To A Creative Year Ahead Gift Promotion Campaign

Graphic Design Award Winner.
Awarded for Good Graphics, Illustration and Visual Communication Design.

To A Creative Year Ahead Gift Promotion Campaign
by Ruth Chao

Awarded April 15, 2020
CLIENT: RCS: Ruth Chao Studio
5.235

Dating back to 14th Century(B.C), Chinese New Year is the most historic festivals in Asia. A time for celebrations, loved ones traditionally gift each other with wishes of wealth and fortune. Never endeavoured before, we extend the theme of creativity to Chinese New Year, revamping traditional wishes of ‘blooming wealth’ and ‘lucky abundance’ into innovative wishes for a Creative New Year. Beginning with the red pockets, the designs originate atop traditional shades of red and gold into a contemporary palette of vibrancy, whimsical and witty in its expressions, celebrating creativity.

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