Eun Ji Kim

Specialized in Web Design.

Eun Ji Kim

About Eun Ji Kim

Eunji Kim is a designer specializing in digital experiences that blend functionality with clear visual communication. With expertise in user-centered design, brand identity, and interface development, her work focuses on creating accessible and engaging platforms. Collaborating across disciplines, she develops solutions that enhance interaction and usability across various industries. Her approach combines research, strategy, and design to deliver effective digital products and services.

  • Winner of 2 A' Design Awards.
  • Specialized in Web Design.
  • Original Design.
  • Creative, Diligent and Innovative.
  • All Designs
  • Web
  • Mobile
Made Home Web Design

Made Home Web Design

Web Design

Vxt Plus Mobile App

Vxt Plus Mobile App

Mobile Design


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Interview with Eun Ji Kim

Could you please tell us more about your art and design background? What made you become an artist/designer? Have you always wanted to be a designer?
I originally studied psychology, which gave me a strong foundation in understanding human behavior, perception, and emotion. That background naturally led me to become interested in user experience and how design influences the way people interact with the world. Later, I pursued a design degree at the School of Visual Arts (SVA) in New York, where I was able to combine my analytical mindset with visual creativity. Becoming a designer wasn't something I always planned, but in retrospect, it feels like a natural path. I’ve always loved observing how people connect with stories, visuals, and spaces, and design turned out to be the perfect medium for me to express that curiosity. Now, my goal is to create work that is both emotionally resonant and functionally thoughtful—designs that not only look good, but feel right.
Can you tell us more about your company / design studio?
I'm currently working as a designer at an advertising agency, where I focus on creating digital experiences that connect brands with people in meaningful ways. The project I submitted for the award actually began as a student work during my time at the School of Visual Arts. I revisited and refined it after gaining more experience in the field, and I’m proud to see how it’s grown since its early concept stage.
What is "design" for you?
For me, design is a way to make ideas visible and meaningful. It goes beyond creating beautiful visuals. It is about crafting digital experiences where a brand's identity and the user's expectations naturally meet. My background in psychology has helped me approach design with empathy. Understanding human behavior and emotion plays a big role in how I create. I believe good design tells a story and solves problems at the same time. It is where creativity meets clarity.
What kinds of works do you like designing most?
I enjoy designing UI/UX experiences that go beyond just creating beautiful interfaces. My focus is on designing intuitive, user-centered solutions that align with the brand's identity and meet the users' needs. I love the challenge of crafting seamless digital journeys, where every interaction feels natural and efficient. Whether it’s optimizing navigation, improving accessibility, or enhancing the overall usability, I’m passionate about ensuring that users not only enjoy the design but also find it easy to use and meaningful. For me, the most rewarding projects are those where design truly improves the user experience and leaves a lasting positive impact.
What is your most favorite design, could you please tell more about it?
One of my favorite designs is the 'Vxt Plus' UI/UX project I worked on during my time as a student, which I later refined and submitted for an award. The design focused on creating a seamless and visually engaging experience for users, all while maintaining a strong brand identity. What I love most about this project is how it blends the principles of user-centered design with creative problem-solving. It wasn’t just about making something aesthetically pleasing; it was about understanding the user’s journey and ensuring each interaction felt intuitive and meaningful. I was able to dive deeply into how design elements could evoke emotion and guide users through the experience naturally. The end result was a design that balanced function and beauty while keeping the users’ needs at the forefront.
What was the first thing you designed for a company?
The first thing I designed for a company was a digital interface for an internal project during my early days in the design industry. It was a user interface for an internal tool that streamlined communication and workflow within the team. I worked closely with developers and product managers to ensure that the design met both functional requirements and user needs. It was a learning experience, as I was just starting to apply the design principles I had studied, but it gave me a solid foundation in UI/UX design and introduced me to the importance of user-centered design. What I found most rewarding was seeing my design improve the efficiency of the team and create a more seamless workflow. It helped me realize the real-world impact that thoughtful design can have on productivity and collaboration within a company.
What is your favorite material / platform / technology?
As a UI/UX designer, Figma has become an essential tool in my workflow. It's a versatile platform that allows me to design and prototype in real time, making collaboration with team members, developers, and stakeholders smooth and efficient. Its cloud-based nature means I can work on projects from anywhere at any time, and easily share designs and receive feedback without worrying about compatibility issues. Additionally, Are.na is one of my go-to sources for inspiration. It’s a great platform where I can explore a wide range of design references, art, and ideas. It allows me to create mood boards and connect seemingly unrelated concepts, often sparking new directions in my work.
When do you feel the most creative?
I feel the most creative when I’m in a flow state, usually when I’m fully immersed in a project without distractions. Late at night or during quiet early mornings are often the best times for me. That’s when ideas just seem to come together more naturally. I also find that taking a break or going for a walk can spark new perspectives and help me think more freely.
Which aspects of a design do you focus more during designing?
When designing, I focus on creating intuitive user experiences while maintaining a strong visual identity. I prioritize usability and accessibility, ensuring that the design not only looks good but also functions seamlessly. I pay close attention to hierarchy, typography, and color choices, as they play a crucial role in guiding users through the interface. Balancing aesthetics with functionality is always at the core of my design process.
What kind of emotions do you feel when you design?
When I design, I often feel a sense of excitement and curiosity. There’s a thrill in solving complex problems and finding creative solutions that enhance the user experience. At the same time, I experience a sense of responsibility, knowing that my work will impact how people interact with a product or service. There can also be moments of frustration, especially when things don’t come together as expected, but overcoming these challenges brings a deep sense of satisfaction and accomplishment.
What kind of emotions do you feel when your designs are realized?
When my designs are realized, I feel a sense of joy and pride. It's a rewarding experience to see something I’ve worked hard on come to life. It also gives me confidence that I made the right choice by pursuing this field. Knowing that my design has made an impact or fulfilled its purpose is incredibly fulfilling.
What makes a design successful?
Successful design is intuitive and accessible to all users, regardless of their expertise. It creates an experience where users can understand and navigate easily without needing instructions. A successful design should be self-explanatory, allowing even non-experts to use it seamlessly. It’s about balancing simplicity and clarity, not just aesthetics, to solve a problem in a way that feels natural and effortless.
When judging a design as good or bad, which aspects do you consider first?
When judging a design, the first things I consider are usability and intuitiveness. A good design should be easy to understand and use without causing confusion. Next, I look at the visual hierarchy and whether the design effectively communicates its intended message. It's also important to see if the design aligns with the brand’s identity and goals. Lastly, I evaluate how well the design solves the problem it was created for, ensuring that both functionality and aesthetics are well balanced.
From your point of view, what are the responsibilities of a designer for society and environment?
As a UI/UX designer, I believe that with the rapid advancement of technology, it's essential to design with inclusivity in mind. This includes reducing the digital divide between different age groups. As technology continues to evolve, we should focus on creating experiences that are accessible and understandable for everyone, regardless of their age, ensuring that no one is left behind.
How do you think the "design field" is evolving? What is the future of design?
The design field is rapidly evolving, driven by technological advancements and shifting user needs. The focus is moving toward user-centered design, prioritizing intuitive, accessible, and seamless experiences. With the rise of digital services, UX/UI design is becoming crucial, considering not just aesthetics but also emotional impact and inclusivity. The future of design will involve deeper integration with AI, VR, and AR, creating more interactive and immersive experiences. Sustainability will also be a key factor, pushing designers to consider the long-term impact of their work.
When was your last exhibition and where was it? And when do you want to hold your next exhibition?
I haven’t had the opportunity to hold an exhibition yet, but I’m definitely open to the idea in the future. My focus has mainly been on digital design and client-based projects, but I would love to showcase my work in an exhibition someday, possibly once I have a collection of projects that truly reflect my design journey. I’m excited about the potential to engage with a broader audience and share my creative process
Where does the design inspiration for your works come from? How do you feed your creativity? What are your sources of inspirations?
My design inspiration comes from a mix of everyday life, art, nature, and travel. I stay curious and observe the world around me, whether it's how people interact with technology or the beauty of the natural world. Platforms like Are.na and collaboration with other creatives also fuel my ideas. I find inspiration in diverse fields, like psychology, which helps me design more intuitive and user-centered experiences. By staying open and connected, I keep my creativity flowing.
How would you describe your design style? What made you explore more this style and what are the main characteristics of your style? What's your approach to design?
My design style is clean and user-centric, focusing on creating intuitive and visually appealing digital experiences. I aim to balance aesthetics with functionality by using clear layouts, thoughtful typography, and engaging interactions. This approach comes from my belief that good design should make complex information feel simple and approachable. I’m drawn to this style because it aligns with my goal of making technology accessible to users of all backgrounds.
Where do you live? Do you feel the cultural heritage of your country affects your designs? What are the pros and cons during designing as a result of living in your country?
I live in New York, but I’m originally from South Korea. My cultural background definitely influences my design approach, blending a sense of minimalism with attention to detail. Living in New York exposes me to diverse perspectives and innovative ideas, which fuels my creativity. However, balancing different cultural aesthetics can sometimes be challenging when designing for a global audience. Since the trends in each country are different, I often find myself balancing contrasting elements. The minimalist and detail-oriented approach influenced by Korean design blends with the bold, diverse, and experimental spirit I experience in New York, allowing me to create designs that feel both refined and dynamic.
How do you work with companies?
I work closely with various teams, including developers, strategy, and product teams, to ensure that designs are not only visually engaging but also aligned with the overall business objectives. In my role, collaboration is key, whether it's refining user flows with the strategy team, ensuring technical feasibility with developers, or aligning design elements with the product vision. I prioritize open communication and iterative feedback to create designs that meet user needs while also supporting the broader goals of the company.
What are your suggestions to companies for working with a designer? How can companies select a good designer?
When selecting a designer, companies should not only focus on a designer's portfolio or technical skills but also consider their communication and collaboration abilities. I realized early on in my career that strong communication skills are essential. As a designer, being able to effectively collaborate with different teams, such as developers and strategists, is often more important than just technical expertise. Adaptability is another key factor. During my time as a student, I mostly worked on personal projects, so I didn't fully understand the importance of these skills. But after entering the professional world, I learned that collaboration and adaptability are crucial for successful design work.
Can you talk a little about your design process?
The design process for the project I submitted to the competition started with a strong focus on understanding the user's needs and solving their problems. Initially, I began with thorough research and ideation, exploring various approaches before selecting the most effective solution. I then developed the design by considering both visual elements and user experience. Finally, I refined the design based on actual user feedback, ensuring the end result was both practical and creative. This process helped me clearly convey the message I wanted through the project, ultimately leading to a design that was both functional and visually engaging.
What are 5 of your favorite design items at home?
Hmm, hard to pick five but here are my top two: 1. IKEA OMAR Shelf: I love its honest, utilitarian design. It fits anywhere, holds everything, and somehow always looks right. 2. Noguchi Akari Lamp: It brings such a soft, sculptural presence to the room. Turning it on feels like a daily ritual.
Can you describe a day in your life?
These days, my daily routine primarily revolves around creating prototypes, refining existing work, conducting Q&A for current designs, and managing design systems. A typical day also includes collaborating with the development team, reviewing user feedback, and ensuring that all design elements are aligned with the overall vision. Given that my job requires me to spend most of the day working in front of a screen, I make it a point to take regular breaks. I step away from the monitor by going for short walks, doing stretches, and taking time to recharge, which helps me stay focused and energized throughout the day.
Could you please share some pearls of wisdom for young designers? What are your suggestions to young, up and coming designers?
To all young designers navigating unfamiliar paths, especially those starting their journey abroad, I want to share this: don't be discouraged by language barriers or cultural differences. Design is a universal language. If your work is honest and thoughtful, it will connect with people beyond words. Stay curious, communicate openly, and treat every experience as a chance to grow. It’s okay to fail. What matters most is that you keep moving forward with heart and intention. We’re all learning, one step at a time.
From your perspective, what would you say are some positives and negatives of being a designer?
As a UI/UX designer, one of the biggest positives is solving real problems for real people. It’s rewarding to see your design make someone’s experience easier or more enjoyable. Every project is a chance to learn something new, and you get to collaborate with many different teams. On the other hand, not everyone fully understands what UI/UX involves. Sometimes design decisions are rushed or overlooked, and that can be frustrating. It also takes a lot of communication to make sure your ideas are heard.
What is your "golden rule" in design?
My golden rule is to design for everyone. As technology evolves quickly it is important to create experiences that are intuitive inclusive and accessible to all users no matter their age or background. Design should make life easier and never leave anyone behind.
What skills are most important for a designer?
I believe communication is the most important skill for a designer. Many projects I’ve worked on succeeded because of ongoing dialogue and coordination with experts from different fields. This taught me that design is never just an individual achievement but a collective effort. Good design comes from honest communication and teamwork.
Which tools do you use during design? What is inside your toolbox? Such as software, application, hardware, books, sources of inspiration etc.?
Honestly, it might sound obvious, but Figma is definitely my go-to tool. It’s flexible, collaborative, and just fits perfectly with how I work on UI/UX projects. For inspiration, I’m really into Are.na. It’s a simple and smart way to gather and organize ideas, visuals, and references all in one place.
Designing can sometimes be a really time consuming task, how do you manage your time?
I use Notion a lot to organize and track my tasks. I break my work into smaller steps and set clear daily goals. When my system gets messy or breaks down, it stresses me out because it becomes hard to keep everything on track. That’s why I’m working hard to make staying organized a daily habit.
How long does it take to design an object from beginning to end?
Since I’m working in a team now, the timeline varies a lot depending on the project’s complexity and scope. But ever since my student days, I’ve learned that design almost always takes much more time than I initially expect. Because of that, I try to start as early as possible and leave plenty of time for revisions and improvements.
What is the most frequently asked question to you, as a designer?
Honestly, one of the most common questions I get is, “Do you ever regret choosing design as your career?” or “Was it the right major for you?” I can honestly say I have never regretted it. It’s not always easy, but design allows me to solve problems and create things that matter, so I’m glad I chose this path.
What was your most important job experience?
One of the most important job experiences for me was working on a large-scale project that required close collaboration with different teams. It taught me how crucial communication and teamwork are in design. That experience helped me grow not only as a designer but also as a collaborator, understanding how to balance creativity with practical needs.
Who are some of your clients?
I’ve had the opportunity to work with a variety of clients across different industries. Some of the brands I’ve worked with include Coca-Cola, USPS, New York Lottery, and Four Seasons Yachts. Each project brought unique challenges and helped me grow as a designer.
What type of design work do you enjoy the most and why?
I enjoy working on UI/UX design the most because it allows me to create meaningful and intuitive experiences for users. I like solving problems and making digital products that are easy and enjoyable for people of all backgrounds and ages to use. It’s rewarding to see how thoughtful design can improve everyday interactions and make technology more accessible.
What are your future plans? What is next for you?
Design trends are moving faster than ever, so I want to stay adaptable and keep up with those changes. My focus is on delivering clear and practical designs that meet users’ needs in a rapidly evolving environment.
Do you work as a team, or do you develop your designs yourself?
I mostly work as part of a team. Collaboration is a big part of the design process, and I believe great design comes from sharing ideas and feedback with others.
Do you have any works-in-progress being designed that you would like to talk about?
Lately, I’ve been working on a digital platform in the luxury lifestyle sector. After about seven months of development, it launched earlier this year. We’re currently enhancing the platform by adding features and improving the user experience based on actual feedback.
How can people contact you?
The best way to reach me is through my email keunji9433@gmail.com or via LinkedIn: https://www.linkedin.com/in/eunji-kim-2962a323a/. I’m always happy to connect!
Any other things you would like to cover that have not been covered in these questions?
I’d just like to say that design is a continuous journey. There’s always something new to learn or improve, and that keeps the work exciting.

Designer of the Day Interview with Eun Ji Kim

Could you please tell us about your experience as a designer, artist, architect or creator?
I’m a UI/UX designer with several years of experience working across digital platforms. I studied design in New York, and after graduating, I began working in the industry. I’ve had the opportunity to collaborate with clients across various sectors, including brands like Coca-Cola, USPS, New York Lottery, and Four Seasons. Currently, I’m part of a team where I focus on creating thoughtful and accessible user experiences that connect technology with people.
How did you become a designer?
Over the past 10 years, I’ve embraced unfamiliar challenges, built my life from the ground up, and grown through every experience. I came to the U.S. alone to study design, and since then, I’ve contributed to a wide range of digital projects across industries. I originally studied psychology, which gave me a strong foundation in understanding human behavior, perception, and emotion. That background naturally sparked my interest in user experience and how design shapes the way people interact with the world. Later, I pursued a design degree at the School of Visual Arts (SVA) in New York, where I was able to combine my analytical mindset with visual creativity. Living far from home and adapting to a new culture deepened my appreciation for how design can make digital experiences feel more intuitive and human. There was no single turning point. It was a gradual realization that design could be my way of creating meaningful impact. That belief continues to guide my work today.
What are your priorities, technique and style when designing?
First, I focus on clarity, both in communication and in the user experience. I want the design to feel intuitive and effortless so users can focus on what they need without confusion. Second, I always consider empathy. My background in psychology helps me think from the user’s perspective and design for a wide range of people, especially those who might otherwise feel left out by fast-moving technology. Third, I care deeply about consistency across the design system, making sure every detail feels intentional and coherent across the product. Most of my work is digital, and I rely heavily on tools like Figma for wireframing, prototyping, and collaboration. I also keep a personal Are.na board where I collect references and ideas. It’s how I stay visually inspired and grounded at the same time.
Which emotions do you feel when designing?
When I’m designing, I feel a mix of excitement, curiosity, and sometimes frustration. The most exciting phase for me is the initial idea and exploration when possibilities feel endless and creativity flows freely. I enjoy brainstorming and sketching out concepts because that’s when I feel most connected to the core purpose of the project.
What particular aspects of your background shaped you as a designer?
Several aspects of my background have shaped me as a designer beyond just design skills. My study of psychology has been especially valuable, as it helped me understand human behavior, perception, and emotion. This insight allows me to design with empathy and create user experiences that truly connect with people. Another important skill is communication. Collaborating with experts from different fields taught me that design is a team effort, and clear, honest dialogue is key to success. Being adaptable and open to feedback has also helped me grow and improve continuously. My biggest influence has been my experience living and studying abroad. Navigating new cultures and environments made me more aware of diverse perspectives and the need for inclusive design.
What is your growth path? What are your future plans? What is your dream design project?
My growth as a designer has been about learning and adapting to the fast-changing digital world. I want to keep evolving by embracing new technologies and focusing on inclusive design to make experiences accessible for everyone. In the future, I hope to lead projects that make a real impact by bridging technology and diverse user needs. I want to be remembered as a designer who cares deeply about people and creates thoughtful, human-centered solutions. One dream project is to build a digital platform that supports international students and people living abroad. It would offer practical resources, community connections, and mental wellness tools to ease the challenges of living in a new country. This project is meaningful to me because I’ve experienced it firsthand and understand how valuable that support can be.
What are your advices to designers who are at the beginning of their career?
To young designers just starting out, especially those navigating new environments or working abroad, my advice is to be patient and stay curious. It is easy to feel overwhelmed by language barriers or cultural differences but do not let that discourage you. Design is a universal language and honest thoughtful work will always connect with people. One warning I have is not to underestimate the importance of communication. Many challenges I faced could have been eased with clearer dialogue and openness. Also do not fear failure because mistakes are a vital part of learning and growing. Focus on building good habits like asking questions, seeking feedback, and staying open to new ideas. Keep learning continuously and remember that growth takes time.
You are truly successful as a designer, what do you suggest to fellow designers, artists and architects?
To be successful, stay curious and develop disciplined habits. Communicate clearly and welcome feedback because design is a team effort. Embrace iteration and don’t settle for the first idea. Build a strong network and seek inspiration from diverse sources. Success comes from skill, empathy, and persistence.
What is your day to day look like?
My day usually starts by checking my to-do list on Notion to get organized. Sometimes I scroll through design news or Are.na for inspiration but honestly some days it’s more about pushing through the tasks. Most of my time is spent working in Figma fixing details and coordinating with the team. What keeps me going even on the slow days are small moments like figuring out a better solution or getting helpful feedback. Those little wins make the routine feel worth it.
How do you keep up with latest design trends? To what extent do design trends matter?
I keep an eye on design trends through sites like Are.na, design blogs, and social media, but I don’t follow them blindly. Trends can inspire fresh ideas, but I believe it’s more important to focus on timeless, user-centered design that truly solves problems. I prefer developing a consistent style that reflects my values and the needs of the project rather than chasing what’s trendy this season.
How do you know if a product or project is well designed? How do you define good design?
Good design means it’s simple, helpful, and easy to use. I think a design is good when even people without a design background can understand and use it without feeling lost or annoyed. If using a product feels natural and it really helps people, then it’s well designed. I also pay attention to how everything fits together and feels consistent. A common mistake is making things look nice but hard to use, which isn’t helpful. For me, the moment I say “this is good design” is when using it feels smooth and effortless. Good design solves real problems and makes the experience easy and pleasant.
How do you decide if your design is ready?
I believe design is never truly “complete” because there’s always room to improve. However, I decide a design is ready when it effectively solves the problem, meets user needs, and passes usability testing without major issues. At that point, further changes often bring only minor improvements and can delay other important work. I usually set clear goals and deadlines to know when to stop iterating and move on. Even after launch, I stay open to feedback and improvements, but I avoid endlessly tweaking earlier work to stay productive. For me, a design feels successful when users find it easy and satisfying to use, and it achieves the intended purpose in real life. That’s when I know the design has done its job well.
What is your biggest design work?
One of my most meaningful projects was a digital platform for the luxury lifestyle sector, developed over seven months. I aimed to create an elegant and intuitive interface that balanced sophisticated design with practical usability. The challenge was to maintain clarity, empathy, and consistency while meeting diverse user needs. The most rewarding part was seeing it launch successfully and improving it continuously based on real user feedback.
Who is your favourite designer?
These days, design trends change so fast, and there are so many talented designers on platforms like Instagram where I find a lot of inspiration. Instead of having just one favorite, I prefer to learn from and be inspired by the diverse and ever-evolving work of many different creators. I really admire the creativity and variety that today’s designers bring to the field.
Would you tell us a bit about your lifestyle and culture?
I live and work in New York, a city full of energy and diversity that inspires my design. The fast pace and mix of cultures shape how I create inclusive and accessible work. Growing up in Korea and living abroad gives me a unique perspective. I see design as a way to bridge cultural gaps and make new places feel welcoming. I believe good design helps society progress by improving how we interact with technology and each other. In my own life, design brings small but meaningful improvements that make daily tasks easier and more enjoyable.
Would you tell us more about your work culture and business philosophy?
I believe in open communication and collaboration, which makes working with me straightforward and enjoyable. While I’m comfortable working independently, I thrive best in teams where ideas flow freely and everyone respects each other’s input. In my work culture, respect and empathy are essential because design is a team effort. Understanding different perspectives is key to creating better solutions that truly resonate with users. For a good designer, qualities like curiosity, empathy, discipline, and strong communication skills are crucial. These traits enable us to create meaningful, user-centered work that stands out.
What are your philanthropic contributions to society as a designer, artist and architect?
To be honest, I haven’t participated in formal philanthropic design work yet. However, I strongly believe in design’s power to create positive social impact. I’m inspired by designers who use their skills to support communities and humanitarian efforts, and I hope to contribute more actively in the future. For now, I’m focusing on building my experience so that when opportunities arise, I can provide meaningful help. I’m also open to informally mentoring and sharing knowledge with young designers whenever possible.
What positive experiences you had when you attend the A’ Design Award?
Attending the A’ Design Award gave me a boost of confidence and motivation. Being named Designer of the Day made me feel proud and more sure of my path. Design awards help by giving exposure, feedback, and connections. They push me to improve and open doors for new opportunities. I think design competitions are important because they challenge us and connect us with others. This recognition reminds me that my work matters and encourages me to keep going.

Extended Interview with Eun Ji Kim

Could you please tell us about your experience as a designer, artist, architect or creator?
I originally majored in psychology before switching to design, driven by a growing interest in visual communication and user experience. After transferring, I studied design in New York and graduated with a focus on digital product and interaction design. Now, I’m working as a designer in New York, where I apply both my psychology background and design training to create thoughtful, user-centered experiences.
How did you become a designer?
I think I always had a vague but persistent feeling that I wanted to do something more practical, something that could make a real, visible impact. That’s what eventually led me to design. It felt like the right balance between creativity and utility, giving me a way to turn ideas into tangible solutions that people can actually use.
What are your priorities, technique and style when designing?
I chose to become a designer, but it wasn’t an obvious or immediate decision. I had always been drawn to understanding how people think and feel, which is why I studied psychology at first. But along the way, I realized I was craving a more hands-on, creative way to apply that curiosity. Design allowed me to turn ideas into tangible solutions and gave me a clearer sense of purpose. Looking back, it felt less like a single decision and more like following a series of instincts that led me here.
Which emotions do you feel when designing?
I mainly design digital products like websites and apps, focusing on creating clear, intuitive and user-friendly experiences. Going forward, I would love to work more on projects that help people adapt to new environments, like tools for international students or people living abroad, where design can make a real positive impact on daily life.
What particular aspects of your background shaped you as a designer?
To become a great designer, young designers should stay curious and open minded. It’s important to keep learning, embrace feedback and not be afraid to fail. Building strong communication skills and empathy helps create work that truly connects with people. Most importantly, be patient. Growth takes time and every experience is a step forward.
What is your growth path? What are your future plans? What is your dream design project?
What distinguishes a good designer from a great designer is mostly about attitude and openness. A good designer has the necessary skills and delivers solid work. A great designer, however, stays open to feedback, continuously learns, and deeply understands problems from the user’s perspective. It’s the willingness to grow and the ability to empathize that truly set great designers apart.
What are your advices to designers who are at the beginning of their career?
A good design is clear, useful, and easy to understand even for people without a design background. I evaluate good design by how well it helps users achieve their goals without confusion or frustration. If the design feels intuitive, meets real needs, and creates a positive experience, that’s when I know it’s really good.
You are truly successful as a designer, what do you suggest to fellow designers, artists and architects?
Good design matters because it makes life less complicated. It helps people get things done without wasting time or feeling annoyed. Investing in good design is not just about looking nice but about solving real problems and making things work better. When design works well, everyone benefits even if they don’t notice it consciously.
What is your day to day look like?
If I had the time, I’d create a digital platform based on my own experiences living abroad, especially as an international student. It would offer practical resources, ways to connect with others, and mental health support to help people feel less alone and more supported in a new country. Having gone through that myself, I know how much something like this could make a real difference.
How do you keep up with latest design trends? To what extent do design trends matter?
My dream project is to build a platform that supports people living far from home, especially international students and expats. It would combine useful resources, community connections, and mental wellness tools to make adjusting to a new culture easier and less lonely. I haven’t had the time or resources to bring it to life yet, but it’s a project very close to my heart.
How do you know if a product or project is well designed? How do you define good design?
I think the secret ingredient is staying curious and open minded. Design is always evolving so being willing to learn and adapt keeps my work fresh and relevant. Also, empathy plays a huge role. Really understanding the people I’m designing for helps me create solutions that truly matter. There is no magic formula but combining curiosity with empathy and persistence has helped me grow as a designer.
How do you decide if your design is ready?
These days, design trends change so fast and there are so many talented designers on platforms like Instagram that I find a lot of inspiration there. Instead of having just one favorite, I like to learn from and be inspired by the diverse and ever-evolving work of many different people. I really admire the creativity and variety that today’s designers bring to the field.
What is your biggest design work?
To be honest, I tend to prefer designs that don’t use many elements but focus on simplicity and refined details. I appreciate work that is minimal yet carefully crafted, where subtle details create strong impact without unnecessary complexity. I like designs that balance beauty and functionality without being overly complicated. Those that solve real problems and make people’s lives easier stand out to me.
Who is your favourite designer?
One of my greatest design works is the VXT Plus app, which I submitted for this competition. It was especially meaningful to me because I was involved from concept to execution. What makes it great in my eyes is how it balances clarity, functionality, and emotional resonance. I focused on making it intuitive and accessible while ensuring the experience felt thoughtful and personal. The positive feedback and recognition it received made me feel that I succeeded in creating something that genuinely helps and connects with users.
Would you tell us a bit about your lifestyle and culture?
I think the best way to grow as a designer is to stay curious, ask questions, and remain open to feedback. For me, shifting my mindset helped a lot. I began to see design not just as something visual but as a way to solve problems. I learned the most by working with others, listening carefully, and accepting that I won’t always have the right answer. Paying attention to everyday moments also helps because inspiration often comes from unexpected places.
Would you tell us more about your work culture and business philosophy?
If I hadn’t become a designer, I might have pursued something in psychology since that was my first major. But to be honest, I’m not sure I would’ve stayed in that field either. I think I would’ve eventually looked for a different path, something more creative or hands-on. I’ve always been drawn to work that has a visible and practical impact, so even if it wasn’t design, it probably would’ve been something where I could build or create things that help people in real ways.
What are your philanthropic contributions to society as a designer, artist and architect?
For me, design is about solving problems in a thoughtful and human-centered way. It’s not just about how something looks, but how it works, how it feels, and how it fits into people’s lives. Good design makes things clearer, easier, and more meaningful. It’s a quiet but powerful tool for change, and that’s what makes it so valuable to me.
What positive experiences you had when you attend the A’ Design Award?
Without a second thought, I would say my biggest supporters are my parents and family. Their unconditional support and belief in me have been the foundation that helped me reach where I am today. My family always encouraged me to keep exploring and stay curious, even when my path wasn’t clear.

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