Talking Peppers Art Photography by Giuseppe Persia is a highly esteemed winner of the very prestigious 2021 Silver A' Design Award in Photography and Photo Manipulation Design Competition Category.
SilverPhotography· 2021
Talking Peppers Art Photography
Client: Fotografia di Giuseppe Persia
Silver A' Design Award Winner in Photography Category
Verified Award Winner
Verify Award Status for #113450The Design
About Talking Peppers Art Photography
Talking Peppers is a black and white art photograph from the series Nus Nous. The image shows peppers recorded in close-up, yet many viewers see human bodies or parts of them. When the print is rotated, the imagined forms disappear and other shapes may be seen instead. The photograph is taken with a large format optical bench camera and microscope optics at very small apertures, which gives a shallow depth of field. The negative is printed by hand on cotton-backed paper and toned with selenium for long durability.
The Recognition
About the Silver A' Design Award
Talking Peppers Art Photography is a Silver A' Design Award winner, an extraordinarily prestigious recognition granted to top-of-the-line, gorgeous, and impressive designs. Silver winners are tremendously brilliant and exceedingly creative works that illustrate the outstanding expertise, talent, and acuity of their designers. Talking Peppers Art Photography is expected to be a wonderful, showpiece work that is remarkably professional and profoundly innovative. This Silver A' Design Award-winning design is a highly notable, admired invention that benefits and advances the boundaries of art, science, design, and technology. Talking Peppers Art Photography is a vastly envied creation that evokes desires, introduces positive feelings, and sparks amazement and wonderment.
Where to Get It
Fine Art Photography Collection
We create thought-provoking conceptual photography using traditional analog techniques. Our museum-quality gelatin silver prints on archival cotton paper transform everyday subjects into mysterious, evocative artworks that invite contemplation and reveal hidden meanings.
Explore CollectionInterviews
Grand Interview
Your innovative use of macro-photography in Talking Peppers Art Photography challenges conventional perception - could you elaborate on how you developed this unique technique of capturing peppers at microscopic distances to create such evocative illusions?
The technique was developed based on the results I obtained. The berries wereilluminated with normal photographic lamps but the light produced shadows that were toosharp and the shiny surface of the subjects gave annoying reflections and a lack ofdetail. The lamps, whose light sources, photographic halogen bulbs, wereshielded in order to have softer light beams as a result. In addition to the lights,I use white reflective panels and also black panels, which have the purpose, oncepositioned, to lighten or make the light fall on that point creating chiaroscuro.The very uniform lighting gives, in my opinion, little plasticity to the subjects, what is morepleasant is to create darker areas but with well-defined details. It was a techniquewidely used by old portraitists.Other improvements were necessary in the chemical development of the films.The developments are not all the same, these have been replaced until the one that gavethe most suitable results for the photographed subjects was found. I have obtained the best results with atwo-solution development, which keeps the highlights under control, giving prominence to thedetails and having a good result even in the shadows. This old development hasrecently been modified with more modern components and is easily found on themarket produced by several companies.The negative, 4x5 inch format of medium sensitivity is treated with the two-solutiondevelopment with modified development times until the optimal result is achieved.The great master E. Weston was very helpful to me, with his beautiful images ofonions, cabbages, shells and .........peppers. It was precisely these last ones that caused him manyproblems, so much so that he himself invented the famous ABC development, which is the one from which the modern two-solution developments derive. Weston's development, ABC, was,in reality, a three-solution development to be mixed together and diluted in water, the three solutionswere stored separately for better durability over time, the preparation of thedeveloper had to be used immediately due to its high perishability.
The interplay between reality and imagination in Talking Peppers Art Photography creates profound psychological effects - what inspired you to explore this intersection between objective photography and subjective interpretation?
When the Nus-Nous project began, this was the name in the year 2000, I was notexactly aware of what I was doing. The Talking Peppers ArtPhotography project was forming during its journey, at the beginning it was born rather hazy,so much so that I thought of making about 30/40 works, enough for an exhibition; however,during the journey I was involved and I was stimulated to continue implementing theresearch with new works. The archive increased and the more it increased the more I was stimulated toimplement it further. An artistic project composed of 40/60 works is more thansufficient for any use. The number of works in the project is now at 1200negatives, some are very beautiful, others at a lower level, in my opinion but sincememories take over it happens that to an observer a photograph, for me not of the foregroundactivates some areas of his mind causing sensations that make the imageinteresting and in any case 1200 4x5 negatives for aphotography project is a huge number. There is no event where such ahigh number of works are presented, not even if it tells the whole artistic life of a genius.The fact is that I can't predict the closure of Talking Peppers Art Photography. Inany plot, everything resolved, they lived happily ever after, the end. The works that are bornforce me to continue searching. A pepper photographed from the front and back, above andbelow, that's it. In nude photographs when you have 8/10 photographs selected that's it,otherwise you run the risk of making duplicates and you have to stop. The Talking PeppersArt Photography project can’t stop, it always seems like something is missing, I can’tfind the final images, at least until now.
Your decision to present Talking Peppers Art Photography in black and white seems crucial to its impact - how does the absence of color enhance the ambiguous nature of these images and support your artistic vision?
I started taking photographs in the early 70s, colour photography didn’t exist,in newspapers the photos were in black and white and even television was in black and white,the photographs were almost all in black and white. Black and white was and is easy, anenlarger, two basins and the negative developer, you can producephotographs even without an enlarger, by printing in contact, you can developfilm even without a developer. In those years photography was very widespread, almostin every home photographs were developed and printed, to the disappointment of parents whofound the bathroom at home occupied for hours.50 years have passed, colour has made enormous progress, digital too but Iam tied to my black and white photography, even if I sometimes takecolour photographs. With digital you can do everything immediately, bright colours, no dust,everything immediately visible, you don’t need a darkroom, you don’t need sensitive paper.I like the smell of the darkroom, the red light, the big oldcounter, seeing the image slowly appear on the sensitivepaper as if by magic, after 50 years I can't give it all up. Color is a traitor, itcheats you, vivid colors attract you and in fact they use them to make you spend, colors makean object attractive even when it isn't, color is a deception.Black and white is honest and discreet, it doesn't sneak into your brain to activate yoursensors and it still does its job and does it better. Do you want to know if aphotograph is of great value? open it in Photoshop and then switch it to monochrome, if thephotograph is of value it is beautiful even in black and white, but if you find it dull and insignificant itmeans that it is a poor photo, even if it is in color.I would like to clarify, the monochrome of digital images is not the black and white of analog photography, in practice a gradation of gray is assigned for each color and its shades, I find monochrome images, even if clean and glossy, flat, as if they had no relief. The Talking Peppers Art Photography project was born in 2000, color had already invaded magazines, television, cinema for years, it was everywhere, black and white was considered old and close to disappearing, sensitive paper and developments were hard to find. I created Talking Art Peppers Photography in black and white, 4x5 flat films on optical bench, old macro lenses created for scientific purposes, put out of use by digital and printed on archive paper with cotton support. 24 years have passed, black and white is not dead, indeed it is more alive than ever even if not very widespread, it deals with art prints and high-level work. Sensitive papers have returned to photography shops with excellent products, the old manufacturers of photographic equipment have started to distribute trays, thermometers and developers again.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Talking peppers are part of a project entitled Nus Nous which literally means body and mind (from a Greek and a French term). They seem to be human bodies or parts of them, in reality it is the observer who wants to see them but just rotate them and what we imagine we saw disappears. In many Nus Nous images, everyone sees different things according to their state of mind, it may happen that the same image seen at a later time may represent different things from before.
When it is possible, in artistic events, is presented a photo mounted on a support that can be rotated by the observer who rotates it until it attracts his attention, at that moment the image begins to dig into the meanders of his mind and creates emotions. The observer does not know why the image attracts his attention and perhaps at the moment does not even bring out any memory, he only knows that it creates a certain emotion and looks at it, approaches and then moves away, his expression changes, he smiles or he gets sad.
In the Nus Nous photographs clearly appears how the element of ambivalence is transformed into a subtle elaboration of the mind that distances us from reality to lead us into an imaginary labyrinth, made up of suggestions and evocative visions. They are images capable of suggesting bodies not devoid of sensual and mysterious charm. All this is made possible by the use of a close-up shooting technique and a complex lighting system. The photographs are in black and white, the absence of color, in fact, makes it easier to decontextualize the subject, favoring a freer reinterpretation. - Dimensions & Packaging
- The images are very suggestive, some seem naked, others a tangle of bodies, some shamelessly scandalous.
Nus Nous photography sends a message, which does not concern only images but also situations;
"Everything you see, indeed, that you think you see, may not be reality"
The photos are actually macro-photographs, the distance from the subject is a few centimeters, the depth of field, at times, less than a centimeter, so much so that I am forced to very small apertures, f. 64 and f.128 the machine is a 4 "x 5" optical bench and they take me the exposure to a few minutes, the bellows elongation reaches up to 30 cm, the optics are those of a microscope and the scientific optics, suitable for short distances. The glossy surface of the vegetable greatly raises the contrast and creates a lot of reflections, I experimented with different developments for negatives until I found the ideal negative / development combination, which allowed me great results. The negatives are printed on "Archive" paper with a cotton support with the classic manual development, which unfortunately is disappearing and turns to selenium, which contributes to an enormous durability. The dimensions are 400 x 500 mm mounted on passepartout and black aluminum strip with a thickness of 10 mm but can also be produced in larger sizes - Tags
- analogue gelatin silver photography, fine art, conceptual photography
- Production Technology
- Classic analogue photography on cotton-backed paper with dimensions 500 mm x400 mm. Nus Nous images can also be produced on aluminum with dimensions up to 600 mm x800 mm
- Design Challenge
- Talking peppers are part of a project entitled Nus Nous which literally means body and mind (from a Greek and a French term). They seem to be human bodies or parts of them, in reality it is the observer who wants to see them but just rotate them and what we imagine we saw disappears. In many Nus Nous images, everyone sees different things according to their state of mind, it may happen that the same image seen at a later time may represent different things from before.
When it is possible, in artistic events, I present a photo mounted on a support that can be rotated by the observer who rotates it until it attracts his attention, at that moment the image begins to dig into the meanders of his mind and creates emotions. The observer does not know why the image attracts his attention and perhaps at the moment does not even bring out any memory, he only knows that it creates a certain emotion and looks at it, approaches and then moves away, his expression changes, he smiles or he gets sad.
In the Nus Nous photographs clearly appears how the element of ambivalence is transformed into a subtle elaboration of the mind that distances us from reality to lead us into an imaginary labyrinth, made up of suggestions and evocative visions. They are images capable of suggesting bodies not devoid of sensual and mysterious charm. All this is made possible by the use of a close-up shooting technique and a complex lighting system. The photographs are in black and white, the absence of color, in fact, makes it easier to decontextualize the subject, favoring a freer reinterpretation - Research
- The research can be explained by the phrase that clearly represents the Nus Nous project: "Everything you see, indeed, what you think you see, may not be reality. The explorer who looks at the clouds discovers mysterious landscapes, the poker player the ace of spades ". During an exhibition I observe a person (a man of about 35 years) who rotates the photograph several times and then stops it in a position, moves away and continues to observe it, I approach him and he asks me if I am the author and then explains what he sees: an elephant head, I approach and examine the photograph minutely but I do not see anything, the visitor notices this and surprised explains me in detail saying that it is very clear and pointing to the head, ear and trunk. The image had acted in the most hidden areas of his mind, bringing out disappeared memories. I tried several times to look for the elephant's head in that photograph but never got to see it
- Inspiration
- Often we realize that in the evaluation in a situation, that a wrong choice has been made, this is caused by the fact that we liked that situation and we imagined it in a too optimistic way. After the time of "sympathy" towards that situation, we realize that we have thought too little. The Nus Nous photos teach us to observe, not just images
- Project Duration
- The project started in 2000 in Treviso and is still being implemented with about 900 4"x 5" negatives. In 2019 some images were selected by multiple Russian juries and exhibited in Moscow in the Kremlin museum, as well as having received other awards
- Operation Flow
- It is an artistic product and lends itself to the decoration of the home, office or other structures. Photographic project never developed by any photographer, in the field of painting it could be compared to Arcimboldo's canvases
- Image Credits
- Photographer producing artistic images with a preference for analogue black and white
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