Interdependence Poster Design by Haitao Song

Interdependence Poster Design by Haitao Song is a highly esteemed winner of the very prestigious 2020 A' Design Award in Social Design Competition Category.

IronSocial· 2020

Interdependence Poster Design

by Haitao Song

Client: SongHaitao

A' Design Award Winner in Social Category

22,488

Verified Award Winner

Verify Award Status for #102665

View at A' Design Award Press Release Award Badge

Colors

The Design

About Interdependence Poster Design

Interdependence is a public service poster created to raise attention to wildlife protection. The poster shows a dinner plate. On the left side lie dead wild animals, a bat and a pangolin. On the right side lies an infected human lung with a coronavirus shape inside. The blood of the animals spreads to form the shape of the lung, and the blood vessels of the lung are drawn as tree branches. The image links the eating of wild animals with infection and states that protecting wild animals protects people. The poster measures 70 by 50 centimetres and is shown outdoors and online.

The Recognition

About the A' Design Award

Interdependence Poster Design is an Iron A' Design Award winner, a prestigious recognition granted to good designs that meet the professional and industrial requirements expected from well-designed creations. Iron winners demonstrate great skill, high specialization, expert understanding, and creative capacity of their creators. Interdependence Poster Design is expected to be a highly regarded, admired, and cherished creation that is practical and innovative. This Iron A' Design Award-winning design integrates industry best practices and has competent technical characteristics linked with know-how and talent. Interdependence Poster Design is respected for its thoroughness and is designed to provide quality of life improvements that help make the world a better place.

Image Analysis

Color Temperature: WarmSymmetry: Both DirectionsBackground: Left and Right

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This print advertisement aims to raise people’s attention on the wildlife protection with describing the relationship between coronavirus and eaten wildlife. It depicts two kinds of wild animals, bat and pangolin, and the human’s infected lungs lying on the dinner plate, which represents the relationship between the outbreak of coronavirus and the consumption of wild animal. In this way, the advertisement conveys the important idea that protecting wild animals is protecting human beings.
Dimensions & Packaging: 70cm X 50cm ,outdoor posting and network communication
Tags: Protecting Wildlife, Coronavirus, Public service advertisement, 2019-nCoV, Interdependence, lung, bat, pangolin
Production Technology: In this advertisement, the left side of the plate is a dead wild animal waiting to be eaten, while the right side of the plate is an infected human lung with coronavirus shape inside. The blood of the deal wild animal spreads to form the shape of the infected lungs, and the vessels of the lung is connected with the dead wild animal, indicating the relationship between eating wild animal and being infected with coronavirus. The vessels of the lung is designed in the shape of tree branches, which represents the nature and the human belong to the same community of shared destiny.
Design Challenge: I hope the final design is creative as well as intuitive and enlightening.
Research: Through studying tons of medical papers, media reports, and social medias, it seems that the public concerns about the correlation between bat, pangolin, and the coronavirus. Thus, this advertisement is designed with these two wild animals as symbols.
Inspiration: Coronavirus has spread to the world and caused certain panic among people. Some researchers pointed out that wild animals could be the source of the coronavirus.
Project Duration: The project started in Guangzhou in January 2020 and finished in February 2020 .
Operation Flow: When people see this advertisement, they can intuitively understand the meaning behind it, and know the importance of protecting wild animals.
Patents: Copyrights belong to Song HaiTao, 2020.
Image Credits: Image #1: Song HaiTao, Symbiosis Poster, 2020
Image #2: Song HaiTao, Symbiosis Social Media Poster , 2020
Image #3: Song HaiTao, Symbiosis Poster Making of, 2020
Image #4: Song HaiTao, Symbiosis Poster Environment, 2020
Image #5: Song HaiTao, Symbiosis Poster Environment, 2020