Stubborn Soda Cans Packaging

Stubborn Soda Cans Packaging
by PepsiCo Design & Innovation

• Awarded April 15, 2020
• CLIENT: PepsiCo Design and Innovation
• 4.165

For the Stubborn Soda brand refresh, the design team used bold typography and color to craft a flavor forward story with a category disrupting style. With letterpress like type, the design is a modern take on an editorial poster aesthetic. Each flavor is represented by non primary, complementary color blocks that reflect the unique and unexpected ingredient combinations.