Lavazza Elogy Milk Coffee Machine by Florian Seidl is a highly esteemed winner of the very prestigious 2021 Platinum A' Design Award in Home Appliances Design Competition Category.
PlatinumHome Appliance· 2021
Lavazza Elogy Milk Coffee Machine
Client: Lavazza
Platinum A' Design Award Winner in Home Appliance Category
Verified Award Winner
Verify Award Status for #123094The Design
About Lavazza Elogy Milk Coffee Machine
This coffee machine with integrated milk frother offers the complete package of Italian coffee culture: from espresso to cappuccino or latte. The design takes inspiration from Italian coffee shops and bars and is an evolution of Lavazza's existing form language. It is characterised by a big, seamless shell with three-dimensional Lavazza logo on the side. Metal accents underline the main touch points like lever, drip grid and UI. The Lavazza in Black system also offers peel-able coffee pods that can be recycled more easily. A lot of work went into reducing noise level and energy consumption.
The Recognition
About the Platinum A' Design Award
Lavazza Elogy Milk Coffee Machine is a Platinum A' Design Award winner, an extremely prestigious recognition granted to truly exceptional, elegant, and magnificent designs. Platinum winners are marvels of creation, testaments to the limits of intellectual creativity, and demonstrate the unmatched professionalism and genius of their designers. These designs are expected to be the most renowned works that define the aesthetics of an era, contribute to the well-being of society, and push the boundaries of art, science, design, and technology. Lavazza Elogy Milk Coffee Machine exhibits a transcendent level of excellence and unequivocally makes the world a better place with its advantageous and worthwhile characteristics. Lavazza Elogy Milk Coffee Machine is a Platinum A' Design Award-winning work that triggers desires, inspires, excites, delights, and sparks great joy.
Where to Get It
Award-Winning Product Design Services
We bring innovative consumer product design expertise with proven success in home appliances and automotive sectors. Our user-centered approach combines Italian design sensibility with engineering excellence, creating products that enhance daily life. From concept to production, we deliver distinctive designs that strengthen brand identity and market position.
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Design Interview
What is the main principle, idea and inspiration behind your design?
An elegant design offering the complete package of Italian coffee culture: from espresso to authentic cappuccino or latte. All while being a natural extension and evolution of the current Lavazza form language.
What has been your main focus in designing this work? Especially what did you want to achieve?
We were looking for a high end user experience and translated this into a sophisticated and well resolved design.
What are your future plans for this award winning design?
We recently launched a minor product update offering new colours and material finishes also introducing the use of post consumer recycled plastics.
Grand Interview
Your innovative approach to noise reduction and energy efficiency in the Lavazza Elogy Milk Coffee Machine sets new standards - could you elaborate on the specific technical challenges you encountered and how you overcame them to achieve these environmental improvements?
Energy consumption and noise level were important aspects in the development process. Most of the noise and vibrations generated come from a few specific components. Most prominent amongst them the pump. So it's important to study the orientation of these components within the technical package of the appliance in order to reduce the noise level. And that's exactly what we did.
The seamless shell design with the three-dimensional Lavazza logo on the Lavazza Elogy Milk Coffee Machine creates a striking visual identity - what inspired this particular aesthetic direction, and how does it reflect the evolution of Lavazza's form language?
This big shell is an important design feature. It allows us to minimize the number of external pieces and thus reduces panel gaps and the impact of assembly tolerances. This leads to a clean and well controlled design and improves the perceived quality of the product. The three dimensional Lavazza logos ont he side play an important part regarding the machine branding.
How did your experience in automotive design, particularly with the Fiat 500 range, influence your approach to creating the user interface and ergonomic elements of the Lavazza Elogy Milk Coffee Machine?
Lavazza's whole design language is inspired by automotive design. This ranges from volumes and proportions to high quality surfacing. But also colours, material and finishes and also the whole aspect of user experience. In this case we created a touch sensitive user interface incorporating a visual hierarchy and highlighted this touchpoint with a precise chrome ring. This metal accent highlights this important touchpoint.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This coffee machine with integrated milk frother offers the complete package of Italian coffee culture: from espresso to cappuccino or latte. It is characterised by a big, seamless shell with three-dimensional Lavazza logo on the side. Metal accents underline the main touch points like lever, drip grid and UI. The Lavazza in Black system also offers peel-able coffee pods that can be recycled more easily. A lot of work went into reducing noise level and energy consumption.
- Dimensions & Packaging
- Dimensions: 160mm / 418mm / 302mm
Weight: 5,5kg
Removable parts are dishwasher safe
Power 1500 W
Voltage 220-240
Frequency 50 Hz
It comes nicely boxed along with a Quick Start Guide and a more detailed instruction booklet. - Tags
- Lavazza, Coffee, Espresso, Cappuccino, Latte, milk frother, touch interface
- Production Technology
- main shell: plastic (ABS/SAN), finishing textured/glossy,
logo: pad printed
glas mug
steel drip grid
rubber feet - Design Challenge
- Much effort went into developing a shared common platform for the different versions of the machine. The product is commercialized as Classy Custom Milk and Inovy Custom Milk in different business channels/markets.
- Research
- Development process through conceptual and formal research, 3D modelling, physical mock-ups, prototyping.
- Inspiration
- Aimed at domestic home use and at small and medium offices the machine delivers a unique, professional and easily accessible coffee experience in a relatively compact footprint. The design takes inspiration from the world Italian coffee shops and bars and is an evolution of Lavazza's existing form language in this segment. Slightly more serious and professional, but still recognizably Italian in surfacing, details and finish. Many different recipes can be prepared with the innovative and patented foaming mechanism. The complete range of Italian coffee culture comes to life. La vita è bella!
- Project Duration
- The project was designed in Turin, Italy. The complete product development process for all different versions took about 20 months.
- Operation Flow
- The touch sensitive UI arranges the main selections in two groups: one for coffee, one for milk-based beverages. Drinks can be personalized with boost functions and required service is indicated in the centre. The machine comes with a patented milk frothing system and a dedicated glass mug. The cup rest can be adjusted, placing smaller cups closer to the spout. This reduces splashes and has benefits for coffee temperature and crema. The big water tank is easily accessible.
- Team Members
- Florian Seidl
- Image Credits
- Lavazza
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