Nong Li Beer Packaging

Nong Li Beer Packaging
by China Resources Snow Breweries

• Awarded April 15, 2025
• CLIENT: CHINA RESOURCES SNOW BREWERIES
• 2.093

By reviving the brewing recipe of the Yangshao Culture with modern techniques, Nong Li celebrates Chinese brewing tradition and brings consumers closer to this profound history. Embracing classical elegance, the bottle is modeled after the Shuang Er Ni Yu (salamander fish) patterned pottery vessel unearthed in the Yangshao culture site, and adorned with ancient motifs such as ripple patterns. This packaging, rich with historically significant elements, becomes a distinctive hallmark for the brand, and offers a reference for inheriting and innovating Chinese liquor culture.