Target Campaign and Sales Support by Ralf Kauffmann is a highly esteemed winner of the very prestigious 2021 Silver A' Design Award in Advertising, Marketing and Communication Design Competition Category.
SilverAdvertising· 2021
Target Campaign and Sales Support
Client: Brainartist GmbH
Silver A' Design Award Winner in Advertising Category
Verified Award Winner
Verify Award Status for #112715The Design
About Target Campaign and Sales Support
Target is a cross-media advertising campaign created for Steitz Secura, a manufacturer of safety and work shoes. The campaign repositions the brand with a bold tone that is unusual for the sector. Targeted posters are placed close to the gates of potential customers. A mailing sends a single shoe from the current collection to each recipient. The matching counterpart is handed over when an appointment with the sales team is arranged. The campaign covers online, social media, business to business, trade fair and point of sale communication.
The Recognition
About the Silver A' Design Award
Target Campaign and Sales Support is a Silver A' Design Award winner, an extraordinarily prestigious recognition granted to top-of-the-line, gorgeous, and impressive designs. Silver winners are tremendously brilliant and exceedingly creative works that illustrate the outstanding expertise, talent, and acuity of their designers. Target Campaign and Sales Support is expected to be a wonderful, showpiece work that is remarkably professional and profoundly innovative. This Silver A' Design Award-winning design is a highly notable, admired invention that benefits and advances the boundaries of art, science, design, and technology. Target Campaign and Sales Support is a vastly envied creation that evokes desires, introduces positive feelings, and sparks amazement and wonderment.
Where to Get It
Strategic Brand Marketing Campaigns
We create powerful marketing campaigns that reposition brands and drive customer acquisition. With decades of experience serving Nike, Google, and Estée Lauder, our strategic approach combines creative excellence with measurable results. From concept to execution, we deliver campaigns that convert.
Request ProposalBehind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- STEITZ SECURA, a manufacturer of safety and work shoes, had the goal of repositioning the brand appearance in the market. The new appearance was to be eye-catching, challenging and unusual for the sector and the competition. The unmistakable statement of wanting "the best" reflects the promise to customers to expect only "the best". The revision of communication in all areas, from online, social media, B2B, trade fair and POS defines the new attitude of STEITZ.
- Tags
- Target Campain, Out of home, Mailing, Campaing design, strategy
- Inspiration
- in a spiral of the typical contrasting images of boxers etc. who, however, pay high respect to each other and acknowledge each other's performance
- Patents
- Declaration of agreement
MarcWolter
Mail: marc.wolter@steitzsecura.com
Phone: +49 6352 / 4002 - 166
Date: 20.10.2020
We, Louis Steitz Secura GmbH + Co. KG , give our advertising agency, BRAINARTIST GmbH,
permission to submit our joint marketing campaign for an award announcement. We have been
informed about the award submission and support this project. We also grant permission to
use the model illustrations.
is in Documents. - Image Credits
- Copyright by Louis STEITZ SECURA
GmbH + Co. KG
Vorstadt 40
67292 Kirchheimbolanden
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