We Jewelry Retail Space by Fengfeng Chen is a highly esteemed winner of the very prestigious 2020 Silver A' Design Award in Interior Space and Exhibition Design Competition Category.
SilverInterior· 2020
We Jewelry Retail Space
Client: We Jewelry
Silver A' Design Award Winner in Interior Category
Verified Award Winner
Verify Award Status for #101137The Design
About We Jewelry Retail Space
We Jewelry is a retail interior designed for a jewelry brand and located in Fuzhou, China. The shop covers 45 square meters. The display cabinets are shaped after travel cases and are embedded in shelving, so more pieces can be shown within a limited area. Metal rivets on the window and on the cabinets add a refined detail. The window uses a grid pattern, with white open cells and orange closed cells. Burning orange is the main color of the space. Light sources of different color temperatures are placed to make the jewelry appear brighter.
The Recognition
About the Silver A' Design Award
We Jewelry Retail Space is a Silver A' Design Award winner, an extraordinarily prestigious recognition granted to top-of-the-line, gorgeous, and impressive designs. Silver winners are tremendously brilliant and exceedingly creative works that illustrate the outstanding expertise, talent, and acuity of their designers. We Jewelry Retail Space is expected to be a wonderful, showpiece work that is remarkably professional and profoundly innovative. This Silver A' Design Award-winning design is a highly notable, admired invention that benefits and advances the boundaries of art, science, design, and technology. We Jewelry Retail Space is a vastly envied creation that evokes desires, introduces positive feelings, and sparks amazement and wonderment.
Where to Get It
Award-Winning Retail and Commercial Interior Design Services
We transform retail and commercial spaces into captivating environments that elevate brands and engage customers. Our expertise spans jewelry boutiques, fashion showrooms, and hospitality venues. With international recognition including A' Design Award, we bring innovative spatial solutions that merge contemporary aesthetics with functional brilliance.
Book ConsultationBehind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The positioning and style of WE for the Finnish light luxury brand determine that this brand will be the trendsetter in the jewelry industry. While maintaining the original position of the brand, add fresh creativity and design. With the new concept to redefine fashion, evolution into modern, young, simple, trend of the spatial visual experience. From the raw material to the collocation to the choice of process, to the details of the carving. Step by step to create a sense of brand space vision.
- Dimensions & Packaging
- The site area is 45 square meters
- Tags
- Jewelry retail space, jewelry, fashion, travel case showcase, display design
- Production Technology
- In order to present products and guiding customer experience, window elements into the design of grid, will be closed in the narrow space vision, with orange visual impact, guide customers in addition to other thoughts, immersed in a series of products of scene display daydream, make customers have rhythm, coordination and administrative levels, and target goods easily. Uniform arrangement of multiple grids, white for open grid, orange for closed grid, flexible distribution greatly enhanced the use of functional applications.
- Design Challenge
- WE mainly focuses on fast selling mode. In order to present jewelry in a limited space, WE embedded the display cabinet in the bookshelf, so that it can display more jewelry and satisfy the visual effect of decoration in the store. The combination of showcases and suitcase elements of all products, the classic elements of metal rivets to create brand characteristics. The design of metal rivets in the window and display cases reflects the noble feeling and delicacy of WE brand in details.
- Research
- Research jewelry display space form and the ratio of light design, different jewelry demand is different to the requirement of storefront and lighting, through the size of the shelves, materials and lights made in-depth understanding, elevation under the lights placed at the top of the front, make storefront jewelry reaches a certain brightness, front end also design the different color temperature of light source light, color temperature is 2700 k, 3000 k, 4500 k, 6000 k, with different colors more bright color temperature to make jewelry.
- Inspiration
- Busy life brings great pressure to people, produce from this to use travel case "the design inspiration that displays cabinet body for the theme, this element is integrated in" go shopping "in this kind of decompression way, formed a kind to let consumer place oneself in with" vacationing wind "in comfortable feelings. Classic element and metal rivet build brand characteristic. The design of metal rivets in the window and display cases reflects the noble feeling and delicacy of WE brand in details.
- Project Duration
- November 2019 / fuzhou city, fujian province, China
- Operation Flow
- Orderly colour theme can give whole field with thematic bright, orderly visual effect and strong wallop. The theme color of this shop is burning orange, but rely on a kind of "anxious feeling" temperament route. The king of orange department, enter can attack retreat can defend, attune is lipstick to break goods king persimmon color, earth orange, pumpkin color, attune is classic temperament maple leaf brown, caramel color, warm coffee color. More refined than bright orange, but also romantic, warm, enthusiastic, retro, with a touch of showiness.
- Patents
- For no
- Team Members
- Weng HuanLi
- Image Credits
- Image #1: Photografer Li Di, We Jewelry, 2019.
Image #2: Photografer Li Di, We Jewelry, 2019.
Image #3: Photografer Li Di, We Jewelry, 2019.
Image #4: Photografer Li Di, We Jewelry, 2019.
Image #5: Photografer Li Di, We Jewelry, 2019.
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