Ojas Studio Packaging
by PepsiCo Design & Innovation
- Awarded April 15, 2020
- CLIENT: PepsiCo Design and Innovation
- 5.505
Ojas Studio is a food and lifestyle brand created for the modern yogi to spread the love and wonder of Ayurveda, an ancient Indian system of wellness. The 3 date and grain bite recipes are inspired by the 3 doshas. The ingredients on our packaging alongside color coding and icon systems aim to simplify which recipes might be best suited to each dosha. We worked to develop a system that felt approachable and modern, while honoring its ancient roots.
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