

I always strive to establish clear and effective communication when working with companies to fully understand their goals and needs. My workflow involves discussing and exchanging ideas throughout different stages of the project, offering creative solutions, and adhering to agreed timelines. My aim is to create designs that are not only beautiful and innovative but also effectively address the company’s business and branding requirements. Close collaboration and flexibility are key principles in my working process.

My suggestion to companies working with a designer is to clearly define their goals and needs from the start and maintain open and honest communication throughout the process. It’s also important for companies to carefully review the designer’s portfolio and style to ensure it aligns with their brand culture and requirements. A good designer is someone who, besides being creative, listens well to the client’s needs, is flexible, and respects deadlines. Successful collaboration happens when both the designer and company work together as a team toward the best possible outcome.

My design process usually begins with initial research to thoroughly understand the project’s needs and constraints. Then, I move on to brainstorming and creating rough sketches to explore different concepts. After that, I develop more detailed designs and prototypes, gathering feedback to refine the final design. Overall, my process combines creativity with analysis, aiming to balance aesthetics and functionality. Maintaining continuous communication with the client throughout is very important to ensure the design effectively meets their needs

In my home, five designed items that have the most impact and inspiration are: 1.A table lamp with an organic design and use of natural materials, which beautifully balances light and soft forms to create a calming atmosphere. 2.A modular and ergonomic chair whose form is based on principles of bodily comfort and minimalist aesthetics, while allowing adaptability to different spaces. 3.A handmade ceramic vase with unique texture and glaze that connects the authenticity of traditional craftsmanship with modern design. 4.A minimalist wall clock focusing on precise geometric lines, showcasing the contrast between simplicity and meticulous craftsmanship, fitting perfectly in a modern setting. 5.A wooden coffee table with a functional design and simple yet impactful form, where the natural material and refined finish add warmth and an inviting feel to the space.

A typical day for me usually starts early in the morning with some time dedicated to meditation and mental relaxation. Then, I review my daily plan, which I often prepare the night before. Depending on the day, I might begin with the design and ideation phase or focus on project progress and consider the construction and implementation aspects in the workshop. Maintaining a strict schedule and time management is very important to me. Towards the end of the day, to calm my mind and recharge for the next day, I usually exercise or read books related to my work or those that bring me peace. I also value spending time connecting with people and friends, and I make sure to set aside time for these interactions.

For young designers, my advice is to always stay curious and open to learning, never fearing new experiences. The design process involves a lot of trial and error, so patience is key and every mistake is an opportunity to learn. Paying close attention to details and mastering various techniques and materials greatly contributes to professional growth. Effective communication with clients and team members is also crucial; designers should work on developing their communication skills. Finally, it’s important to maintain your unique design identity and avoid mere imitation, because true creativity emerges when your personal style and perspective shine through your work.

From my perspective, one of the positive aspects of being a designer is the constant opportunity for creativity and innovation, allowing me to turn ideas into reality. Design gives me a chance to see the world with a fresh perspective and make a meaningful impact. On the other hand, design can come with challenges such as tight deadlines, changing client expectations, and the pressure to constantly innovate, which can sometimes be exhausting. Additionally, it can be difficult to communicate the true value of design work to others, especially when the technical and artistic aspects are not always visible.

My golden rule in design is to always maintain a balance between aesthetics and functionality. A design shouldn’t be just visually appealing — it must also serve a purpose and be practical. When a piece can both delight the eye and meet the user’s needs effectively, that’s when true, successful design happens.

In my opinion, one of the most important skills for a designer is problem-solving — because design is essentially about finding creative solutions to needs or challenges. Beyond that, a strong sense of aesthetics, including understanding color, form, and materials, is crucial. Soft skills are just as important: clear communication, the ability to listen and understand clients’ needs, and time management all play a big role in a designer’s success. Lastly, being adaptable and committed to continuous learning helps a designer stay creative and relevant.

My design toolbox is a combination of both digital and traditional tools. On the software side, I mainly use Photoshop, AutoCAD, Rhino, and 3ds Max, depending on the project. For rendering, I often use 3ds Max with Corona Renderer to bring my concepts to life with high-quality visuals. Alongside the digital tools, I always keep a sketchbook nearby because many of my ideas start with a quick drawing on paper. In terms of hardware, my essentials include a laptop, a graphic tablet, and some basic tools for handmade modeling and prototyping. As for inspiration, I often turn to design books, nature, architecture, and sometimes even meditation. A walk in nature or the texture of a stone can spark a completely new idea.

Time management is very important for me, especially in design, where it’s easy to get lost in a project for hours. That’s why I always try to have a clear plan. I usually write a to-do list the night before and prioritize tasks for the next day. I also break down each project into smaller parts so I can stay focused and track my progress more easily. Between tasks, I make sure to take short breaks—sometimes through meditation or a quick walk—to keep my mind fresh. This balance helps me stay creative and avoid burnout.

The truth is, the time it takes to design an object depends a lot on the type and complexity of the project. Some designs can be completed in a few days, while others might take weeks or even months. I usually think of projects as a process rather than a quick task. First comes the research and brainstorming phase, then the initial design, followed by detailing and finally preparing for production. Each stage requires its own time, especially when I want to pay close attention to every detail. Overall, the timeline for a design depends entirely on the goal and characteristics of each project.

The question I get asked most often is probably, “Where do you find your design inspiration?” or “How do you keep your creativity flowing?” Many people are curious about what sparks an idea and how they can boost their own creativity. That’s why I always explain that my inspiration mostly comes from nature, silence, meditation, and inner experiences.

My most important job experience was working on a large project with a professional team that required precise coordination and innovation. This project taught me how to stay creative under pressure and execute my ideas in the best way possible. It also helped me improve my communication and team management skills, which are very valuable for any professional designer.

Due to privacy and contract agreements, I usually don’t disclose the exact names of my clients publicly. However, I have had the opportunity to collaborate with various companies and brands in the design field, each providing valuable opportunities for growth and learning.

I especially enjoy designs inspired by nature and organic forms because they allow me to combine my creativity with a sense of calm and harmony with the surrounding environment. Additionally, I’m drawn to designs that are both functional and aesthetically pleasing, as they can improve everyday life and make a positive impact. In particular, I find designs that have the ability to transform and adapt to different environments very exciting—like those whose appearance or form can be changed. This flexibility offers users a dynamic and more personalized experience.

My future plan is to create more designs inspired by nature and modern technologies. I am ready to collaborate with international companies and provide design projects remotely. My goal is to create practical and impactful works that can be used on a global scale.

I usually handle the initial design and main sketches myself, but for project advancement and final execution, we often work as a team. Collaboration is essential due to the different expertise of team members, which leads to better and higher-quality results.

I currently have several projects in progress that I am working on. My goal in these projects is to create a balance between aesthetics and functionality, and I strive to deliver innovative designs using sustainable materials and modern technologies. The projects are still in early stages with significant progress underway, and I hope to share more about them soon.

People can contact me via email or my professional social media channels. I always welcome connections with design enthusiasts and potential collaborators, and I do my best to respond to messages and inquiries promptly.

I believe most of the key points about my design and work have been covered in these questions. However, I would like to add that it is important for me to always be on a path of learning and innovation. I believe design goes beyond aesthetics and should have a positive and lasting impact on people’s lives.

I have been involved in the field of design since my university years. Initially, my focus was mainly on spatial and architectural design. However, over time, I gradually shifted toward product design, driven by a deep personal interest. One of my most inspiring experiences was participating in a lighting design competition organized by a university in Florence, Italy. That experience had a profound impact on me and marked the beginning of my journey into product design. Since then, I’ve been exploring this field more seriously, with a particular focus on decorative products, which is now the main area I work in.

Since childhood, I have always been fascinated by spaces and forms. Whenever I entered a place, I would instinctively start analyzing its details, wondering how it could be designed differently. That curiosity gradually made me realize I was drawn to design. So I pursued architecture in university. During my academic years, I focused mostly on spatial design, but over time, I found myself more and more interested in product design—especially the idea that an object could be both beautiful and emotionally impactful. One of the turning points was participating in a lighting design competition organized by a university in Florence, Italy. That experience motivated me to dive deeper into the world of product design. My journey into design was driven by an internal passion rather than external encouragement. I’ve always felt a strong inner desire to create something meaningful—designs that can bring a sense of harmony and joy to people’s lives.

When I start a new project, there are three main priorities I always focus on: first, the feeling and experience the design creates for the user; second, the visual aesthetics and proportions; and third, attention to the details and how it will be executed in real life. I always try to create a unique emotional atmosphere through my work—something that feels calming, inviting, or emotionally engaging in some way. In terms of technique, I mainly use digital tools like Rhino, 3ds Max, Photoshop, and AutoCAD, but I always begin with sketching by hand. That initial connection between my idea and the paper is really important to me. I also make physical mock-ups for some projects, especially when I need to understand the form or material better. I try to keep a balance between digital tools and hands-on methods, because each one offers something valuable to the process and helps me reach a result that is functional, beautiful, and meaningful.

When I’m designing, I experience a mix of excitement, calm, and a deep sense of satisfaction. The most exciting moment is often when the initial idea sparks in my mind—it feels like discovering something new. But the design journey itself is equally meaningful to me. It’s full of learning, challenges, and emotional connection with the piece I’m creating. What I enjoy most is seeing how a simple idea evolves into something real and tangible—something that can create a feeling, an experience. Designing is not just work for me; it’s a way of expressing something personal and inner. The process brings me peace and presence, almost like a form of meditation. It gives me joy to know that what I create might touch someone else, even in a small way.

Throughout my design journey, non-design skills like empathy, clear communication, problem-solving, time management, and business understanding have played a big role. These skills helped me create designs that aren’t just visually appealing but also practical and meaningful. My life experiences and exposure to different cultures have shaped my style and mindset, always pushing me to stay curious and keep improving. For me, design is a mix of learning, real-world practice, and ongoing growth, which has made me more flexible and well-rounded as a designer

My growth path has been a mix of continuous learning, diverse experiences, and embracing new challenges. I always try to learn something new from every project, big or small, and improve my skills. In the future, I want to be known as a creative, committed, and innovative designer who makes a positive and lasting impact in my field. My goal is to create designs that are not only beautiful but also practical and inspiring, providing positive experiences for users. My dream project combines art, technology, and sustainability—a product or creative space that helps improve people’s lives while being eco-friendly. I also have projects I haven’t had time or resources to work on yet, like designs related to new technologies or large international projects, which I hope to realize someday. Ultimately, my future plans include expanding my skills, collaborating with diverse teams, and continuing my creative and professional growth.

If I were to give advice to young designers just starting out, the most important thing for me is to be patient and persistent. Design isn’t a quick path—it’s full of challenges, so they should remember that failures and mistakes are part of learning and growth. My biggest warning is not to rush in the beginning and to focus on learning the fundamentals deeply, not just making things look good. From my experience, continuous learning, seeking feedback and accepting criticism, plus developing non-design skills like communication and time management, are key to success. One of the best pieces of advice I got from my mentor was, “Never stop learning and always stay curious.” This has kept me motivated to stay updated and grow. To expand my knowledge, I’m always looking for new resources, attending courses and workshops, and working with different people to broaden my perspective and deepen my skills.

One of the most important principles for success in design is to focus on the process, not just the final outcome. Design is a journey full of trial and error, learning, and continuous improvement. So, patience and flexibility are key. Always stick to the fundamentals, and while applying creativity, don’t forget practicality. A design that ignores the real needs of users or audiences can’t succeed. A common mistake many make is over-focusing on appearance and surface details, losing sight of the main purpose of the design. It’s better to define the goal and message from the start and work around that. Effective communication with your team and clients is crucial; listening carefully and conveying ideas clearly are essential skills. Also, stay updated by following new design trends and technologies, and never stop learning. Finally, stay true to yourself and your personal style, and don’t let fear of failure or others’ opinions limit your creativity. Success comes with risk-taking and confidence. If you’re just starting out, my advice is to focus on gaining experience and learning instead of trying to be perfect. Start with small projects, make mistakes, and grow.

When I start my day, I usually skim through design news and trends to stay updated and get inspired. Then, I typically review my daily plan and prioritize tasks. Most of my day is spent designing, attending meetings with the team or clients, and following up on projects. I enjoy seeing new design challenges as puzzles to solve with energy and creativity. On regular workdays, little things like a good cup of coffee, listening to the right music, or having a fresh idea that I can apply to my projects make the day more enjoyable. These small moments help keep long workdays interesting and full of energy.

I believe being aware of design trends is important because it helps us better understand the industry changes and current needs. But I always try to blend these trends with my own personal style and identity, rather than just copying them. For me, design is about creating something authentic that is both user-friendly and reflects my own vision and values. When I do follow design trends, I usually do it by studying trusted sources, following top designers and brands on social media, and attending design events and exhibitions. My inspiration mostly comes from a mix of cultures, nature, various arts, and everyday life, and I try to incorporate these influences in a unique and innovative way in my work.

For me, good design is when it balances both beauty and functionality. That means besides looking appealing, it should meet real user needs and be easy and enjoyable to use. When I evaluate a project, I look at whether the message and purpose of the design are clear. Is the user experience smooth and understandable? Does the design respond well to its environmental or practical constraints? The one key thing I always pay attention to is the harmony between aesthetics, function, and the project’s goal. When these three are in balance, I say, “Aha, this is a successful design.” Common mistakes to avoid include focusing too much on looks while ignoring user needs or making the design unnecessarily complicated, which can confuse users. For me, good design means making life easier, better, and more enjoyable; a design that connects with users and creates a feeling of satisfaction.

For me, design is never truly “complete” because there is always room for improvement. But at some point, I have to decide the design has met its goals and is ready so I can focus my time and energy on new projects. Usually, when the design performs well, clearly communicates its message, and initial feedback is positive, I consider it ready. Spending too much time on one project can make me lose sight of the main goal or become overly perfectionist, so knowing when to stop and move forward is important. That said, my mind is always somewhat open, and if an opportunity arises, I might revisit past designs to improve them. I know a project is successful when users engage with it, feel satisfied, and the design effectively meets its intended purpose and needs.

My biggest design work is actually a project that is not yet realized, but participating in a competition and showcasing my work gave me visibility and earned me an award. This experience was a great challenge and an opportunity to demonstrate my skills and receive valuable feedback from the judges. For me, this initial step and professional recognition mean a lot and have motivated me to keep improving. This project is important because it represents my design path and style, helping me set bigger goals for the future. Currently, I’m excited to work on new projects that I hope will come to life and make an impact.

For me, designers who inspire not only through their work but also through their vision have always been fascinating. One of these is Dieter Rams, whose designs are simple, functional, and highly influential. If I had the chance to talk with a deceased designer, I would probably choose Le Corbusier, as his views on modern architecture and design have transformed the design world. I also greatly admire Zaha Hadid for her use of smooth, ergonomic forms and her innovative approach to space, which is very inspiring for my own work.

My lifestyle is a mix of simplicity, mindfulness, and calm—qualities that naturally find their way into my design process. My culture, especially the poetic and delicate lens through which many aspects of life are viewed, has always been a strong source of inspiration for me. Music helps me in moments when ideas are still forming—it creates a calm space where creativity can flow more freely. I currently live in Iran and I’m focused on growing my own design brand. The projects I’m working on combine handcrafted elements, functional design, and personal storytelling. I believe good design can improve everyday life in subtle but meaningful ways. For me, that has meant paying more attention to details, thinking more deeply about purpose and impact, and embracing a simpler, more intentional lifestyle. To me, design is not just about making things—it’s about shaping how we live, think, and interact with the world.

In my work, I value a balance between creativity and structure. I always aim to create a calm, respectful, and reliable work environment—whether I’m working solo or collaborating with others on a project. People often find it easy to work with me because I believe in open communication, mutual respect, and clarity. When it comes to working with someone, I look for responsibility, honesty, and a genuine passion for the work. It’s important to me that anyone I work with pays attention to details while also being able to see the bigger picture. You can’t talk about my work culture without mentioning a strong sense of responsibility, a constant curiosity for learning, and a deep commitment to quality. One of the main challenges I face is finding the right balance between market demands and staying true to my design values. To me, a good designer is someone who is curious, flexible, thoughtful, and able to think and feel deeply.

I believe design is more than creating products or visuals—it can be a way to share knowledge and empower others. While I haven’t yet been involved in humanitarian or social design projects, I’ve tried to give back by sharing what I’ve learned with those who are passionate about design but might not have had access to formal classes or professional training. Through informal teaching and mentorship, I’ve helped a few people better understand the theoretical and practical sides of design, based on my own experience. I think it’s important for designers and artists to support each other and create space for growth, even in small ways. Supporting young designers by sharing insights or simply being available for conversations has been one of the most meaningful ways I’ve contributed so far. For me, good design is thoughtful design—work that has clarity, intention, and the potential to inspire or uplift.

Participating in the A’ Design Award was a very positive and inspiring experience for me. Some of the most valuable outcomes were gaining international exposure, receiving professional feedback from the jury, and connecting with creative designers from around the world. Three main benefits I found in taking part in design competitions like this are: First, the strong motivation it gives to improve and grow as a designer; Second, the opportunity to be seen by a global design audience and open doors for future collaborations; And third, the boost in confidence that helps you move forward with clearer goals and more determination. I believe competitions like A’ Design Award push designers to step out of their routine and see their work from a broader, more global perspective. Being selected as the “Designer of the Day” was a great honor for me—it gave me a sense of validation and helped me feel more connected to the design community.

I’ve always had a deep passion for design, and that passion eventually led me to change my academic path. Although I originally studied something else, I decided to take a risk and pursue architecture. After starting my studies in architecture, I went on to complete a Master’s degree in Interior Architecture. This shift marked a more serious beginning for me in the world of design.

For me, design is not just about creating something beautiful or functional—it’s more like a form of communication, a way to express feelings, spaces, and ideas that words alone can’t fully convey. I’ve always been fascinated by how design can influence how people feel and experience their surroundings. That impact, and the possibility of creating something that connects with others, is what truly motivates me to design. That’s why I chose to become a designer—because it allows me to connect with the world through the things I create.

My decision to become a designer was completely deliberate and based on my genuine passion and inner drive. Although my academic path involved some changes, I never felt that this path was imposed on me. Design was a natural choice, stemming from my desire to create and connect with others through my work. Therefore, I can say that becoming a designer was a decision I made wholeheartedly.

I primarily work in product design and interior design. I am passionate about creating products that not only have aesthetic appeal but also provide a tangible and emotional experience for users. In the future, I wish to focus more on designing products that combine smart functionality with aesthetics, especially those that can have a positive impact on people’s daily lives.

First and foremost, young designers should be passionate about design and always keep their curiosity alive. Design is a never-ending learning journey, and patience and perseverance are essential for success. They should seize opportunities, learn from diverse experiences, and at the same time listen to their inner voice. Most importantly, design should have meaning for them; when design is driven by purpose and passion, the path to becoming a “legend” becomes much clearer.

A good designer can meet the basic and functional needs in design, but a great designer goes beyond that by considering the depth of user experience, social impact, and innovation. A great designer always seeks to create a deeper connection with the audience and strives to make their designs not only functional but also meaningful and inspiring. Ultimately, a commitment to continuous learning and embracing challenges is what sets a great designer apart.

A good design becomes truly great when it achieves a harmonious balance between aesthetics, functionality, and user needs. Great design not only meets practical requirements but also creates a positive and meaningful experience for the user. I evaluate good design based on its impact on the user, its efficiency, and its innovation; a design that is simple, understandable, and inspiring is the best design in my view.

Good design holds great value because it can make people’s lives easier, more beautiful, and more meaningful. Investing in good design means investing in quality, user experience, and long-term positive impact. Good design not only improves the performance of products and services but also creates a deeper connection with the audience, leading to their satisfaction and loyalty. That’s why every individual or business should pay special attention to good design.

If I had enough time, I would love to work on projects that have a positive social and environmental impact. Designing for vulnerable communities or people with limited access to resources is very important to me because I want to make even a small contribution to improving their conditions. At the same time, designing for those with a luxurious and modern lifestyle, who have unique and distinct tastes, also fascinates me. I believe that receiving positive feedback from such individuals creates an exciting and motivating feeling that makes the design journey even more interesting.

My dream project is to design an innovative and practical product that can meaningfully and positively improve people’s everyday lives. A product that combines aesthetics, functionality, and smart technologies to truly meet users’ needs. I haven’t yet had enough time to develop and realize this idea, but I hope to work on it soon and make a positive impact in people’s lives.

My secret recipe for success in design is a combination of relentless passion, continuous learning, and careful attention to detail. But the secret ingredient that always drives me forward is the ability to listen to the real needs of users and deeply understand the emotions behind every design. For example, from my experience in candle making, I paid close attention to customers’ feedback. One interesting question many asked was, “If we light the candle, will its form change?” Although this question didn’t seem logical to me at first, it revealed how much they valued the stability of the form and the product’s ability to be renewed or rebuilt. Understanding these needs helped me create designs that are not only beautiful but also practical and durable, enhancing the user experience.

I have been inspired by many design masters who have shaped the design world with their innovation and unique perspectives. Designers like Dieter Rams, Zaha Hadid, and Frank Lloyd Wright have always been role models for me. They taught me that design should combine excellent functionality with beauty and meaning. Besides them, I also pay special attention to contemporary designers who are pushing boundaries with fresh and bold styles.

Among the works of other designers, a few pieces have always stood out to me. For example, Dieter Rams’ designs inspire me because of their simplicity, functionality, and exceptional aesthetics. Also, Zaha Hadid’s works with their bold and innovative forms always catch my attention, as they show how design can push beyond conventional boundaries. These designs teach me how to balance beauty and function while going beyond usual frameworks.

In my opinion, my greatest design is the one I entered in the A’ Design Award competition and won a prize for. This design not only embodies beauty and strong aesthetic principles but also offers great expandability and flexibility, making it suitable for use in various spaces.

To improve as designers, the most important things are passion and perseverance. Continuous learning, careful observation, consistent practice, and seeking feedback from others are very helpful. I have always tried to learn from both my personal experiences and others’ opinions, paying close attention to details in my projects. Participating in competitions and collaborating with diverse teams also helped me gain new perspectives and elevate my design skills.

If I hadn’t become a designer, I would probably have pursued a field related to art or creativity, like painting or photography, because I’ve always been passionate about artistic expression and wanted to share my feelings and perspective through art.

For me, design is not just about creating something beautiful — it’s a way of thinking and problem-solving. Design means finding solutions that are functional, meaningful, and emotionally engaging. It should connect with people, whether through form, function, or the feeling of a space. I believe true design is an experience that stays with the user both in mind and in heart.

Many people supported me along the way, but my biggest supporters have always been my family. They believed in me, even when I decided to change my academic path and pursue design. Their emotional support and the space they gave me to grow creatively played a major role in my development.