Xijiu Matured Liquor Packaging by Chengdu Times Fashion Art Design Co., Ltd is a highly esteemed winner of the very prestigious 2025 Platinum A' Design Award in Packaging Design Competition Category.
PlatinumPackaging· 2025
Xijiu Matured Liquor Packaging
by Chengdu Times Fashion Art Design Co., Ltd
Client: Guizhou Xijiu Co..ltd
Platinum A' Design Award Winner in Packaging Category
Verified Award Winner
Verify Award Status for #163642The Design
About Xijiu Matured Liquor Packaging
Xijiu Matured Liquor is a packaging design for a Chinese liquor series. The bottle keeps the classic drum silhouette of the brand and refers to the circular form of a piece held in the Palace Museum, a shape linked with completeness and harmony in traditional Chinese culture. Age statements of 15 and 30 years are laser engraved as flowing ribbons. The cap uses a four sided auspicious shape and opens and closes smoothly. Inside, an original woodcut style illustration shows the landscape along the Chishui River and the brewing ingredients. The outer box is easy to carry and store.
The Recognition
About the Platinum A' Design Award
Xijiu Matured Liquor Packaging is a Platinum A' Design Award winner, an extremely prestigious recognition granted to truly exceptional, elegant, and magnificent designs. Platinum winners are marvels of creation, testaments to the limits of intellectual creativity, and demonstrate the unmatched professionalism and genius of their designers. These designs are expected to be the most renowned works that define the aesthetics of an era, contribute to the well-being of society, and push the boundaries of art, science, design, and technology. Xijiu Matured Liquor Packaging exhibits a transcendent level of excellence and unequivocally makes the world a better place with its advantageous and worthwhile characteristics. Xijiu Matured Liquor Packaging is a Platinum A' Design Award-winning work that triggers desires, inspires, excites, delights, and sparks great joy.
Where to Get It
Strategic Liquor Packaging Design Services
We transform premium spirits into cultural icons through innovative packaging design. As Platinum A' Design Award winners, we blend traditional heritage with modern aesthetics to create packaging that elevates brand value and resonates with discerning consumers.
Request QuoteBehind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The packaging for Xijiu Matured Liquor Series fuses cultural exploration and aesthetic innovation. It integrates the symbolic essence of the circle in traditional Chinese culture, reflecting the profound heritage of Xijiu and the high quality of the matured liquor. By combining classical aesthetics with modern tastes, the packaging brims with new life in the modern era while retaining the classic bottle shape of Xijiu. It stands as an artwork rich with cultural heritage and heartfelt emotions.
- Dimensions & Packaging
- 150mm*50mm*180mm
- Tags
- Chinese Liquor Packaging, Bottle Shaped like a Drum, Collections in the Palace Museum, Original Illustration, Traditional Chinese Culture
- Production Technology
- - The laser engraved age statements of 15 and 30 years resemble fluttering ribbons, paying homage to the refined tradition of literati enjoying liquor and composing poetry by a winding stream. Their fluid lines connect visual experiences with olfactory senses of rich liquor aroma.
- Inside, the original illustration in a woodcut style combines profound Chinese culture with the landscape along the Chishui River and premium ingredients, reflecting the sophistication and heritage of liquor brewing. - Design Challenge
- The challenge lies in reflecting the symbolism of the circle, and distilling key liquor age details into a design that emotionally resonates with consumers and conveys the uniqueness of the liquor. This design draws on the collections in the Palace Museum, adopts the classic bottle shape of Xijiu, highlights age statements, and features an illustration symbolizing inheritance from ancient times to the present. These elements reflect profound brewing heritage of Xijiu and its progressive spirit.
- Research
- The design team delved into the symbolic meaning of the circle in traditional Chinese culture, and integrated this cultural element with the unique characteristics of Xijiu and its matured liquor. The result is an innovative packaging design that harmonizes classical aesthetics with modern tastes. This ingenious fusion injects a distinctive aesthetic appeal and cultural significance into the product, while also fostering stronger brand identification and loyalty among consumers.
- Inspiration
- The bottle shape is inspired by an esteemed piece from the Palace Museum, whose circular form symbolizes completeness and harmony. This cultural imagery is complemented by the motifs favored in traditional culture, such as mountains, rising sun, scrolls, and ribbons, all converging into a visual identity of Chinese culture. This approach presents the classic drum silhouette of Xijiu, which conveys the preciousness of the matured liquor and embodies the wishes for fulfillment in life and career.
- Project Duration
- This project started in Chengdu in March, 2024, and it was completed there in May, 2024.
- Operation Flow
- User experience is a top priority. Inspired by a revered relic in the Palace Museum, the cap features a four sided, auspicious shape called Sihe Ruyi in Chinese. This symbolizes the perfect alignment of time, place, craftsmanship, and harmony among people. And the cap opens and closes smoothly for ease of use.
The outer box is designed for portability and easy storage. Its structure simplifies opening and ensure a secure closure, keeping the product intact during transportation and display. - Team Members
- Xiaohu Feng
Xian Huo
Lei Wang
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