Silver Interior Space and Exhibition Design · 2021
Atelier Intimo Flagship Retail Store
- A' Design Award 2021 Silver Winner in Interior Space and Exhibition Design
- Awarded April 15, 2021
- CLIENT: O&O Studio
- Estimated Number of Design Views: 35,176
- Verification code CFC868FEC6 · Verify this award
About Atelier Intimo Flagship Retail Store
Our world has been hit by unprecedented virus in 2020. Atelier Intimo first Flagship designed by O and O Studio is inspired by the concept of Rebirth of the Scorched Earth, implying the integration of healing power of nature that gives mankind new hope. While a dramatic space is crafted that allows visitors to spend moments imagining and fantasizing in such time and space, a series of art installations is also created to fully demonstrate the brand true characteristics. The Flagship is not an ordinary retail space, it is the performing stage of Atelier Intimo.
Press Kit
- Unique Properties
- Atelier Intimo Flagship is not a typical retail store but a performing stage for the brand. Right at the entrance to begin with, the custom made shopfront material inspired by the Rebirth of the Scorched Earth concept has given the visitors a hint by this gold platted Khaki stainless steel covering. Integrated with large area of clear glazing, visitors can immediately see through to the inside, sensing the stimulation to step in and experience oneself.
- Dimensions & Packaging
- The floor area is a total of approximately 180sqm, with height of 3.5m and 3m for the ground and first floor respectively. In order to maximise the clear height and allow flexibility for future usage, O&O Studio applied a black painted exposed ceiling. This is also important as the visitors can put their focus at the products, the art installations which are also designed by O&O Studio, as well as the side walls retail display.
- Tags
- Rebirth, scorched earth, flagship, retail design, installations, mannequins, lingerie
- Production Technology
- In addition to the overall interior space, O&O Studio also specifically created a series of four 3D printed installation artwork that aim to elaborate the Client ethos and the flagship concept. These 4 installations make use of different mannequin parts, standing full height, sitting, legs and hands, combining with blossoming flower petals and rotating flying wings.
- Design Challenge
- O&O Studio sees this a fascinating challenge and opportunity creating Atelier Intimo first ever flagship, serving as their springboard for further achievement. The success on how the dramatic and theatrical space has integrated and harmonized with the brand and products also sealed the strong belief of O&O Studio philosophy with the project bringing in a new and distinctive portrait for the Client but also additional design and commercial value to the Client business.
- Project Duration
- The project started in February 2020 in Shanghai, PRC, and completed in May 2020.
- Operation Flow
- The existing stair changed from a L to an U shape configuration. Thus the back of house areas can be effectively grouped at the rear while maximizing retail zones at the front end. This also allows the VIP space on first floor to sit on an elevated platform enjoying the three theatrical windows. This space can be fully opened and used as new product launching events. With the help of a long curtain, the space will turn into a true private VIP space for lingerie trials and private parties.
- Research
- The flagship houses a research project named 15plus1, with the Client invited 15 female customers and 1 female staff to have their breast shapes 3D scanned and 3D printed as half body mannequins that wear products of Atelier Intimo. 16 circular features each holding a semi body mannequin are placed along the wall spanning between ground and first floor. Each of them has the same depth but a rotating layering to subtly distinguish the mannequins while informing a consistent philosophy.
- Inspiration
- In 2020, our world was hit by natural disaster such as the Australian Bushfire crisis, and most heavily by the unprecedented Covid 19. Atelier Intimo Flagship, designed by O&O Studio, was inspired by the concept of Rebirth of the Scorched Earth, implying the making use and integration of healing power of nature that could give mankind new hope. O&O Studio also wants to craft a dramatic space that allowed visitors to spend a moment to imagine and fantasize in such time and space.
- Image Credits
- Image #1: Photographer Tian Fang Fang, Atelier Intimo Flagship, 2020
Image #2: Photographer Tian Fang Fang, Atelier Intimo Flagship, 2020
Image #3: Photographer Tian Fang Fang, Atelier Intimo Flagship, 2020
Image #4: Photographer Tian Fang Fang, Atelier Intimo Flagship, 2020
Image #5: Photographer Katt Chung Yap, Atelier Intimo Flagship, 2020
Video Credits: Atelier Intimo
Colors of Atelier Intimo Flagship Retail Store
Get Atelier Intimo Flagship Retail Store
Design Interview about Atelier Intimo Flagship Retail Store
In year 2020, the unprecedented epidemic and various natural crisis such as the Australian bushfire had brought a lot of new insights for many of us. Atelier Intimo’s first ever Flagship is located on one of the busiest retail streets in Shanghai - Huai Hai Road. The Flagship is designed by O&O Studio with the understanding that the Flagship is not simply a typical retail store but represents the future of Atelier Intimo. Thus O&O must take the bold step, lead and create a new and extraordinary retail space.
Taking inspiration from the epidemic, both O&O designed Flagship and Atelier Intimo’s new product range are built upon the concept of “Rebirth of the Scorched Earth”, with the view of integrating the nature’s healing power to influence and give new hope to human beings.
With the Flagship store located on the prosperous Huai Hai Road, O&O Studio wanted to craft a dramatic space that brought in and allowed visitors to spend a moment to look up and around, and to imagine and fantasize in such time and space. What can you dream of? Is there anything that we have forgotten about?
Taking inspiration from the epidemic, both O&O designed Flagship and Atelier Intimo’s new product range are built upon the concept of “Rebirth of the Scorched Earth”, with the view of integrating the nature’s healing power to influence and give new hope to human beings.
With the Flagship store located on the prosperous Huai Hai Road, O&O Studio wanted to craft a dramatic space that brought in and allowed visitors to spend a moment to look up and around, and to imagine and fantasize in such time and space. What can you dream of? Is there anything that we have forgotten about?
O&O Studio understands from the right beginning that it is no typical retail store that Atelier Intimo is looking for. Atelier Intimo has already gained a good level of popularity in the past few years, and they have a specific design philosophy and retail strategy. O&O Studio sees this as a fascinating challenge and opportunity to design Atelier Intimo’s first ever flagship, hoping to serve as their new “springboard” to achieve further success, displaying the new “Morphology of Atelier Intimo”.
Since the opening of the flagship, it has proved how well that the dramatic and theatrical space has integrated and harmonized with the Client’s brand and products. For Atelier Intimo, the flagship is a point where they face directly to their valuable customers, a space for their new products launch, a studio for modelling and photography, a base for live streaming etc. All these are well beyond what the Client could imagine beforehand.
The success of the flagship also sealed the strong belief of O&O Studio’s design philosophy. While the design brings in a new and distinctive portrait for the Client, O&O Studio also brings in additional design and commercial value to the Client’s business.
Since the opening of the flagship, it has proved how well that the dramatic and theatrical space has integrated and harmonized with the Client’s brand and products. For Atelier Intimo, the flagship is a point where they face directly to their valuable customers, a space for their new products launch, a studio for modelling and photography, a base for live streaming etc. All these are well beyond what the Client could imagine beforehand.
The success of the flagship also sealed the strong belief of O&O Studio’s design philosophy. While the design brings in a new and distinctive portrait for the Client, O&O Studio also brings in additional design and commercial value to the Client’s business.
Some of the characteristics of the products by Atelier Intimo are the lightness of the silk materials and its comfort level and how those relate to the natural beauty of the female bodies. Mannequin is the most common medium to display such textile products. O&O STUDIO took the challenge to integrate mannequins and the design concept of “Rebirth of the Scorched Earth”, and developed a series of art installations to fully present the performing stage for the brand.
The series has 6 individual installations, blending various mode of mannequins to achieve different conceptions. The key installation is the centre placed on ground floor along the axis. She is the leader of the stage. Her hands are slightly opened towards her back, with her upper half body and head reaching out towards the infinity end. Wearing a set of revolving wings, appear to be dancing at the centre stage fused with interior architectural elements
Scattering around are several installations inspired by flower blossom infused with interior architectural elements. Making use of different mannequin parts at the opening flower buds, they carry the nature energy and beauties. These installations are designed with a slightly peculiar and unexpected manner such that they will provide the freedom for one’s imagination and self interpretation on what these quirky archetype are portraying.
The series has 6 individual installations, blending various mode of mannequins to achieve different conceptions. The key installation is the centre placed on ground floor along the axis. She is the leader of the stage. Her hands are slightly opened towards her back, with her upper half body and head reaching out towards the infinity end. Wearing a set of revolving wings, appear to be dancing at the centre stage fused with interior architectural elements
Scattering around are several installations inspired by flower blossom infused with interior architectural elements. Making use of different mannequin parts at the opening flower buds, they carry the nature energy and beauties. These installations are designed with a slightly peculiar and unexpected manner such that they will provide the freedom for one’s imagination and self interpretation on what these quirky archetype are portraying.