Mau Waxed Perfume by Moe Nakagawa is a highly esteemed winner of the very prestigious 2020 Silver A' Design Award in Packaging Design Competition Category.
SilverPackaging· 2020
Mau Waxed Perfume
by Moe Nakagawa
Client: Moe Nakagawa
Silver A' Design Award Winner in Packaging Category
Verified Award Winner
Verify Award Status for #104587The Design
About Mau Waxed Perfume
Mau is a packaging design for a waxed perfume inspired by Japanese tradition. The name Mau means dancing while floating, and the theme is softness and lightness. The perfume is held in a paper tube made of washi, a traditional Japanese paper. A touch of watercolor on the washi expresses the gentle character of the fragrance. Waxed perfume has a low water content, so the package can be made of paper alone, without plastic. The soft scent is intended for people who find alcohol based perfume too strong.
The Recognition
About the Silver A' Design Award
Mau Waxed Perfume is a Silver A' Design Award winner, an extraordinarily prestigious recognition granted to top-of-the-line, gorgeous, and impressive designs. Silver winners are tremendously brilliant and exceedingly creative works that illustrate the outstanding expertise, talent, and acuity of their designers. Mau Waxed Perfume is expected to be a wonderful, showpiece work that is remarkably professional and profoundly innovative. This Silver A' Design Award-winning design is a highly notable, admired invention that benefits and advances the boundaries of art, science, design, and technology. Mau Waxed Perfume is a vastly envied creation that evokes desires, introduces positive feelings, and sparks amazement and wonderment.
Where to Get It
Japanese-Inspired Packaging Design Services
We specialize in creating elegant packaging solutions that blend traditional Japanese aesthetics with modern functionality. Our award-winning approach combines watercolor artistry, sustainable materials, and cultural sensitivity to craft packaging that tells your brand's unique story.
Request QuoteInterviews
Design Interview
What is the main principle, idea and inspiration behind your design?
The theme is softness and Lightness like floating in the air. Mau means dancing like floating in Japanese. Some people don’t prefer alcohol perfume as most of them smell too strong in their standard. However, waxed perfume’s soft smell seems more suitable for them.
What has been your main focus in designing this work? Especially what did you want to achieve?
Expanding the potential of perfume with waxed perfume. In addition, we focused on how to express the characteristic of waxed perfume, the fragrance spreads softly , in the package.
Why did you design this particular concept? Was this design commissioned or did you decide to pursuit an inspiration?
It is not commissioned. I thought that by incorporating what I noticed in my life into my design, I could create a connection between my ability and sense and society.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The mau is a Japanese-oriented waxed perfume.
Waxed perfume has a soft smell that spreads calmness and this is wrapped by washi that is Japanese traditional paper.
A touch of watercolor is used to depict the softness of fragrance and sensitive sense. - Dimensions & Packaging
- Product: Φ14 mm x Height 77mm
- Tags
- perfume, package, packaging design, Japan, washi, waxed perfume
- Production Technology
- A wax is mixed with jojoba oil and essential oil while being hot. When everything is blended together, pour waxed perfume into paper tube made of washi (This is a conceptual work, so it's a hypothetical production method).
- Design Challenge
- It can use only paper without plastics for package as wax perfume's water content is less than alcohol one.
- Research
- Some people don’t prefer alcohol perfume as most of them smell too strong. However, waxed perfume has a soft smell that spreads calmness, which seems more suitable for consumer who have an aversion to strong smells.
- Inspiration
- The theme is softness and Lightness like floating in the air.
Mau means dancing like floating in Japanese.
Some people don’t prefer alcohol perfume as most of them smell too strong in their standard. However, waxed perfume’s soft smell seems more suitable for them. - Project Duration
- 2016-2019
- Operation Flow
- Waxed perfume makes it possible to enjoy wrapped in favorite fragrance even if people who don't prefer strong smell.
- Team Members
- Art Direction & Design: Moe Nakagawa
- Image Credits
- Moe Nakagawa(all)
Sponsored
Explore Beyond Designers.org
Discover products, services and opportunities from our advertising partners.
More to Explore
Related Designs
Explore more award-winning designs from the same category, selected by merit.
