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3 Mobile Lifestyle Store Shop by Yan Yik Lun and Marco Choi

3 Mobile Lifestyle Store Shop by Yan Yik Lun and Marco Choi is a highly esteemed winner of the very prestigious 2021 Silver A' Design Award in Interior Space and Exhibition Design Competition Category.


SilverInterior· 2021

3 Mobile Lifestyle Store Shop

by Yan Yik Lun and Marco Choi

Client: IMO design

Silver A' Design Award Winner in Interior Category

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Verified Award Winner

Verify Award Status for #108092

Colors

The Design

About 3 Mobile Lifestyle Store Shop

3 Mobile Lifestyle Store is a retail interior design for a mobile network brand in Hong Kong. The store covers 150 square metres. Contrasting black and white stripes run across every corner of the space. Wide diagonal lines shape the linear light bar and the floor pattern. Wooden finishes add a sense of harmony and simplicity. The customer service area uses noise absorbing fabric partitions inspired by first class aircraft seating. An enclosed workshop with operable glass partitions hosts tutorials and can open to the sales area for events.

The Recognition

About the Silver A' Design Award

3 Mobile Lifestyle Store Shop is a Silver A' Design Award winner, an extraordinarily prestigious recognition granted to top-of-the-line, gorgeous, and impressive designs. Silver winners are tremendously brilliant and exceedingly creative works that illustrate the outstanding expertise, talent, and acuity of their designers. 3 Mobile Lifestyle Store Shop is expected to be a wonderful, showpiece work that is remarkably professional and profoundly innovative. This Silver A' Design Award-winning design is a highly notable, admired invention that benefits and advances the boundaries of art, science, design, and technology. 3 Mobile Lifestyle Store Shop is a vastly envied creation that evokes desires, introduces positive feelings, and sparks amazement and wonderment.

Where to Get It

Premium Retail and Commercial Interior Design

We transform retail spaces into compelling brand experiences. Our expertise spans chain store standardization, bank branch renovation, and lifestyle retail design. With over 15 years crafting environments for prestigious clients like Hang Seng Bank and 3HK, we deliver tailor-made solutions that balance innovation, aesthetics, and functionality.

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Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
The new store with a design of contrasting colours of black and white stripes traversing each and every single corner of the store. Additionally, the regular store layout combined with wide diagonal lines for the linear light bar and floor pattern, which formed a contemporary style that highlights the brand colours. Other parts recruited a wooden finish and created a sense of harmony and simplicity. Has given a simple, spontaneous yet modern edge to the meaning of aesthetic beauty.
Dimensions & Packaging
Total floor area: 150 metre square.
Tags
3, 3 Shop, mobile store, retail design, shop design, mobile lifestyle, Monochrome, 3HK
Production Technology
For the newly built 3 Supreme customer service quarter, the designer have employed the idea from aircraft first-class seating, with noise-absorbing fabrics for partitioning, which creates a high level of privacy. Layers of white 3D stripped glass light panels with stainless steel in gold highlight became the feature back wall at the supreme customer service corner. This created a simple yet elegant atmosphere.
Design Challenge
The first pilot store combines with the new business model apart from the traditional sale area, which also including 3 Supreme customer service, workshop & multifunctional business event space. To provide a more seamless, efficient and interactive service experience for customers.
Research
The development of mobile networks and smartphones nowadays has strongly been focusing on new technology as a selling point, as well as ways to simplify our work and enhancement of human life and has formed an integral part of our daily lives. Hence, the newly revamped 3 lifestyle store has taken mobile lifestyle as a theme to match with customers' desire for a smarter, simplified, and relaxed lifestyle.
Inspiration
The development of mobile networks and smartphones nowadays has strongly been focusing on new technology as a selling point, as well as ways to simplify our work and enhancement of human life and has formed an integral part of our daily lives. Hence, the newly revamped 3 lifestyle store has taken mobile lifestyle as a theme to match with customers' desire for a smarter, simplified and relaxed lifestyle.
Project Duration
The project started in Match 2019 in Hong Kong and finished in July 2019.
Operation Flow
The innermost corner of the store has an enclosed workshop surrounded by operable glass partitions, which provides an area for smartphone tutorials for customers and further training for staff. Multifunctional space is created with operable glass partitions opening up to connect to the sales area. It gives a capacity of up to 40 people, which is a perfect venue for media functions, announcements, ceremonies, social and business events.
Patents
Copyrights belong to IMO design limited, 2019.
Team Members
Yan Yik Lun
Marco Choi
Natalie Chan
Fung Yeung
Image Credits
IMO design, Bobby Wu

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