Handmade Winter Rice Wine Liquor Packaging by Xiaoma Hu is a highly esteemed winner of the very prestigious 2021 A' Design Award in Packaging Design Competition Category.
IronPackaging· 2021
Handmade Winter Rice Wine Liquor Packaging
by Xiaoma Hu
A' Design Award Winner in Packaging Category
Verified Award Winner
Verify Award Status for #105559The Design
About Handmade Winter Rice Wine Liquor Packaging
Handmade Winter Rice Wine is a packaging design for rice wine. The design draws on the long history and cultural value of rice wine and joins traditional and modern elements. The bottle body is round and stable. An ice white texture formed by ice patterns gives a soft and elegant surface, and the flowing lines recall a winding water map with regional Jiangnan character. The bottle cap and the bottle base are based on a straw cylinder head, and a woven straw curl pattern echoes the snow pattern above. The intent is a simple and elegant visual experience.
The Recognition
About the A' Design Award
Handmade Winter Rice Wine Liquor Packaging is an Iron A' Design Award winner, a prestigious recognition granted to good designs that meet the professional and industrial requirements expected from well-designed creations. Iron winners demonstrate great skill, high specialization, expert understanding, and creative capacity of their creators. Handmade Winter Rice Wine Liquor Packaging is expected to be a highly regarded, admired, and cherished creation that is practical and innovative. This Iron A' Design Award-winning design integrates industry best practices and has competent technical characteristics linked with know-how and talent. Handmade Winter Rice Wine Liquor Packaging is respected for its thoroughness and is designed to provide quality of life improvements that help make the world a better place.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Hand-made heritage
The five-year handmade winter brewing concept of the tower brand taps the thousand-year history and cultural value of rice wine, and cleverly combines tradition and fashion, classics and elegance. The bottle body is round and stable, and the "ice white" texture formed by ice patterns is soft and elegant. With the concept of winter brew, it looks more like a flowing "qushui liu" map, with distinctive Jiangnan characteristics, - Inspiration
- fully showing the beauty of the east and the charm of rice wine. The idea of the bottle cap and the bottom of the bottle is based on the "straw cylinder head". The woven straw curl pattern and the snow pattern echo up and down, which further strengthens the brand meaning of "handmade inheritance, fragrance of winter brewing". The overall creativity gives consumers a simple yet elegant visual experience.
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