Press Release
O and O Studio Ltd Receives the Silver A' Design Award for Atelier Intimo Flagship Retail Store in Interior Space and Exhibition Design
O and O Studio Ltd of O&O Studio recognized for interior space and exhibition design by the international grand jury of the 2020 - 2021 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 23, 2021 /DesignNewswire/ Atelier Intimo Flagship Retail Store by O and O Studio Ltd of O&O Studio has been granted the Silver A' Design Award in the Interior Space and Exhibition Design category, A' Design Award & Competition has announced. The recognition forms part of the 2020 - 2021 A' Design Award & Competition and was determined through blind peer review by an international grand jury panel of established academics, design professionals and press members, who evaluated anonymized entries against predetermined criteria.
What the Silver A' Design Award Means
The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.
About Atelier Intimo Flagship Retail Store
Our world has been hit by unprecedented virus in 2020. Atelier Intimo first Flagship designed by O and O Studio is inspired by the concept of Rebirth of the Scorched Earth, implying the integration of healing power of nature that gives mankind new hope. While a dramatic space is crafted that allows visitors to spend moments imagining and fantasizing in such time and space, a series of art installations is also created to fully demonstrate the brand true characteristics. The Flagship is not an ordinary retail space, it is the performing stage of Atelier Intimo.
About O and O Studio Ltd
“Out and Outer” – the work ethos of O&O Studio, who are fully committed to clients with thoroughgoing attitude towards every commission, from its beginning to completion and occupation. O&O Studio does not provide standardised formula, but is recognised for nurturing influential design morphology that delivers fresh values to each commission.
About O&O Studio
o&o studio is a young architectural and interior design consultancy, fully commit to clients with our thoroughgoing attitude towards every commission from its beginning to completion and occupation.
Award Record
This recognition makes O and O Studio Ltd of O&O Studio a winner of 2 A' Design Awards. The awards span the editions from 2019 - 2020 to 2020 - 2021 of the A' Design Award & Competition.
About the A' Interior Space, Retail and Exhibition Design Award
The A' Interior Design Award is an international interior design competition recognizing good interior designs by interior designers and architects worldwide. The competition is organized within the A' Design Award & Competition and is open to interior designers, interior architects, architects and decorators from all countries. Entries typically include residential interiors, restaurants, hotels, offices, galleries and retail stores. Awarded interior designs are published at https://designers.org/design-category/interior
About A' Design Award & Competition
A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://designers.org/110753
- A' Design Award Page: https://competition.adesignaward.com/110753
- Media Showcase: https://www.designnewsroom.com/!110753
- Laureate Profile: https://designers.org/d/258634
- Further Information from the Laureate: http://bit.ly/2PQngnK
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
###
Fact Sheet
The Work
- Project
- Atelier Intimo Flagship Retail Store
- Function
- Retail Store
- Category
- Interior Space and Exhibition Design
- Discipline
- Spatial Design
- Industry
- Architecture and Packaging & Retail
- Colors
- Black, Dark Slate Gray, Sienna, Dim Gray and Gray
- Images
- 5
The Recognition
- Laureate
- O and O Studio Ltd
- Country
- Hong Kong (China)
- Brand
- O&O Studio
- Recognition
- Silver A' Design Award
- Edition
- 2020 - 2021
- Design ID
- #110753
Credits
- Team
- Suzanne Li, Eric Chan and Katt Chung Yap
- Image Credits
- Photographer Tian Fang Fang, Atelier Intimo Flagship, 2020; Photographer Katt Chung Yap, Atelier Intimo Flagship, 2020 Video Credits: Atelier Intimo
Design Details
- Unique Properties
- Atelier Intimo Flagship is not a typical retail store but a performing stage for the brand. Right at the entrance to begin with, the custom made shopfront material inspired by the Rebirth of the Scorched Earth concept has given the visitors a hint by this gold platted Khaki stainless steel covering. Integrated with large area of clear glazing, visitors can immediately see through to the inside, sensing the stimulation to step in and experience oneself.
- Inspiration
- In 2020, our world was hit by natural disaster such as the Australian Bushfire crisis, and most heavily by the unprecedented Covid 19. Atelier Intimo Flagship, designed by O&O Studio, was inspired by the concept of Rebirth of the Scorched Earth, implying the making use and integration of healing power of nature that could give mankind new hope. O&O Studio also wants to craft a dramatic space that allowed visitors to spend a moment to imagine and fantasize in such time and space.
- Research
- The flagship houses a research project named 15plus1, with the Client invited 15 female customers and 1 female staff to have their breast shapes 3D scanned and 3D printed as half body mannequins that wear products of Atelier Intimo. 16 circular features each holding a semi body mannequin are placed along the wall spanning between ground and first floor. Each of them has the same depth but a rotating layering to subtly distinguish the mannequins while informing a consistent philosophy.
- Challenge
- O&O Studio sees this a fascinating challenge and opportunity creating Atelier Intimo first ever flagship, serving as their springboard for further achievement. The success on how the dramatic and theatrical space has integrated and harmonized with the brand and products also sealed the strong belief of O&O Studio philosophy with the project bringing in a new and distinctive portrait for the Client but also additional design and commercial value to the Client business.
- Realization and Technology
- In addition to the overall interior space, O&O Studio also specifically created a series of four 3D printed installation artwork that aim to elaborate the Client ethos and the flagship concept. These 4 installations make use of different mannequin parts, standing full height, sitting, legs and hands, combining with blossoming flower petals and rotating flying wings.
- Operation and Interaction
- The existing stair changed from a L to an U shape configuration. Thus the back of house areas can be effectively grouped at the rear while maximizing retail zones at the front end. This also allows the VIP space on first floor to sit on an elevated platform enjoying the three theatrical windows. This space can be fully opened and used as new product launching events. With the help of a long curtain, the space will turn into a true private VIP space for lingerie trials and private parties.
- Project Duration and Location
- The project started in February 2020 in Shanghai, PRC, and completed in May 2020.
- Specifications
- The floor area is a total of approximately 180sqm, with height of 3.5m and 3m for the ground and first floor respectively. In order to maximise the clear height and allow flexibility for future usage, O&O Studio applied a black painted exposed ceiling. This is also important as the visitors can put their focus at the products, the art installations which are also designed by O&O Studio, as well as the side walls retail display.
- Keywords
- Rebirth, scorched earth, flagship, retail design, installations, mannequins, lingerie
