Guo Cui Wu Du Chinese Baijiu

Guo Cui Wu Du Chinese Baijiu
by XIONGBO DENG

• Awarded April 15, 2023
• CLIENT: Shenzhen Yanzhi Brand Management Consulting Co.,Ltd.
• 6.382.023

This white spirit product, named Guocui Wudu, is from Henan Province, China. The liquor is made from five traditional Chinese medicinal materials that are soaked and brewed. On the market, competitive products more or less contain some dregs left during the brewing process. By contrast, the biggest selling point of this product is that through multiple processes, the purity of the liquor approximates a zero-impurity state, which gives consumers a stronger sense of security. Therefore, designers determined "cleanliness" as the keynote of package design to manifest the biggest feature.