Stubborn Soda Cans Packaging

Packaging Design Award Winner.
Awarded for Good Packaging Design.

Stubborn Soda Cans Packaging
by PepsiCo Design & Innovation

  • Awarded April 15, 2020
  • CLIENT: PepsiCo Design and Innovation
  • 2.330
For the Stubborn Soda brand refresh, the design team used bold typography and color to craft a flavor forward story with a category disrupting style. With letterpress like type, the design is a modern take on an editorial poster aesthetic. Each flavor is represented by non primary, complementary color blocks that reflect the unique and unexpected ingredient combinations.

For the Stubborn Soda brand refresh, the design team used bold typography and color to craft a flavor forward story with a category disrupting style. With letterpress like type, the design is a modern take on an editorial poster aesthetic. Each flavor is represented by non primary, complementary color blocks that reflect the unique and unexpected ingredient combinations.

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Good  Design

Stubborn Soda Cans Packaging

Good Design

Great Design by Shunji Yamanaka & fuRo

Stubborn Soda Cans Packaging

Great Design by Shunji Yamanaka & fuRo

Inspirational Mobility Robot Design

Stubborn Soda Cans Packaging

Inspirational Mobility Robot Design

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Stubborn Soda Cans Packaging

CanguRo Mobility Robot Image

Stubborn Soda Cans Packaging

Stubborn Soda Cans Packaging

PepsiCo Design & Innovation

Designer of Stubborn Soda Cans Packaging


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