Packaging Design Award Winner.
Awarded for Good Packaging Design.
The "xinyou ran" is an old brand, the brand culture is wisdom, wisdom is the best representative of the book, in China there is a very Chinese book - bamboo slips, in the absence of ancient paper, the Chinese use bamboo slips to record text, spread wisdom. The designer made the liquor box into a bamboo slip. It was a direct expression of wisdom. The designer designed the opening of the liquor box in the same way as the bamboo slip. The opening of the liquor box was like opening a book full of wisdom.
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