Lavazza Tiny Espresso Machine by Florian Seidl is a highly esteemed winner of the very prestigious 2020 Platinum A' Design Award in Home Appliances Design Competition Category.
PlatinumHome Appliance· 2020
Lavazza Tiny Espresso Machine
Client: Lavazza
Platinum A' Design Award Winner in Home Appliance Category
Verified Award Winner
Verify Award Status for #104752The Design
About Lavazza Tiny Espresso Machine
A small, friendly espresso machine bringing authentic Italian coffee experience to your home. The design is joyfully Mediterranean – composed of basic formal building blocks – celebrating colours and applying Lavazza’s design language in surfacing and detailing. The main shell is made from one piece and has soft but precisely controlled surfaces. The central crest adds visual structure and the frontal pattern repeats the horizontal theme often present on Lavazza products.
The Recognition
About the Platinum A' Design Award
Lavazza Tiny Espresso Machine is a Platinum A' Design Award winner, an extremely prestigious recognition granted to truly exceptional, elegant, and magnificent designs. Platinum winners are marvels of creation, testaments to the limits of intellectual creativity, and demonstrate the unmatched professionalism and genius of their designers. These designs are expected to be the most renowned works that define the aesthetics of an era, contribute to the well-being of society, and push the boundaries of art, science, design, and technology. Lavazza Tiny Espresso Machine exhibits a transcendent level of excellence and unequivocally makes the world a better place with its advantageous and worthwhile characteristics. Lavazza Tiny Espresso Machine is a Platinum A' Design Award-winning work that triggers desires, inspires, excites, delights, and sparks great joy.
Where to Get It
Product Design and Innovation Services
We bring award-winning expertise in product design, from consumer electronics to home appliances. With experience at leading brands like Lavazza and Fiat, we transform concepts into iconic products that balance aesthetics, functionality, and brand identity.
Request QuoteInterviews
Design Interview
What is the main principle, idea and inspiration behind your design?
We wanted to design a small and friendly espresso machine. We describe he design as essential and joyfully Mediterranean.
What has been your main focus in designing this work? Especially what did you want to achieve?
We set out to create a compact new product that would implement the new design direction we had developed for Lavazza A Modo Mio.
What are your future plans for this award winning design?
The product had a very successful production run.
Grand Interview
Your innovative approach to creating a compact yet personality-rich espresso machine has earned the Lavazza Tiny Espresso Machine a Platinum A' Design Award - could you share the story behind balancing size constraints with distinctive character in your design process?
We're always trying to optimize our appliances and make them as compact as possible. It's a direct result of our direct collaboration with our colleagues from the technical development. We're glad to have their full support in bringing our vision to life and the products with their distinctive character to the market.
The Mediterranean-inspired design language of the Lavazza Tiny Espresso Machine features a unique central crest and horizontal patterns - how did you develop these signature elements to celebrate both form and functionality?
The central crest of the main body is helping us to visually structure the volume and also reduce the perceived width of the product. Whereas the horizontal pattern on the front of the machine is actually something that we've been integrating in ou designs for a long time and it's not unique to Tiny. By now it has really become one of our signature elements.
What inspired you to incorporate motorcycle and helmet design influences into the Lavazza Tiny Espresso Machine, and how did these unexpected references help shape its final aesthetic?
The stretch from a great espresso to a quick café racer isn't all that long. At least in the world of ideas and inspirations. So this connection really came quite naturally. And that helmet theme also has some clear advantages. It lead to a design with an external shell made from one single piece. This is great for assembly and also the perceived quality of the product.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- A small, friendly espresso machine bringing authentic Italian coffee experience to your home. The design is essential and joyfully Mediterranean – composed of simple formal building blocks – celebrating colours and applying Lavazza’s design language with high quality surfacing and detailing. The main shell is made from one piece and has soft but precisely controlled surfaces. The central crest adds visual structure and the frontal pattern repeats the horizontal theme.
- Dimensions & Packaging
- 120 mm / 290mm / 246
2,7 kg - Tags
- Lavazza, Coffee, Espresso
- Production Technology
- injection molding (ABS/SAN)
- Design Challenge
- Creating a small/entry level appliance that has a lot of personality with short development time.
- Research
- Research - conceptual and formal research, 3D modeling, mock-ups, prototyping
- Inspiration
- The product was designed to be a natural extension of the Lavazza A MODO MIO product line. The central crest gives visual structure to the main shell and the overall design was inspired by a series of different products - examples include a motorbikes and helmets.
- Project Duration
- Turin, Italy
- Operation Flow
- It is easy to use - the stop&go button, emphasized visually by a coloured ring, lets you choose how much coffee you want. Only a few seconds and just one touch. Enjoy!
- Team Members
- Florian Seidl
Angelica Rella
Altro Modo Design
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