Electric Meets Reality In Store Experience Wall

Electric Meets Reality In Store Experience Wall
by Mark Boey

• Awarded April 15, 2020
• CLIENT: MG Motors Australia
• 27.723

MG interactive AR projection sculpture, inside a car dealership. Untitled Studios created a playful, fun, and engaging in-store experience. The AR Projection-Mapping represents the electricity, and the sculpture portrays reality. When the two meet, they create an exhilarating experience and educate the shopper at the same time. When the projector is turned off, one can see an elegant white sculpture on the wall.