Grand Egyptian Museum Corporate Identity

Graphic Design Award Winner.
Awarded for Good Graphics, Illustration and Visual Communication Design.

Grand Egyptian Museum Corporate Identity
by Rana Hossam Gaber

Awarded April 15, 2020
CLIENT: Rana Hossam
22.318

The research and exploration process led to a rich identity inspired by the basic shapes of ancient Egyptian alphabets. Hieroglyphs in the logotype and the signage system were used to invoke the ancient Egyptian culture and style. A logo was created using five hieroglyphs that read Egypt; were combined together to create this geometrical yet simple look and feel. The elongated rectangular shape is inspired by the cartouche; a frame indicating that the text enclosed is a royal name. Black is the primary color. The secondary colors were inspired by colorful ancient Egyptian jewelry design.

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