LiNing 8th Gen Flagship Store
by Yingtao Xu
- Awarded April 15, 2021
- CLIENT: Li Ning (China) Sports Goods Co., Ltd.
- 3.906
LiNing, a professional sports brand with fashionable features, has been interpreting the brand slogan "Anything is possible" with actions. The design of the eighth generation of LiNing retail stores was inspired by the running track and basketball gym, which has a rich and fairly perfect standardization system. The eighth generation stores are based on professional sports and have a fashionable lifestyle. The store image is constantly enhanced, complemented and improved, to form a set of dynamic and sustainable store image criteria.
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