Iron Interior Space and Exhibition Design · 2020

DoReDo Salon

by Gautam Desai

A' Design Award 2020 Iron Winner in Interior Space and Exhibition Design
Awarded April 15, 2020
CLIENT: Gautam Desai Design
Estimated Number of Design Views: 15,366
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About DoReDo Salon

DoReDo is a wellness venue that combines a beauty clinic, a salon, a spa, a yoga studio and a small cafe within 550 square meters. The layout is modelled on airport retail, where displays stay below eye level and movement remains simple and clear. Coral is used as the accent colour and appears only in the wood framed arches of the central retail courtyard, which connects every service. Every visitor passes through the coral arches. Wooden flooring, lit mirrored consoles, suspended metal storage racks and glass chandeliers complete the interior.

Press Kit

Unique Properties: One of the most prominent elements of the design that was designed to be specifically eye catching, is the pop colour, coral. The coral serves two purposes, it is reflective of luxury and beauty, and also happens to be a colour that few brands have adopted. The coral only makes its presence felt in the arches of the retail courtyard, the hub of DoReDo that offshoots onto its various offerings. No matter where you go in the space, you have to pass through the coral arched courtyard.
Dimensions & Packaging: 550 Square Meters
Tags: Salon, Spa, Aesthetic Clinic, Yoga Studio, Cafe, Wellness, Feel Good, Interior Design, Interior Styling, Luxury-Industrial-Chic, Modern, Contemporary, Coral, Arch, Retail
Production Technology: The material pallet includes wood framed arches, painted galvanised iron ac duct, wooden flooring, grey slate finished vitrified flooring, full length self lit mirrored consoles, veneered furniture, ceiling suspended MS frame storage racks, led spotlights, glass chandeliers, brass lamp shades, machine crafted bulb holders, wallpapers and printed vinyl wall art, to enhance the luxury, industrial and chic aesthetic of the salon
Design Challenge: The hardest part was to the assemble all the research, design and aesthetics, and to deliver the project to the Owner in the stipulated time of the fit out and with in a tight budget
Project Duration: The interior fit out started in January 2019 and finished in April 2019. The project is located in Nashik, India
Operation Flow: The design intent was to craft an experience that fosters interaction and induce a sense community to users, while creating a unique identity for the upcoming brand.
DoReDo, a 6000 square feet salon was modelled after airport retail experience.
“I am one of the few people who love shopping at airports; everything is under eye level, simplified and user friendly, you’re not overwhelmed by walls and walls of décor.”
The entire theme for DoReDo, which comprises a beauty clinic, salon, spa, yoga studio and a little café, stemmed from the Architect’s airport shopping experiences.
Research: The design & aesthetic process involved researching existing retail spaces around the world sporting a user friendly experience
Inspiration: “I am one of the few people who love shopping at airports; everything is under eye level, simplified and user friendly, you’re not overwhelmed by walls and walls of décor.”
The entire theme for DoReDo, which comprises a beauty clinic, salon, spa, yoga studio and a little cafe, stemmed from the Architect’s airport shopping experiences.
Image Credits: Fabien Charuau
Patents: Copyrights belong to Gautam Desai Design, 2020