Pepsi NFL Limited Edition Packaging by Dennis Furniss is a highly esteemed winner of the very prestigious 2021 Platinum A' Design Award in Packaging Design Competition Category.
PlatinumPackaging· 2021
Pepsi NFL Limited Edition Packaging
Client: Pepsi
Platinum A' Design Award Winner in Packaging Category
Verified Award Winner
Verify Award Status for #123073The Design
About Pepsi NFL Limited Edition Packaging
Pepsi NFL Limited Edition is a series of beverage cans created for the market in Mexico. Four cans honour four American football teams: the Dallas Cowboys, the Pittsburgh Steelers, the Las Vegas Raiders and the New England Patriots. Each can uses the colour palette of its team. A dynamic illustration style shows players with exaggerated proportions to express the physical nature of the sport. The cans are made of aluminium and printed with high definition offset printing. The series was linked to a digital campaign and sold in stores and online.
The Recognition
About the Platinum A' Design Award
Pepsi NFL Limited Edition Packaging is a Platinum A' Design Award winner, an extremely prestigious recognition granted to truly exceptional, elegant, and magnificent designs. Platinum winners are marvels of creation, testaments to the limits of intellectual creativity, and demonstrate the unmatched professionalism and genius of their designers. These designs are expected to be the most renowned works that define the aesthetics of an era, contribute to the well-being of society, and push the boundaries of art, science, design, and technology. Pepsi NFL Limited Edition Packaging exhibits a transcendent level of excellence and unequivocally makes the world a better place with its advantageous and worthwhile characteristics. Pepsi NFL Limited Edition Packaging is a Platinum A' Design Award-winning work that triggers desires, inspires, excites, delights, and sparks great joy.
Where to Get It
Award-Winning Beverage Collections
We create innovative beverage experiences that celebrate culture, sports, and entertainment through exceptional design. Our limited editions and special collections transform everyday refreshment into memorable moments. As winners of the prestigious A' Design Award, we bring creativity and passion to every product we develop.
Discover NowBehind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- To celebrate the love for american football in Mexico, Pepsi developed a limited edition that puts a spotlight on four teams. By directly connecting packaging design with a digital campaign the design Pepsi created a unique football experience.
- Dimensions & Packaging
- 110 mm x 50 mm x 110 mm / 18.5 lbs
- Tags
- Packaging, NFL, Mexico, Sport, Football, Illustration, Dynamic
- Production Technology
- High definition Offset printing on aluminum cans
- Design Challenge
- Understanding the global context was crucial for the development of this can series. Due to lockdown sports fans could not attend live events or travel. This insight was important to develop the creative and aim to bring some of that excitement into peoples homes through this unique offering.
- Research
- Worked closely with the NFL Mexico to understand which teams where the most beloved by local audience by number of followers. Having this information Pepsi crafted the collection to make sure it brought to live the excitement and love for those teams.
- Inspiration
- Inspired by the dynamism of the sport, Pepsi developed an illustration style that captures the physicality of the game and exaggerates the players proportions. Using team specific color palettes Pepsi created a collection for Mexico, designing cans for Dallas Cowboys, Pittsburg Stealers, Las Vegas Raiders, and the New England Patriots
- Project Duration
- 3 Months (Nov 20- Feb 21) Mexico
- Operation Flow
- Product was distributed in traditional and modern channels, costumer could buy it in the store or online through amazon Mexico.
- Patents
- Pepsico Design Center Latam
- Team Members
- PepsiCo Design Latin America
- Image Credits
- Pepsico Design Center Latam
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