Bronze Packaging Design · 2021
2019 Admissions Welcome Package DGUT Freshman Admission Notice Gift Box
by Ruikang Xie
- A' Design Award 2021 Bronze Winner in Packaging Design
- Awarded April 15, 2021
- CLIENT: Xiexie Design
- Estimated Number of Design Views: 11,937
- Verification code 29611E3B2D · Verify this award
About 2019 Admissions Welcome Package DGUT Freshman Admission Notice Gift Box
The 2019 Admissions Welcome Package is a gift box prepared for new university students in Dongguan, China. The design completes a three-year visual series based on natural growth, moving from sowing and flowering to fruiting. The red Lingnan lychee is used as the core pattern, and the side of the box opening is die-cut with a hollow lychee shape. A wooden postcard is laser engraved and can be folded into a three-dimensional lychee pendant. The box holds letters, a canvas bag, a map of local revolutionary sites, badges, stickers and passes.
Press Kit
- Unique Properties
- The visual concept of the departure gift boxes for three consecutive years is based on the natural growth law, which are sowing, flowering and fruiting, respectively. Therefore, the gift box in the third year adopts the litchi fruit, a specialty of Dongguan, Guangdong, China, as the core pattern.
- Tags
- Gift box, freshman, inspirational, humanities, cultural and creative packaging
- Production Technology
- The whole design adopts lychee fruit pattern as decoration, which has manifested in the unused place. The lateral side of the box opening is die-cut with hollow out lychee pattern. It is partly hidden and partly visible. The wooden postcard is engraved with inspirational pattern by laser, which can be taken down, crossed into three dimensional lychee pattern, and used as a pendant.
- Design Challenge
- The visual concepts of admission letters for the first two years are sowing youth and flowering future. As for the departure gift box for the third year, the biggest issue to find a right visual concept to continue the vision of first two years. It should also echo the coming 70th anniversary of National Day in China while maintaining the overall tone of youthful vitality and humanistic thought.
- Project Duration
- Started in July 2019, completed in September, completed in Dongguan, China
- Operation Flow
- The gift box contains letters and gifts for new students. The oneshouldered canvas bag records an atlas of the red revolutionary tourism attractions here. Students can learn about those scenic spots following the introductions and routes provided by the atlas. There are also badges, stickers, postcards, vehicle passes, etc. inside.
- Research
- The original admission letter for university was just a piece of paper. Whereas, we expects the design to be systematic and consistent, and to integrate more details of humanistic care. Therefore, we have thoughtfully compiled a Patriotic Inspirational Map to introduce the representative red revolution bases in Dongguan with pictures and texts, QR code positioning and map tagging, so as to achieve the readable, visible and accessible purposes.
- Inspiration
- The gift box of admission letter for 2019 new students of Dongguan University of Technology adopts the red Lingnan lychee as the core pattern. Each lychee is a smiling face welcoming students to Dongguan. Lychee in Chinese pronounces like Lizhi which means to encourage the young people of the new era to be patriotic, inspirational, truth-pursuing and practical, and to unite and revitalize China.
- Image Credits
- Image #1-5 Zhang Jingwen