Pin Something To Savor Brand Identity and Packaging Design

Pin Something To Savor Brand Identity and Packaging Design
by Ruth Chao

• Awarded April 15, 2020
• CLIENT: PIN
• 2.622

Pin is a creative cookies brand, pioneering unique Asian flavors from red dates to chilli shrimps. Pin, in Chinese means "to savor". Interestingly, the character visually looks like three stacked cubes, hence in the logo design, we placed the English characters Pin into the Chinese character to create a logo that reads simultaneously in both languages. In the series of eight unique cookies flavors, the packaging designs further extends the cube concept, while flavorful ingredients are whimsically illustrated to take center stage, bursting in color and vibrancy.