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Three transparent cylindrical vessels stand in formal arrangement against a pristine white ground, each bearing distinctive digitally-generated artwork that wraps the upper portion of their forms…

Lifewtr Series 7 Art Through Technology Packaging by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2020 Platinum A' Design Award in Packaging Design Competition Category.


PlatinumPackaging· 2020

Lifewtr Series 7 Art Through Technology Packaging

by PepsiCo Design and Innovation

Client: PepsiCo Design and Innovation

Platinum A' Design Award Winner in Packaging Category

518,272

Verified Award Winner

Verify Award Status for #100547

Colors

The Design

About Lifewtr Series 7 Art Through Technology Packaging

Lifewtr Series 7 Art Through Technology is a bottled water packaging series that presents the work of creators active in art and technology. The bottle labels carry artworks by three emerging artists. Technology broadens the boundaries of possibilities within art and design, and ninety two percent of art organizations agree that technology has made art a more participatory experience, which helps to diversify audiences. The series turns each bottle into a surface for new work and gives wider visibility to working creators.

The Recognition

About the Platinum A' Design Award

Lifewtr Series 7 Art Through Technology Packaging is a Platinum A' Design Award winner, an extremely prestigious recognition granted to truly exceptional, elegant, and magnificent designs. Platinum winners are marvels of creation, testaments to the limits of intellectual creativity, and demonstrate the unmatched professionalism and genius of their designers. These designs are expected to be the most renowned works that define the aesthetics of an era, contribute to the well-being of society, and push the boundaries of art, science, design, and technology. Lifewtr Series 7 Art Through Technology Packaging exhibits a transcendent level of excellence and unequivocally makes the world a better place with its advantageous and worthwhile characteristics. Lifewtr Series 7 Art Through Technology Packaging is a Platinum A' Design Award-winning work that triggers desires, inspires, excites, delights, and sparks great joy.

Where to Get It

Award-Winning Beverage Innovation Portfolio

We transform everyday refreshment into inspiring experiences through innovative packaging and premium products. Our portfolio showcases design excellence across iconic brands, where creativity meets consumer delight. Discover how we're redefining beverage culture through award-winning innovation.

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Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
With its seventh series, LIFEWTR sparks inspiration through the exploration of creators working in art and technology. As technology broadens the boundaries of possibilities within art and design, ninety two percent of art organizations agree that technology has made art a more participatory experience, which ultimately helps to diversify audiences. LIFEWTR shines a spotlight on this timely cultural tension and three emerging artists, Sarah Ludy, Zach Lieberman, and Andrew Benson.
Inspiration
LIFEWTR is a premium bottled water brand committed to advancing and showcasing sources of creativity. As a brand, LIFEWTR believes that inspiration is as essential to life as water, because it unleashes creative potential. A brand that functions as a cultural catalyst, LIFEWTR upholds its purpose of helping build the careers of working creators today, while inspiring consumers to embrace and redefine creativity as vital to every aspect of society.

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Good Design Deserves Great Recognition

The A' Design Award is an international, juried accolade for good design. Take part in the A' Design Award to get an opportunity to earn meritocratic recognition, gain fame, prestige and publicity for your work. Nominate your work for the A' Design Award and compete for the coveted A' Design Prize.

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