Today Happiness Innovation Brand of Chinese Culture

Graphic Design Award Winner.
Awarded for Good Graphics, Illustration and Visual Communication Design.

Today Happiness Innovation Brand of Chinese Culture
by Qin Zhen

  • Awarded April 15, 2021
  • CLIENT: Guangzhou Ziqiao Culture Media Co.,LTD
  • 3.455
"Xi" has been the Chinese culture of congratulation, especially for the most important things in life, such as marriage. We put forward the brand proposition of "everything should be celebrated and everything should be happy" in the form of Chinese poetry, which means "life is full of joy, live with openness". The brand design extracts ancient Chinese elements, such as color, architecture and philosophy. Tonal with tradition red and the contrasting color with tide blue give priority to. Three product series, video, music and web together present brand.

"Xi" has been the Chinese culture of congratulation, especially for the most important things in life, such as marriage. We put forward the brand proposition of "everything should be celebrated and everything should be happy" in the form of Chinese poetry, which means "life is full of joy, live with openness". The brand design extracts ancient Chinese elements, such as color, architecture and philosophy. Tonal with tradition red and the contrasting color with tide blue give priority to. Three product series, video, music and web together present brand.

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Good  Design

Today Happiness Innovation Brand of Chinese Culture

Good Design

Great Design by Shunji Yamanaka & fuRo

Today Happiness Innovation Brand of Chinese Culture

Great Design by Shunji Yamanaka & fuRo

Inspirational Mobility Robot Design

Today Happiness Innovation Brand of Chinese Culture

Inspirational Mobility Robot Design

CanguRo Mobility Robot Image

Today Happiness Innovation Brand of Chinese Culture

CanguRo Mobility Robot Image

Today Happiness  Innovation Brand of Chinese Culture

Today Happiness Innovation Brand of Chinese Culture

Qin Zhen

Designer of Today Happiness Innovation Brand of Chinese Culture


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